FishingBooker
FishingBooker operates a global two-sided online marketplace connecting recreational anglers with fishing charter captains, enabling free captain listings and 10-30% commission-based monetization on 7,211+ charters across 11+ countries via web and mobile platforms.
- Company typePrivate
- Founded2013
- HeadquartersBelgrade
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What FishingBooker does
FishingBooker, Inc. operates a two-sided online marketplace that connects recreational anglers with fishing charter captains globally. The platform enables captains to list their boats free of charge and earn through a commission-based model (10-30% take rate set by the captain), while anglers can discover, compare, and book fishing trips directly through the company's website and mobile applications (iOS and Android). The platform aggregates 7,211+ captains across at least 11 countries spanning North America, Europe, Asia Pacific, the Caribbean, the Middle East, and Oceania, with particularly dense supply in US coastal destinations (e.g., 177+ charters in Key West, 312+ in Orange Beach).
The core technology stack is a conventional booking platform featuring calendar management with external calendar sync, instant messaging between captains and customers, multi-channel booking notifications, a captain-facing mobile app for trip management, and a dual payment system. Customer discovery is supported by an extensive SEO-driven content infrastructure including destination landing pages, fish species directories, and fishing technique guides that capture long-tail organic search traffic. The platform has accumulated 31,370+ verified customer reviews and maintains a 4.8/5 Shopper Approved rating, which serves as a trust signal for new bookings.
FishingBooker monetizes exclusively through transaction-based commissions deducted only when a booked trip successfully takes place. The company employs a self-serve, product-led go-to-market motion: captains onboard through a dedicated listing portal with verification within three business days, and anglers transact directly through the website or apps without a sales intermediary. No revenue figures, funding history, ownership structure, or headcount are publicly disclosed, and the company has not announced M&A activity, institutional funding rounds, or partnerships in the available source material.
FishingBooker firmographics
Firmographics- Name
- FishingBooker
- Legal name
- FishingBooker, Inc.
- Website
- https://fishingbooker.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FishingBooker operates a global two-sided online marketplace connecting recreational anglers with fishing charter captains, enabling free captain listings and 10-30% commission-based monetization on 7,211+ charters across 11+ countries via web and mobile platforms.
- Ownership category
- akta.pro rank
FishingBooker industry classification
Industry- Product category
- Online Fishing Charter Marketplace
- NAICS
- Scenic and Sightseeing Transportation, Water (48721)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)
- akta.pro secondary industry
- Fishing & Angling Charters / Guides (THAAALAD)
Keywords
Where FishingBooker is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Markets served
FishingBooker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Commission on Bookings: FishingBooker earns a commission from every booked trip that successfully takes place. Captains control their commission rate, choosing between 10% and 30%. The commission rate is tied to the deposit setting and can impact listing ranking on the platform. Two payment models exist: 'Paid in full online' (US captains only) where customers pay upfront and money is released after the trip, and 'Deposit payment option' where FishingBooker reserves the deposit and captains collect the balance directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based model for captains ranging from 10% to 30% |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
FishingBooker product offering
Product offeringCore offering
FishingBooker operates a two-sided online marketplace that connects recreational anglers with fishing charter captains worldwide. Anglers discover, compare, and book fishing trips online by location, fish species, price, and reviews, while captains list boats for free and pay a commission (10-30%) only on successfully completed bookings. The platform integrates calendar management, instant messaging, payment processing, and mobile applications to facilitate bookings between the two sides.
Product overview
FishingBooker operates as a unified online marketplace platform connecting anglers with fishing charter operators globally. The core product is the FishingBooker Platform, complemented by the FishingBooker for Captains mobile app. Captains use the 'List Your Boat' onboarding feature to create listings, manage bookings via the Calendar Management System, communicate through Instant Messaging, and process payments through dual payment models. The platform aggregates 31,370+ customer reviews and covers fishing destinations across multiple countries with thousands of charter listings.
Differentiator
Problem solved
Functional benefit
Products and services
- FishingBooker Platform
Quantifiable outcome
- 31,370+ customer reviews on the platform demonstrating scale of transactions and customer satisfaction
- +3 more outcomes
Companies that use FishingBooker
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
FishingBooker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FishingBooker partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
FishingBooker competitors and assessment
Company assessmentDirect peers
- Viator: Largest online experiences marketplace, owned by Tripadvisor, offering fishing charters and tours globally. Competes directly for the same angler demand via a broader experiences catalog.
- Klook: Asia-Pacific-based experiences and tours marketplace offering fishing charters and water activities across multiple regions. Competes for international angler demand, particularly in APAC.
- Peek: Online marketplace for booking tours, activities, and experiences including water-based and fishing excursions. Competes for the same experiences-booking consumer demand.
- GetMyBoat: Operates the largest global boat rental and charter marketplace, including a sizable fishing charter category. Direct competitor in the two-sided boat/fishing charter booking space with overlapping captain supply and angler demand.
- Boatsetter: Boat rental and charter marketplace with similar peer-to-peer and captain-led listings, including fishing experiences. Competes for both boat owner supply and consumer booking demand.
- ToursByLocals: Online marketplace connecting travelers with private tour guides, including fishing guides in coastal destinations. Operates a similar two-sided marketplace model with captain/guide supply.
Broad incumbents
- Airbnb Experiences: Airbnb's experiences marketplace includes fishing charters hosted by local captains. Much broader platform with massive traffic, representing both an opportunity for distribution and a threat of disintermediation.
- Tripadvisor: Parent of Viator and the largest travel review and discovery platform, with significant influence over experience booking demand and SEO traffic that FishingBooker also depends on.
- Booking.com: Largest online travel agency globally, with growing experiences inventory that competes for the same angler demand. A broad incumbent that could expand into fishing-specific inventory.
Emerging players
- MuscleBoat Charters: Niche fishing charter booking platforms and regional aggregators compete for the same captain supply in specific U.S. coastal markets. Emerging players in FishingBooker's dense Florida/Gulf markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FishingBooker social profiles
Digital presenceFishingBooker financial estimates
Financial estimateRevenue estimate
Valuation estimate
FishingBooker leadership team
Management profileNumber of profiles
FishingBooker funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FishingBooker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FishingBooker
What does FishingBooker do?
FishingBooker operates a two-sided online marketplace that connects recreational anglers with fishing charter captains worldwide. Anglers discover, compare, and book fishing trips online by location, fish species, price, and reviews, while captains list boats for free and pay a commission (10-30%) only on successfully completed bookings. The platform integrates calendar management, instant messaging, payment processing, and mobile applications to facilitate bookings between the two sides.
Is FishingBooker a public or private company?
FishingBooker is a private company. It is classified as unknown and is currently operating.
When was FishingBooker founded?
FishingBooker was founded in 2013. It employs 101 to 250 people.
Where is FishingBooker based?
FishingBooker is headquartered in Belgrade.
How does FishingBooker make money?
One revenue line is on record: commission on Bookings.
Who are FishingBooker's main competitors?
Direct peers on record are Viator, Klook, Peek, GetMyBoat, Boatsetter and ToursByLocals. Broad incumbents are Airbnb Experiences, Tripadvisor and Booking.com. MuscleBoat Charters is listed as an emerging player.
Does FishingBooker have an API?
No public API is recorded for FishingBooker.
What industry is FishingBooker in?
FishingBooker's product category is Online Fishing Charter Marketplace. Its primary akta.pro industry code is THAJAJAC, Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing), with a secondary code of THAAALAD, Fishing & Angling Charters / Guides. Its NAICS code is 48721 and its SIC code is 4400.