What Spinderok does

Spinderok is a privately held, founder-led AI transformation consultancy based in Chicago, founded in 2016 by Susan Sanders. The firm sells structured programs, expert-facilitated sessions, and proprietary diagnostics aimed at SMB and mid-market organizations, their executive leadership teams, and Microsoft Partners seeking to move beyond tool-first or training-first AI rollouts toward durable organizational capability. Its core methodology is the proprietary Innovation by Design (IBD) framework, supplemented by the AVA (AI Value Alignment) framework, a Data Optimization Framework (with a SharePoint-specific accelerator), and three diagnostic instruments (AI Fit Diagnostic, AI Maturity Assessment, and QuickStart Assessment).

The delivery portfolio consists of three tiered programs — AI Adoption Essentials (starting at $6,000), Innovation by Design, and Culture of Innovation — which progressively add leadership working sessions and team working sessions on top of a common capability-building foundation. À la carte capability sessions start at $1,000, leadership and team working sessions at $2,000, and discounted AI Accelerator workshops (individual $400, group $800, corporate $2,400) are offered to IAMCP and WiT members. The company also generates recurring-style revenue through Advisory Services and a Managed Services line that includes IgnitionPoint Adoption Boost and Curated Industry Intelligence.

Spinderok does not build AI technology itself: it does not publish models, APIs, SDKs, or patents, and its training content is built on third-party platforms including Microsoft Copilot, Copilot Studio, Gemini, and Google AI Studio. Distribution is primarily direct-to-organization supplemented by a partner program that supports white-label delivery, referrals, bundled solutions, and co-marketing, with deep embedded access to the IAMCP Microsoft Partner community where the founder chairs the Chicago chapter.

Name

Spinderok

Legal name

Spinderok

Website

https://spinderok.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Spinderok is a Chicago-based, founder-led AI transformation consultancy that sells tiered programs, expert-facilitated sessions, and proprietary diagnostics to SMB and mid-market organizations, executive leadership teams, and Microsoft Partners seeking durable AI adoption capability.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH)

Keywords

• AI transformation consulting
• AI adoption programs
• Digital workplace strategy
• AI capability building
• Innovation consulting services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. AI Adoption Programs: Spinderok offers tiered AI adoption programs including AI Adoption Essentials (starting at $6,000), Innovation by Design, and Culture of Innovation. Programs include working sessions, capability sessions, strategic briefs, and advisory support.
2. Individual Sessions: Capability sessions and leadership/team working sessions offered individually. Capability sessions start at $1,000 per session. Leadership & Team Working Sessions start at $2,000 per session. Leadership Working Sessions also available.
3. AI Accelerator Workshops: Sessions designed for IAMCP Members navigating AI transformation. Individual sessions starting at $400 per person, group sessions starting at $800 per session (max 10 attendees), corporate sessions starting at $2,400. Discounts available for IAMCP & WiT members.
4. Managed Services: On-demand advisory services, intelligence and program management to keep momentum towards transformation. Includes strategic advisory, IgnitionPoint Adoption Boost, and curated industry intelligence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Spinderok is a human-centered AI transformation consultancy delivering tiered programs (AI Adoption Essentials, Innovation By Design, Culture of Innovation), individual capability sessions, leadership and team working sessions, advisory services, and managed services. All offerings are built on the proprietary Innovation by Design (IBD) framework and supported by diagnostic tools such as the AI Fit Diagnostic, AI Maturity Assessment, and QuickStart Assessment, plus the AVA (AI Value Alignment) and Data Optimization frameworks.

Product overview

Spinderok is a human-centered AI transformation consultancy offering a structured portfolio of consulting services, programs, and tools built around their Innovation by Design framework. The offering consists of three tiered programs (AI Adoption Essentials, Innovation By Design, and Culture of Innovation) that progressively build AI capability at individual, team, and organizational levels, complemented by individual capability sessions, leadership working sessions, and team working sessions. Supporting services include Advisory Services for strategic coaching, Managed Services including IgnitionPoint Adoption Boost and Curated Industry Intelligence, and diagnostic tools such as the AI Fit Diagnostic, AI Maturity Assessment, and QuickStart Assessment. The company also offers proprietary frameworks including the AVA Framework for AI Value Alignment and Data Optimization Framework for AI readiness, all delivered through expert-facilitated workshops and ongoing advisory partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Adoption Essentials A foundational AI adoption program providing leadership alignment and AI capability building for organizations starting their AI transformation journey, including an AI Fit Diagnostic, strategic working session, and AI capability sessions covering AI fluency, Copilot basics, applied AI, data optimization, and innovation by design.
• Innovation By Design Advanced program where employees become co-architects of human-centered AI-enabled solutions, building on AI Adoption Essentials with leadership and team working sessions including the AVA framework, innovation pipeline development, and solution design.
• Culture of Innovation Comprehensive program enabling innovation and co-creation as organizational culture, including sessions on designing innovation culture, building innovation community, and innovation measurement capability, building on everything in Innovation by Design.
• Advisory Services Strategic coaching, decision support, and timely intelligence available standalone or as part of any engagement, providing clarity over complexity with ongoing guidance tailored to evolving AI transformation roadmaps.
• Managed Services On-demand advisory services, intelligence, and program management to keep momentum towards AI transformation, including IgnitionPoint Adoption Boost, strategic advisory, and curated industry intelligence.
• AI Accelerator (IAMCP) Workshops and webinars for IAMCP Members navigating AI transformation, Copilot adoption, and the future of work, including topics such as Beyond the Prompt, Beyond Adoption, and Data Optimization, available as individual, group, and corporate sessions.
• AI Fit Diagnostic Complementary diagnostic designed to identify blind spots that slow down AI adoption and highlight areas where deeper exploration is needed, with Spinderok Advisors analyzing responses and preparing a personalized brief including insights and recommendations.
• AI Maturity Assessment Multi-dimensional assessment evaluating AI readiness across four dimensions: technical assessment, culture check, organizational context interview, and organizational capabilities survey.
• QuickStart Assessment Assessment designed to identify potential blind spots and challenges that interfere with or slow down AI adoption and transformation, highlighting areas where deeper assessment is needed.
• AVA Framework (AI Value Alignment) Expert-facilitated collaborative process using proprietary diagnostics, frameworks, templates, and models to help leaders plan, simulate, and continuously rebalance how AI-enabled capacity aligns to strategic goals, retaining and redeploying human strengths and tracking AI-human collaboration health over time.
• Data Optimization Framework Cultural, architectural, and strategic shift that turns information into enterprise intelligence, including approaches for incremental organization-wide action and Data Optimization consulting, with a specialized accelerator for SharePoint environments.

Quantifiable outcome

• Organizations gain AI capability that doesn't depend on external support to sustain
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IAMCP Americas (International Association of Microsoft Partners)coreGTM or Marketing Partner · 1 January 2016Spinderok actively participates in IAMCP Americas where founder Susan Sanders serves as Impact Committee Chair & President, Chicago Chapter. This partnership provides access to Microsoft's partner ecosystem and enables co-marketing opportunities with other Microsoft partners.
• Interwovn Responsible AI CollectivecoreStrategic or Co-development PartnerSusan Sanders is a Founding Member of the Interwovn Responsible AI Collective, indicating involvement in responsible AI thought leadership and development.
• Technology and Consulting PartnersminorChannel Partner/ Reseller/ DistributorSpinderok works with partners in various roles including white label (subcontractor), customer referrals, bundled solutions, co-marketing, and sales support. Currently seeking partners for Data Governance & Design, Readiness Assessments, Copilot Adoption, AI Transformation, and AI Agents Development.
• Civita ProsperaminorStrategic or Co-development PartnerSusan Sanders is a leader at Civita Prospera, involved in developing innovative programs and models that drive sustainable, prosperous communities enabled by AI.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Credera: Management and technology consultancy focused on strategy, transformation, and data/AI advisory, with similar mid-market/enterprise client mix and a heavy emphasis on bespoke, framework-driven engagements akin to Spinderok's IBD/AVA methodology.
• West Monroe: Mid-market-focused technology and management consultancy with AI and digital workplace offerings. Overlaps with Spinderok in serving similar client sizes and combining technology implementation with change management and capability building.
• Slalom: Technology and management consultancy with a strong AI transformation practice serving mid-market and enterprise clients. Comparable to Spinderok in offering AI readiness, adoption, and capability-building services, but at significantly greater scale and geographic reach.

Broad incumbents

• Accenture: Global professional services firm with a large AI/Generative AI transformation practice targeting exactly the type of AI adoption and capability-building work Spinderok sells, but at enterprise scale and with global delivery capacity.
• Thoughtworks: Global technology consultancy with established AI, data, and digital transformation practices. Comparable in that it sells AI strategy and adoption advisory, but operates at much larger scale with engineering delivery capabilities Spinderok does not have.
• Cognizant: Global IT services firm with an enterprise AI and digital transformation practice. Comparable in offering AI readiness, adoption, and capability services, but with global delivery scale Spinderok does not have.
• Booz Allen Hamilton: Consulting firm with a significant AI and analytics practice serving commercial and public-sector clients. Overlaps with Spinderok on AI adoption, workforce capability, and responsible AI, but with much larger delivery and credentialed federal/government work.
• McKinsey & Company (QuantumBlack): Global strategy consultancy whose QuantumBlack unit delivers AI strategy and transformation work. Comparable in selling C-suite AI value alignment and capability building, but at the very top of the market with much deeper bench and brand.
• Boston Consulting Group (BCG GAMMA): Global consultancy with BCG GAMMA dedicated to AI and data science. Competes with Spinderok for executive AI transformation engagements, particularly around value alignment and use-case prioritization, but at vastly greater scale.
• Insight Enterprises: Large IT solutions provider with AI readiness, Copilot adoption, and modern workplace practices. Competes for similar Microsoft-aligned AI adoption engagements but bundles hardware, software, and managed services at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/susansanders
• Xx.com/SpinderokEEX

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spinderok