Grey Goose Vodka
Grey Goose is a premium French vodka brand owned by Bacardi Limited, producing single-distilled vodka, flavored expressions, ready-to-drink cocktails, and a lower-ABV Essences line for affluent global consumers via retail, e-commerce, and event-driven brand activations.
- Company typePrivate
- Founded1997
- HeadquartersRotterdam, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grey Goose Vodka does
Grey Goose is a premium French vodka brand founded in 1997 by Sidney Frank, currently wholly owned by Bacardi Limited. The brand is imported to the United States by GREY GOOSE Importing Company, headquartered in Coral Gables, Florida, and operates globally with distribution across at least nine markets including the US, France, the UK, Canada, Australia, Brazil, Germany, Italy, and Spain. Its product portfolio centers on the flagship GREY GOOSE Vodka, a single-distilled spirit made from soft winter wheat and natural spring water sourced from France, with the company controlling every stage from wheat cultivation through final bottling. The portfolio extends to premium expressions (Altius, featuring alpine water and sub-freezing filtration), a ready-to-drink Classic Martini Cocktail, traditional flavored vodkas (La Poire, L'Orange, Le Citron), a lower-ABV Essences line with fruit and botanical infusions, and Berry Rouge, the first new flavor introduced in over a decade as of 2026.
Revenue is generated through one-time retail sales of premium vodka products distributed via liquor stores, grocers, and DTC e-commerce, with bottle sizes ranging from 50mL to 1.75L at premium price points (e.g., $25.99 USD for a 750mL bottle of Berry Rouge). The target customer is the affluent premium spirits consumer seeking luxury vodka for celebrations, entertaining, brunch, and social occasions. Grey Goose employs an event-driven go-to-market model, leveraging celebrity brand ambassadors (notably Oscar-winning actress Zoe Saldaña for Berry Rouge), high-profile entertainment IP partnerships (The Devil Wears Prada 2), sporting event sponsorships (the US Open Honey Deuce cocktail, which sold 550,000+ units at the 2025 tournament), and one-off experiential activations (the Berry Rouge Pâtisserie with Dominique Ansel) to drive brand awareness and cultural relevance. The company's competitive positioning rests on its globally recognized brand, French provenance narrative, and quality control across the entire production process.
Grey Goose Vodka firmographics
Firmographics- Name
- Grey Goose Vodka
- Legal name
- GREY GOOSE Importing Company
- Website
- https://greygoose.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grey Goose is a premium French vodka brand owned by Bacardi Limited, producing single-distilled vodka, flavored expressions, ready-to-drink cocktails, and a lower-ABV Essences line for affluent global consumers via retail, e-commerce, and event-driven brand activations.
- Ownership category
- akta.pro rank
Grey Goose Vodka industry classification
Industry- Product category
- Premium Vodka
- NAICS
- Distilleries (312140), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Grey Goose Vodka is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Grey Goose Vodka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Premium Vodka Product Sales: Grey Goose generates revenue through the sale of premium vodka products including original GREY GOOSE Vodka, Altius luxury expression, flavored vodkas (La Poire, L'Orange, Le Citron, Berry Rouge), Essences line, and pre-bottled cocktails like the Classic Martini. Products are sold in various sizes from 50mL to 1.75L at spirits retailers nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Berry Rouge flavored vodka 750mL |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Grey Goose Vodka product offering
Product offeringCore offering
Grey Goose produces and sells premium French vodka made from soft winter wheat and natural spring water through a single distillation process. The portfolio includes flagship GREY GOOSE Vodka, the Altius luxury expression, flavored vodkas (La Poire, L'Orange, Le Citron, Berry Rouge), a lower-ABV Essences line infused with real fruit and botanical essences, and pre-bottled cocktails such as the Classic Martini. Products are sold in various bottle sizes through spirits retailers and direct online ordering.
Product overview
Grey Goose is a luxury French vodka brand offering a portfolio of spirits centered on its flagship GREY GOOSE Vodka, complemented by premium expressions (Altius), ready-to-drink cocktails (Classic Martini Cocktail), and flavored vodkas (La Poire, L'Orange, Le Citron, Berry Rouge). The brand also offers a lighter-weight Essences line featuring fruit and botanical infusions, along with seasonal gift sets. The product line spans from core unflavored vodka to innovative flavored variants, with the Berry Rouge launch marking the first new flavor introduction in over a decade.
Differentiator
Problem solved
Functional benefit
Brands
- GREY GOOSE Altius: Premium luxury vodka expression using Alpine water and sub-freezing filtration for glacially smooth taste.
- GREY GOOSE Classic Martini Cocktail
- GREY GOOSE La Poire
- GREY GOOSE L'Orange
- GREY GOOSE Le Citron
- GREY GOOSE Berry Rouge
- GREY GOOSE Essences
Products and services
- GREY GOOSE® Vodka Flagship luxury vodka made from natural spring water and soft winter wheat from France, distilled once for a remarkably smooth taste at 40% ABV. Available in 50mL, 200mL, 375mL, 750mL, 1L, and 1.75L sizes.
- GREY GOOSE® Altius Luxury vodka expression featuring alpine water and sub-freezing filtration for a glacially smooth taste profile at 40% ABV. Available in 700mL and 1.75L sizes.
- GREY GOOSE® Classic Martini Cocktail Pre-bottled martini cocktail expertly blended with GREY GOOSE Vodka, dry vermouth, and orange bitters at 35% ABV. Available in 375mL and 750mL sizes.
- GREY GOOSE® La Poire Flavored Vodka Vodka infused with bold French Anjou pear flavor at 40% ABV. Available in 50mL, 375mL, 750mL, 1L, and 1.75L sizes.
- GREY GOOSE® L'Orange Flavored Vodka Vodka infused with 100% all natural orange flavor for intense natural taste at 40% ABV.
- GREY GOOSE® Le Citron Flavored Vodka Vodka infused with zesty Menton lemon flavor for intense natural citrus taste at 40% ABV.
- GREY GOOSE® Berry Rouge Flavored Vodka Vodka infused with sun-ripened strawberries, raspberries, blueberries, and blackberries. Available in 50mL, 750mL, and 1L sizes.
- GREY GOOSE® Essences Strawberry & Lemongrass Lighter vodka infused with real fruit and botanical essences of sweet strawberry and zesty lemongrass at 30% ABV.
- GREY GOOSE® Essences Watermelon & Basil Lighter vodka infused with real fruit and botanical essences of juicy watermelon and peppery basil.
- GREY GOOSE® Essences White Peach & Rosemary Lighter vodka infused with real fruit and botanical essences of refreshing white peach and vibrant rosemary.
- GREY GOOSE® Martini Cocktail Gift Set Gift set containing a 750mL bottle of GREY GOOSE Vodka paired with two branded martini cocktail glasses.
- GREY GOOSE® Collectible Gift Tin A bottle of GREY GOOSE Vodka wrapped in a collectible tin designed specifically for the gifting season.
Quantifiable outcome
- Honey Deuce cocktail sold over 550,000 units at 2025 U.S. Open
Companies that use Grey Goose Vodka
Customer profileSegments1 record
Ideal customer profiles2 records
Grey Goose Vodka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Grey Goose Vodka partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Dominique AnselflagshipJames Beard Award-winning pastry chef Dominique Ansel partnered with Grey Goose for the Berry Rouge launch, creating a one-day-only 'Berry Rouge Pâtisserie' experience in New York City featuring berry-inspired confections including a limited-edition Cronut. This experiential activation generated media coverage and consumer engagement for the new flavored vodka product.
- Zoe SaldañaflagshipOscar-winning actress Zoe Saldaña serves as brand ambassador for Grey Goose Berry Rouge, providing celebrity endorsement and high-profile visibility for the first new flavored expression in over a decade.
- The Devil Wears Prada 2coreGrey Goose is among the official brand collaborators for The Devil Wears Prada 2 sequel release (May 2026), creating co-branded campaigns spanning TV spots, social content, and red carpet events. The partnership leverages the film's fashion-world narrative and iconic moments as promotional touchpoints.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Grey Goose Vodka competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grey Goose Vodka social profiles
Digital presenceGrey Goose Vodka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grey Goose Vodka leadership team
Management profileNumber of profiles
Grey Goose Vodka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grey Goose Vodka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grey Goose Vodka
What does Grey Goose Vodka do?
Grey Goose produces and sells premium French vodka made from soft winter wheat and natural spring water through a single distillation process. The portfolio includes flagship GREY GOOSE Vodka, the Altius luxury expression, flavored vodkas (La Poire, L'Orange, Le Citron, Berry Rouge), a lower-ABV Essences line infused with real fruit and botanical essences, and pre-bottled cocktails such as the Classic Martini. Products are sold in various bottle sizes through spirits retailers and direct online ordering.
Is Grey Goose Vodka a public or private company?
Grey Goose Vodka is a private company. It is classified as corporate owned and is currently operating.
When was Grey Goose Vodka founded?
Grey Goose Vodka was founded in 1997. It employs 101 to 250 people.
Where is Grey Goose Vodka based?
Grey Goose Vodka is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Grey Goose Vodka make money?
One revenue line is on record: premium Vodka Product Sales.
Does Grey Goose Vodka have an API?
No public API is recorded for Grey Goose Vodka.
What industry is Grey Goose Vodka in?
Grey Goose Vodka's product category is Premium Vodka. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 312140 and its SIC code is 2080.