Vistage International

Name

Vistage International

Legal name

Vistage Worldwide, Inc.

Website

https://vistage.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Vistage International is the world's largest CEO coaching and peer advisory organization, founded in 1957 in San Diego, serving 45,000+ members across 40 countries through 1,200+ certified Chairs who facilitate confidential peer groups and one-to-one executive coaching.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development

NAICS

Professional Organizations (81392), Business Associations (813910), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Private Memberships & Invitation-Only Experiences (HSACAMAL)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Incentive Meeting & Retreat Planning (Meeting-Focused) (THAHACAG)

Keywords

• Executive peer advisory
• CEO coaching services
• Leadership development programs
• Peer advisory groups
• Executive mentorship

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Recurring membership fees from CEOs and business leaders who join peer advisory groups. Membership is the primary revenue stream, with subscription-based pricing tiers based on company revenue size.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Vistage International operates peer advisory groups and provides executive coaching for CEOs, business owners, and key executives. The company connects members in small, confidential peer group settings (approximately 23 members per group) facilitated by trained Vistage Chairs, and supplements these meetings with one-on-one executive coaching sessions, expert speakers, workshops, and proprietary leadership development programs. Membership spans more than 45,000 members across 40 countries served by a network of 1,200+ Vistage Chairs.

Product overview

Vistage International operates as the world's largest CEO coaching and peer advisory organization, offering a platform of multiple peer advisory programs. The core offerings include Chief Executive, Small Business, Key Executive, Trusted Advisor, Advancing Leader, Emerging Leader, and Vistage Inside Programs—each serving different leadership levels and needs. These programs are facilitated by trained Vistage Chairs through monthly peer group meetings and one-to-one coaching. Supplementary products include Vistage Chair Academy (training for Chairs), the Vistage CEO Confidence Index (research in partnership with Wall Street Journal), CEO Climb Events, Webinars, Perspectives Magazine, and the CEO's Journey Podcast. Recent acquisitions include TEC Canada (May 2026, Canadian peer advisory), EGN Group (December 2022, European expansion), and Smart Business Network (October 2025, business publications and events for CEOs navigating transactions).

Differentiator

Problem solved

Functional benefit

Products and services

• Chief Executive Program Peer advisory group and one-on-one executive coaching program for sitting CEOs, providing confidential peer input on strategic and operational decisions.
• Small Business Program Peer advisory and coaching program designed for CEOs and owners of small businesses, structured to address the issues faced by smaller-company leaders.
• Key Executive Program Peer advisory and coaching program for senior leaders and key executives (C-suite and direct reports to the CEO), designed to develop leadership capacity and decision-making.
• Trusted Advisor Program Peer advisory program for trusted advisors such as CPAs, attorneys, financial advisors, and consultants, focused on practice growth and client impact.
• Advancing Leader Program Peer advisory and coaching program for established managers and high-potential leaders moving into higher leadership roles.
• Emerging Leader Program Peer advisory and leadership development program for first-time and emerging leaders building foundational management skills.
• Vistage Inside Program In-company version of the Vistage peer advisory model, bringing the group coaching and executive development experience inside a single client organization.
• Vistage Chair Academy Training and certification program that prepares and certifies individuals to serve as Vistage Chairs running peer advisory groups.
• CEO Climb Events Premium live event experiences for CEOs and senior executives featuring speakers, peer networking, and leadership content.

Quantifiable outcome

• Member companies average 21+ years of success vs. 5-year failure rate for most U.S. businesses
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TEC CanadacoreStrategic or Co-development Partner · 13 May 2026Vistage acquired TEC Canada, its longtime Canadian licensee, to expand CEO peer advisory operations. TEC Canada, founded in 1985 by Dr. W. Lynn Tanner, operates a network of over 1,600 members and 75 Chairs serving CEOs and business leaders across Canada.
• Smart Business Network (SBN)minorStrategic or Co-development Partner · 22 October 2025Vistage acquired Smart Business Network, a Cleveland-based company providing business publications and events including the Smart Business Dealmakers Conference. The acquisition aims to enhance support for CEOs navigating transactions such as mergers, acquisitions, and financing.
• EGN GroupcoreStrategic or Co-development Partner · 18 December 2022Vistage acquired EGN Group for 100% in December 2022, enabling expansion of European operations. EGN Group operated peer groups and executive coaching in Europe, strengthening Vistage's position as a leading provider serving nearly 45,000 members in 35 countries.
• The Wall Street JournalcoreStrategic or Co-development PartnerPartnership with The Wall Street Journal for the monthly WSJ/Vistage Small Business CEO Confidence Index survey, measuring sentiment of U.S. small business leaders about the economy, prospects, and expansion plans. This generates significant PR and credibility for the brand.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YPO (Young Presidents' Organization): YPO is a global peer-to-peer membership organization for chief executives with $9M+ in annual revenue, operating peer forums, workshops, and executive education. It is the most direct head-to-head competitor to Vistage in CEO peer advisory, with comparable forum structure, global chapters, and exclusive membership model.
• EO (Entrepreneurs' Organization): EO runs peer learning forums, accelerators, and executive education for founders of companies generating $1M+ in annual revenue. It serves a near-identical buyer (SMB/mid-market CEOs) via monthly peer groups and member-led learning, overlapping meaningfully with Vistage's Chief Executive and Small Business Programs.
• Strategic Coach: Strategic Coach is a private coaching subscription program for entrepreneurs and business owners, founded by Dan Sullivan. It targets the same high-revenue SMB founder persona as Vistage through quarterly workshops and structured one-to-one coaching, functioning as a direct alternative rather than a peer-group community.
• Tiger 21: Tiger 21 is a peer advisory membership organization for high-net-worth individuals and business owners ($10M+ in investable assets). It runs monthly group meetings led by a Chair - a near-identical operating model to Vistage - serving an even higher net-worth buyer of CEO/founder peer advisory.
• The Alternative Board (TAB): TAB is a peer advisory board franchise that organizes monthly peer advisory groups facilitated by certified facilitators for SMB owners. It directly competes with Vistage's Small Business Program on price, geographic footprint, and facilitated peer-group methodology.
• EGN Group: EGN is the European peer advisory network that Vistage acquired in December 2022. Pre-acquisition it was a direct competitor to Vistage in Europe with its own CEO peer groups and Chairs, and now functions as Vistage's European operating brand under unified ownership.
• TEC Canada: TEC Canada (The Executive Committee) was a longstanding Canadian peer advisory franchise licensee acquired by Vistage in May 2026. Pre-acquisition it operated as a parallel direct competitor to Vistage, serving 1,600+ Canadian CEOs and 75 Chairs via peer forums and executive coaching.
• Renaissance Executive Forums: Renaissance Executive Forums operates facilitated peer advisory boards for SMB CEOs, led by experienced executives/operators. It mirrors Vistage's forum-as-product model for founder/CEOs of $5M+ revenue companies.
• C12 Group: C12 Group operates peer advisory and executive coaching groups for Christian business owners but is structurally very similar to Vistage - monthly facilitated peer board meetings, executive coaching, and a selective member model.

Broad incumbents

• FranklinCovey: FranklinCovey is a large incumbent provider of leadership development, executive coaching, and training content. While not a peer-group membership operator, it overlaps with Vistage in the executive leadership development and coaching services category for SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key highlights8 records

Customer concentration

• Xx.com/vistage
• YouTubeyoutube.com/vistagechannel
• Facebookfacebook.com/Vistage
• LinkedInlinkedin.com/company/7658
• Instagraminstagram.com/VistageWorldwideInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vistage International