Massive Change Network

What Massive Change Network does

Massive Change Network (MCN) is a privately held global design consultancy co-founded by Bruce Mau and Aiyemobisi 'Bisi' Williams, operating as an LLC from Evanston, Illinois. The firm delivers project-based strategic design consulting to enterprise clients across multiple verticals, applying a proprietary life-centered design methodology and the MC24 framework—24 design principles distilled from Mau's 30+ years of practice. Service offerings span brand identity design, enterprise transformation, exhibition design, strategic communications, sustainability design, and book publishing, with named engagements for clients including The Coca-Cola Company, Arizona State University, BioMuseo Panama, Freeman, Dreamscape Immersive, the Danish Architecture Centre, and Zumtobel. Geographically, MCN serves clients across North America, Europe, the Middle East, Central America, Oceania, and Asia.

The firm's core technology is methodological rather than software-based: MC24 functions as a structured consulting toolkit organized around a six-stage iterative process (Listen and Explore, Build a Dream Team, Collaborate, Iterate and Re-iterate, Everything Communicates, Ignite a Movement). This methodology is codified in the 2020 MC24 book and extended through the 2022 Massive Action initiative, which aims to scale life-centered design education to 100 million designers globally in partnership with institutions such as UNSW Sydney. MCN also operates media products—including the 2021 MAU documentary and the Health2049 podcast—and co-founded the Institute without Boundaries educational program with George Brown College.

MCN's business model is professional services on a quote-based, project-by-project engagement structure with no publicly disclosed pricing. Go-to-market relies on direct enterprise sales driven by the personal brands of Mau and Williams, supported by thought-leadership channels including the MC24 book, the MAU documentary, academic appointments at ASU, Northwestern, Pratt, and UNSW, keynote speaking engagements, and the Health2049 podcast (distributed in 60+ countries). Customer segments are diversified across Fortune 500 consumer brands, cultural institutions, academic institutions, and government/public sector clients, with no disclosed institutional funding or parent company—the firm is founder-owned and operated.

Name

Massive Change Network

Legal name

Massive Change Network, LLC

Website

https://massivechangenetwork.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Massive Change Network is a global design consultancy applying its proprietary MC24 life-centered design methodology to help Fortune 500 companies, governments, cultural institutions, and universities envision abundant futures and accelerate sustainable change through strategic branding, enterprise transformation, and exhibition design.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Graphic Design Services (541430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Change Management & Transformation (Org/HR) (BPACAJAD)

Keywords

• Strategic design consulting
• Brand identity design
• Enterprise design transformation
• Exhibition design services
• Sustainability design consulting

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Design Consulting: Project-based professional services engagements with enterprise clients including governments, universities, cultural institutions, and Fortune 500 companies on strategic design, brand transformation, and innovation initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Massive Change Network is a global design consultancy that delivers life-centered design consulting services through its proprietary MC24 methodology. The firm works with Fortune 500 enterprises, governments, cultural institutions, and universities on strategic design engagements spanning brand identity, enterprise transformation, exhibition design, strategic communications, sustainability design, and book publishing.

Product overview

Massive Change Network (MCN) is a global design consultancy offering life-centered design services across multiple disciplines. The core offering centers on MC24 Design Principles—a methodology of 24 design principles for strategic impact—applied through consulting engagements for brand identity, enterprise transformation, exhibition design, strategic communications, sustainability design, and book publishing. The company also operates educational initiatives including the Institute without Boundaries (IwB) with George Brown College, and publishes books including MC24, Massive Change, and The Nexus. MCN extends its reach through the Massive Action global initiative for design empowerment and the Health2049 research podcast. The portfolio is unified by Bruce Mau's design philosophy that design is a methodology for action, with all offerings grounded in life-centered design principles that consider ecological and social consequences alongside business outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• MC24: Bruce Mau's 24 Principles for Designing Massive Change - a design methodology toolkit used in working with clients to plan for strategic impact, create value, and accelerate movement towards sustainable change.
• MASSIVE ACTION
• Incomplete Manifesto for Growth
• Health2049

Products and services

• Life-Centered Design Consulting
• MC24 Design Principles

Quantifiable outcome

• MASSIVE CHANGE exhibition broke attendance records internationally and companion book became #1 architecture and design book of all time, remaining at that rank 20 years after publication
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• University of New South Wales Arts, Design & Architecture (UNSW ADA)flagshipStrategic or Co-development Partner · 1 September 2022MCN partnered with UNSW ADA for the inaugural Massive Action project to translate MC24 principles into action prototypes addressing Sydney's most urgent challenges. This marked the global launch of the Massive Action initiative.
• Design ExchangeflagshipStrategic or Co-development Partner · 1 January 2022MCN partnered with Design Exchange and UNDP to produce 'Change The World by Design,' a 150,000-square-foot immersive experience at Toronto's East Harbour featuring the 'Prosperity for All' exhibit curated by Bruce Mau.
• United Nations Development Programme (UNDP)coreStrategic or Co-development PartnerUNDP partnered with Design Exchange and MCN for the groundbreaking inaugural design festival 'Change The World by Design' that envisioned a world transformed by design, innovation, and technology solutions.
• George Brown College (Institute without Boundaries)coreStrategic or Co-development PartnerMCN co-founded the Institute without Boundaries as a collaborative studio-based educational program at George Brown College in Ontario in 2003. The first project was the Massive Change exhibition.
• Frank Gehry / Gehry PartnersflagshipStrategic or Co-development PartnerBruce Mau partnered with Frank Gehry to design Panama's BioMuseo—the world's first museum of biodiversity. Mau designed the museum's mandate, gallery programs, exhibits, and content, while Gehry designed the iconic architecture.
• The Walt Disney Company / Walt Disney ImagineeringcoreStrategic or Co-development PartnerOngoing collaboration with Disney's Imagineers on book technology projects, including Masters of Imagineering volume series. MCN invented new book technology with an Imagineers-only online space.
• Rem Koolhaas / OMAflagshipStrategic or Co-development PartnerBruce Mau collaborated with Rem Koolhaas to create the landmark architecture book 'S,M,L,XL,' forever changing the genre. Mau also served as design director for Zone Books and MIT Press for two decades.
• Zone Books / MIT PresscoreStrategic or Co-development PartnerBruce Mau collaborated with Zone Books and MIT Press as design director for 20 years, shifting university press publishing from academic tedium to dynamic tactile experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEO: IDEO is the prototypical global design consultancy that pioneered human-centered design and now extends into strategy, brand, and social innovation. It is the most direct comparable to MCN's enterprise transformation and life-centered design work, including its for-profit and non-profit spinout structures.
• Pentagram: Pentagram is a partner-owned global design consultancy delivering brand identity, strategic communications, and publication design for cultural and enterprise clients. MCN's brand identity, book publishing, and exhibition work overlaps directly with Pentagram's practice model.
• Wolff Olins: Wolff Olins is a global brand consultancy that combines strategic transformation with visual identity and experience design for Fortune 500 and cultural clients. Its brand-led transformation model and global delivery network are closely analogous to MCN's enterprise and cultural engagement mix.
• Lippincott: Lippincott is a brand strategy and design consultancy serving global enterprises on brand purpose, identity, and innovation. Its focus on brand-driven enterprise transformation and rigorous research methods parallels MCN's strategic communications and sustainability platform work.
• frog (Capgemini Invent): frog is a global design and innovation consultancy working on consumer experience, brand, and product design for Fortune 500 clients, now part of Capgemini Invent. It overlaps with MCN on enterprise design, brand transformation, and innovation engagements.
• Landor & Fitch: Landor & Fitch is a global brand consulting and design firm specializing in brand strategy, identity, and experience. Its work with consumer brands and cultural institutions is directly comparable to MCN's Coca-Cola, Danish Architecture Centre, and Zumtobel engagements.

Broad incumbents

• McKinsey & Company (McKinsey Design): McKinsey operates a global Design practice that embeds designers into enterprise transformation work for the world's largest organizations. It competes with MCN for enterprise transformation mandates and offers vastly deeper team capacity and resources.
• BCG (BCG Platinion / BCG X): BCG's design and technology practices (BCG Platinion and BCG X) deliver enterprise transformation combining strategy, design, and digital build. It is a broad incumbent competing for many of the same Fortune 500 and government transformation engagements MCN targets.

Others

• Institute without Boundaries (IwB) at George Brown College: IwB is the studio-based educational program co-founded by Bruce Mau and George Brown College that originated the Massive Change exhibition and broader design-education model. It is not a competitor but is the closest institutional analogue and a key partnership channel for MCN.
• Cooper Hewitt, Smithsonian Design Museum: Cooper Hewitt is the Smithsonian's design museum and a major cultural-institution funder/awarder that has recognized Bruce Mau. It is an adjacent ecosystem actor in design education, exhibition, and thought leadership rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/realbrucemau/?hl=en
• LinkedInlinkedin.com/company/massive-change-network
• Instagraminstagram.com/realbrucemau/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massive Change Network