Horse Properties

What Horse Properties does

HorseProperties.net operates a private, web-based listing marketplace dedicated to equestrian real estate, connecting buyers of horse farms, ranches, and equestrian estates with licensed agents and individual sellers across the United States and Canada. Founded in 2005 and operating with a team of 1-10 employees out of Richmond, California, the platform is self-described as the world's largest equestrian real estate website, hosting more than 3,500 active listings and ranking #1 on Google, Yahoo, and Bing for equestrian property search terms. The technical product is a single self-serve web application featuring equestrian-specific search filters (covered arenas, hay barns, round pens, fencing, ponds, pools, second houses, auction/sold status), photo and virtual tour uploads, agent profile pages, email property alerts, and a newsletter distribution system reaching 200,000+ subscribers.

The company monetizes through one-time listing advertising fees paid directly by agents and sellers, with pricing tiers of $79 (3 months), $119 (6 months), and $139 (12 months), supported by volume discounts of up to 20% on bulk purchases and optional premium listing upgrades for top placement in search results and state indexes. Distribution is anchored by owned organic search dominance, a weekly email newsletter, and managed Facebook (3M monthly reach, 68K followers) and Instagram (70K monthly reach, 14.3K followers) channels. A sister site, USAWaterviews.com, applies the same listing-advertising template to the waterfront property niche under shared ownership. Customer segments are horizontal: equestrian-property buyers (consumers searching for horse-suitable land), niche specialist agents (the paying side), and individual property sellers without agent representation, with no enterprise customer concentration disclosed.

Name

Horse Properties

Legal name

HorseProperties.net

Website

https://horseproperties.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

HorseProperties.net is a private, web-based marketplace that connects buyers of horse farms, equestrian estates, and ranches with specialist agents and sellers across the U.S. and Canada, monetizing through one-time listing advertising fees since its 2005 founding.

Ownership category

akta.pro rank

Product category

Equestrian Real Estate Marketplace

NAICS

Horses and Other Equine Production (11292)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

Keywords

• Equestrian real estate marketplace
• Horse property listings
• Ranch property search
• Horse farm advertising
• Equestrian property agents

Headquarters

HQ city

Nevada City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Listing Advertising Fees: Agents and sellers pay one-time fees to list horse properties for specified durations. Pricing tiers range from 3-month to 12-month listings with volume discounts available for multiple ad purchases.
2. Premium Listing Upgrades: Agents can purchase promoted/boosted listings for top placement on the website index page, top of search results, and featured placement in state search results.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

HorseProperties.net operates an online marketplace where horse property buyers, sellers, and licensed real estate agents list and search equestrian real estate (horse farms, ranches, equestrian estates) across the U.S. and Canada. Sellers and agents pay one-time listing fees for 3-, 6-, or 12-month ad placements featuring up to 30 photos, virtual tour links, and inclusion in a 200,000+ subscriber newsletter, while buyers browse and search free of charge using equestrian-specific filters. Premium promoted-listing upgrades offer top placement on search and index pages.

Product overview

HorseProperties.net is a single unified marketplace platform for equestrian real estate, connecting horse property buyers and sellers through property listings, search functionality, and an agent directory. The platform offers tiered advertising plans (3-month, 6-month, 12-month) with features including up to 30 photos per listing, virtual tour links, unlimited text, and inclusion in a newsletter distributed to over 200,000 subscribers. No modular add-on products are offered—the core platform encompasses all functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• HorseProperties.net Equestrian Real Estate Marketplace Premier equestrian real estate listing marketplace connecting buyers, sellers, and agents for horse farms, ranches, and equestrian estates across the U.S. and Canada. Features property search with equestrian-specific filters, listings management with up to 30 photos and virtual tour links, agent directory, and weekly newsletter distribution to 200,000+ subscribers.
• Promoted/Boosted Listings Premium upgrade product that promotes specific listings to the top of the website's index page, atop search results, and at the top of state search results. Marked with a star icon for maximum visibility.
• USAWaterviews.com Waterfront Property Marketplace

Quantifiable outcome

• Over 1.5 million page views per month from motivated buyers
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is used for all credit card processing on HorseProperties.net. All transactions are encrypted and secure. Stripe is certified to PCI Service Provider Level 1, the most stringent level of certification.
• USA WaterviewsminorGTM or Marketing PartnerSister website operating under the same ownership model. USA Waterviews.com is the premier website for water view and waterfront properties on lakes, rivers, oceans, bays, and ponds, serving a complementary niche real estate market.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zillow: Dominant U.S. residential real estate platform with massive organic search traffic, listing syndication, and significant R&D and marketing budgets. Competes indirectly by aggregating most property listings and capturing the broad search demand that overflows into niche queries.
• CoStar Group: Parent of Realtor.com and Homes.com with a multi-billion-dollar commercial and residential real estate data and marketplace portfolio. Represents the scale and capital intensity of generalist real estate platforms that compete for agent and seller advertising budgets.
• Realtor.com: MLS-linked residential real estate marketplace operated by Move (CoStar Group). Competes for general property search traffic and agent advertising spend; relevant because several HorseProperties.net testimonials note properties not surfaced on Realtor.com.
• Homes.com: CoStar Group-owned residential real estate portal recently relaunched with significant ad spend and MLS partnerships. Comparable generalist listings competitor with substantially greater resources.
• Trulia: Major consumer real estate search portal owned by Zillow Group. Competes for general property search demand; relevant as a benchmark for incumbent scale, search traffic share, and listing monetization.
• Redfin: Technology-driven residential brokerage and listings platform with significant market share. Competes indirectly in the broader property search category; representative of well-capitalized incumbents that could invest in equestrian filtering.

Direct peers

• LandWatch: Leading listing platform for rural land, farms, ranches, and hunting properties across the U.S. Directly comparable marketplace model and customer base (rural/lifestyle property buyers and sellers), competing for the same agent and seller advertising dollars.
• Land and Farm: Online marketplace specializing in ranches, farms, equestrian properties, and rural land for sale. Most directly comparable to HorseProperties.net in product, audience, and revenue model (listing fees), with overlapping equestrian and rural-lifestyle search functionality.
• Lands of America: Marketplace for ranches, farms, rural residential, and equestrian properties with subscription-based listing fees. Comparable niche audience, geographic coverage (U.S. and international), and self-serve agent/seller onboarding.

Others

• USA Waterviews: Sister website to HorseProperties.net under shared ownership, focused on waterfront properties. Directly comparable listing/marketplace model in a complementary niche; not a competitor but demonstrates the company's replication playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Horseproperties.net
• Instagraminstagram.com/horseproperties_net

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horse Properties