SIMBA Telecom
SIMBA Telecom is a Singapore-based direct-to-consumer telecommunications operator offering 5G mobile plans and 10Gbps residential broadband to retail consumers and small businesses, with international roaming across 60+ countries. It is a subsidiary of ASX-listed Tuas Ltd and the country's fourth-largest mobile operator.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SIMBA Telecom does
SIMBA Telecom Pte Ltd (UEN 201617990D) is a Singapore-based direct-to-consumer telecommunications operator, founded in 2016 and operating as the primary subsidiary of Australia-listed Tuas Ltd (ASX: TUAL). The company offers retail 5G mobile services (postpaid and prepaid) and residential broadband services to individual consumers and small businesses in Singapore, with international roaming embedded across 60+ countries and 15 APAC destinations. As of January 2026 it served approximately 1.412 million mobile subscribers, equivalent to 13% year-over-year growth, making it the fourth-largest mobile operator in Singapore behind Singtel, StarHub and M1.
The company's technology stack is built around a 5G mobile network and high-speed fibre broadband infrastructure, leveraging Huawei equipment (a factor in regulatory scrutiny of the proposed M1 merger). Its core product set comprises mobile plans tiered from S$5 to S$39 per 30-day cycle with 500-800GB data allowances and bundled IDD/roaming minutes, a 5G eSIM offering enabling instant digital activation, and a 10Gbps home broadband service priced at S$29.99/month that includes a WiFi 7 (eero Pro 7) router, free installation and an optional home phone line. A proprietary "FREE Rollover" feature carries unused data, voice minutes and SMS forward for up to six billing cycles. SIMBA's broadband performance was recognized by Ookla as Fastest Download and Most Reliable Internet in Singapore for 2H 2025.
SIMBA runs a subscription-based revenue model with all-digital distribution via simba.sg, eschewing physical retail in favour of self-service online activation (eSIM) and digital account management (account.simba.sg). Pricing is positioned at the low end of the Singapore market (entry plans from S$5/month) and customer acquisition relies on content marketing, paid social presence on LinkedIn, Facebook, TikTok, X, Instagram and YouTube, and Google/Facebook reviews embedded on the website. In August 2025, parent Tuas announced a proposed S$1.43 billion acquisition of M1 from Keppel Corporation, funded by an A$416 million equity raise plus S$1.1 billion in bank debt; the transaction was extended in March 2026 and ultimately collapsed in May 2026 after Singapore's IMDA suspended its review upon discovering that SIMBA had been using radio frequency spectrum it was not assigned to, in potential breach of the Telecommunications Act 1999 and SIMBA's Facilities-Based Operations Licence.
SIMBA Telecom firmographics
Firmographics- Name
- SIMBA Telecom
- Legal name
- SIMBA Telecom Pte Ltd
- Website
- https://simba.sg
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SIMBA Telecom is a Singapore-based direct-to-consumer telecommunications operator offering 5G mobile plans and 10Gbps residential broadband to retail consumers and small businesses, with international roaming across 60+ countries. It is a subsidiary of ASX-listed Tuas Ltd and the country's fourth-largest mobile operator.
- Ownership category
- akta.pro rank
SIMBA Telecom industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
Keywords
Where SIMBA Telecom is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
SIMBA Telecom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Mobile Services: Recurring subscription revenue from prepaid and postpaid mobile plans, including voice, SMS, data, and roaming services. Plans range from $5 to $39 per billing cycle with various data allowances and international roaming bundles.
- Broadband Services: Recurring subscription revenue from residential broadband services, including 10Gbps fiber broadband plans at $29.99/month with bundled home phone line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 5G 600GB Senior Plan - Budget option for seniors with regional roaming |
| Subscription | Monthly | 5G 600GB Standard Plan - Mid-range plan with comprehensive roaming |
| Subscription | Monthly | 5G 700GB Premium Plan - Higher data allowance |
| Subscription | Monthly | 5G 800GB Top Plan - Maximum data tier |
| Subscription | Monthly | 10Gbps Broadband - Premium residential internet |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
SIMBA Telecom product offering
Product offeringCore offering
SIMBA Telecom is a Singapore-based Facilities-Based Operator (FBO) licensed telecommunications company that sells 5G mobile services (prepaid and postpaid) and residential fiber broadband to individual consumers and businesses in Singapore. Mobile plans range from $5 to $25 per 30-day cycle with up to 800GB data, FREE rollover of unused allowances for 6 billing cycles, and international roaming in 60+ countries. Broadband service delivers up to 10Gbps with bundled WiFi 7 router and home phone line at $29.99/30 days.
Product overview
SIMBA Telecom is a Singaporean telecommunications operator offering mobile (postpaid and prepaid) and broadband services. The company's mobile offerings include 5G and eSIM plans with data allowances ranging from 500GB to 800GB, featuring free rollover of unused data for up to 6 cycles and international roaming across APAC and global destinations. Its broadband service provides up to 10Gbps home internet with free WiFi 7 router and home phone line. Additional services include IDD calling packages and business plans. The company has received Ookla recognition for fastest download speeds and most reliable internet speed performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Postpaid Plans
Companies that use SIMBA Telecom
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SIMBA Telecom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SIMBA Telecom partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
SIMBA Telecom competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
SIMBA Telecom social profiles
Digital presenceSIMBA Telecom financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIMBA Telecom leadership team
Management profileNumber of profiles
Profiles1 record
SIMBA Telecom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIMBA Telecom M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIMBA Telecom
What does SIMBA Telecom do?
SIMBA Telecom is a Singapore-based Facilities-Based Operator (FBO) licensed telecommunications company that sells 5G mobile services (prepaid and postpaid) and residential fiber broadband to individual consumers and businesses in Singapore. Mobile plans range from $5 to $25 per 30-day cycle with up to 800GB data, FREE rollover of unused allowances for 6 billing cycles, and international roaming in 60+ countries. Broadband service delivers up to 10Gbps with bundled WiFi 7 router and home phone line at $29.99/30 days.
Is SIMBA Telecom a public or private company?
SIMBA Telecom is a private company. It is classified as corporate owned and is currently operating.
When was SIMBA Telecom founded?
SIMBA Telecom was founded in 2016. It employs 101 to 250 people.
Where is SIMBA Telecom based?
SIMBA Telecom is headquartered in Singapore, Singapore, in the Asia region.
How does SIMBA Telecom make money?
Two revenue lines are on record. Mobile Services are the primary driver. The others are broadband Services.
Does SIMBA Telecom have an API?
No public API is recorded for SIMBA Telecom.
What industry is SIMBA Telecom in?
SIMBA Telecom's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs). Its NAICS code is 517112 and its SIC code is 4812.