Grey Goose Vodka

What Grey Goose Vodka does

Grey Goose is a premium French vodka brand founded in 1997 by Sidney Frank, currently wholly owned by Bacardi Limited. The brand is imported to the United States by GREY GOOSE Importing Company, headquartered in Coral Gables, Florida, and operates globally with distribution across at least nine markets including the US, France, the UK, Canada, Australia, Brazil, Germany, Italy, and Spain. Its product portfolio centers on the flagship GREY GOOSE Vodka, a single-distilled spirit made from soft winter wheat and natural spring water sourced from France, with the company controlling every stage from wheat cultivation through final bottling. The portfolio extends to premium expressions (Altius, featuring alpine water and sub-freezing filtration), a ready-to-drink Classic Martini Cocktail, traditional flavored vodkas (La Poire, L'Orange, Le Citron), a lower-ABV Essences line with fruit and botanical infusions, and Berry Rouge, the first new flavor introduced in over a decade as of 2026.

Revenue is generated through one-time retail sales of premium vodka products distributed via liquor stores, grocers, and DTC e-commerce, with bottle sizes ranging from 50mL to 1.75L at premium price points (e.g., $25.99 USD for a 750mL bottle of Berry Rouge). The target customer is the affluent premium spirits consumer seeking luxury vodka for celebrations, entertaining, brunch, and social occasions. Grey Goose employs an event-driven go-to-market model, leveraging celebrity brand ambassadors (notably Oscar-winning actress Zoe Saldaña for Berry Rouge), high-profile entertainment IP partnerships (The Devil Wears Prada 2), sporting event sponsorships (the US Open Honey Deuce cocktail, which sold 550,000+ units at the 2025 tournament), and one-off experiential activations (the Berry Rouge Pâtisserie with Dominique Ansel) to drive brand awareness and cultural relevance. The company's competitive positioning rests on its globally recognized brand, French provenance narrative, and quality control across the entire production process.

Name

Grey Goose Vodka

Legal name

GREY GOOSE Importing Company

Website

https://greygoose.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Grey Goose is a premium French vodka brand owned by Bacardi Limited, producing single-distilled vodka, flavored expressions, ready-to-drink cocktails, and a lower-ABV Essences line for affluent global consumers via retail, e-commerce, and event-driven brand activations.

Ownership category

akta.pro rank

Product category

Premium Vodka

NAICS

Distilleries (312140), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Premium vodka
• Flavored vodka
• Ready-to-drink cocktails
• French spirits
• Luxury vodka brand

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Premium Vodka Product Sales: Grey Goose generates revenue through the sale of premium vodka products including original GREY GOOSE Vodka, Altius luxury expression, flavored vodkas (La Poire, L'Orange, Le Citron, Berry Rouge), Essences line, and pre-bottled cocktails like the Classic Martini. Products are sold in various sizes from 50mL to 1.75L at spirits retailers nationwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grey Goose produces and sells premium French vodka made from soft winter wheat and natural spring water through a single distillation process. The portfolio includes flagship GREY GOOSE Vodka, the Altius luxury expression, flavored vodkas (La Poire, L'Orange, Le Citron, Berry Rouge), a lower-ABV Essences line infused with real fruit and botanical essences, and pre-bottled cocktails such as the Classic Martini. Products are sold in various bottle sizes through spirits retailers and direct online ordering.

Product overview

Grey Goose is a luxury French vodka brand offering a portfolio of spirits centered on its flagship GREY GOOSE Vodka, complemented by premium expressions (Altius), ready-to-drink cocktails (Classic Martini Cocktail), and flavored vodkas (La Poire, L'Orange, Le Citron, Berry Rouge). The brand also offers a lighter-weight Essences line featuring fruit and botanical infusions, along with seasonal gift sets. The product line spans from core unflavored vodka to innovative flavored variants, with the Berry Rouge launch marking the first new flavor introduction in over a decade.

Differentiator

Problem solved

Functional benefit

Brands

• GREY GOOSE Altius: Premium luxury vodka expression using Alpine water and sub-freezing filtration for glacially smooth taste.
• GREY GOOSE Classic Martini Cocktail
• GREY GOOSE La Poire
• GREY GOOSE L'Orange
• GREY GOOSE Le Citron
• GREY GOOSE Berry Rouge
• GREY GOOSE Essences

Products and services

• GREY GOOSE® Vodka Flagship luxury vodka made from natural spring water and soft winter wheat from France, distilled once for a remarkably smooth taste at 40% ABV. Available in 50mL, 200mL, 375mL, 750mL, 1L, and 1.75L sizes.
• GREY GOOSE® Altius Luxury vodka expression featuring alpine water and sub-freezing filtration for a glacially smooth taste profile at 40% ABV. Available in 700mL and 1.75L sizes.
• GREY GOOSE® Classic Martini Cocktail Pre-bottled martini cocktail expertly blended with GREY GOOSE Vodka, dry vermouth, and orange bitters at 35% ABV. Available in 375mL and 750mL sizes.
• GREY GOOSE® La Poire Flavored Vodka Vodka infused with bold French Anjou pear flavor at 40% ABV. Available in 50mL, 375mL, 750mL, 1L, and 1.75L sizes.
• GREY GOOSE® L'Orange Flavored Vodka Vodka infused with 100% all natural orange flavor for intense natural taste at 40% ABV.
• GREY GOOSE® Le Citron Flavored Vodka Vodka infused with zesty Menton lemon flavor for intense natural citrus taste at 40% ABV.
• GREY GOOSE® Berry Rouge Flavored Vodka Vodka infused with sun-ripened strawberries, raspberries, blueberries, and blackberries. Available in 50mL, 750mL, and 1L sizes.
• GREY GOOSE® Essences Strawberry & Lemongrass Lighter vodka infused with real fruit and botanical essences of sweet strawberry and zesty lemongrass at 30% ABV.
• GREY GOOSE® Essences Watermelon & Basil Lighter vodka infused with real fruit and botanical essences of juicy watermelon and peppery basil.
• GREY GOOSE® Essences White Peach & Rosemary Lighter vodka infused with real fruit and botanical essences of refreshing white peach and vibrant rosemary.
• GREY GOOSE® Martini Cocktail Gift Set Gift set containing a 750mL bottle of GREY GOOSE Vodka paired with two branded martini cocktail glasses.
• GREY GOOSE® Collectible Gift Tin A bottle of GREY GOOSE Vodka wrapped in a collectible tin designed specifically for the gifting season.

Quantifiable outcome

• Honey Deuce cocktail sold over 550,000 units at 2025 U.S. Open

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship and core.

• Dominique AnselflagshipGTM or Marketing PartnerJames Beard Award-winning pastry chef Dominique Ansel partnered with Grey Goose for the Berry Rouge launch, creating a one-day-only 'Berry Rouge Pâtisserie' experience in New York City featuring berry-inspired confections including a limited-edition Cronut. This experiential activation generated media coverage and consumer engagement for the new flavored vodka product.
• Zoe SaldañaflagshipGTM or Marketing PartnerOscar-winning actress Zoe Saldaña serves as brand ambassador for Grey Goose Berry Rouge, providing celebrity endorsement and high-profile visibility for the first new flavored expression in over a decade.
• The Devil Wears Prada 2coreGTM or Marketing PartnerGrey Goose is among the official brand collaborators for The Devil Wears Prada 2 sequel release (May 2026), creating co-branded campaigns spanning TV spots, social content, and red carpet events. The partnership leverages the film's fashion-world narrative and iconic moments as promotional touchpoints.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greygoose

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grey Goose Vodka