What AT Ghana does

AT Ghana is a mobile telecommunications operator serving approximately 10 million subscribers across Ghana, offering mobile voice, data, mobile financial services (ATMoney), eSIM, insurance, and business connectivity solutions. The company operates a 4G mobile network with over 2,000 network footprints and 400+ physical retail outlets distributed across all major Ghanaian cities, supplemented by digital self-service channels including USSD codes (*111#, *110#, *567#), a self-care mobile app, and an agent network for mobile money services. AT was formed in November 2017 from the merger of Airtel Ghana and Tigo Ghana; in 2023 it was acquired by Telecel Ghana, which has invested over US$240 million to support operations, and it subsequently entered a joint venture with UK-based Hannam Investments to fund infrastructure upgrades.

AT's revenue model spans prepaid and postpaid voice/data bundles (BigTime Data, Sika Kokoo, Fuse Voice, Premier Packs), mobile financial transaction fees through ATMoney (P2P transfers, merchant payments, micro-loans via Speed Microfinance, insurance distribution via Prudential Life, and international remittances via MoneyGram, WorldRemit, Mama Money, Instant Cash, and SmallWorld), and device sales (Samsung, Infinix, Tecno). Pricing is highly granular and consumer-focused, with bundles starting at GHS 1 (51MB) up to GHS 400 (253.3GB), and ATMoney wallet tiers from Bronze (GHS 5,000 max balance) to Platinum (GHS 75,000 max balance).

The company is currently undergoing a major restructuring crisis: it owes American Tower Corporation approximately GHS 1.5-2 billion in unpaid tower fees, lost an ICC International Court of Arbitration case in April 2026, had power cut to its network in September 2025 affecting over 3 million customers, and has reported losses exceeding $10 million in eight months with a B3 (High Risk) credit rating. The Government of Ghana has announced a potential merger of AT Ghana with Telecel Ghana to create a stronger competitor to market-leader MTN Ghana, while a Canadian firm Rektron Group is also reportedly exploring acquisition. Operationally, AT continues to serve customers and has positioned for 5G via a 2026 network-as-a-service agreement with NGIC.

Name

AT Ghana

Legal name

Airtel Ghana Limited

Website

https://at.com.gh

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

AT Ghana is a mobile telecommunications operator serving 10 million subscribers in Ghana, offering mobile voice, data, ATMoney mobile financial services, eSIM, and insurance through a 4G network with 400+ retail outlets. The company is currently undergoing a major financial restructuring amid significant tower-related debt and a potential merger with Telecel Ghana.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Carrier Billing & Telco Mobile Money (FSAMAEAD), International Money Transfer Operators (MTOs) (FSAMAIAE), International Bill Pay & Cross-Border Airtime/Top-Up (FSAGAKAM)

Keywords

• Mobile telecommunications services
• Mobile money services
• Data bundle plans
• Mobile financial services
• Voice bundle plans

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Mobile Voice and Data Services: AT generates primary revenue from prepaid and postpaid voice and data bundle sales, including various pricing tiers from GHS 1 for data bundles to premium packages. Services include unlimited calls, data bundles (BigTime, Sika Kokoo, Night Bundle), and combo bundles combining voice and data.
2. ATMoney Mobile Financial Services: Mobile money services generating revenue through transaction fees on P2P transfers, cash-out, merchant payments, and interoperability transactions. Additional revenue from Speed Loans (loan disbursements with interest), insurance products, and international remittance services.
3. AT Insurance Products: Insurance products including AT Family Care Insurance (life assurance), AT Hospital Support (hospitalization coverage), and AT Income Protection Policy, all underwritten by Prudential Life Insurance Ghana Ltd, with premiums deducted via daily airtime deductions.
4. Device Sales: Sale of devices including Samsung smartphones (Galaxy A13, A03 core, A23), Infinix devices, and Tecno devices with bundled data and airtime offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

AT Ghana provides mobile telecommunications services to 10 million subscribers across Ghana, including prepaid and postpaid mobile voice and data bundles, mobile financial services via ATMoney (money transfers, bill payments, merchant payments, mobile loans, and international remittances), and business connectivity solutions. The company operates a 4G network with 2,000+ network footprints and distributes through 400+ retail outlets, USSD self-service codes, and a self-care mobile application.

Product overview

AT Ghana is a telecommunications company offering a comprehensive portfolio of mobile voice, data, and mobile financial services under the AT brand (formerly AirtelTigo Ghana). The core offering centers on mobile voice and data bundles including BigTime Data (no expiry), Sika Kokoo (short-validity with rollover), Family Pack/XXL (shared data), Night Bundle (off-peak), and Morning Rush (early-morning). Voice products include Fuse Voice & Data combos, Fuse Voice-Only, Unlimited AT Calls, and Sunday Special bundles. Mobile financial services are delivered through ATMoney, enabling transfers, bill payments, merchant payments, savings, Speed Loans, and international remittances via MoneyGram, WorldRemit, Mama Money, Instant Cash, and SmallWorld integrations. Additional products include eSIM service with Vibe bundles, AT Insurance (Family Care, Hospital Support, Income Protection), International Roaming, Glo National Roaming, device sales, and SIM re-registration tools.

Differentiator

Problem solved

Functional benefit

Brands

• ATMoney: Mobile financial services platform allowing customers to send/receive money, buy airtime, pay bills, and access loans through their mobile phones.
• AT Premier Packs
• BigTime Data
• Sika Kokoo
• AT Night Bundle
• Family Pack (XXL)
• Fuse Voice & Data
• Fuse Voice-Only
• Unlimited Calls Bundle
• AT eSIM

Products and services

• ATMoney Mobile Financial Services Mobile money platform offering P2P transfers, airtime purchase, bill payments, merchant payments, savings, mobile loans (Speed Loans), insurance products, and international remittances through wallet integration with global remittance providers. Targeted at Ghanaian consumers and unbanked populations for financial inclusion.
• BigTime Data Bundles Data bundles with no expiry on data allocations, available from GHS 1 (51MB) to GHS 400 (253.3GB), targeted at prepaid subscribers who prefer accumulating data without time pressure. Options to gift or share with up to 3 AT subscribers monthly.
• Sika Kokoo Data Bundles Short-validity data bundles (1-15 days) with rollover option for customers needing data for streaming, downloads, and heavy data usage within shorter time windows. Pricing from GHS 3 (446MB/1 day) to GHS 50 (6.1GB/15 days).
• Family Pack (XXL) Data Bundles Large-group data bundles sharable with up to 3 family members, featuring a 7-day rollover option and 30-day validity, designed for shared household or group usage including karaoke and movie nights.
• Night Bundle Time-based data bundle offering 4.5GB or 7.5GB for night-time internet usage (12am-4am) at reduced pricing, targeted at customers with off-peak data needs.
• Fuse Voice & Data Bundles Combo bundles providing both voice minutes and data for calls to all networks, with unused resources carrying no expiry, suitable for combined voice and data users.
• Unlimited Calls Bundle On-net unlimited calling bundles available for 1 day at GHS 1.50 (1,440 minutes) or 7 days at GHS 6 (10,080 minutes) to AT numbers, with auto-renewal option for high-volume on-net callers.
• Sunday Special Bundle Sunday-only voice bundle providing unlimited AT calls plus free Facebook and WhatsApp access from 6am-6pm at GHS 2, targeted at weekend social communicators.
• Premier Packs Subscription packages offering discounted local voice, international voice (USA & Canada), and data bundles with higher data emphasis, ranging from GHS 99 (200 mins + 15GB/7 days) to GHS 499 (GHS 200 airtime + 180GB/30 days).
• AT eSIM Service Embedded SIM service introduced as Ghana's first eSIM offering, allowing customers with eSIM-enabled devices (Samsung, Apple, Google Pixel, Huawei) to download network profiles via QR code with multiple profiles supported (one active at a time). Works with prepaid and postpaid numbers.
• Vibe eSIM Bundles Welcome bundles for eSIM subscribers offering data and voice combinations: Vibe Mini (3GB + 20 mins/7 days), Vibe Regular (7GB + 60 mins/15 days), Vibe Jumbo (20GB + 150 mins/30 days).
• ATMoney Speed Loans Mobile money micro-loan service offering 30-day fixed-term loans at 5.9% interest rate, provided in partnership with Speed Microfinance Limited, with funds disbursed to ATMoney wallet within 60 minutes of approval.
• AT Insurance Products Insurance offerings including AT Family Care (life assurance), AT Hospital Support (GHS 54/night hospitalization benefit), and AT Income Protection Policy covering disability, critical illness, and hospital admission, underwritten by Prudential Life Insurance Ghana Ltd, with premiums deducted via daily airtime deductions.
• ECOWAS Free Roaming Free incoming calls (MTC - Mobile Terminated Calls) while roaming in ECOWAS countries (Ghana, Togo, Benin, Ivory Coast, Gambia) for up to 30 consecutive days, with 7-day home country reset requirement.
• Glo National Roaming National roaming service enabling Glo Ghana customers to automatically access the AT network for voice, data, and SMS services, addressing coverage gaps for the operator.
• AT Wireless Router Fixed wireless router hardware (GHS 880) with FlexiNet data plans ranging from 15GB (GHS 70) to 210GB (GHS 355), all with 30-day validity and rollover option for home and business fixed connectivity.
• Device Sales Mobile device retail offering Samsung Galaxy A13 (GHS 1,299 with 1.5GB data + 1,000 mins), Samsung Galaxy A03 core (GHS 699), Samsung Galaxy A23 (GHS 1,779), Infinix Smart 6 Plus (GHS 899), and Tecno Camon 18 (GHS 1,749), with bundled data and airtime offers.
• Google Direct Carrier Billing Direct Carrier Billing integration enabling Android users to purchase apps, subscribe to services, and request refunds from Google Play Store via ATMoney wallet balance with 2-hour refund window.
• One4Me Acquisition Offer Welcome acquisition offer for new prepaid subscribers providing free unlimited calls to a special AT number for 6 months, plus discounted data and voice bundles for the first 90 days, designed to drive subscriber acquisition from competitors.
• Number Reservation Service Service allowing subscribers to reserve their mobile number for 6 months (GHS 5), 12 months (GHS 10), or 24 months (GHS 15) while traveling or inactive.
• International Roaming Bundles International roaming products valid on Airtel networks abroad, with 14-day validity and options to purchase in Ghana prior to travel or while roaming.
• Morning Rush Data Bundle Early-morning data bundle active from 4am-7am offering 1000MB for GHS 1 or 2500MB for GHS 2, valid 24 hours, targeted at customers needing data for dawn activities.
• Fuse Voice-Only Bundles Voice-only bundles offering up to 305 minutes of calls to all networks from GHS 3 to GHS 15 with no expiry on unused minutes.

Quantifiable outcome

• 10 million subscribers served
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Telecel GhanacoreStrategic or Co-development Partner · 6 September 2025Telecel Ghana clarified its role as interim supporter of AT Ghana mandated by the National Communications Authority, with investments of over US$240 million since 2023. Ghana's government announced a potential merger of AT Ghana with Telecel Ghana to create a stronger competitor to market-leader MTN.
• American Tower Corporation (ATC) GhanacoreOthers · 5 September 2025Telecommunications tower infrastructure provider. AT Ghana owes ATC approximately GH¢1.5-2 billion in unpaid tower fees. ATC cut power to AT Ghana's network in September 2025 affecting over 3 million customers, and subsequently won an international arbitration case at the ICC International Court of Arbitration against AT Ghana.
• Glo GhanacoreStrategic or Co-development Partner · 23 April 2022National Roaming partnership allowing Glo customers to automatically latch onto the AT network for voice, data, and SMS services. All Glo customers automatically switched to AT network infrastructure, with Glo continuing to serve its customers with existing products and services under this arrangement.
• Speed Microfinance LimitedminorStrategic or Co-development PartnerPartnership providing ATMoney Speed Loans - mobile micro-loans disbursed into AT Money wallets. Speed Microfinance Limited offers loans with a fixed 30-day term at 5.9% interest rate, with funds disbursed within 60 minutes of approval.
• Prudential Life Insurance Ghana LtdminorStrategic or Co-development PartnerInsurance partnership providing AT-branded insurance products including AT Family Care Insurance (life assurance), AT Hospital Support (hospitalization coverage), and AT Income Protection Policy, underwritten by Prudential Life Insurance Ghana Ltd.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MTN Ghana: MTN Ghana is the dominant mobile network operator in Ghana and AT's primary direct competitor for mobile voice, data, mobile money (MoMo), and enterprise connectivity services. Comparable across the full telecom stack including consumer prepaid/postpaid, mobile financial services, and device sales.
• Telecel Ghana: Telecel Ghana (formerly Vodafone Ghana) is the #2 mobile operator in Ghana and a direct peer in mobile voice, data, and mobile financial services. Telecel is also AT's proposed merger partner and has invested over US$240M in AT since 2023, making it the most strategically intertwined comparable.
• Glo Ghana: Glo Ghana is a smaller mobile operator in Ghana that now operates under a national roaming agreement on AT's network (April 2022), making it a direct competitor historically with overlapping product offerings (voice, data, mobile money). Glo serves a comparable low-ARPU consumer base in Ghana.

Broad incumbents

• Airtel Africa: Airtel Africa is the broader African telecommunications platform from which AT Ghana originated (via the 2017 merger of Airtel and Tigo). It operates mobile networks across 14 African countries and shares product DNA with AT, including Airtel Money mobile financial services.
• Millicom International Cellular: Millicom is a leading mobile network operator in Latin America and previously held a stake in AirtelTigo Ghana (now AT). Millicom's Tigo brand was one of the predecessor entities to AT Ghana, and the company offers directly comparable mobile and mobile money (Tigo Money) services in adjacent emerging markets.
• Safaricom: Safaricom is East Africa's leading mobile operator and the benchmark for African mobile money via M-Pesa. AT's ATMoney platform is directly comparable to M-Pesa in scope and use cases (transfers, loans, merchant payments, savings), making Safaricom a key reference for ATMoney's trajectory.
• Orange (Africa & Middle East): Orange operates mobile networks across multiple African countries (including Orange Money) and competes with AT Ghana in the broader African mobile money ecosystem. Comparable in mobile financial services architecture and as a multi-country mobile operator serving emerging African markets.

Others

• IHS Towers: IHS Towers is one of the largest independent tower infrastructure providers across Africa, supplying passive infrastructure to mobile operators including those in Ghana. IHS is a comparable counterpart to AT's relationship with American Tower Corporation and is relevant as an adjacent ecosystem participant to AT's network economics.
• Helios Towers: Helios Towers is a leading independent telecom tower operator across Africa, comparable to American Tower Corporation in its role as critical infrastructure provider to mobile network operators. Helios's contracts with African MNOs make it an adjacent reference for AT's tower economics and counterparty risk profile.

Emerging players

• Mama Money: Mama Money is a South Africa-based cross-border remittance provider integrated with ATMoney for inbound remittances from South Africa into Ghana. It is an emerging cross-border fintech peer relevant to AT's remittance corridor strategy and to its broader mobile financial services positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airteltigoghana

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT Ghana