Marval

Name

Marval

Legal name

MARVAL S.A.S.

Website

https://marval.com.co

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Lessors of Real Estate (5311), Real Estate Property Managers (53131)

SIC

Real Estate (6500)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Residential real estate development
• Social interest housing
• Sustainable construction
• Property development services
• Digital home buying

Headquarters

HQ city

Bucaramanga

HQ country

Colombia

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: Primary revenue from developing and selling residential housing units including VIS (Vivienda de Interés Social - social interest housing) and NOVIS (non-social interest housing) apartments. Revenue is generated through one-time property sales with various payment structures including down payments, installment plans, and mortgage financing.
2. Finish Kits (Kits de Acabados): Optional finish packages offered to customers post-sale for additional customization of their properties. Customers can select from pre-defined finish kits based on project type, with separate contracts and payment terms.
3. Rental Income: Revenue from rental properties, including short-term rentals licensed for certain projects (e.g., Caribbean Beach Resort in Santa Marta).
4. Commercial and Infrastructure Projects: Development of commercial centers, hotels, and public infrastructure contributing to revenue diversification.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Marval is a Colombian construction company that develops, builds, and sells residential housing across two main categories: VIS (Vivienda de Interés Social / social interest housing) for families earning up to 4 SMMLV with fixed non-indexed pricing, and NOVIS (non-social interest housing) for middle and upper-middle class buyers. The company operates more than 120 active projects in 13 Colombian cities and sells them through a hybrid network of physical sales offices and a proprietary 100% digital sales channel, also serving international diaspora buyers. Complementing construction, Marval offers optional finish kits (Kits de Acabados) for property customization and rental income from select licensed projects.

Product overview

Marval is a Colombian construction company operating as a real estate developer offering residential housing across two main product lines: VIS (Vivienda de Interés Social) for subsidized social housing and NOVIS for non-subsidized premium housing. The portfolio includes over 120 active projects in 13 cities including Bogotá, Bucaramanga, Barranquilla, Cali, Cartagena, and Santa Marta. Digital sales are enabled through the Canal de Ventas Digitales, a 100% online platform supporting remote property purchase with virtual tours. The company operates specialized programs like Mi Casa Marval 2026, Mi Casa en El Parque, and Mi Casa en Piedecuesta offering financial assistance, plus the Amigos Marval referral loyalty program. Megaprojects such as Ciudad del Parque (Soledad) and Ciudad La Salle (Bogotá with LEED Gold precertification) represent large-scale urban developments within the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Marval más verde: Sustainability program focused on environmental compensation, native plant cultivation in nurseries, and social responsibility initiatives including recycling campaigns and educational scholarships.
• Ciudad La Salle
• Ciudad del Parque
• Amigos Marval
• Canal de Ventas Digitales

Products and services

• Vivienda de Interés Social (VIS) Subsidized social interest housing line targeting Colombian families earning up to 4 SMMLV. Offered at fixed prices not tied to minimum wage indexation, with government housing subsidies eligibility, starting from $120 million COP and reaching up to $550 million COP across multiple projects in cities such as Bogotá, Bucaramanga, Barranquilla, Cali, Cartagena, and Soledad. Includes flexible payment plans, government subsidy application assistance, and access to campaigns like Mi Casa Marval 2026.
• Vivienda No VIS (NOVIS) Non-subsidized premium housing line targeting middle and upper-middle class buyers. Apartments range from 40m² to 144m² with various finish levels, modern designs, and amenities. Pricing varies by project location, features, and finishes, with some units delivered fully finished for immediate occupancy.
• Canal de Ventas Digitales (Digital Sales Channel) Fully digital home-buying service accessible worldwide, enabling customers to receive personalized advice, select properties, make reservation payments, create trust accounts, and sign purchase offers entirely online. Includes virtual mockups, 360-degree apartment tours, digital brochures, videos, and real-time digital advisor support through WhatsApp and virtual meetings. Has supported 30,000 virtual advisories and 2,500 buyer acquisitions.
• Ciudad del Parque Large-scale residential megaproject in Soledad, Atlántico comprising eight projects offering VIS housing with prices from $209 million COP. Aimed at families seeking affordable housing with the Mi Casa en El Parque assistance program offering discounts up to 20 SMMLV (~$30 million COP) for families who lost subsidy eligibility.
• Ciudad La Salle Sustainable urban development in Usaquén, Bogotá featuring LEED precertification at Gold level for Cities and Communities from USGBC. Includes apartments from 40m² to 144m², 9.4km of pedestrian trails, 3.3km of bike paths, and a central park 2.5 times larger than Parque de la 93. Designed with sustainability as a core element.
• Caribbean Beach Resort Beachfront residential development in Santa Marta licensed for short-term rentals, featuring water efficiency solutions and sustainable design. Generates rental income for owners through approved short-term rental operations.
• Belaterra Tempus VIS residential project in Cali, Valle del Lili with prices from $209 million COP, featuring pools and multi-sport courts.
• Panoramik VIS residential project in Bucaramanga near Centro Comercial El Cacique with panoramic city views, 2.45m ceiling heights, pool, coworking, gym, and paddle tennis court.
• Metrópoli 30 Urban renewal VIS project in Bogotá on Carrera 30 near Ricaurte TransMilenio station, with apartments up to 45m² and laminated floors.
• Aquanova VIS project in Ciudad Mallorquín, northern Barranquilla, with prices from $209 million COP, featuring green areas, pedestrian paths, and bike lanes.
• Milán NOVIS project in Cartagena Ternera with full finishes, immediate delivery, apartments up to 82m², pools, gym, and social room.
• Finish Kits (Kits de Acabados) Optional finish packages offered to customers post-sale for additional customization of their properties. Customers can select from pre-defined finish kits based on project type, with customization options including installed floors, plastered walls, stainless steel kitchen countertops, doors, and finished bathrooms. Sold under separate contract and payment terms.

Quantifiable outcome

• 30,000 virtual advisories and 2,500 digital channel buyers demonstrate digital adoption success
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Fundación Jeison AristizábalminorStrategic or Co-development Partner · 1 January 2023Social partnership for donating recycled construction materials. Wheelchair donations to people with physical disabilities in Bogotá (8 chairs) and Cali (4 chairs).
• Fundación Mamita Santa MaríaminorStrategic or Co-development Partner · 1 January 2023Social partnership for donating recycled materials in Bogotá, delivering wheelchairs to people with disabilities in Ciudad Bolívar.
• Fundación Nuevo JácomeminorStrategic or Co-development Partner · 1 January 2023Social partnership in Bucaramanga for wheelchair donations to children and elderly (3 chairs delivered in 2023).
• igNEO Colombia SAScoreStrategic or Co-development Partner · 1 January 2021Strategic sustainability partnership for construction and demolition waste (RCD) reuse in the Miramar project in Barranquilla. The collaboration reutilized 4,851 kg of materials from excavation and demolition processes, recovering 4,511 kg transformed into urban and architectural furniture. This initiative was certified by the Barranquilla mayor's office, Ministry of Environment and Sustainable Development, and EPA Barranquilla.
• ACH ColombiacoreTechnology or IntegrationPayment system integration enabling online property payments through PSE (Electronic Services Provider) platform for down payments, installments, and other property-related transactions.
• Financial Institutions (Bank Partners)coreChannel Partner/ Reseller/ DistributorNetwork of financial institution allies providing mortgage credit processing in sales offices, helping customers obtain housing loans with advisory support during the purchase process.
• Colegio Público San José de La SalleminorStrategic or Co-development PartnerEducation partnership for the Alfonso Marín Morales Scholarship program providing scholarships to students from strata 1 and 2 for primary education.
• Universidad Industrial de Santander (UIS)minorStrategic or Co-development PartnerUniversity partnership for the Alfonso Marín Morales Scholarship program providing university-level scholarships to students from lower-income backgrounds.
• Alcaldía Distrital de Santa MartacoreStrategic or Co-development PartnerPublic-private partnership for developing studies for an integral solution to the Playa Salguero sewage system, contributing to sustainable urban development in Santa Marta.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Vinte Viviendas Integrales: Mexican vertically integrated homebuilder specializing in affordable and middle-income housing with sustainability certifications. Vinte operates in a different geography but shares Marval's model of affordable housing at scale with green-building differentiation.
• Paz Corp: Chilean residential real estate developer with diversified operations including housing development across multiple segments. Paz Corp provides a Latin American regional benchmark for residential developer scale and operating model, though it operates exclusively in Chile.

Broad incumbents

• Conconcreto: Major Colombian construction, engineering, and real estate development firm with broader infrastructure and commercial project exposure alongside residential development. Conconcreto overlaps with Marval in residential construction but operates at a broader scope across infrastructure, commercial, and industrial projects.

Direct peers

• Oikos Constructora: Bogotá-based Colombian residential developer known for urban NOVIS apartments and large-scale master-planned projects. Oikos competes directly with Marval in premium NOVIS segments in Bogotá and surrounding municipalities.
• Constructora Capital: Colombian residential developer with VIS and NOVIS projects across multiple cities. Constructora Capital's product mix and VIS subsidy utilization are directly comparable to Marval's social housing strategy.
• Cusezar: Bogotá-headquartered Colombian residential developer with strong VIS and NOVIS project pipelines. Cusezar competes with Marval in the same VIS/NOVIS price tiers and serves overlapping family buyer segments across Colombia.
• Constructora Amarilo: Major Colombian residential developer with a heavy focus on VIS and NOVIS housing across multiple cities including Bogotá and the Atlantic Coast. Amarilo's megaproject model and VIS subsidy-driven volume is directly analogous to Marval's Ciudad del Parque-style large developments.
• Prodesa: Colombian residential developer focused on VIS and middle-income housing with multi-city presence. Prodesa directly competes with Marval for VIS subsidy-eligible buyers and uses a comparable megaproject strategy.
• Constructora Bolívar: One of the largest and oldest Colombian residential developers, with a deep VIS/NOVIS portfolio and nationwide city presence directly comparable to Marval's scale and product mix. Both target similar socioeconomic segments and compete head-to-head in Bogotá, Bucaramanga, and other Colombian cities.
• Constructora Colpatria: Construction arm of the Colpatria Group, active in VIS and NOVIS residential development across major Colombian cities. Constructora Colpatria's urban apartment projects and target customer base closely mirror Marval's NOVIS portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Marval_SA
• Facebookfacebook.com/MarvalSA
• LinkedInlinkedin.com/company/1373224/admin/dashboard
• Instagraminstagram.com/constructoramarval

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marval