The Brokaw Group

What The Brokaw Group does

The Brokaw Group is a privately held, boutique residential real estate brokerage founded in 2006 by Bethany A. Brokaw and headquartered in Davison, Michigan. The firm operates in Eastern Michigan across Genesee, Lapeer, Tuscola, and surrounding counties, with a secondary satellite office in Lake Orion. It serves home buyers and sellers through traditional commission-based representation, with stated production of more than 175 houses annually and a leadership team that the firm says outsells 99% of U.S. agents.

The service platform centers on full-service residential brokerage supported by in-house content production: professional HDR photography, drone aerial videography, 3D virtual tours, floor plans, staging guidance, and digital marketing. Adjacent product lines include a Cash Offers Program (via cashsalenow.zoodealio.com), a Commercial Real Estate sub-brand (brokawcommercial.com), a Probate Real Estate Services line (transitions-ps.com), and new-construction channel partnerships with Woodbridge Park, Allen Edwin Homes, and Forest Creek West. Technology stack is conventional for a real estate services firm — Microsoft Clarity and Microsoft Advertising for web analytics and paid acquisition, Wix-hosted website infrastructure, and social media presence across Facebook, Twitter, and YouTube.

The firm operates a sales-led, direct-to-consumer GTM with free consultations via phone (810-600-2060) and Calendly booking, supplemented by referral-based business and Zillow profile lead generation. Revenue derives from transaction commissions on residential sales and purchases, with no disclosed pricing tiers or subscription models. The firm employs 11-50 staff including approximately 22 named licensed agents plus dedicated listing coordinators, transaction managers, photographers, and IT specialists. Ownership is concentrated with founder Bethany Brokaw, with second-generation leadership via Director of Operations Madalynn Brokaw.

Name

The Brokaw Group

Legal name

The Brokaw Group

Website

https://brokawgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Brokaw Group is a privately held, boutique residential real estate brokerage founded in 2006 and headquartered in Davison, Michigan, serving home buyers and sellers across Eastern Michigan (Genesee, Lapeer, Tuscola counties) via commission-based representation, in-house photography and drone services, and adjunct commercial, cash-offer, and probate real estate lines.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJADAE

Rural Residential & Acreage Homesites Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• New construction sales
• Commercial real estate

Headquarters

HQ city

Davison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model. The company earns commissions on residential property sales and purchases, typically a percentage of the transaction value. Services include home selling (professional photography, floor plans, drone photography, expert negotiations, marketing) and home buying assistance.
2. Buyer Representation Services: Commission-based buyer representation services including property search, negotiations, and closing support. Specialized in first-time buyers, waterfront properties, multiple offer situations, large parcel purchases, condominiums, and retirement purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Brokaw Group is a boutique residential real estate brokerage that helps clients buy and sell homes across Eastern Michigan. Core seller services include professional HDR photography, drone aerial videography, 3D virtual tours, floor plans, staging guidance, and expert negotiations, while buyer services cover first-time purchases, waterfront and large parcel transactions, and competitive offer negotiations. Specialized offerings include a Cash Offers Program, new construction sales through developer partnerships, commercial real estate (via Brokaw Commercial), and probate real estate services.

Product overview

The Brokaw Group is a Michigan-based real estate brokerage offering a unified suite of residential real estate services centered on its core home buying and selling brokerage platform. The offering includes professional photography, drone imagery, 3D virtual tours, floor plans, and expert negotiation services for sellers, while buyers receive specialized assistance for first-time purchases, waterfront properties, large parcels, and condominium transactions. Additional service modules include a Cash Offers Program for quick sales, New Construction Listings featuring developer partnerships (Woodbridge Park, Allen Edwin, Forest Creek West), Commercial Real Estate Services through a dedicated brand, and Probate Real Estate Services. The brokerage operates as a single integrated service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Brokaw Commercial: A commercial real estate division of The Brokaw Group serving commercial property buyers and sellers.

Products and services

• The Brokaw Group Real Estate Brokerage Services Full-service residential real estate brokerage offering home buying and selling services, including professional photography, drone photography, 3D virtual tours, floor plans, expert negotiations, and home staging assistance across Eastern Michigan.
• Cash Offers Program Cash home buying program enabling sellers to receive cash offers for their properties, linked through cashsalenow.zoodealio.com.
• New Construction Listings New construction home sales services featuring developer partnerships including Woodbridge Park luxury condos in Lapeer, Allen Edwin single-family homes, and Forest Creek West duplex-style condos in Davison.
• Commercial Real Estate Services (Brokaw Commercial) Commercial property buying and selling services operated through the separate brand brokawcommercial.com.
• Probate Real Estate Services Specialized real estate services for probate transactions, linked through transitions-ps.com.

Quantifiable outcome

• Sell more than 175 houses annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Microsoft AdvertisingminorGTM or Marketing PartnerMicrosoft Advertising partnership for capturing behavioral metrics and online activity data. Used for site optimization, fraud/security purposes, and advertising.
• Women's Council of RealtorscoreStrategic or Co-development PartnerBethany Brokaw is the current President of Women's Council of Realtors Michigan. The company has multiple leadership positions including Women's Council of Realtors local & state board member. Represents a key professional association and referral network.
• Woodbridge ParkminorChannel Partner/ Reseller/ DistributorLapeer's new construction luxury condo community. The Brokaw Group serves as listing/selling agents for Woodbridge Park premier condo development, offering sales and marketing services for the property.
• Allen Edwin HomesminorChannel Partner/ Reseller/ DistributorSingle family home builder with multiple locations. Clients are encouraged to mention The Brokaw Group as their realtor for extra special incentives and perks when purchasing Allen Edwin homes.
• Johnson's Developments / Forest Creek WestminorChannel Partner/ Reseller/ DistributorBuilder of Forest Creek West, Davison's newest duplex-style condo development in Richfield Township. The Brokaw Group markets and sells these new construction properties.
• ZillowminorGTM or Marketing PartnerZillow profile for reviews and lead generation. Company displays 'Best of Zillow' recognition and directs customers to check reviews on Zillow platform.
• RE/MAX & Berkshire Hathaway HomeservicesminorOthersBethany Brokaw has taught for RE/MAX and Berkshire Hathaway Homeservices, and presented for Women's Council of Realtors Michigan and nationally for Women's Council MidYear and National meetings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Howard Hanna Real Estate Services: Large family-founded Midwestern residential brokerage with strong regional identity and full-service agent model; directly comparable to Brokaw in serving similar buyer/seller segments in Eastern/Midwest markets.
• Compass: Tech-forward residential brokerage blending boutique agent experience with proprietary marketing platform; comparable to Brokaw's emphasis on premium photography, video, and digital marketing for agents.
• eXp Realty: Cloud-based residential brokerage with revenue-sharing and agent-centric economics; comparable as an alternative brokerage model competing for the same agent pool in secondary markets.
• Redfin: Tech-enabled residential brokerage with salaried agents and lower-fee model; comparable offering in residential buyer/seller representation though with materially different cost structure and digital-first approach.
• @properties: Midwest-originated boutique-style residential brokerage with strong regional brand and agent-focused model; comparable to Brokaw's boutique, high-touch approach in a similar secondary Midwestern market context.

Broad incumbents

• Berkshire Hathaway HomeServices: National residential brokerage network; comparable in offering traditional commission-based representation but operates at significantly larger scale across many geographies, where Brokaw operates locally.
• RE/MAX: One of the largest global residential brokerage franchisors; competes with Brokaw for agent affiliation and listings in Michigan, but operates a franchise/network model rather than a boutique team.
• Coldwell Banker Realty: Legacy national brokerage brand offering full-service residential representation; overlaps with Brokaw's buyer/seller services but at much greater geographic and agent scale.
• Keller Williams Realty: Largest US residential brokerage by agent count, agent-centric model with profit-sharing; competes for the same agents and seller leads in Michigan but at vastly larger scale.
• Sotheby's International Realty: Luxury-leaning global residential network; comparable to Brokaw's stated specialization in luxury, waterfront, and large-parcel homes within a premium positioning framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BethanyBrokaw
• YouTubeyoutube.com/channel/UChA4bcShd7qgCKjkYIPsbEA
• Facebookfacebook.com/bethanybrokawsells

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brokaw Group