Huber Engineered Materials
- Company typePrivate
- Founded2017
- HeadquartersAtlanta, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Huber Engineered Materials firmographics
Firmographics- Name
- Huber Engineered Materials
- Legal name
- J.M. Huber Corporation
- Website
- https://hubermaterials.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Huber Engineered Materials industry classification
Industry- Product category
- Specialty Chemicals & Engineered Materials
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Specialty Surfactants & Performance Additives (IMAEABAL)
- akta.pro secondary industries
- Mineral/Particulate Thickeners (Silicates, Clays, Calcium Carbonate as texturizers) (AFAJAMAJ), Fiber- & Mineral-Filled Reinforced Compounds (Glass/Carbon/Talc/CaCO3) (IMANABAI)
Keywords
Where Huber Engineered Materials is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices31 records
Markets served
Huber Engineered Materials business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Specialty Minerals Sales: Direct B2B sales of specialty minerals including calcium carbonate, sodium bicarbonate, attapulgite clay, and air-float kaolin to industrial, agricultural, and consumer applications manufacturers
- Fire Retardant Materials: Sales of halogen-free fire retardants, smoke suppressants, and thermal management solutions including aluminum hydroxides and magnesium hydroxides for construction, transportation, and industrial applications
- Agricultural Products: Sales of specialty fertilizers, biostimulants, adjuvants, crop production aids, and plant nutrition products through multiple brands including Biolchim, Miller Chemical, Cifo, and ILSA
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Global price increase 5-15% for all product lines |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Huber Engineered Materials product offering
Product offeringCore offering
Huber Engineered Materials manufactures and sells specialty engineered materials including halogen-free fire retardants (aluminum hydroxides, magnesium hydroxides, molybdate smoke suppressants), specialty minerals (calcium carbonate, sodium bicarbonate, attapulgite clay, air-float kaolin), and agricultural biostimulants and specialty fertilizers. Products are sold to industrial manufacturers, construction materials producers, electronics and wire/cable companies, transportation manufacturers, food and pharmaceutical producers, and agricultural growers and distributors worldwide.
Product overview
Huber Engineered Materials is a global producer of specialty minerals, chemicals, and biomaterials organized into three strategic business units. Huber Advanced Materials provides halogen-free fire retardants (Martinal, Hydral, Hymod, Micral aluminum hydroxides; Magnifin, Vertex, Zerogen magnesium hydroxides), specialty aluminas (Martoxid calcined aluminas), smoke suppressants (Kemgard molybdates), activated alumina (Compalox), and organic matting agents (Pergopak). Huber Specialty Minerals supplies calcium carbonate products (Hubercarb, HuberCal, HuberCrete, ReCal, Marble Elite, Geotex, HuberPure) and sodium bicarbonate (Natural Soda, Natrium Products), along with attapulgite clay and air-float kaolin (Acti-Min). Huber AgroSolutions delivers agricultural products including specialty fertilizers, biostimulants, adjuvants, and micronutrients through acquired brands Biolchim, Miller Chemical, Cifo, ILSA, and Matécsa Kft/Florimo. The portfolio serves diverse industries including construction, agriculture, electrical/electronics, transportation, water treatment, food/nutrition, and personal care.
Differentiator
Problem solved
Functional benefit
Brands
- Huber Advanced Materials: Global leader in innovative and sustainable material solutions in halogen-free fire retardant materials, specialty aluminas, organic matting agents and carriers, and thermal management applications
- Huber AgroSolutions
- Huber Specialty Minerals
- HuberCal
- Hubercarb
- Martoxid
- Magnifin
- Kemgard
- Martinal
- Hydral
Products and services
- Martinal (aluminum hydroxide) Halogen-free aluminum hydroxide flame retardant product line for various polymer and construction applications.
- Hydral (aluminum hydroxide) Halogen-free fire retardant aluminum hydroxide additives for construction applications including roofing materials, carpets, insulation materials, coatings, and flexible and rigid piping.
- Hymod (aluminum hydroxide) Fine precipitated aluminum hydroxide products used in various polymer applications as halogen-free fire retardants.
- Micral (aluminum hydroxide) Aluminum hydroxide halogen-free flame retardants and smoke suppressants for roofing components and other construction applications.
- Magnifin (magnesium hydroxide) Premium magnesium hydroxide halogen-free fire retardant products for thermoplastic conductors, wires, cables, and connectors, including coated and uncoated grades with processing temperatures exceeding 300°C.
- Vertex (magnesium hydroxide) Magnesium hydroxide halogen-free fire retardant additives for wire, cable, and connector applications.
- Zerogen (magnesium hydroxide) Magnesium hydroxide halogen-free fire retardant products for various industrial applications.
- Kemgard (molybdate compounds) Molybdate-based smoke suppressant complexes that reduce defects and lower costs, used as a smoke suppressant and fire retardant for rigid and flexible PVC applications.
- Martoxid (calcined aluminum oxides) Calcined aluminas providing high mechanical strength, thermal conductivity, and good electrical insulation for heat sinks in power electronics, LED housings, ceramic applications, refractories, and polishing and grinding.
- Compalox (activated alumina) Activated alumina for chemical processes, environmental protection, and water treatment applications, used for removing impurities by adsorption from liquid or gaseous media.
- Pergopak (organic matting agents) Organic matting agents and carriers for specialty products in coatings, paint, and agricultural industries.
- Safire (nitrogen-phosphate fire retardant) Nitrogen-phosphate fire retardant technology offering innovative fire protection solutions.
- Hubercarb (calcium carbonate) Calcium carbonate mined from world-class deposits, available in four distinct series from US manufacturing locations, used in joint compound, adhesives, caulks, sealants, paints, coatings, PVC, rubber, polyolefins, and industrial applications.
- HuberCal (calcium carbonate) High-purity calcium carbonate naturally mined and available in food grade, USP grade, and Elite grades for nutritional supplements, vitamins, antacid tablets, food fortification, and animal feed applications.
- HuberCrete (calcium carbonate) High brightness calcium carbonate products designed to give concrete better workability, green strength, appearance, and smoothness while reducing CO2 footprint.
- ReCal (calcium carbonate) Pre-consumer content calcium carbonate offering recycled content for consumer and industrial building applications, including sustainable flooring alternatives with LEED credits.
- Marble Elite (calcium carbonate) Alpha calcium carbonate manufactured from pure white marble providing high brightness and consistent blue-white hue for finished products.
- Geotex (calcium carbonate) Calcium carbonate products for construction applications including joint compound and enhancing adhesives, caulks, sealants, paints, and coatings.
- HuberPure (calcium carbonate) NSF-certified granular calcium carbonate for water supply solutions, used for pH adjustment, corrosion control, and remineralization of reverse osmosis systems.
- Natural Soda (sodium bicarbonate) Sodium bicarbonate produced through solution mining from nahcolite beds, used in oral care products, deodorants, bath products, food and beverage applications, and cleaning products.
- Natrium Products (sodium bicarbonate) Specialty sodium bicarbonate products in various grades for water treatment, pool maintenance, cleaning products, plastics, food, and pharmaceutical applications.
- Acti-Min (kaolin) Air-float kaolin products used as raw materials in crop protectants, building supplies, and ceramics, including Acti-Min FE, a broad-spectrum kaolin-based protectant from pests and environment.
- Vapor Gard (anti-transpirant) Anti-transpirant product from Miller Chemical that reduces water vapor loss by forming a film over plant surfaces.
- Nu-Film (adjuvants) Specialty adjuvants from Miller Chemical that enable pesticides to adhere to plant surfaces and resist rain and UV radiation effects.
- C.A.L.F.A. (soil amendment) Soil amendment nutrient enhancer that helps release calcium, phosphates, and micronutrients from soil for plant absorption.
- Biolchim (specialty fertilizers and biostimulants) Italian brand established in 1972, a leader in specialty fertilizers and biostimulants combining agronomic efficacy and environmental sustainability, with products including biostimulants and specialty fertilizers.
- Miller Chemical (adjuvants and biostimulants) US brand established in 1937, producing adjuvants, biostimulants, crop production aids, crop protection, macronutrients, and micronutrients for specialty crops with science-based, data-driven formulations.
- Cifo (nutritional specialties and biostimulants) Italian brand established in 1965, producing nutritional specialties and biostimulants with Professional Agriculture and Home & Garden divisions.
- ILSA (organic and organo-mineral fertilizers) Established in 1956, produces organic and organo-mineral fertilizers, biostimulants, and products for conventional and organic farming, with production facilities in Italy and Brazil.
- Kelpgrow (seaweed extract) Pure and highly concentrated liquid seaweed extract produced from Macrocystis Integrifolia using cold-process manufacturing technology.
- Matécsa Kft / Florimo (potting soils and plant care) Hungarian brand producing high-quality potting soils, nutrients, fertilizers, sprays, and plant care products under the Florimo brand for Home & Garden and professional sectors.
- Onyx Elite (alumina trihydrate) High-whiteness, color-controlled alumina trihydrate product line designed to provide translucency, depth of pattern, and soft white color for the cast polymer industry.
- PINOLENE (terpene polymer) Terpene polymer products from Miller Chemical designed to deliver maximum efficacy with minimal risk to honeybees, field workers, and the environment.
Quantifiable outcome
- 30% of global crop loss stems from inadequate soil health - Huber provides solutions to address this
- +1 more outcomes
Companies that use Huber Engineered Materials
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles6 records
Huber Engineered Materials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Huber Engineered Materials partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Superior MaterialscoreHuber Specialty Minerals and Superior Materials announced a major expansion of their distribution partnership, effective July 1, 2026, granting Superior Materials exclusive rights to represent Huber's calcium carbonate product portfolio across eleven southeastern U.S. states. The expansion builds upon a longstanding relationship with Superior Materials already distributing Huber's carbonate business in the Northeast and Midwest regions. Superior Materials is a fourth-generation family-owned specialty chemical distributor celebrating its 80th year in business.
- Habitat for Humanity InternationalcoreHuber has a strategic partnership with Habitat for Humanity International as part of the Huber Helps community engagement initiative. Huber pledges donations of a percentage of net income annually towards helping people and the planet, with efforts focused on Housing, Education & Wellness, and the Environment. Employees have participated in home building projects.
- Give A Note FoundationminorHuber Engineered Materials partnered with the Give A Note Foundation to provide a donation to Campbell High School in Smyrna, Georgia near HEM headquarters in Atlanta. Funds were used to establish the curriculum for a new music technology program, including instruments and audio equipment.
- Martinswerk GmbHcoreMartinswerk GmbH is the sales entity for MAGNIFIN products globally as part of HEM's Fire Retardant Additives business. Martinswerk produces specialty aluminum oxides and hosts a natural gas-fired cogeneration plant for sustainability.
Scale indicators5 records
Recent moves14 records
Expansion highlights5 records
Huber Engineered Materials competitors and assessment
Company assessmentDirect peers
- Nabaltec AG: Nabaltec is a German specialty chemicals company producing aluminum hydroxides and magnesium hydroxide for halogen-free fire retardants — directly comparable to Huber's Martinal/Hydral and Magnifin product families.
- Imerys: Imerys is a global leader in specialty minerals including calcium carbonate, kaolin, and talc for construction, paper, and industrial markets — directly comparable to Huber's specialty minerals portfolio and similar end-customer base.
- ICL Group: ICL produces specialty fertilizers, plant nutrition, and industrial chemicals globally — directly comparable to Huber's Huber AgroSolutions and parts of Huber Specialty Minerals portfolios.
- Italmatch Chemicals: Italmatch is a global specialty chemicals producer with significant positions in flame retardants, polymer additives, and performance chemicals — directly comparable to Huber Advanced Materials' fire retardant additives.
- Elementis plc: Elementis produces specialty performance additives including matting agents, rheology modifiers, and functional materials — closely aligned with Huber's Pergopak organic matting agents and specialty aluminas.
- UPL Limited: UPL is a global crop protection and specialty agricultural inputs company with biostimulants and adjuvants — a direct peer in Huber AgroSolutions' biostimulant and crop production aid categories.
- Minerals Technologies Inc. MTI produces precipitated calcium carbonate (PCC), specialty minerals, and talc for paper, construction, and industrial applications — a direct competitor in calcium carbonate and similar adjacent mineral chemistries.
Broad incumbents
- Albemarle Corporation: Albemarle is a major specialty chemicals company with a leading brominated flame retardant franchise that competes with Huber's halogen-free alternatives and faces similar end-market dynamics in construction and electronics.
- Solvay: Solvay is a large global specialty chemicals company with overlapping positions in polymer additives, fire retardants, and agricultural/soda ash chemistries — a broad incumbent that competes in multiple HEM segments.
Others
- Active Minerals International (pre-acquisition, owned by Golden Gate Capital): Now owned by HEM, AMI is included for context as a recently acquired air-float kaolin and attapulgite mineral specialist that is now part of Huber's specialty minerals platform — useful as a reference comparable for the kaolin/attapulgite subsegment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Huber Engineered Materials social profiles
Digital presenceHuber Engineered Materials compliance and trust
Trust signalCompliance6 records
Huber Engineered Materials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huber Engineered Materials leadership team
Management profileNumber of profiles
Profiles6 records
Huber Engineered Materials subsidiaries and ownership
Company hierarchySubsidiaries10 records
Huber Engineered Materials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huber Engineered Materials M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huber Engineered Materials
What does Huber Engineered Materials do?
Huber Engineered Materials manufactures and sells specialty engineered materials including halogen-free fire retardants (aluminum hydroxides, magnesium hydroxides, molybdate smoke suppressants), specialty minerals (calcium carbonate, sodium bicarbonate, attapulgite clay, air-float kaolin), and agricultural biostimulants and specialty fertilizers. Products are sold to industrial manufacturers, construction materials producers, electronics and wire/cable companies, transportation manufacturers, food and pharmaceutical producers, and agricultural growers and distributors worldwide.
Is Huber Engineered Materials a public or private company?
Huber Engineered Materials is a private company. It is classified as family owned and is currently operating.
When was Huber Engineered Materials founded?
Huber Engineered Materials was founded in 2017. It employs 1,001 to 5,000 people.
Where is Huber Engineered Materials based?
Huber Engineered Materials is headquartered in Atlanta, United States, in the North America region.
How does Huber Engineered Materials make money?
Three revenue lines are on record. Specialty Minerals Sales are the primary driver. The others are fire Retardant Materials and agricultural Products.
Who are Huber Engineered Materials's main competitors?
Direct peers on record are Nabaltec AG, Imerys, ICL Group, Italmatch Chemicals, Elementis plc, UPL Limited and Minerals Technologies Inc.. Broad incumbents are Albemarle Corporation and Solvay. Active Minerals International (pre-acquisition, owned by Golden Gate Capital) is listed as an others.
Does Huber Engineered Materials have an API?
No public API is recorded for Huber Engineered Materials.
What industry is Huber Engineered Materials in?
Huber Engineered Materials's product category is Specialty Chemicals & Engineered Materials. Its primary akta.pro industry code is IMAEABAL, Specialty Surfactants & Performance Additives, with a secondary code of AFAJAMAJ, Mineral/Particulate Thickeners (Silicates, Clays, Calcium Carbonate as texturizers). Its NAICS code is 3253 and its SIC code is 2890.