C2 Education
C2 Education is a private U.S. tutoring and test preparation company serving 10,000+ families annually through physical centers and a virtual learning platform, offering SAT/ACT/AP test prep, K-12 academic tutoring, college admissions counseling, and seasonal boot camps.
- Company typePrivate
- Founded2000
- HeadquartersDuluth, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What C2 Education does
C2 Education (legal entity C2 Educational Systems, Inc.) is a privately held U.S. education services company headquartered in Duluth, Georgia, founded in 1997. The company delivers school subject tutoring, standardized test preparation, and college admissions counseling to K-12 and college-bound students and their families, reporting service to more than 10,000 families annually through a nationwide network of physical learning centers supplemented by a virtual/online learning platform. Its core product lines are: (1) Test Prep covering SAT, ACT, PSAT/NMSQT, AP, and ISEE/SSAT; (2) Academic Tutoring segmented by Elementary, Middle, and High School; (3) College Admissions, including a dedicated College Essay Program; and (4) seasonal Boot Camps (SAT, ACT, AP, and Summer). Instruction is delivered through an individualized 3:1 tutoring model with a diagnostic-first approach: a personalized plan is built around each student, then adjusted over time as goals evolve.
Underlying technology consists of a virtual/online learning platform that delivers live and on-demand test prep and tutoring, paired with website-based lead capture, free consultation scheduling, location finder, and SMS/text-based enrollment automation. The company does not disclose proprietary AI/ML capabilities; personalization is delivered through human tutors rather than adaptive algorithms. The go-to-market is direct-to-consumer via the website, organic and paid digital channels, social media, webinars, and community engagement, with a content marketing ecosystem (Resource Center, Knowledge Hub, Webinar Series, C2 Blog) supporting top-of-funnel demand.
Revenue is generated through quote-based, subscription-style engagements across the four product lines, with pricing not publicly disclosed and contracts individually scoped per family. Reported customer outcomes include a 94% top college acceptance rate (Class of 2025), 22,000+ dream college acceptances, $140M+ in scholarships earned by students between 2020 and 2025, and scholarship offers averaging nearly 8x the cost of student investment. Ownership is private; investor disclosures reference Saratoga Partners (2017) and Serent Capital (2011), with no current institutional ownership structure publicly detailed.
C2 Education firmographics
Firmographics- Name
- C2 Education
- Legal name
- C2 Educational Systems, Inc.
- Website
- https://c2educate.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- C2 Education is a private U.S. tutoring and test preparation company serving 10,000+ families annually through physical centers and a virtual learning platform, offering SAT/ACT/AP test prep, K-12 academic tutoring, college admissions counseling, and seasonal boot camps.
- Ownership category
- akta.pro rank
C2 Education industry classification
Industry- Product category
- Test Preparation & Tutoring Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH)
- akta.pro secondary industries
- K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), College Readiness & Admissions Prep Centers (Small-Group Workshops) (EDANAHAI)
Keywords
Where C2 Education is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C2 Education business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Test Preparation Services: Revenue generated from SAT, ACT, PSAT, AP exam, and ISEE/SSAT preparation courses and tutoring sessions.
- Academic Tutoring: Revenue from personalized tutoring services for elementary, middle school, and high school students in various subjects including math, reading, writing, and science.
- College Admissions Counseling: Revenue from expert guidance for college essays, applications, and the complete admissions journey including the College Essay Program.
- Boot Camps: Revenue from intensive summer boot camps including SAT Boot Camp, ACT Boot Camp, and AP Exam prep programs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
C2 Education product offering
Product offeringCore offering
C2 Education provides personalized standardized test preparation (SAT, ACT, PSAT, AP, ISEE/SSAT), academic tutoring for elementary, middle, and high school students, college admissions counseling including essay and application support, and intensive boot camp programs. Services are delivered through a network of physical U.S. centers and a virtual/online learning platform, structured around a diagnostic assessment, an individualized learning plan, and a 3:1 tutor-to-student instruction model.
Product overview
C2 Education operates as a multi-product education services company offering a unified platform of test preparation, academic tutoring, and college admissions counseling services. The core offerings include Test Prep (SAT, ACT, PSAT, AP, ISEE/SSAT, and Online Learning), Tutoring (High School, Middle School, Elementary School), College Admissions (including the College Essay Program), and Boot Camps (SAT, ACT, and Summer Boot Camps). The company also provides a Resource Center with the Knowledge Hub, Webinar Series, and C2 Blog. Services are delivered through a personalized 3:1 tutoring model where students receive individualized attention. The company has served families for over 25 years, reporting 94% top college acceptance rate and $140M+ in scholarships earned by students between 2020-2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Test Prep
- SAT Prep
- ACT Prep
- PSAT/NMSQT Prep
- AP Exam Prep
- ISEE/SSAT Prep
- Tutoring
- High School Tutoring
- Middle School Tutoring
- Elementary School Tutoring
- College Admissions Counseling
- College Essay Program
- Boot Camps
- Summer Boot Camp
Quantifiable outcome
- 94% top college acceptance rate for Class of 2025
- +3 more outcomes
Companies that use C2 Education
Customer profileSegments2 records
Ideal customer profiles2 records
C2 Education technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C2 Education partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
C2 Education competitors and assessment
Company assessmentDirect peers
- The Princeton Review: Major national test prep and tutoring company offering SAT/ACT prep, admissions counseling, and academic tutoring. Most direct competitor to C2 Education given overlapping product suite and brick-and-mortar presence.
- Kaplan Test Prep: One of the largest standardized test prep and admissions counseling providers in the U.S., offering SAT/ACT/AP prep and college admissions services with both in-person and online delivery. Directly competes with C2's core offerings.
- Huntington Learning Center: Franchised K-12 tutoring and test prep center network providing individualized academic instruction, SAT/ACT prep, and study skills programs. Closely comparable center-based model and target demographic.
- Sylvan Learning: National franchised tutoring provider offering personalized K-12 instruction, SAT/ACT prep, and college readiness programs with physical learning centers. Operates a near-identical model to C2 Education.
- Mathnasium: International franchised math-only tutoring center network serving K-12 students with in-center instruction. Comparable retail-center model and personalized approach, though narrower subject focus.
Emerging players
- Varsity Tutors: Online-first tutoring and test prep platform (acquired by Nerdy) offering live 1:1 instruction, SAT/ACT prep, and college admissions support. Comparable product but differentiated by primarily online delivery vs. C2's center-based model.
- PrepScholar: Online SAT/ACT prep platform with adaptive learning technology and personalized study plans. Comparable target market but primarily online/automated vs. C2's center-based offering.
- Collegewise: College admissions counseling and test prep company offering individualized guidance on applications, essays, and SAT/ACT prep. Directly comparable admissions counseling offering though smaller scale and less retail footprint.
Broad incumbents
- Pearson: Global education and assessment company that owns Pearson VUE and offers SAT-related content and assessments. Operates broadly in the same education ecosystem with overlapping capabilities but as part of a much larger portfolio.
- Kumon: Largest global franchised supplemental education network focused on math and reading for K-12 students. Comparable center-based delivery model but serves broader age range and emphasizes self-directed learning rather than test prep.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
C2 Education social profiles
Digital presenceC2 Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
C2 Education leadership team
Management profileNumber of profiles
Profiles2 records
C2 Education funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C2 Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C2 Education
What does C2 Education do?
C2 Education provides personalized standardized test preparation (SAT, ACT, PSAT, AP, ISEE/SSAT), academic tutoring for elementary, middle, and high school students, college admissions counseling including essay and application support, and intensive boot camp programs. Services are delivered through a network of physical U.S. centers and a virtual/online learning platform, structured around a diagnostic assessment, an individualized learning plan, and a 3:1 tutor-to-student instruction model.
Is C2 Education a public or private company?
C2 Education is a private company. It is classified as private equity controlled and is currently operating.
When was C2 Education founded?
C2 Education was founded in 2000. It employs 1,001 to 5,000 people.
Where is C2 Education based?
C2 Education is headquartered in Duluth, United States, in the North America region.
How does C2 Education make money?
Four revenue lines are on record. Test Preparation Services are the primary driver. The others are academic Tutoring, college Admissions Counseling and boot Camps.
Who are C2 Education's main competitors?
Direct peers on record are The Princeton Review, Kaplan Test Prep, Huntington Learning Center, Sylvan Learning and Mathnasium. Emerging players are Varsity Tutors, PrepScholar and Collegewise. Broad incumbents are Pearson and Kumon.
Does C2 Education have an API?
No public API is recorded for C2 Education.
What industry is C2 Education in?
C2 Education's product category is Test Preparation & Tutoring Services. Its primary akta.pro industry code is EDANAHAH, Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams), with a secondary code of EDANAHAA, K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies). Its NAICS code is 611691 and its SIC code is 8200.