What Myabetic does

Myabetic is a small online retailer specializing in diabetes lifestyle accessories, including supply cases, bags, and related carrying products designed for individuals managing diabetes. Founded and led by Kyrra Richards as Founder and Creative Director, the company targets the diabetes community with functional, aesthetically oriented accessories intended to organize and transport medical supplies such as glucose meters, insulin pens, and related equipment. The business operates as a direct-to-consumer e-commerce brand with a website at myabetic.com, based in Santa Monica, California, and operates with a small team of 1-10 employees.

The commercial model is a single-channel online retail store selling branded diabetes accessories. Revenue mechanics are not disclosed in the available data; pricing, gross margin, average order value, and customer acquisition costs are not specified. The company's customer base is individuals living with diabetes, served through the DTC storefront rather than B2B distribution or enterprise contracts. The bulk of the provided source data pertains to Afrezza, an inhaled insulin product by MannKind Corporation, which is not the same entity as Myabetic and does not represent Myabetic's product, technology, or business model. Consequently, the technological, financial, and partnership signals available for Myabetic are limited to its firmographic and founder profile.

Name

Myabetic

Website

https://myabetic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Myabetic is a small Santa Monica-based online retailer selling diabetes supply cases, bags, and accessories to individuals living with diabetes, founded and creatively directed by Kyrra Richards.

Ownership category

akta.pro rank

Product category

Diabetes Management Accessories

NAICS

Health and Personal Care Retailers (456)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE)

Keywords

• Diabetes accessories
• Diabetes supply cases
• Diabetes management bags
• Medical supply accessories
• Chronic illness accessories

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Prescription Insulin Sales: Afrezza generates revenue through prescription-based sales of inhaled insulin. The product is dispensed through retail pharmacies and delivered to patients via prescription. Revenue is realized when patients fill their prescriptions through insurance or cash payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Myabetic is an online retailer that sells diabetes supply cases, diabetes bags, and diabetes accessories directly to individual consumers living with diabetes. The company's products are designed to help users organize and carry everyday diabetes management supplies such as glucose meters, test strips, insulin pens, and related items. Sales are conducted through the company's own e-commerce storefront at myabetic.com.

Product overview

Afrezza is a single rapid-acting inhaled insulin product manufactured by MannKind Corporation. The product consists of insulin human inhalation powder delivered via a proprietary inhaler device. It provides ultra rapid-acting mealtime insulin coverage for diabetes patients ages 6 and older, working in conjunction with basal insulin for type 1 diabetes patients. The product's key differentiator is its needle-free, no-planning-required delivery mechanism that enables spontaneous dosing at mealtime with onset of action in approximately 12 minutes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 97% of patients pay $35.00 or less out of pocket
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• UpScriptcoreGTM or Marketing PartnerUpScript is a telemedicine platform partner that enables patients to consult with licensed healthcare providers online to determine if Afrezza is appropriate for their diabetes management. This partnership provides a direct channel for patient acquisition and prescription initiation.
• FedExminorOthersFedEx provides shipping services for the MannKind Cares replacement inhaler program, delivering shipments within 3-5 business days.

Scale indicators1 record

Broad incumbents

• Baggu: Baggu is a designer bag and accessories brand carried by major retailers. While not diabetes-specific, its scale, lower prices, and design cachet represent the kind of broader-accessory competitor that could compress Myabetic's lifestyle premium.
• Abbott Diabetes Care: Abbott Diabetes Care (FreeStyle Libre) is a major CGM manufacturer. Like Dexcom, it does not sell accessory cases itself, but its large installed base drives demand for the kind of carrying cases and overlays Myabetic produces.
• Tandem Diabetes Care: Tandem makes the t:slim X2 insulin pump and competes in the broader diabetes device ecosystem. Tandem customers are core buyers of third-party cases and accessories, situating Tandem as an adjacent ecosystem incumbent.
• Insulet (Omnipod): Insulet is a leading tubeless insulin patch pump manufacturer serving the same diabetes patient base as Myabetic. It is not an accessory maker but its Omnipod customers actively buy third-party cases and bands, making it a key ecosystem context.
• Dexcom: Dexcom is the leading continuous glucose monitor (CGM) maker; Myabetic's CGM-friendly cases, bands, and travel accessories are purchased by Dexcom users, positioning Dexcom as a complementary ecosystem incumbent.
• Medtronic Diabetes: Medtronic Diabetes is a broad incumbent in insulin pumps and CGM. Its consumer base overlaps Myabetic's target market, particularly pediatric Type 1 customers whose parents often purchase branded accessory bags.
• Vera Bradley: Vera Bradley is a broader lifestyle bag and accessories brand with size, distribution, and brand awareness Myabetic lacks. Its quilted patterned bags and organizers compete for the same women's-accessory wallet share, especially during gifting season.

Direct peers

• FRIO: FRIO makes evaporative cooling wallets and travel cases designed to keep insulin at safe temperatures, competing in the same diabetes-accessory space with a different functional angle (temperature control) but overlapping buyer.
• Medicool (Dia-Pak): Medicool produces the Dia-Pak line of diabetes supply cases, organizers, and insulin pen wallets that compete directly with Myabetic's core cases/bags category for customers carrying meters, strips, and insulin pens.
• Sugar Medical Supply: Sugar Medical Supply is a direct-to-consumer online retailer of designer diabetes supply bags, cases, and organizers. It competes head-to-head with Myabetic in the same niche of fashionable diabetes accessory cases for adults and children.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/myabetic
• Facebookfacebook.com/myabetic
• LinkedInlinkedin.com/company/myabetic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myabetic