Seek Thermal
Seek Thermal designs and manufactures LWIR microbolometer-based thermal imaging cameras and OEM sensor cores, serving firefighters, industrial inspectors, automotive OEMs, IoT integrators, and consumers with vertically-integrated, US-designed sensor products.
- Company typePrivate
- Founded2012
- HeadquartersGoleta, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Seek Thermal does
Seek Thermal, Inc. is a privately-held U.S. thermal imaging company that designs and manufactures LWIR (Long-Wave Infrared) microbolometer-based thermal sensors and a full-stack portfolio of thermal imaging cameras. Founded in 2012 by thermal imaging veterans Bill Parrish, PhD and Tim Fitzgibbons, PhD and headquartered in Santa Barbara, California, the company operates a fabless design and manufacturing model with U.S. domestic supply chain. Seek positions itself as one of the few companies globally capable of designing its own microbolometer detectors and optics, and as differentiated by proprietary mixed-gain imaging technology and full vertical integration from detector to finished product.
The company sells across four customer verticals: firefighting (FirePRO personal cameras and NFPA-certified AttackPRO/AttackPRO+ incident command cameras), industrial inspection and fixed condition monitoring (Reveal 300, InspectionCAM, and the Guardian G300 fixed-mount camera with on-camera analytics), consumer/prosumer (the Nano smartphone-attached series), and OEM embedded applications (current-generation Eagle Core plus earlier Mosaic, Drone, High Temp, and Micro cores). Pricing spans $214.99 for entry-level consumer units to $3,599 for industrial fixed-mount cameras, with an Eagle Core developer kit priced at $1,499; volume discounts are offered. Flagship commercial deployments include equipping the entire Los Angeles Fire Department. ISO 9001:2015 certification was achieved in December 2022.
Go-to-market combines direct e-commerce (shop.thermal.com), authorized firefighting equipment dealers, and direct OEM/embedded sales supported by a developer SDK portal (developer.thermal.com). Public regulatory and product disclosures indicate a current expansion push into the automotive LWIR sensor market (next-generation automotive sensor announced June 2025), with product launches spread across 2023-2025 across firefighting, industrial, and consumer lines. Approximately $50M of equity funding was disclosed across 2012-2015; the company is private and does not publicly disclose revenue.
Seek Thermal firmographics
Firmographics- Name
- Seek Thermal
- Legal name
- Seek Thermal, Inc.
- Website
- https://thermal.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Seek Thermal designs and manufactures LWIR microbolometer-based thermal imaging cameras and OEM sensor cores, serving firefighters, industrial inspectors, automotive OEMs, IoT integrators, and consumers with vertically-integrated, US-designed sensor products.
- Ownership category
- akta.pro rank
Seek Thermal industry classification
Industry- Product category
- Thermal Imaging Systems and OEM Thermal Sensor Cores
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Action Cameras & Rugged Cameras (CRACAPAC)
- akta.pro secondary industry
- Heat Detectors & Specialized Detectors (e.g., Kitchen/Rate-of-Rise) (HSAHAFAE)
Keywords
Where Seek Thermal is headquartered
LocationHeadquarters
- HQ city
- Goleta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Seek Thermal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Thermal Camera Hardware Sales: Primary revenue stream from selling thermal imaging cameras directly to consumers and professionals through e-commerce and channel partners. Product lines include FirePRO (firefighting), Reveal/InspectionCAM (industrial inspection), Nano (consumer/professional smartphone cameras), and Guardian Series (fixed monitoring).
- OEM Camera Cores and Components: Sale of thermal imaging cores (Eagle Core, Mosaic Core, Drone Core, High Temp Core, Micro Core) and sensor boards to OEM customers who integrate Seek's thermal sensing technology into their own products.
- Automotive Thermal Sensing: Revenue from automotive-specific thermal imaging solutions and partnerships with automotive manufacturers to deliver thermal sensing for vehicle safety applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | FirePRO 200 Personal Thermal Imaging Camera |
| One time/ perpetual license | Pay-as-you-go | InspectionCAM 320x240 |
| One time/ perpetual license | Pay-as-you-go | Reveal 300 Inspection Camera |
| One time/ perpetual license | Pay-as-you-go | G300 Guardian Series - 56 degree FOV |
| One time/ perpetual license | Pay-as-you-go | G300 Guardian Series - 24 degree FOV |
| One time/ perpetual license | Pay-as-you-go | G300 Accessory Kit |
| One time/ perpetual license | Pay-as-you-go | Nano 200 Series (iOS/Android) |
| One time/ perpetual license | Pay-as-you-go | Nano 300 Series (iOS/Android) |
| One time/ perpetual license | Pay-as-you-go | Eagle Core Development Kit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Seek Thermal product offering
Product offeringCore offering
Seek Thermal designs, engineers, and manufactures its own LWIR microbolometer detectors and builds finished thermal imaging cameras on top of that sensor platform. Its portfolio includes personal and command thermal imaging cameras for firefighting (FirePRO, AttackPRO), handheld industrial inspection cameras (Reveal, InspectionCAM), fixed-mount condition monitoring systems (Guardian Series), smartphone-attached consumer cameras (Nano), and OEM thermal camera cores (Eagle Core plus legacy Mosaic, Drone, High Temp, Micro) sold to manufacturers for automotive, IoT, drone, and industrial integrations.
Product overview
Seek Thermal offers a comprehensive thermal imaging product portfolio spanning consumer, professional, and OEM market segments. The portfolio includes: (1) Consumer products - Nano Series smartphone-attached cameras in 200 and 300 variants; (2) Firefighting products - FirePRO Series and AttackPRO Series thermal imaging cameras with NFPA certification; (3) Industrial products - Guardian Series fixed monitoring cameras (G300), Inspection CAM and Reveal Series handheld inspection cameras; (4) OEM cores - current-generation Eagle Core and legacy Mosaic, Drone, High Temp, and Micro cores for integration into third-party products; (5) Accessories - lanyards, cases, lenses, and cables. All products leverage Seek's proprietary microbolometer detector technology designed and manufactured in the USA. The company positions itself on vertical integration from sensor design to final product, enabling competitive price-to-performance ratios.
Differentiator
Problem solved
Functional benefit
Products and services
- AttackPRO Series Thermal Imaging Cameras NFPA-certified thermal imaging cameras for fireground command, control, and coordination, with proprietary mixed-gain imaging for high-contrast thermal scenes and decision-making support for incident commanders.
- FirePRO Series Personal Thermal Imaging Cameras Personal thermal imaging cameras designed for firefighter safety and situational awareness, including FirePRO 200 (200x150, IP67, ~6-hour battery, integrated flashlight) and FirePRO 300.
- Guardian Series (G300) Fixed-Mount Thermal Monitoring Cameras Fixed-mount thermal monitoring cameras for early fire detection, condition monitoring, and process control. Features 320x240 resolution, -4°F to 1,022°F detection range, IP67 rating, web browser interface, POE power, and on-camera analytics with alarm functionality.
- InspectionCAM Handheld Thermal Imaging Camera Handheld inspection camera for commercial trades professionals, enabling electrical component inspection with high-resolution thermal imaging at 320x240 resolution.
- Nano Series Smartphone-Attached Thermal Cameras Smartphone-attached thermal cameras in Nano 200 (200x150, 35° FOV) and Nano 300 (320x240, 56° FOV) variants, compatible with iOS Lightning, iOS USB-C, and Android USB-C devices. Features -4°F to 626°F range, <35mK sensitivity, image/video capture.
- Reveal Series Handheld Thermal Inspection Cameras Handheld inspection thermal cameras for industrial and commercial use, including the Reveal 300 with 320x240 resolution and rugged design for field use.
- Eagle Core LWIR Thermal Imaging Core (OEM) Latest-generation LWIR thermal imaging core for OEM integration into third-party products. Features 320x240 resolution, 30Hz frame rate, MIPI CSI-2 and I2C interfaces, 12µm pixel pitch, 300mW power consumption, and a compact 23x20x21mm form factor. Offered as a $1,499 development kit with SDK support.
- Mosaic Core OEM Thermal Camera Core Previous-generation OEM thermal camera core for easy and affordable integration into various applications.
- Drone Core OEM Thermal Imaging Core Thermal imaging core designed for drone and UAV integration applications.
- High Temp Core OEM Thermal Imaging Core High-temperature thermal imaging core for industrial applications requiring elevated temperature measurement capabilities.
- Micro Core OEM Compact Thermal Camera Core Compact OEM thermal camera core, recognized as the 2022 Best of Sensors Award winner for innovative compact thermal sensing.
- Next-Generation LWIR Sensor Technology for Automotive Next-generation LWIR thermal sensing solution targeted at automotive OEM integration, including applications such as night vision, pedestrian detection, and autonomous vehicle safety systems.
Quantifiable outcome
- Hundreds of thousands of thermal imaging products shipped globally
- +2 more outcomes
Companies that use Seek Thermal
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Seek Thermal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Seek Thermal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Los Angeles Fire DepartmentflagshipSeek Thermal supplied the entire Los Angeles Fire Department with lifesaving thermal imaging cameras, marking one of their largest municipal deployments. This partnership demonstrates Seek's capability to equip major metropolitan fire departments with professional-grade thermal imaging equipment.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Seek Thermal competitors and assessment
Company assessmentEmerging players
- AdaSky: Israeli startup developing far-infrared (FIR) thermal cameras specifically for automotive ADAS and autonomous driving applications. Direct competitor to Seek's newly launched automotive LWIR sensor.
Direct peers
- SATIR: Thermal imaging camera manufacturer serving industrial, security, firefighting, and medical applications. Direct competitor across multiple Seek verticals, particularly industrial and security monitoring.
- Optris: Specialist in compact infrared thermal cameras and sensors for industrial process monitoring, OEM integration, and R&D. Comparable to Seek in OEM core offerings and industrial fixed-mount thermal monitoring.
- Lynred: European manufacturer of infrared detectors and thermal imaging sensor modules serving defense, aerospace, and commercial markets. Closest analog to Seek at the detector/sensor component level, with similar vertical-integration play.
- Teledyne FLIR: The dominant thermal imaging company globally, offering consumer, commercial, industrial, and defense thermal cameras and sensors. Teledyne FLIR is Seek's primary direct competitor across nearly every product vertical Seek serves, and acquired Seek founders' prior company Indigo Systems.
- Fluke (Fortive): Industrial test, measurement, and diagnostic equipment brand offering thermal imaging cameras for electrical, mechanical, and building inspection. Competes directly with Seek's industrial inspection and Reveal product lines.
- Testo: German manufacturer of portable thermal imaging cameras and measurement instruments for industrial inspection, HVAC, and building diagnostics. Direct competitor to Seek's Reveal and InspectionCAM handheld lines.
Broad incumbents
- Axis Communications: Network camera and security infrastructure provider offering thermal camera models for perimeter detection and surveillance. Overlaps with Seek's industrial/security fixed monitoring applications as part of a broader security portfolio.
- Hikvision: World's largest video surveillance equipment manufacturer, with thermal imaging offerings for perimeter security and early fire detection. Competes with Seek's Guardian Series in industrial/security fixed monitoring, though Hikvision's thermal is a fraction of its broader portfolio.
- Autoliv: Global automotive safety supplier with thermal night vision systems for premium OEM vehicles. Established Tier-1 incumbent in the automotive thermal sensing space where Seek is launching its next-gen LWIR sensor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Seek Thermal social profiles
Digital presenceSeek Thermal compliance and trust
Trust signalCompliance1 record
Seek Thermal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seek Thermal leadership team
Management profileNumber of profiles
Profiles9 records
Seek Thermal funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seek Thermal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seek Thermal
What does Seek Thermal do?
Seek Thermal designs, engineers, and manufactures its own LWIR microbolometer detectors and builds finished thermal imaging cameras on top of that sensor platform. Its portfolio includes personal and command thermal imaging cameras for firefighting (FirePRO, AttackPRO), handheld industrial inspection cameras (Reveal, InspectionCAM), fixed-mount condition monitoring systems (Guardian Series), smartphone-attached consumer cameras (Nano), and OEM thermal camera cores (Eagle Core plus legacy Mosaic, Drone, High Temp, Micro) sold to manufacturers for automotive, IoT, drone, and industrial integrations.
Is Seek Thermal a public or private company?
Seek Thermal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seek Thermal founded?
Seek Thermal was founded in 2012. It employs 51 to 100 people.
Where is Seek Thermal based?
Seek Thermal is headquartered in Goleta, United States, in the North America region.
How does Seek Thermal make money?
Three revenue lines are on record. Thermal Camera Hardware Sales are the primary driver. The others are OEM Camera Cores and Components and automotive Thermal Sensing.
Who are Seek Thermal's main competitors?
AdaSky is listed as an emerging player. Direct peers are SATIR, Optris, Lynred, Teledyne FLIR, Fluke (Fortive) and Testo. Broad incumbents are Axis Communications, Hikvision and Autoliv.
Does Seek Thermal have an API?
Yes. Seek Thermal offers API network and integration capabilities for Seek Scan, enabling network integration and control for office safety procedures. The company also provides Seek Thermal SDK supporting MIPI CSI-2 and I2C interfaces for OEM integration of Eagle Core thermal imaging cores into third-party products. Developer documentation is at developer.thermal.com.
What industry is Seek Thermal in?
Seek Thermal's product category is Thermal Imaging Systems and OEM Thermal Sensor Cores. Its primary akta.pro industry code is CRACAPAC, Action Cameras & Rugged Cameras, with a secondary code of HSAHAFAE, Heat Detectors & Specialized Detectors (e.g., Kitchen/Rate-of-Rise). Its NAICS code is 334519 and its SIC code is 3823.