Duncraft
Duncraft is a Concord, NH-based direct-to-consumer specialty retailer, founded 1952, selling bird feeders, bird houses, baths, seed, and wildlife accessories to individual backyard birding hobbyists through e-commerce, a retail store, and an AutoShip subscription.
- Company typePrivate
- Founded1952
- HeadquartersConcord, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Duncraft does
Duncraft is a direct-to-consumer specialty retailer of backyard bird feeding and wildlife products, founded in 1952 and headquartered in Concord, New Hampshire. The company operates an e-commerce storefront and a physical retail store, distributing more than 400 bird feeders, 150 bird houses, bird baths, bird seed, suet, squirrel feeders and houses, and supporting accessories. Its catalog features multiple proprietary Duncraft-branded feeder lines (Squirrel Blocker, Eco-Strong, Metal Haven, Bird-Safe) curated as a "Duncraft Exclusives" collection unavailable from competing retailers.
Revenue mechanics rest on three streams: one-time product sales across feeders, houses, baths, and accessories; the AutoShip subscription program for recurring delivery of consumables such as bird seed; and gift card sales for seasonal gifting. Pricing spans roughly $5.95 to $359.95 per SKU, supporting entry-level impulse purchases up to premium hardware. Customer acquisition is driven by owned channels including an email newsletter, social media presence across Facebook, Instagram, Pinterest and Twitter, a Birding Tips content blog that feeds SEO, and curated seasonal campaigns such as gift guides.
Operational scale is small at 1-10 employees, with no disclosed funding, ownership structure, or institutional investors in the input data. The company is a retailer and distributor rather than a manufacturer: physical products are sourced from third-party and proprietary-brand suppliers, and fulfillment is run out of the Concord, NH location. Recent strategic activity has centered on catalog expansion (177 new arrivals), introduction of smart/AI camera feeder categories, the launch of AutoShip subscriptions, and extension into adjacent backyard wildlife categories such as squirrel feeders and houses.
Duncraft firmographics
Firmographics- Name
- Duncraft
- Legal name
- Duncraft
- Website
- https://duncraft.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Duncraft is a Concord, NH-based direct-to-consumer specialty retailer, founded 1952, selling bird feeders, bird houses, baths, seed, and wildlife accessories to individual backyard birding hobbyists through e-commerce, a retail store, and an AutoShip subscription.
- Ownership category
- akta.pro rank
Duncraft industry classification
Industry- Product category
- Wild Bird Feeding Supplies
- NAICS
- Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Bird Supplies Retail (CRALAHAK)
- akta.pro secondary industry
- Bird Food (CRADAFAK)
Keywords
Where Duncraft is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Duncraft business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce): Direct-to-consumer sales of bird feeders, bird houses, bird baths, bird seed, and birding accessories through duncraft.com and retail store. Products range from $5.95 to $359.95 with various price points across categories.
- AutoShip Subscription: Recurring subscription service allowing customers to automatically receive regular deliveries of bird seed and supplies on a scheduled basis.
- Gift Cards: Digital and physical gift cards available for purchase, allowing customers to give the gift of birding products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Bird Feeders |
| One time/ perpetual license | Pay-as-you-go | Standard Bird Feeders |
| One time/ perpetual license | Pay-as-you-go | Bird Houses |
| Unit Pricing | Pay-as-you-go | Bird Seed & Food |
| Subscription | Monthly | AutoShip Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Duncraft product offering
Product offeringCore offering
Duncraft manufactures and retails specialty products for backyard bird feeding, including bird feeders (tube, hopper, platform, suet, hummingbird, oriole, bluebird, and squirrel-proof designs), bird houses, bird baths, bird seed blends and specialty foods, and related accessories. The company sells both proprietary Duncraft-brand products and third-party brands through its own e-commerce site (duncraft.com), a retail store in Concord, NH, an AutoShip subscription program, and gift cards.
Product overview
Duncraft is a specialty e-commerce retailer offering a comprehensive portfolio of backyard birding and wildlife products. The company operates primarily as an online store with a physical retail location in Concord, NH, selling over 400 bird feeders, 150+ bird houses, bird baths, premium bird seed blends, and accessories. The core offering centers on Duncraft's proprietary brand feeders (including Duncraft Squirrel Blocker, Eco-Strong Platform, Metal Haven, Bird-Safe Arch, and Tail Prop Suet lines) alongside third-party branded products like Brome Squirrel Buster. The product ecosystem includes complementary categories: bird food (seed blends, mealworms, suet, nectar), bird houses (bluebird, wren, bat, owl), bird baths (pedestal, heated, solar), and accessories (poles, baffles, cleaning supplies). Additional offerings include squirrel products, wildlife shelters, gifts, gift cards, and an AutoShip subscription service. Founded in 1952, the company serves backyard birding enthusiasts with a focus on squirrel-proof and species-specific feeding solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Bird Feeders (Multiple Types)
Quantifiable outcome
- Premium Bird Seed Bundles offer 3 blends for price of 2
Companies that use Duncraft
Customer profileSegments1 record
Ideal customer profiles2 records
Duncraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Duncraft partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Duncraft competitors and assessment
Company assessmentDirect peers
- Wild Birds Unlimited: Franchise-based specialty retailer focused exclusively on backyard bird feeding products, including feeders, seed, and accessories. Direct overlap in product mix, target customer (backyard bird enthusiasts), and specialty positioning, making it the closest direct competitor.
- Cole's Wild Bird Products: Specialty bird food and feeder company offering wild bird seed blends, suet, and feeders. Comparable as a vertically focused player in the same backyard bird feeding niche, though more concentrated in the food side.
- Brome Bird Care: Manufacturer of the Squirrel Buster line of squirrel-proof bird feeders, sold through retail and online channels. Comparable as a specialized bird-feeder innovator whose products (Brome Squirrel Buster) are even carried by Duncraft, indicating category overlap.
- Aspects Inc: Manufacturer and supplier of bird feeders, hummingbird feeders, and birding accessories distributed to independent garden centers and specialty retailers. Comparable as a specialty bird-products manufacturer serving similar channels.
- Stokes Select: Bird feeder and birding accessory brand offering tube, hopper, and suet feeders through retail and online channels. Comparable as a specialty bird-feeder brand targeting the same backyard enthusiast customer with overlapping product formats.
Broad incumbents
- Perky-Pet: Mass-market bird feeder and bird food brand owned by Woodstream Corporation. Comparable as a broad incumbent offering bird feeders and food across mass and specialty retail channels at lower price points, competing for the same end consumer.
- Kaytee: Mass-market pet and wild bird food brand owned by Central Garden & Pet. Comparable as a scaled incumbent in wild bird food (seed, suet, treats) competing on price and shelf presence across grocery, mass, and club channels.
- Chewy: Largest US online pet supplies retailer with an expanding wild bird category. Comparable as a broad incumbent whose scale, logistics, and pricing pressure specialty players like Duncraft, though its core customer skews more toward pets than wild birds.
- Pennington Seed: Scaled lawn, garden, and wild bird seed brand carried across mass and specialty retail channels. Comparable as a broad incumbent in the wild bird food segment competing on price, brand recognition, and shelf placement.
Emerging players
- National Audubon Society (Bird Products): Conservation nonprofit that licenses its brand to bird feeders, houses, and related products sold across retail. Comparable as a brand-adjacent player in the bird feeding category with strong consumer trust but a different go-to-market (nonprofit licensing model).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Duncraft social profiles
Digital presenceDuncraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duncraft leadership team
Management profileNumber of profiles
Duncraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duncraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duncraft
What does Duncraft do?
Duncraft manufactures and retails specialty products for backyard bird feeding, including bird feeders (tube, hopper, platform, suet, hummingbird, oriole, bluebird, and squirrel-proof designs), bird houses, bird baths, bird seed blends and specialty foods, and related accessories. The company sells both proprietary Duncraft-brand products and third-party brands through its own e-commerce site (duncraft.com), a retail store in Concord, NH, an AutoShip subscription program, and gift cards.
Is Duncraft a public or private company?
Duncraft is a private company. It is classified as unknown and is currently operating.
When was Duncraft founded?
Duncraft was founded in 1952. It employs 1 to 10 people.
Where is Duncraft based?
Duncraft is headquartered in Concord, United States, in the North America region.
How does Duncraft make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are autoShip Subscription and gift Cards.
Who are Duncraft's main competitors?
Direct peers on record are Wild Birds Unlimited, Cole's Wild Bird Products, Brome Bird Care, Aspects Inc and Stokes Select. Broad incumbents are Perky-Pet, Kaytee, Chewy and Pennington Seed. National Audubon Society (Bird Products) is listed as an emerging player.
Does Duncraft have an API?
No public API is recorded for Duncraft.
What industry is Duncraft in?
Duncraft's product category is Wild Bird Feeding Supplies. Its primary akta.pro industry code is CRALAHAK, Bird Supplies Retail, with a secondary code of CRADAFAK, Bird Food. Its NAICS code is 45991.