What Glitch Productions does

Glitch Productions is an independent animation studio founded in 2017 by brothers Kevin and Luke Lerdwichagul in Sydney, Australia. The studio produces 2D animated series for the internet, targeting teens and young adults underserved by mainstream Western animation, with content inspired by flash animations and millennial anime. Its portfolio includes The Amazing Digital Circus (a surreal psychological comedy and its flagship IP, with 600M+ lifetime views and a Netflix global top-5 placement), Murder Drones (a horror comedy with 270M+ views), Meta Runner (a sci-fi action series), Sunset Paradise, The Gaslight District, and upcoming titles Knights of Guinevere, Lackadaisy, and Gameoverse.

The studio operates a YouTube-first distribution model, releasing content for free with multi-lingual translations in 15+ languages while retaining full IP ownership. Glitch is vertically integrated across development, distribution, merchandise, and marketing, with no external institutional funding disclosed. Headcount has scaled to 100+ staff distributed globally in remote and hybrid roles. The studio also operates GlitchX, an annual showcase event for indie animation creators launched November 2024.

Glitch monetizes through multiple streams: YouTube advertising revenue on free content, Netflix streaming licensing (with TADC as a top-5 global show), direct-to-consumer merchandise through owned storefronts (glitchproductions.store plus dedicated subdomain stores), licensed merchandise through Hot Topic and Good Smile Company (including Japan-specific channels like crane games and Gachapon), theatrical distribution via Fathom Entertainment (2,000+ US theaters for the TADC finale in June 2026, with $8.3M opening day), and event-driven fan engagement at conventions. The studio describes itself as fully self-funded and independent, with no parent company, holding structure, or external investment indicated.

Name

Glitch Productions

Legal name

Glitch Productions

Website

https://glitchprod.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Glitch Productions is an independent Sydney-based animation studio founded in 2017 that produces YouTube-first 2D animated series for teens and young adults, retaining IP ownership and monetizing through advertising, Netflix licensing, theatrical distribution, and global merchandise partnerships.

Ownership category

akta.pro rank

Product category

Animated Content Production

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Animated Series Production (TV/Streaming) (MPADACAG)

akta.pro secondary industry

Short-Form Animation (Shorts, Web Series) (MPADACAI)

Keywords

• Animated series production
• Youtube animation studio
• Indie animation content
• Animated merchandise licensing
• Digital content distribution

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. YouTube Advertising Revenue: Free content on YouTube generates advertising revenue through video views
2. Merchandise Sales: Direct-to-consumer merchandise sales through owned storefronts (glitchproductions.store, murderdrones.store, etc.) and licensed products through Hot Topic and Good Smile Company
3. Theatrical Distribution: Limited theatrical releases for major finale events, distributed through Fathom Entertainment, with exclusive collectible merchandise
4. Licensing and Royalties: Licensing deals with Hot Topic, Good Smile Company, and international retailers; dubbed in over 15 languages for global distribution
5. Streaming Rights: Content licensed to Netflix where The Amazing Digital Circus ranked as a top-5 Netflix show globally

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Glitch Productions is an independent animation studio that produces animated series for internet distribution, inspired by flash animations and millennial anime and targeted at teen and young adult audiences. The studio creates, owns, and distributes its own original IP across multiple genres (surreal comedy, horror, sci-fi, crime drama), distributes content free on YouTube with multi-lingual translations, and monetizes through advertising, streaming/retail licensing, and owned/partnered merchandise channels.

Product overview

Glitch Productions is an independent Australian animation studio founded in 2017 that produces animated series for the internet, inspired by flash animations and millennial anime. The company operates as a single unified creative studio producing multiple animated shows across various genres, including The Amazing Digital Circus (a surreal psychological comedy), Murder Drones (a horror comedy), Meta Runner (a sci-fi action series), Sunset Paradise (an adventure comedy), Knights of Guinevere (a sci-fi psychological thriller), The Gaslight District (a supernatural crime comedy), Gameoverse (an action-adventure drama), and Lackadaisy (a prohibition-era crime drama). Content is distributed free on YouTube with multi-lingual translations, and the company also operates GlitchX, an annual event platform showcasing indie creators. The studio handles everything from development to distribution to merchandise and marketing, remaining fully self-funded and independent with over 100 staff members worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• The Amazing Digital Circus A surreal, psychological comedy animated series about Pomni, a woman trapped in a virtual reality circus with five other humans, subject to the whims of a wacky AI. Debuted October 2023 and became the most-viewed animation pilot on YouTube with 600M+ lifetime views over four episodes, dubbed in over 15 languages, licensed to Netflix (top-5 globally), and licensed for merchandise through Hot Topic and Good Smile Company.
• Murder Drones A horror comedy animated series created by Liam Vickers about Uzi, a sardonic teen worker robot who befriends N, an excitable disassembly drone sent to destroy her. Released October 2021 with 270M+ lifetime views over eight episodes, won the 2024 Webby Awards People's Voice Winner for Animation, and licensed for merchandise at Hot Topic.
• Meta Runner A sci-fi action animated series set in a cyberpunk future where competitive gaming and e-sports are central. Created by founders Kevin and Luke Lerdwichagul; spans 3 seasons and 28 episodes with 25M+ views on YouTube; funded by Screen Australia and Epic Games; sponsored by Crunchyroll and AMD Computers.
• Sunset Paradise An adventure comedy series featuring Meggy Spletzer on a vacation to a crime-filled island. Glitch Productions' second animated series with 10M+ views on YouTube; main character voiced by Lizzie Freeman; funded by Screen Australia.
• The Gaslight District A supernatural crime comedy series created by Nick Szopko about a family of undead gangsters in a town where death means nothing. Premiered April 18, 2025.
• Lackadaisy A prohibition-era crime drama about the widowed and strong-willed Mitzi May running the Little Daisy Cafe as a front for bootlegging operations. Created by Tracy Butler; pilot achieved 17M views as of March 2023.
• Gameoverse An action, adventure, drama animated series about video game worlds that are horrifically exploding, where saving them means helping the bad guy stop the good guy. Created by Ross O'Donovan.
• GlitchX An annual event platform for indie creators to showcase their animated projects. First held November 1, 2024 as a 20-30 minute video featuring indie creators with entertainment pieces and special guests, including indie spotlights such as Atlas and the Stars, Cosmic Travelers, Dungeon Flippers, Enceladus V, and GODSPEED.

Quantifiable outcome

• Over 1 billion online views accumulated for The Amazing Digital Circus since 2023
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fathom EntertainmentcoreChannel Partner/ Reseller/ Distributor · 11 May 2026Exclusive theatrical distributor for The Amazing Digital Circus: The Last Act. More than doubled the domestic theater footprint since tickets went on sale, with record-breaking presales exceeding $7.5M and 2,000 theater benchmark.
• Golden Link Inc.minorStrategic or Co-development Partner · 11 May 2026Developed exclusive collectible merchandise in partnership with Glitch Productions for the theatrical release of The Amazing Digital Circus: The Last Act.
• CrunchyrollminorGTM or Marketing PartnerSponsored Meta Runner series and featured the show on their front page, providing distribution and promotional support.
• AMD ComputersminorGTM or Marketing PartnerSponsored Meta Runner series as part of AMD's creator and gaming content support.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/glitch_prod
• YouTubeyoutube.com/c/glitchprod
• Instagraminstagram.com/glitch_prod
• TikToktiktok.com/@glitch_productions?lang=en
• LinkedInlinkedin.com/company/glitch-productions-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glitch Productions