WMIH
Rocket Companies (NYSE: RKT) is a Detroit-based fintech platform operating mortgage, real estate, and personal finance brands—including Rocket Mortgage, Redfin, Mr. Cooper, Rocket Homes, Rocket Money, and Rocket Loans—serving U.S. consumers across the full homeownership lifecycle.
- Company typePublic
- Founded1985
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WMIH does
WMIH, now operating as Rocket Companies, Inc. (NYSE: RKT), is a Detroit-based fintech platform that delivers mortgage origination, real estate, and personal finance services to U.S. consumers across the homeownership lifecycle. Founded in 1985, the company operates through a portfolio of integrated brands: Rocket Mortgage (the flagship origination platform, ranked #1 in client satisfaction by J.D. Power 23 times), Redfin (real estate brokerage), Mr. Cooper (mortgage servicing), Rocket Homes, Rocket Close (title/closing), Rocket Money (personal finance management), and Rocket Loans. Underlying the portfolio is an AI-fueled technology platform built on 30 petabytes of proprietary data and more than 160 million annual client calls, which the company positions as the foundation for customer acquisition and personalized service delivery.
The business model is anchored in transaction-based revenue—loan origination fees and gain on sale of mortgages from Rocket Mortgage, brokerage commissions from Redfin and Rocket Homes, and lending fees from Rocket Loans—supplemented by recurring servicing fee income and interest income on the Mr. Cooper-serviced mortgage portfolio, plus subscription-like revenue from Rocket Money's personal finance management offering. Distribution is direct-to-consumer through owned digital properties, with the multi-brand ecosystem designed to capture leads and wallet share across search, financing, closing, servicing, and ongoing financial management. Rocket reports quarterly financials; for the quarter ending March 31, 2026, the company disclosed $2.82B in adjusted revenue, $738M in adjusted EBITDA, and $0.15 in adjusted diluted EPS, with its NYSE-listed stock (RKT) trading at $15.00 as of June 26, 2026.
WMIH firmographics
Firmographics- Name
- WMIH
- Legal name
- Rocket Companies, Inc.
- Website
- https://wmih-corp.com
- Company type
- Public
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rocket Companies (NYSE: RKT) is a Detroit-based fintech platform operating mortgage, real estate, and personal finance brands—including Rocket Mortgage, Redfin, Mr. Cooper, Rocket Homes, Rocket Money, and Rocket Loans—serving U.S. consumers across the full homeownership lifecycle.
- Ownership category
- akta.pro rank
WMIH industry classification
Industry- Product category
- Mortgage Lending & Homeownership Fintech
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Loan Servicing Platforms (Billing, Statements, Customer Self-Service) (FSAGAHAH)
- akta.pro secondary industry
- Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD)
Keywords
Where WMIH is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WMIH business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Mortgage origination and lending: Revenue generated from mortgage origination services through Rocket Mortgage, including loan origination fees and gain on sale of mortgages
- Mortgage servicing: Revenue from servicing mortgages including servicing fees and interest income on serviced loans
- Real estate services: Revenue from real estate services including home sale and search through Rocket Homes and Redfin
- Personal finance services: Revenue from personal finance products including Rocket Money (financial management) and Rocket Loans (personal lending)
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
WMIH product offering
Product offeringCore offering
WMIH operates a fintech platform offering mortgage origination, mortgage servicing, real estate brokerage, closing services, personal finance management, and personal lending through owned brands including Rocket Mortgage, Redfin, Mr. Cooper, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans. The platform leverages AI capabilities built on 30 petabytes of data and insights from more than 160 million annual client calls to deliver end-to-end homeownership services to U.S. consumers.
Product overview
Rocket Companies operates as a unified fintech platform combining mortgage, real estate, and personal finance businesses. The portfolio includes Rocket Mortgage (core mortgage origination), Rocket Homes (home sale and search), Rocket Close (closing services), and Rocket Money/Rocket Loans (personal financing), along with acquired brands Redfin (real estate) and Mr. Cooper (mortgage servicing). The platform leverages insights from 160 million annual client calls and 30 petabytes of data to deliver AI-fueled homeownership experiences across the entire property transaction lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Rocket Mortgage: Mortgage lending platform - flagship brand, ranked #1 in client satisfaction by J.D. Power for primary mortgage origination and mortgage servicing 23 times total.
- Redfin
- Mr. Cooper
- Rocket Homes
- Rocket Close
- Rocket Money
- Rocket Loans
Products and services
- Rocket Mortgage
Quantifiable outcome
- J.D. Power ranked #1 in client satisfaction for primary mortgage origination and mortgage servicing a total of 23 times - most of any mortgage lender
Companies that use WMIH
Customer profileSegments3 records
Ideal customer profiles3 records
WMIH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WMIH partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
WMIH competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Customer concentration
WMIH social profiles
Digital presenceWMIH financial estimates
Financial estimateRevenue estimate
Valuation estimate
WMIH leadership team
Management profileNumber of profiles
Profiles4 records
WMIH subsidiaries and ownership
Company hierarchySubsidiaries5 records
WMIH funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WMIH M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WMIH
What does WMIH do?
WMIH operates a fintech platform offering mortgage origination, mortgage servicing, real estate brokerage, closing services, personal finance management, and personal lending through owned brands including Rocket Mortgage, Redfin, Mr. Cooper, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans. The platform leverages AI capabilities built on 30 petabytes of data and insights from more than 160 million annual client calls to deliver end-to-end homeownership services to U.S. consumers.
Is WMIH a public or private company?
WMIH is a public company. It is classified as public and is currently operating.
When was WMIH founded?
WMIH was founded in 1985. It employs 1 to 10 people.
Where is WMIH based?
WMIH is headquartered in Seattle, United States, in the North America region.
How does WMIH make money?
Four revenue lines are on record. Mortgage origination and lending is the primary driver. The others are mortgage servicing, real estate services and personal finance services.
Does WMIH have an API?
No public API is recorded for WMIH.
What industry is WMIH in?
WMIH's product category is Mortgage Lending & Homeownership Fintech. Its primary akta.pro industry code is FSAGAHAH, Loan Servicing Platforms (Billing, Statements, Customer Self-Service), with a secondary code of FSAGADAD, Debt Management & Paydown (Student Loans, Credit Cards). Its NAICS code is 522310 and its SIC code is 6162.