Insignis Cash Solutions
Insignis Cash Solutions operates a UK multi-bank cash deposit platform enabling businesses, HNW individuals, charities, and advisers to access 55+ banks through a single application, charging an annual account service fee on total deposits.
- Company typePrivate
- Founded2017
- HeadquartersCambridge, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Insignis Cash Solutions does
Insignis Cash Solutions (legal entity: Insignis Asset Management Limited) operates a UK cash deposit aggregation platform that enables businesses, high net worth individuals, charities, schools, and professional advisers to access and manage savings products across 55+ banks and building societies through a single application. Founded in 2017 and headquartered in Cambridge with a London office, the company addresses two structural frictions in the UK cash market: the £120,000 FSCS protection limit per institution, which incentivizes diversification across multiple banks, and the administrative burden of opening, funding, and reporting on multiple banking relationships independently. The company reports having helped clients place more than £22 billion in deposits since inception, generating nearly £200 million of client interest in 2024 alone.
The platform is a cloud-based multi-bank system offering single-application membership, consolidated portfolio visibility, a Forever Cash ISA wrapper, and support for 26 account types spanning Individual, Joint, SME, Large Corporate, SIPP/SSAS pension, Trust, Power of Attorney, Court of Protection, Charity, and Local Government Authority accounts, with both sole and dual authority governance models. Insignis is FCA-authorized for the provision of payment services (FRN: 813442) and is a registered ICO data controller (ZA158030). Distribution is primarily channel-led, via financial advisers, wealth managers, accountants, pension providers, and solicitors, supplemented by direct client onboarding through a self-serve client portal and an illustration request tool that estimates potential annual interest on deposits of £100,000 to £10,000,000.
The revenue model is subscription-based: Insignis charges an annual account service fee calculated on total deposits under management and billed monthly in arrears, with no other disclosed client charges. Partner advisers and wealth managers can elect to share the management fee or pass fee reductions to clients, supporting a fee-aligned distribution model. New banking partner onboarding has accelerated materially through 2024-2025 — Nationwide (June 2024), Investec (December 2024), GB Bank (January 2025), DF Capital (February 2025), and Zopa Bank (May 2025) — alongside the 2024 launch of the Forever Cash ISA, indicating an active ecosystem expansion strategy.
Insignis Cash Solutions firmographics
Firmographics- Name
- Insignis Cash Solutions
- Legal name
- Insignis Asset Management Limited
- Website
- https://insigniscash.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Insignis Cash Solutions operates a UK multi-bank cash deposit platform enabling businesses, HNW individuals, charities, and advisers to access 55+ banks through a single application, charging an annual account service fee on total deposits.
- Ownership category
- akta.pro rank
Insignis Cash Solutions industry classification
Industry- Product category
- Cash Management Platform
- NAICS
- Finance and Insurance (52), Depository Credit Intermediation (5221)
- SIC
- Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Treasury, Cash Management & Liquidity Tools (Sweeps, Cash Concentration) (FSAGAAAG)
- akta.pro secondary industry
- Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
Keywords
Where Insignis Cash Solutions is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Insignis Cash Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Annual Account Service Fee: Insignis charges an annual account service fee based on the total deposit amount, payable monthly in arrears. This is the primary revenue stream.
- Partner Fee Arrangements: Advisers and wealth managers can choose to receive a share of the ongoing management fee or pass fee reductions to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fee-based on total deposits under management |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Insignis Cash Solutions product offering
Product offeringCore offering
Insignis Cash Solutions provides a cloud-based cash management platform that enables UK businesses, individuals, charities, and advisers to access savings products from 55+ banks and building societies through a single application. The platform places deposits across multiple FSCS-protected institutions to optimise interest returns, diversify counterparty risk, and eliminate the administrative burden of opening and managing accounts at each bank individually. Revenue is generated through an annual account service fee based on total deposits under management, charged monthly in arrears.
Product overview
Insignis Cash Solutions offers a unified cash savings management platform that allows clients to access and diversify cash deposits across 55+ banks and building societies through a single application. The core platform provides a multi-bank cash savings solution for individuals, businesses, charities, and professional advisers. The main product is the Insignis Cash Platform, supplemented by the Forever Cash ISA (a multi-bank ISA wrapper), various account types (Business, Personal, Charity savings), and dedicated portals for clients and partners. The platform enables users to compare rates, diversify FSCS-protected deposits, and manage savings efficiently through a single dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- Forever Cash ISA: A multi-bank cash ISA product allowing clients to consolidate existing ISA holdings into one account, giving access to selected savings products and rates from a range of deposit-takers with FSCS protection.
Products and services
- Insignis Cash Platform Core cloud-based cash management platform providing access to savings products from 55+ UK banks and building societies through a single application, with single-login portfolio visibility, interest tracking, and FSCS protection optimisation across institutions.
- Forever Cash ISA Tax-efficient multi-bank cash ISA wrapper that consolidates existing ISA holdings into a single account, providing access to competitive savings products and rates from multiple FSCS-protected banks and building societies. Minimum deposit £10,000.
- Business Savings Accounts Multi-bank savings account service for UK businesses (SME and Large Corporate) to diversify deposits, access market-leading rates, and reduce risk on capital through a single application with sole or dual authority governance.
- Personal Savings Accounts Multi-bank savings account service for individuals and joint account holders to consolidate personal savings, track interest earned across institutions, and access competitive rates via a single platform.
- Charity Savings Accounts Specialised multi-bank savings arrangement for charities and schools to maximise interest on funding, implement appropriate savings strategy, and ensure FSCS protection across large reserve balances.
- Accountant Services Service programme for accountancy firms to refer clients to Insignis for cash management, strengthen client relationships, and access a dedicated point of contact with seamless onboarding.
- Wealth Manager/Adviser Services Service programme for wealth managers and financial advisers providing clients with access to competitive rates, diversified counterparty risk, fee-sharing options, and a dedicated partner portal for portfolio management and tax pack reporting.
Quantifiable outcome
- £42,000 estimated interest missed annually by a business holding average cash balance in research
- +3 more outcomes
Companies that use Insignis Cash Solutions
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Insignis Cash Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Insignis Cash Solutions partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Zopa BankcoreZopa Bank joined Insignis as a fully licensed UK bank offering Easy Access and Fixed Term deposit products available to individual, joint, and SIPP clients. FSCS protected up to £120,000 per eligible depositor.
- DF CapitalcoreDF Capital, a specialist bank focused on sustainability and supporting client growth, joined the Insignis panel as the latest addition to the 45+ banking partners. COO Liam Missen noted the partnership allows them to bring competitive savings accounts to wider audience.
- GB BankcoreGB Bank, a specialist bank dedicated to building and regenerating communities, joined Insignis with products ranging from easy access to five-year fixed-term bonds. Rob Reed, Chief Savings Officer, noted the partnership supports UK savers with product diversity and FSCS protection.
- Investec BankcoreInvestec launched Corporate and Charity Savings' Accounts on the Insignis platform including call account, two notice accounts, and 12-month fixed-term account. Chairman Paul Richards welcomed the partnership providing greater choice for liquidity planning.
- Nationwide Building SocietycoreNationwide, the UK's largest building society, joined the Insignis platform offering Instant Access and notice accounts to Insignis clients. Available from September 2024 for High Net-Worth Individuals, Charities, SMEs, and Corporate clients.
- Close Brothers SavingscoreClose Brothers Savings offers savings accounts to UK residents and businesses since 2008. Part of merchant banking group Close Brothers Group plc founded over 145 years ago. Award-winning provider named Best Fixed Rate Cash ISA Provider at Moneynet Awards 2024.
- Shawbrook BankcoreShawbrook is a UK bank designed to accommodate individuality and diversity. Offers diversified lending and savings products across consumer, business, and real estate franchises. Powered by digital capabilities and human expertise.
- OakNorth BankcoreOakNorth Bank launched in 2015 to help UK ambitious businesses access flexible finance while helping savers make money go further. Has performed among top 1% of commercial banks globally.
- AldermorecoreAldermore Group supports people in life and business. Bank provides finance to business owners, homeowners, landlords, and supports savers. Part of FirstRand Group, the largest financial services group in Africa.
- Charity BankcoreCharity Bank is the loans and savings bank owned by and committed to supporting the social sector. Since 2002, has made more than 1,100 loans totalling over £400m to housing, education, social care, and community organisations.
- Recognise BankcoreRecognise Bank was founded in 2017 and received banking licence in 2021. Focused on modern SMEs with award-winning FSCS-protected savings accounts. Excellent Trustpilot rating demonstrating customer centricity.
- Hampshire Trust BankcoreHampshire Trust Bank is a privately owned British bank providing specialist finance to UK SME market supported by award-winning retail and SME savings franchise. Three centres of excellence: Specialist Mortgages, Specialist Business Finance, Development Finance.
- Cambridge & Counties BankcoreCambridge & Counties Bank combines traditional banking values with modern thinking. Created from two respected institutions to serve SMEs with responsible expert-banking specialist service. Takes time to understand each customer's individual requirements.
- Cater Allen Private BankcoreCater Allen is part of Santander Group with roots going back to 1816. Provides simple, safe, secure banking. Holds own UK banking licence with additional FSCS cover through Santander UK. A-rated by Standard and Poors, A+ from Fitch, A1 from Moody's.
- Charter Savings BankcoreCharter Savings Bank is a retail savings bank offering Fixed Rate Bonds, Notice, Easy Access, and Cash ISAs. Part of OSB Group since 2019, established in 2008. Committed to supporting local communities.
- Emirates NBDcoreEmirates NBD is the largest financial institution in Dubai and fourth largest in GCC with assets exceeding USD 200 billion. London Branch regulated by PRA and FCA catering to multinationals and Private Banking clients from GCC.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Insignis Cash Solutions competitors and assessment
Company assessmentDirect peers
- Flagstone: Flagstone is the closest direct peer: a UK multi-bank cash deposit platform offering clients access to hundreds of savings products across numerous banks through a single application, with the same FSCS-driven diversification value proposition targeting individuals, businesses, and advisers.
- Raisin (Raisin UK): Raisin operates a pan-European savings marketplace that, in the UK, offers multi-bank savings products through a single application, directly comparable to Insignis's deposit aggregation model with similar FSCS-protected diversification and partner-bank economics.
Broad incumbents
- Hargreaves Lansdown: The UK's largest direct-to-consumer investment platform, which offers cash savings products alongside funds, shares, and pensions; it competes with Insignis for adviser-referred client cash holdings but as part of a much broader portfolio rather than as a cash-specialist.
- AJ Bell: UK investment platform serving both direct consumers and financial advisers, with cash savings functionality integrated alongside SIPP, ISA, and dealing accounts — overlapping with Insignis's adviser channel and cash deposit proposition.
- Interactive Investor: Established UK investment platform offering cash savings alongside funds, shares, and ETFs; competes with Insignis for HNW and advised cash balances but operates at much greater scale and with a broader product suite.
- Bestinvest: UK investment platform (part of Tilney Smith Dewinden) offering cash savings alongside funds, ISAs, and SIPPs to both direct consumers and advisers; comparable to Insignis in targeting adviser channel cash balances as part of a broader wealth proposition.
Emerging players
- Zopa Bank: UK challenger bank offering easy access and fixed-term savings products; currently a banking partner on the Insignis platform but with its own direct-to-consumer savings proposition that overlaps with Insignis's individual/joint/SIPP client base.
- Chip: UK consumer fintech offering automated savings pots and cash management products through partner banks, with a younger consumer focus that overlaps with Insignis's individual savings segment and competes for FSCS-protected deposit placement.
- Moneybox: UK app-based savings and investment platform offering cash savings alongside ISAs and pensions; overlaps with Insignis's ISA/personal savings offering for a more mass-market, digitally native audience.
- Wealthify: UK digital wealth manager (owned by Aviva) offering ISA and general investment accounts alongside cash holdings; a partial overlap with Insignis on UK advised and direct retail cash savings, though with a heavier investment-product focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Insignis Cash Solutions social profiles
Digital presenceInsignis Cash Solutions compliance and trust
Trust signalCompliance3 records
Insignis Cash Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insignis Cash Solutions leadership team
Management profileNumber of profiles
Profiles8 records
Insignis Cash Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insignis Cash Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insignis Cash Solutions
What does Insignis Cash Solutions do?
Insignis Cash Solutions provides a cloud-based cash management platform that enables UK businesses, individuals, charities, and advisers to access savings products from 55+ banks and building societies through a single application. The platform places deposits across multiple FSCS-protected institutions to optimise interest returns, diversify counterparty risk, and eliminate the administrative burden of opening and managing accounts at each bank individually. Revenue is generated through an annual account service fee based on total deposits under management, charged monthly in arrears.
Is Insignis Cash Solutions a public or private company?
Insignis Cash Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insignis Cash Solutions founded?
Insignis Cash Solutions was founded in 2017. It employs 1 to 10 people.
Where is Insignis Cash Solutions based?
Insignis Cash Solutions is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Insignis Cash Solutions make money?
Two revenue lines are on record. Annual Account Service Fee is the primary driver. The others are partner Fee Arrangements.
Who are Insignis Cash Solutions's main competitors?
Direct peers on record are Flagstone and Raisin (Raisin UK). Broad incumbents are Hargreaves Lansdown, AJ Bell, Interactive Investor and Bestinvest. Emerging players are Zopa Bank, Chip, Moneybox and Wealthify.
Does Insignis Cash Solutions have an API?
No public API is recorded for Insignis Cash Solutions.
What industry is Insignis Cash Solutions in?
Insignis Cash Solutions's product category is Cash Management Platform. Its primary akta.pro industry code is FSAGAAAG, Treasury, Cash Management & Liquidity Tools (Sweeps, Cash Concentration), with a secondary code of FSAGALAE, Embedded Deposit Accounts & Digital Wallet Infrastructure. Its NAICS code is 52 and its SIC code is 6099.