What Charleston does

Charleston Holding GmbH is a German private operator of residential and nursing care facilities headquartered in Waltenhofen-Oberdorf near Kempten, Bavaria. Founded in 2013, the company operates a network of more than 70 wholly-owned care facilities across ten German federal states (Baden-Württemberg, Bayern, Brandenburg, Bremen, Hessen, Mecklenburg-Vorpommern, Niedersachsen, Nordrhein-Westfalen, Schleswig-Holstein), positioning it among the top 20 largest private nursing home operators in Germany. Its service portfolio spans full inpatient care (Vollstationäre Pflege), short-term and respite care (Kurzzeitpflege/Verhinderungspflege), day care (Tagespflege), home-based outpatient services (Ambulante Dienste), assisted living (Betreutes Wohnen), mobile meal delivery (Mobiles Menü), and specialized intensive/care-specialist centers (Pflegefachzentrum) for patients with neurological and respiratory needs. Facilities follow Wohngruppenkonzept (residential group) living models with barrier-free design, in-room emergency call systems, and active-lifestyle care philosophy.

The company runs a buy-and-build strategy combining greenfield development, facility acquisitions, and operational management takeovers. Recent acquisitions include proSenium (March 2015) and the Regenta Group (April 2014), with operational management assumed for additional Munich-area nursing homes in February 2022. Greenfield partnerships include a joint construction project with Carestone in Neuenstein (groundbreaking October 2020) and the ItzTerrassen Coburg project with BayernC (84 inpatient care places, announced June 2020). A new 78-apartment plus day care facility, Am Hübnerwald in Stockstadt am Main, was completed and handed over to Charleston in January 2022; a renovated Haus Regenta in Bad Schussenried reopened in May 2022. Corporate headquarters relocated to a new center in Waltenhofen-Oberdorf in August 2023 to support growth.

Charleston's revenue model is recurring and rate-regulated through the German Pflegeversicherung (long-term care insurance) system, with daily rates tiered by Pflegegrade (care levels 1–5) and supplemented by resident co-payments for accommodation, meals, and ancillary services. Customer acquisition is direct-to-consumer through a corporate website, dedicated care inquiry contact form, phone line, careers portal, and local facility outreach, supported by Facebook, Instagram, YouTube presence and Google Analytics remarketing. Revenue streams cover stationary care, day care, ambulatory/outpatient care, assisted living, and mobile meals — all subscription/recurring. The company is privately held with no identified public listing, PE, or VC backers. Leadership comprises CEO Dr. Markus Schwarz (effective September 2025) and CFO Jorge Pons Vorberg (appointed August 2024).

Name

Charleston

Legal name

Charleston Holding GmbH

Website

https://charleston.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Charleston Holding GmbH is a German private nursing home operator running 70+ residential, day care, ambulatory, assisted living, and intensive care facilities across 10 German states, serving elderly and disabled individuals via recurring Pflegeversicherung-funded daily rates.

Ownership category

akta.pro rank

Product category

Residential Nursing Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Senior nursing care
• Residential care facilities
• Outpatient nursing services
• Assisted living services
• Dementia care programs

Headquarters

HQ city

Füssen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Stationary Care Services: Full-time residential care for elderly and disabled individuals in living and care centers. Revenue is generated through daily rates paid by residents, typically covered by long-term care insurance (Pflegeversicherung) plus co-payments. Includes permanent residential care, short-term care (Kurzzeitpflege), and respite care (Verhinderungspflege).
2. Day Care Services: Daytime care services for respite of family caregivers. Provides temporary care for severely care-dependent individuals during daytime hours.
3. Ambulatory/Outpatient Care Services: Home-based care services allowing elderly to remain in familiar surroundings. Includes home nursing, household support, and medical assistance delivered at patients' homes.
4. Assisted Living (Betreutes Wohnen): Independent living with on-call support services. Residents maintain privacy while receiving help with household tasks, shopping, and medical care as needed.
5. Mobile Meal Delivery (Mobiles Menü): Fresh meals prepared in nearby facilities and delivered to seniors' homes seven days a week, using regional ingredients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Charleston Holding GmbH operates a network of 70+ residential and care centers (Wohn- und Pflegezentren) across Germany, providing full-time inpatient nursing care, short-term and respite care, day care, outpatient home nursing, assisted living, intensive care, and mobile meal delivery services for elderly and disabled individuals. The company pursues a buy-and-build growth strategy and is among the 20 largest private nursing home operators in Germany.

Product overview

Charleston operates as a network of residential and care centers (Wohn- und Pflegezentren) across Germany, offering a comprehensive portfolio of care services. The core offering is inpatient care (Vollstationäre Pflege) delivered through 50+ facilities nationwide. This is supplemented by respite services (Kurzzeitpflege, Verhinderungspflege), day care (Tagespflege), outpatient services (Ambulante Dienste), and assisted living (Betreutes Wohnen). Specialized care programs address dementia, young care, severe illness, and intensive care needs. Additional offerings include mobile meal delivery (Mobiles Menü) and dedicated Care Specialist Centers (Pflegefachzentren) for complex neurological and respiratory conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Vollstationäre Pflege (Inpatient Care)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Two partnerships are on record, tiered core.

• CarestonecoreStrategic or Co-development Partner · 1 October 2020Joint development partner for new construction projects. First joint project was the Wohn- und Pflegezentrum Im Mühlengrund in Neuenstein (groundbreaking October 2020). Collaboration involves co-investment in new senior care facility construction.
• BayernCcoreStrategic or Co-development PartnerCooperation partner for the ItzTerrassen Coburg project. This was a mixed-use development including a modern nursing center, an Ibis Hotel, residential housing, and a bio-supermarket located 100 meters from the facility.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries69 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charleston