Beverly Hills Unified School District

What Beverly Hills Unified School District does

Beverly Hills Unified School District (BHUSD) is a California public K-12 school district and government entity operating five schools serving transitional kindergarten through twelfth grade within the geographically defined boundaries of Beverly Hills, California. The system comprises El Rodeo Elementary (TK-5, reopened in 2024 following modernization), Horace Mann Elementary (K-5), Beverly Vista Middle School (6-8), Beverly Hills High School (9-12), and Moreno Continuation High School, with an additional Hawthorne Campus supporting district programs. The district's academic portfolio includes GATE identification via the Otis-Lennon School Ability Test, Kodály-based vocal music instruction at Horace Mann, an ASCA-aligned social-emotional learning program, and the PBIS three-tiered behavioral framework across all schools.

The district's technology stack is a multi-vendor SaaS architecture rather than a proprietary platform: Aeries for student information, Google Classroom for learning management, ParentSquare for family communication, Clever for single sign-on, Incident IQ for IT service management, and Follett Destiny for library operations. The sole homegrown digital product is BHUSD TV, a VHX-powered streaming platform distributing BHUSD Originals, KBEV student broadcasts, and a media archive extending to the 1940s across web and Roku.

BHUSD is funded through California Local Control Funding Formula state aid, local property taxes (an unusually high-yielding base given Beverly Hills property values), federal grants, and voter-approved bond proceeds. Education is provided at no direct cost to enrolled district-resident students. There is no commercial sales motion; "enrollment" is determined by residency rather than competitive acquisition, and prospective families are recruited through campus tours and an online enrollment portal. The district employs 501-1,000 staff and is governed by an elected Board of Education under Citizens' Bond Oversight Committee review.

Name

Beverly Hills Unified School District

Legal name

Beverly Hills Unified School District

Website

https://bhusd.org

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Beverly Hills Unified School District is a California public K-12 government entity operating five TK-12 schools within Beverly Hills, funded by local property taxes and state aid, and delivering free public education to district-resident students through an integrated ed-tech stack and specialized programs including GATE, Kodály music, and PBIS.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public Middle Schools (EDAJAAAC), Public High Schools (EDAJAAAD), Behavioral Intervention & PBIS Supports (Tiered, Gen Ed) (EDAJAGAL)

Keywords

• Public K-12 education
• Elementary schools
• Secondary education
• Gifted education programs
• Student support services

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Public Education Funding: As a public school district, BHUSD is funded primarily through local property taxes, California state education funding, and potentially federal grants. Education is provided at no direct cost to enrolled students.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Beverly Hills Unified School District (BHUSD) is a California public school district operating five schools serving transitional kindergarten through 12th grade in Beverly Hills. The district provides free public education funded by state appropriations, local property taxes, and federal grants, and offers academic instruction, college and career counseling, performing and visual arts, athletics, social-emotional learning, GATE (Gifted and Talented Education), and special education services to enrolled students residing within district boundaries.

Product overview

Beverly Hills Unified School District operates a portfolio of educational programs and digital platforms serving students from TK through 12th grade across five schools. The district's digital infrastructure centers on the Aeries Portal for student information management, ParentSquare for family communication, and Google Classroom for learning management. BHUSD TV serves as the district's streaming platform featuring original content, the student-produced KBEV broadcasts, and a historic media archive. The district offers specialized academic programs including GATE (Gifted and Talented Education), performing arts programs such as the District Honor Choir and vocal music curriculum, and the PBIS behavioral framework across all schools.

Differentiator

Problem solved

Functional benefit

Brands

• BHUSD TV: The official digital streaming platform of the Beverly Hills Unified School District, showcasing district-produced features, student spotlights, events, Board meetings, and student-created broadcasts from Beverly Hills High School.

Products and services

• El Rodeo Elementary School BHUSD elementary school serving transitional kindergarten through 5th grade at 605 Whittier Dr., Beverly Hills, CA 90210; reopened in 2024 following extensive modernization.
• Horace Mann Elementary School BHUSD elementary school serving kindergarten through 5th grade at 8701 Charleville Blvd., Beverly Hills, CA 90211; features Kodály vocal music methodology and has received the California Distinguished School Award four times (1987, 1997, 2004, 2008).
• Beverly Vista Middle School BHUSD middle school serving grades 6-8 at 200 S Elm Dr., Beverly Hills, CA 90212; offers honors placement, performing and literary arts, athletics, academic counseling, community service requirements, and elective courses.
• Beverly Hills High School BHUSD comprehensive high school serving grades 9-12 at 241 S Moreno Dr., Beverly Hills, CA 90212; offers college-preparatory academics, SAT and PSAT preparation, career center, performing and visual arts, athletics, and student media including Beverly Highlights and KBEV broadcasting.
• Moreno Continuation High School BHUSD continuation high school serving students who need an alternative educational path to complete graduation requirements.
• Gifted and Talented Education (GATE) Program Specialized academic program identifying gifted students using the Otis-Lennon School Ability Test (OLSAT) supplemented by academic achievement criteria, providing differentiated instruction with Depth, Complexity, Novelty, and Acceleration elements.
• District Honor Choir and Vocal Music Program Elementary honor choir ensemble for grades 3-5 and Kodály-methodology vocal music program at Horace Mann Elementary emphasizing singing as the foundation of musical development, folk music, and sequential layering of skills through Solfege syllables and hand signs.
• BHUSD TV Digital Streaming Platform Official digital streaming platform of the Beverly Hills Unified School District featuring BHUSD Originals, KBEV student broadcasts, and the BHUSD Media Archive (footage from the 1940s to today); available on web browsers and Roku devices.
• KBEV Student Broadcasting Program Student-created broadcast journalism program at Beverly Hills High School producing news and feature content for the BHUSD TV platform.
• Positive Behavioral Interventions and Supports (PBIS) Framework Evidence-based three-tiered framework improving student outcomes through integrated data, systems, and practices implemented across all district schools.

Quantifiable outcome

• Horace Mann Elementary received the California Distinguished School Award four times (1987, 1997, 2004, 2008)

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Los Angeles Unified School District: The second-largest public school district in the United States, serving Los Angeles. While far larger and demographically different from BHUSD, LAUSD is the closest geographic peer and provides the broader K-12 public education context within which Beverly Hills families and faculty operate.

Direct peers

• Santa Monica-Malibu Unified School District: A small, affluent coastal California unified school district serving Santa Monica and Malibu. Highly comparable to BHUSD in scale, demographics, funding base (property-tax-rich), and program offerings, making it the closest like-for-like peer for benchmarking academic outcomes and operational practice.
• Culver City Unified School District: A unified K-12 district on LA's Westside with comparable enrollment size and a similar mix of elementary, middle, and high schools. Operates in an adjacent community and competes for some of the same Westside families, making it a strong operational peer for BHUSD.
• San Marino Unified School District: A small, high-performing, affluent unified district in the San Gabriel Valley consistently ranked among California's top districts. Comparable to BHUSD in family demographics, property-tax funding, and academic outcomes, and a natural peer for high-performing suburban district comparisons.
• Manhattan Beach Unified School District: A three-school unified district serving an affluent coastal LA-area community. Similar small scale, similar property-tax base, and similar focus on college-preparatory academics and athletics, making it a strong comparable for resource allocation and program design decisions.
• Palos Verdes Peninsula Unified School District: A unified K-12 district serving the affluent Palos Verdes Peninsula with strong academic outcomes and high per-pupil funding. Comparable to BHUSD in family profile, property-tax-driven funding, and emphasis on college preparation and enrichment programming.
• Arcadia Unified School District: A high-performing, small unified district in the San Gabriel Valley with strong academic outcomes and an affluent property-tax base. Comparable to BHUSD in scale, demographic mix, and competitive positioning within California's high-performing district tier.
• La Cañada Unified School District: A small, high-performing, affluent unified district in the LA foothills consistently ranked among California's top K-12 districts. Closely comparable to BHUSD in size, demographic profile, property-tax funding, and emphasis on rigorous college-preparatory academics.

Regional players

• Redondo Beach Unified School District: A nearby LA South Bay unified district with comparable size and coastal California profile. Operates in the same regional labor and real estate market as BHUSD and competes for some families and staff, though its demographics and funding base differ somewhat from Beverly Hills.
• Newport-Mesa Unified School District: A unified district serving coastal Orange County communities with a mix of affluent and middle-income areas. While not as property-wealthy as BHUSD, it offers a useful regional peer for comparing programming, facilities investment, and college-prep outcomes in Southern California's high-cost coastal communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/beverlyhillsunified
• LinkedInlinkedin.com/company/bhusd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverly Hills Unified School District