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MoveinCat

Full company profile

uuid0007heh

Namestring
MoveinCat
Legal namestring
Move In Cat
Websiteurl
moveincat.com
Company typeenum
Private
Founded yearint
2017
Descriptiontext

MoveinCat is a small privately-held digital platform incorporated and headquartered in Opole, Poland, founded in 2017. The firmographic record describes it as a platform for collaboration of tenants and real estate agents, but the live website at moveincat.com is a content and information site offering free articles, guides, and video resources on cat relocation, adoption, and settling cats into new homes; this mismatch is unresolved in the source data and is flagged as a data integrity issue. The product surface consists of a self-serve website with six core content modules (moving tips, new home adjustment guides, adoption guides, expert videos, and a referenced 'Calm Cat' methodology plus personalized relocation strategies), delivered without any mobile app, API, or SDK.

The company is led by co-founder and CEO Mykola Hordasevych alongside a small technical team including a .NET software engineer (Anton Herasymenko), a frontend lead (Ihor Harashchuk), and an iOS lead (Dmitriy Gorevoy). The business model is described as freemium with no publicly disclosed pricing, subscription, advertising, or transactional monetization layer; customer support is available via a Jakarta-listed phone number (+62) and an email address on the contact page. Customer base is implicitly long-tail individual cat owners, with testimonials from SMB consumers and one veterinary professional; the only scale metric cited is '50K+ happy cats relocated with our tips,' an outcome claim rather than a paid-customer figure. Capital raised totals $21,000 in a single 2018 seed from undisclosed investors; no subsequent funding, acquisitions, partnerships, or leadership changes are recorded.

Operationally the business shows characteristics of an early-stage content site rather than a venture-backed SaaS: no app, no API, no certifications, no patents, no disclosed revenue, and an employee count in the 1–10 band. The combination of a Polish technical team, an Indonesian contact footprint, and US/European website copy points to a globally distributed but operationally micro business with no clear unit economics.

Short descriptiontext

MoveinCat is a small Polish-operated digital content platform (moveincat.com) that publishes free articles, guides, and video resources on cat relocation, adoption, and settling-in for individual cat owners globally, with no disclosed monetization, app, or API.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersOpole, Poland
HQ citystring
Opole
HQ countrystring
Poland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
cat relocation guidance, pet adoption resources, feline behavior advice, pet relocation tips, cat care content
Industry2 codes
1Pet Relocation & Moving Transport
CodeHSANAIAHPrimaryYes
2Cat Transportation & Pick-Up/Drop-Off (Cat-Only)
CodeHSANAHALPrimaryNo
NAICS code1 code
  • Other Individual and Family Services624190
SIC code1 code
  • Services-Social Services8300
Product category
Pet Care Information Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Information Services
TypeFreemium
Description

The company operates as an informational content platform providing free educational resources about cat relocation, adoption, and settling-in guidance. No explicit monetization model is disclosed in the source material.

moveincat.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Technology or R&D, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1Calm Cat
Description

A proprietary methodology developed by Dr. Sarah Mitchell for cat relocation stress management and helping families successfully relocate their feline companions with minimal anxiety.

moveincat.com
Core offering1 text field

MoveinCat is an online information and guidance platform providing expert articles, video guides, and resources on cat relocation, new home adjustment, and cat adoption. The platform combines educational content with a proprietary 'Calm Cat' methodology developed by founder Dr. Sarah Mitchell for managing feline stress during transitions.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Over 50,000 cats successfully relocated using company tips and guidance
Product overview1 text field

Move In Cat is a single unified information platform offering comprehensive cat relocation, adoption, and settling-in services. The core offering consists of the Move In Cat Platform providing educational content, expert articles, and video guides, supplemented by the proprietary Calm Cat Methodology for stress management. The platform includes specialized services for cat moving tips, new home adjustment guidance, and adoption guides, with personalized relocation strategies tailored to individual cat personalities and needs. The company also offers video-based expert guidance as an additional resource.

Product and service2 records
1Move In Cat Platform
CategoryInformation Platform
Description

An online information and guidance platform providing expert articles, video guides, and resources on cat relocation, adoption, and settling cats into new homes.

2Calm Cat Methodology
CategoryProprietary Methodology
Description

A proprietary methodology developed by founder Dr. Sarah Mitchell for managing cat relocation stress, providing evidence-based techniques for reducing feline anxiety during transitions.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1PetRelocation
TypeDirect peer
Description

A pet transportation service and information resource specializing in moving pets domestically and internationally. Directly comparable to Move In Cat because both serve pet owners navigating relocations, though PetRelocation is a paid service provider while Move In Cat is guidance-only.

2CatTime
TypeDirect peer
Description

A cat-focused information and editorial site covering cat care, behavior, breeds, and adoption. Closely comparable to Move In Cat's content model as a cat-specific editorial resource serving cat owners seeking guidance on care and transitions.

3TheCatSite
TypeDirect peer
Description

An online cat-owner community and information forum. Comparable to Move In Cat as a destination for cat owners seeking experiential and educational content, particularly around cat behavior and household adjustments.

4Rover
TypeBroad incumbent
Description

A large pet care marketplace spanning sitting, boarding, walking, and pet-related content. Comparable as a broad incumbent in pet-owner services that could expand into relocation guidance, out-scaling a single-purpose site like Move In Cat.

5Adopt-a-Pet
TypeDirect peer
Description

One of North America's largest non-profit pet adoption platforms. Comparable to Move In Cat's adoption-guide content vertical, addressing similar first-time-adopter use cases but as a marketplace and shelter directory.

6BringFido
TypeEmerging player
Description

A travel and relocation information platform for pet owners, focused on pet-friendly hotels, restaurants, and destinations. Comparable to Move In Cat as a content-driven relocation resource, though with broader pet and travel coverage.

7Pet Air
TypeDirect peer
Description

A pet transportation service specializing in international and domestic pet moves. Comparable to Move In Cat's customer use case (cats relocating internationally) though operating as a paid carrier rather than an information platform.

8Wag!
TypeBroad incumbent
Description

A pet care platform offering walking, sitting, training content, and veterinary information. Comparable as a broad incumbent in pet-owner digital services that could expand into cat relocation content to compete with Move In Cat.

9Petswelcome
TypeDirect peer
Description

A pet-friendly travel and relocation resource directory. Comparable to Move In Cat's role helping pet owners plan moves and identify pet-accommodating destinations, with overlapping content verticals.

10International Pet and Animal Transportation Association (IPATA)
TypeOthers
Description

An industry trade association for pet transport professionals. Comparable ecosystem participant that cat owners relocating internationally may encounter; useful as a partnership or referral channel for Move In Cat's audience.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MoveinCat

Pet Care Information Servicesmoveincat.com

MoveinCat is a small Polish-operated digital content platform (moveincat.com) that publishes free articles, guides, and video resources on cat relocation, adoption, and settling-in for individual cat owners globally, with no disclosed monetization, app, or API.

What MoveinCat does

MoveinCat is a small privately-held digital platform incorporated and headquartered in Opole, Poland, founded in 2017. The firmographic record describes it as a platform for collaboration of tenants and real estate agents, but the live website at moveincat.com is a content and information site offering free articles, guides, and video resources on cat relocation, adoption, and settling cats into new homes; this mismatch is unresolved in the source data and is flagged as a data integrity issue. The product surface consists of a self-serve website with six core content modules (moving tips, new home adjustment guides, adoption guides, expert videos, and a referenced 'Calm Cat' methodology plus personalized relocation strategies), delivered without any mobile app, API, or SDK.

The company is led by co-founder and CEO Mykola Hordasevych alongside a small technical team including a .NET software engineer (Anton Herasymenko), a frontend lead (Ihor Harashchuk), and an iOS lead (Dmitriy Gorevoy). The business model is described as freemium with no publicly disclosed pricing, subscription, advertising, or transactional monetization layer; customer support is available via a Jakarta-listed phone number (+62) and an email address on the contact page. Customer base is implicitly long-tail individual cat owners, with testimonials from SMB consumers and one veterinary professional; the only scale metric cited is '50K+ happy cats relocated with our tips,' an outcome claim rather than a paid-customer figure. Capital raised totals $21,000 in a single 2018 seed from undisclosed investors; no subsequent funding, acquisitions, partnerships, or leadership changes are recorded.

Operationally the business shows characteristics of an early-stage content site rather than a venture-backed SaaS: no app, no API, no certifications, no patents, no disclosed revenue, and an employee count in the 1–10 band. The combination of a Polish technical team, an Indonesian contact footprint, and US/European website copy points to a globally distributed but operationally micro business with no clear unit economics.

MoveinCat firmographics

Firmographics
Name
MoveinCat
Legal name
Move In Cat
Website
https://moveincat.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
1–10 employees
Short description
MoveinCat is a small Polish-operated digital content platform (moveincat.com) that publishes free articles, guides, and video resources on cat relocation, adoption, and settling-in for individual cat owners globally, with no disclosed monetization, app, or API.
Ownership category
akta.pro rank

MoveinCat industry classification

Industry
Product category
Pet Care Information Services
NAICS
Other Individual and Family Services (624190)
SIC
Services-Social Services (8300)
akta.pro primary industry
Pet Relocation & Moving Transport (HSANAIAH)
akta.pro secondary industry
Cat Transportation & Pick-Up/Drop-Off (Cat-Only) (HSANAHAL)

Keywords

  • Cat relocation guidance
  • Pet adoption resources
  • Feline behavior advice
  • Pet relocation tips
  • Cat care content

Where MoveinCat is headquartered

Location

Headquarters

HQ city
Opole
HQ country
Poland
HQ region
Europe

Offices1 record

Markets served

MoveinCat business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Technology or R&D, Marketing or Sales

Revenue model

  1. Information Services: The company operates as an informational content platform providing free educational resources about cat relocation, adoption, and settling-in guidance. No explicit monetization model is disclosed in the source material.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

MoveinCat product offering

Product offering

Core offering

MoveinCat is an online information and guidance platform providing expert articles, video guides, and resources on cat relocation, new home adjustment, and cat adoption. The platform combines educational content with a proprietary 'Calm Cat' methodology developed by founder Dr. Sarah Mitchell for managing feline stress during transitions.

Product overview

Move In Cat is a single unified information platform offering comprehensive cat relocation, adoption, and settling-in services. The core offering consists of the Move In Cat Platform providing educational content, expert articles, and video guides, supplemented by the proprietary Calm Cat Methodology for stress management. The platform includes specialized services for cat moving tips, new home adjustment guidance, and adoption guides, with personalized relocation strategies tailored to individual cat personalities and needs. The company also offers video-based expert guidance as an additional resource.

Differentiator

Problem solved

Functional benefit

Brands

  • Calm Cat: A proprietary methodology developed by Dr. Sarah Mitchell for cat relocation stress management and helping families successfully relocate their feline companions with minimal anxiety.

Products and services

  • Move In Cat Platform An online information and guidance platform providing expert articles, video guides, and resources on cat relocation, adoption, and settling cats into new homes.
  • Calm Cat Methodology A proprietary methodology developed by founder Dr. Sarah Mitchell for managing cat relocation stress, providing evidence-based techniques for reducing feline anxiety during transitions.

Quantifiable outcome

  • Over 50,000 cats successfully relocated using company tips and guidance

Companies that use MoveinCat

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles3 records

MoveinCat technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

MoveinCat partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

MoveinCat competitors and assessment

Company assessment

Direct peers

  • PetRelocation: A pet transportation service and information resource specializing in moving pets domestically and internationally. Directly comparable to Move In Cat because both serve pet owners navigating relocations, though PetRelocation is a paid service provider while Move In Cat is guidance-only.
  • CatTime: A cat-focused information and editorial site covering cat care, behavior, breeds, and adoption. Closely comparable to Move In Cat's content model as a cat-specific editorial resource serving cat owners seeking guidance on care and transitions.
  • TheCatSite: An online cat-owner community and information forum. Comparable to Move In Cat as a destination for cat owners seeking experiential and educational content, particularly around cat behavior and household adjustments.
  • Adopt-a-Pet: One of North America's largest non-profit pet adoption platforms. Comparable to Move In Cat's adoption-guide content vertical, addressing similar first-time-adopter use cases but as a marketplace and shelter directory.
  • Pet Air: A pet transportation service specializing in international and domestic pet moves. Comparable to Move In Cat's customer use case (cats relocating internationally) though operating as a paid carrier rather than an information platform.
  • Petswelcome: A pet-friendly travel and relocation resource directory. Comparable to Move In Cat's role helping pet owners plan moves and identify pet-accommodating destinations, with overlapping content verticals.

Broad incumbents

  • Rover: A large pet care marketplace spanning sitting, boarding, walking, and pet-related content. Comparable as a broad incumbent in pet-owner services that could expand into relocation guidance, out-scaling a single-purpose site like Move In Cat.
  • Wag!: A pet care platform offering walking, sitting, training content, and veterinary information. Comparable as a broad incumbent in pet-owner digital services that could expand into cat relocation content to compete with Move In Cat.

Emerging players

  • BringFido: A travel and relocation information platform for pet owners, focused on pet-friendly hotels, restaurants, and destinations. Comparable to Move In Cat as a content-driven relocation resource, though with broader pet and travel coverage.

Others

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

MoveinCat social profiles

Digital presence

MoveinCat financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MoveinCat leadership team

Management profile

Number of profiles

Profiles1 record

MoveinCat funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MoveinCat M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveinCat

What does MoveinCat do?

MoveinCat is an online information and guidance platform providing expert articles, video guides, and resources on cat relocation, new home adjustment, and cat adoption. The platform combines educational content with a proprietary 'Calm Cat' methodology developed by founder Dr. Sarah Mitchell for managing feline stress during transitions.

Is MoveinCat a public or private company?

MoveinCat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MoveinCat founded?

MoveinCat was founded in 2017. It employs 1 to 10 people.

Where is MoveinCat based?

MoveinCat is headquartered in Opole, Poland, in the Europe region.

How does MoveinCat make money?

One revenue line is on record: information Services.

Who are MoveinCat's main competitors?

Direct peers on record are PetRelocation, CatTime, TheCatSite, Adopt-a-Pet, Pet Air and Petswelcome. Broad incumbents are Rover and Wag!. BringFido is listed as an emerging player. International Pet and Animal Transportation Association (IPATA) is listed as an others.

Does MoveinCat have an API?

No public API is recorded for MoveinCat.

What industry is MoveinCat in?

MoveinCat's product category is Pet Care Information Services. Its primary akta.pro industry code is HSANAIAH, Pet Relocation & Moving Transport, with a secondary code of HSANAHAL, Cat Transportation & Pick-Up/Drop-Off (Cat-Only). Its NAICS code is 624190 and its SIC code is 8300.

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