Meow Meow Tweet

What Meow Meow Tweet does

Meow Meow Tweet is a vegan personal care company founded in Brooklyn in 2009 by Jeff Kurosaki and Tara Pelletier and now operating from a Northern California microfactory where all products are handmade in small batches. Its catalog centers on natural deodorants in 100% backyard compostable paper tubes and refillable metal tins, complemented by facial care (cleansers, toners, oils, moisturizers, treatments), body care (soaps, lotions, oils), hair care (shampoo and conditioner bars and powders), lip balms, sunscreens, and limited-edition seasonal candles. The brand is differentiated by a stack of certifications (Leaping Bunny cruelty-free, vegan, palm-oil free, carbon neutral, B Corp), proprietary compostable packaging, and a distinctive visual identity driven by co-founder Jeff Kurosaki's hand-drawn cat artwork. Ingredient sourcing emphasizes transparency, including named-region sourcing (e.g., frankincense from Somalia cooperatives, geranium from Egypt, juniper from Bulgaria) and partnerships with women-owned ingredient distributors.

The business is predominantly direct-to-consumer via a Shopify storefront, with primary sales of one-time purchases plus subscription/recurring revenue through Recharge (10% off, modifiable or cancellable) and a Yotpo-powered Cat Club rewards program where customers earn catnip buds for purchases, referrals, and social engagement. A closed-loop bulk refill program offers 15-25% per-ounce savings and container take-back for sterilization, generating structural retention; a wholesale channel ([email protected]) extends reach with placement confirmed at Sacramento Natural Foods Co-Op, and curated third-party brands are sold through a Friends, etc. marketplace. International shipping covers Canada and rest-of-world via DHL. Pricing is unit-based across mini ($4-$6), full ($10-$36), and bulk sizes, with sunscreens reaching $48-$82 and free-shipping thresholds tiered by geography.

Operationally, Meow Meow Tweet is bootstrapped and founder-owned with 1-10 employees, no venture or private equity investment, no disclosed revenue, and no identified parent company or subsidiaries. Customer segments are explicitly diversified across conscious consumers, sensitive-skin users, eco-conscious/sustainability-focused buyers, and gender-inclusive buyers, with unisex positioning throughout. The growth posture is incremental and lifestyle-business in cadence, anchored by continuous product and packaging innovation rather than funding-driven scaling.

Name

Meow Meow Tweet

Legal name

Meow Meow Tweet

Website

https://meowmeowtweet.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Meow Meow Tweet is a bootstrapped vegan personal care brand founded in 2009 and based in Northern California, manufacturing small-batch handmade deodorants, skincare, body care, and hair care for sustainability-focused, sensitive-skin, and gender-inclusive consumers via direct-to-consumer e-commerce and a limited wholesale channel.

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

Keywords

• Vegan personal care
• Natural deodorant
• Plant-based skincare
• Zero-waste cosmetics
• Handmade soap

Headquarters

HQ city

Gardiner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchase of personal care products (deodorants, skincare, haircare, body care, soap) through their Shopify e-commerce website. Products sold at various sizes including full size, bulk size, and mini/travel sizes.
2. Subscription/Recurring Revenue: Subscribe & save program offering 10% discount on regular deliveries. Powered by Recharge. Customers can modify, skip, or cancel subscriptions with email notification 3 days before shipment.
3. Bulk/Refill Program: Bulk products cost 15-25% less per ounce with free shipping on orders $50+. Customers return empty bulk containers for sterilization and reuse - 100% zero-waste closed-loop system.
4. Rewards Program: Cat Club rewards program where customers earn catnip buds (1 bud = $1) for purchases, birthdays, social follows. Redeemable for discounts ($10 off at 100 buds). Referral program gives $10 to both referrer and referee.
5. Wholesale: Wholesale channel available through [email protected] for retailers wanting to carry their products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Meow Meow Tweet manufactures and sells a vegan personal care product line including natural deodorants, facial skincare, body care, hair care, and handmade soaps. All products are handmade in small batches at their California microfactory using plant-based, certified organic ingredients and packaged in compostable, refillable, or low-waste materials. They sell direct-to-consumer through their Shopify website with subscription and bulk refill options, and also through wholesale to retailers.

Product overview

Meow Meow Tweet is a vegan personal care company founded in Brooklyn in 2009, now based in Northern California, offering a comprehensive range of low-waste, cruelty-free personal care products. The product portfolio centers on core categories including natural deodorants (both sticks in compostable tubes and creams in refillable metal tins), facial skincare (cleansers, toners, moisturizers, face oils, serums, and facial bars), body care (soaps, lotions, body oils), and hair care (shampoo/conditioner bars and powders). The company differentiates through its commitment to sustainability with 100% compostable packaging for sticks and lip balms, aluminum/glass containers for other products, and a closed-loop bulk refill program. Limited-edition seasonal offerings include Holiday Candles, while the 'Friends, etc.' section curates complementary products like oral care items from partner brands. All products are Leaping Bunny-certified cruelty-free, palm-oil free, and made from certified organic plant-based ingredients in small batches at their California microfactory.

Differentiator

Problem solved

Functional benefit

Products and services

• Deodorant Sticks Natural deodorant in 100% backyard compostable paper tubes, available in scents including Lavender Bergamot, Rose Geranium (Baking Soda Free), Grapefruit (Baking Soda Free), Cedar Spruce, Eucalyptus Lemon, and Vanilla Bean.
• Deodorant Creams Natural deodorant creams in refillable metal tins, formulated for sensitive skin with Baking Soda Free variants including Grapefruit, Lavender, Unscented, Tea Tree, and Rose Geranium.
• Facial Cleansers Cream-based facial cleansers including Juniper Bergamot (for oily/combo skin) and cleansing oils like Lemon Rose that remove makeup while maintaining skin's natural moisture.
• Face Toners Hydrating facial mists including Geranium Palmarosa Toner and Chamomile Yarrow Gel Toner for dry/sensitive skin, balancing and toning skin with botanical ingredients.
• Face Oils Facial oils including Juniper Carrot Seed (for normal/oily/acne-prone skin) and Rosehip Chia (for dry/maturing skin), formulated as non-greasy, non-clogging daily moisturizers.
• Facial Bars Handmade facial soaps including Tea Tree Charcoal (for oily/blemish-prone skin) and Pink Rose Clay (for all skin types), providing gentle cleansing with botanical ingredients.
• Skin Cream (Rosehip Shea) Rich, multipurpose moisturizer for face and body, addresses dry, itchy skin while reducing scars and fine lines. Packaged in glass jars with refill options.
• Repair Balm Multipurpose healing balm in compostable tube with a Chamomile Myrrh formula for lips, dry skin, cuticles, tattoos, and under-eye area.
• Spot Serum Pimple-clearing roll-on serum with essential oils in a jojoba base, formulated with Eucalyptus Mint for blemish treatment and aromatherapy.
• Rosebud All Over Balm Rosy, petroleum-free lip and body balm in a cardboard tube, formulated as a plant-based alternative to vintage rosebud salves.
• Vegan Lip Balms Compostable lip balms in varieties including Rosemary Eucalyptus, Peppermint Clove, Coconut Cacao, and Sweet Orange Tangerine.
• Sunscreens Mineral sunscreen offerings including Forah (SPF 30, reef-safe, for face/body) and Utu (SPF moisturizer, non-greasy, no white cast), packaged in recyclable metal tubes.
• Body Soaps Handmade bar soaps including Grapefruit Mint, Lavender Lemon, Coconut Cacao, Matcha Oat Milk, Cedar Spruce, and Violet Pinyon, packaged in compostable materials.
• Hair Care Concentrated, low-waste hair care line including Shampoo Bars, Conditioner Bars, Shampoo Powder, Conditioner Powder, and Dry Shampoo in various scents.
• Body Care Body moisturizers including Aloe Rose All Over Lotion and Lavender Geranium Body Oil, plus body scrub bars and hand/body washes.
• Limited-Edition Holiday Candles Seasonal candles in vegan soy wax with pure essential oils, including Redwood Grove (woody/eucalyptus), Mulled Wine (spicy), and Partridge in a Pear Flower (sweet floral), in zero-waste packaging.
• Gift Cards Digital gift cards available in $25, $50, and $100 denominations, delivered via email with redemption instructions.
• Refill Program (Bulk) Zero-waste bulk refill program offering 15-25% savings per ounce, where customers return empty containers for sterilization and reuse. Free shipping on bulk orders over $50.

Quantifiable outcome

• Packaging reduced paper use by 60%
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• ForahminorChannel Partner/ Reseller/ DistributorForah is a sunscreen brand whose products are sold through Meow Meow Tweet's Friends, etc section. Meow Meow Tweet acts as a retailer/distributor for Forah's ultra-hydrating sunscreen products ( reef-safe, broad spectrum SPF). Products come in recyclable metal tubes with paper cartons.
• Mouthwash Tablets / Toothpaste Tablets BrandsminorChannel Partner/ Reseller/ DistributorOral care products from other brands sold through the Friends, etc section including vegan dental floss, mouthwash tablets, and toothpaste tablets.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fat and the Moon: Small-batch, herbalist-founded natural body care brand selling deodorant creams, balms, and skin care. Closely comparable in scale, founder-driven ethos, and handmade production philosophy.
• Herbivore Botanicals: Indie natural skincare and beauty brand selling face oils, moisturizers, and deodorant via DTC and Sephora. Comparable in product mix, natural positioning, and target consumer.
• S.W. Basics: Minimal-ingredient, small-batch natural personal care brand. Closely comparable in ingredient-transparency positioning and indie natural-DTC go-to-market.
• Schmidt's Naturals: Natural deodorant pioneer (now owned by Unilever) selling baking-soda and baking-soda-free sticks in multiple scents. Most direct competitor to Meow Meow Tweet in the natural deodorant core category.
• Primal Pit Paste: Natural deodorant stick and paste brand with both baking-soda and baking-soda-free formulations; targets the same eco-conscious, sensitive-skin shopper in DTC channels.
• Earth Harbor Beauty: Small-batch, ocean-friendly natural skincare brand emphasizing sustainability, refillable packaging, and clean ingredients. Comparable in size, sustainability positioning, and DTC model.

Broad incumbents

• Tom's of Maine: Long-established natural personal care brand owned by Colgate-Palmolive covering deodorants, soaps, oral care, and skin care. The mass-market equivalent of Meow Meow Tweet's portfolio.
• Tata Harper: Premium farm-to-face natural skincare brand. Comparable natural-ingredient and sustainability positioning at a higher price tier and broader scale.
• Native: Natural deodorant and personal care brand (acquired by Procter & Gamble) now selling across mass retail. Represents the at-scale competitor Meow Meow Tweet benchmarks against in deodorant.

Emerging players

• Axiology: Small-batch vegan and cruelty-free beauty brand with ethical supply chain. Comparable indie natural beauty positioning though product focus is on color cosmetics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCI_f2oLlezj_7K6TSKEpJ9g
• Instagraminstagram.com/meowmeowtweet
• TikToktiktok.com/@meowmeowtweet
• Pinterestpinterest.com/meowmeowtweet/_created
• Xx.com/meowmeowtweetny
• Facebookfacebook.com/meowmeowtweet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meow Meow Tweet