Lifeguard Ambulance Service

What Lifeguard Ambulance Service does

Lifeguard Ambulance Service LLC is a regional ground ambulance brand operating as the face of American Medical Response (AMR) within Global Medical Response's (GMR) national integrated air and ground mobile patient care network. Founded in 1990 and headquartered at 950 22nd Street North, Birmingham, Alabama, the company delivers emergency and non-emergency medical transport services through 17 named operational locations across eight U.S. states: Alabama, Florida, Illinois, Kentucky, Mississippi, South Carolina, Tennessee, and Texas. The service portfolio spans 911 emergency response (BLS and ALS), interfacility transportation between healthcare facilities, bariatric transport, specialty/critical care transport, wheelchair van services, event medical staffing (including motorsports safety), and federal disaster response.

The underlying operating model combines a company-owned ground ambulance fleet with GMR network-level technology integration, including real-time GPS tracking for dispatch optimization and telemedicine capabilities to enhance pre-hospital care. The business is structured around contract-based revenue rather than transactional retail: 911 emergency work is performed under subscription-like municipal and county franchise agreements; interfacility transport is provided to hospitals and healthcare systems on a transactional basis; federal disaster response and event medical services are delivered through dedicated contracts. Lifeguard does not publish pricing, and revenue figures are not disclosed in the source data; payment for services comes primarily from insurance reimbursement, government contracts, and direct patient billing.

Customer segments are diversified across municipal governments, healthcare facilities, home health organizations, and event organizers, with four operational pillars (911, interfacility, specialty, event/federal) reducing reliance on any single revenue stream. Marketing is conducted through community safety education content and AMR/GMR-aligned social channels. As a subsidiary brand of GMR, Lifeguard functions as a regional franchise within a much larger national EMS conglomerate rather than as an independent operator.

Name

Lifeguard Ambulance Service

Legal name

Lifeguard Ambulance Service LLC

Website

https://lifeguardambulance.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Lifeguard Ambulance Service is a regional ground EMS brand within Global Medical Response's national air and ground network, delivering 911 response, interfacility transport, specialty/critical care, and event medical services across 17 locations in 8 U.S. states.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Ambulance Services (621910)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private EMS Providers (Contract/Interfacility) (HLAFANAB)

akta.pro secondary industries

Emergency Medical Services (EMS) Operations & Dispatch (HLAJAGAC), Ambulance Fleet, Equipment & Logistics Services (HLAFANAN)

Keywords

• Emergency medical services
• Ambulance transport
• Interfacility transportation
• Advanced life support
• Specialty care transport

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. 911 Emergency Services: Contract-based emergency medical response services provided to municipal governments and counties under 911 emergency service agreements.
2. Interfacility Transportation: Patient transport services between healthcare facilities including hospitals, clinics, and specialty care centers.
3. Event Medical Services: Standby emergency medical personnel and ambulances provided at motorsports events and public gatherings.
4. Federal Emergency Services: Responds to national disasters and large-scale emergencies under federal government contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lifeguard Ambulance Service provides emergency and non-emergency medical transport services, including 911 response, basic and advanced life support, interfacility patient transfers between hospitals, specialty and critical care transport, bariatric and wheelchair van services, event medical standby, and federal disaster response. The company operates as a regional AMR brand across eight U.S. states, delivering services through contracted municipal, healthcare, and event relationships.

Product overview

Lifeguard Ambulance Service is a regional brand of American Medical Response (AMR), operating as part of Global Medical Response (GMR) across Alabama, Florida, Illinois, Kentucky, Mississippi, South Carolina, Tennessee, and Texas. The company provides a comprehensive suite of emergency and non-emergency medical transport services built on AMR's national infrastructure. The core service portfolio includes 911 Emergency response, Basic Life Support (BLS), Advanced Life Support (ALS), and Interfacility Transportation, supported by specialty offerings such as Bariatric Transports, Specialty Care/Critical Care, Event Medical Services, Federal Disaster Response, and Wheelchair Van Services. These services operate as interconnected modules within AMR's unified EMS platform, enabling Lifeguard to serve both emergency situations and supplement home healthcare organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• 911 Emergency Services Emergency ambulance services providing immediate response to 911 calls, delivered as the nation's leading EMS provider's regional response capability.
• Basic Life Support (BLS) Medical transport services for patients requiring continuous medical supervision or monitoring during transit.
• Advanced Life Support (ALS) Emergency medical services featuring personnel and equipment necessary to stabilize patients with critical conditions.
• Interfacility Transportation Fleet of specialty ambulances covering patient and partner needs for transfers between healthcare facilities.
• Event Medical Services Emergency medical crews available on-site during events to provide immediate care for attendees.
• Federal Services Bringing clinical expertise, equipment and speed to respond to national disasters and large-scale emergencies.
• Bariatric Transports Specialized ambulance services designed for the safe transport of bariatric patients.
• Specialty Care / Critical Care Advanced medical care and monitoring for critically ill or injured patients during transport.
• Wheelchair Van Services Non-emergency medical transportation for patients who require wheelchair accessibility.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Global Medical Response (GMR)coreStrategic or Co-development PartnerGlobal Medical Response is the parent company and holding organization for American Medical Response and Lifeguard Ambulance. GMR is described as the leading integrated air and ground mobile patient care and EMS provider in the nation, providing national strength while maintaining local presence through regional brands like Lifeguard.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Action Ambulance Service: Privately-held New England-based EMS provider offering 911, interfacility, and special event medical services. Comparable contract-based model and service mix to Lifeguard on a smaller regional scale.
• MedStar Mobile Healthcare: Public utility model EMS provider serving Fort Worth and surrounding Texas counties with 911 response, interfacility transport, and community paramedicine. Comparable service portfolio and Texas market overlap with Lifeguard's Brown County operations.
• American Medical Response (AMR): Parent brand and direct operating peer — Lifeguard operates as the local face of AMR across 8 states with identical service portfolio (911, BLS, ALS, interfacility, event, federal). Same business model, same customers, same delivery mechanism.
• Medic Ambulance Service: Private EMS operator providing 911, interfacility, and event medical services in Northern California. Directly comparable business model and service mix to Lifeguard, though operating in a different geography.
• Acadian Ambulance Service: One of the largest privately-held EMS providers in the US, offering 911 response, interfacility transport, air medical, and specialty services across the Gulf South. Directly comparable to Lifeguard in service mix, contract-based model, and Southeast geographic overlap.

Broad incumbents

• PHI Air Medical: National air medical transport and EMS provider with hospital-based and community-based services. Comparable in federal disaster response and specialty care transport, but with an air-centric model rather than ground.
• Global Medical Response (GMR): Direct parent company and the leading integrated air and ground mobile patient care provider in the US. The overarching entity that owns Lifeguard, AMR, Air Methods, and other regional brands.
• Falck USA: US arm of global EMS leader Falck (Denmark), providing ambulance and mobile healthcare services. Broader incumbent with overlapping 911 and interfacility services but operating as part of a multinational portfolio rather than regionally focused.
• Air Methods Corporation: Largest air ambulance operator in the US and sister company under GMR. Comparable in EMS service delivery and federal contract work, but focused on rotor-wing air medical rather than ground transport.

Regional players

• REVA Air Ambulance: Fixed-wing air ambulance operator providing intercontinental medical transport services. Relevant given Lifeguard's stated fixed-wing air ambulance capability, but focused on international/domestic long-haul rather than ground EMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/amr_social
• Facebookfacebook.com/lifeguardambulanceservicellc
• LinkedInlinkedin.com/company/lifeguardambulanceservicellc
• Instagraminstagram.com/amr_social

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeguard Ambulance Service