Champion Window

What Champion Window does

Champion Window, operating as Champion Opco, LLC, is a Cincinnati, Ohio-based manufacturer and direct-to-consumer installer of custom home exterior products serving residential homeowners across the United States. Founded in 1953 and operating today as a subsidiary of Great Day Improvements, LLC, the company designs, manufactures, installs, and warrants its products out of its own US factory. The product portfolio spans replacement windows (anchored by the Comfort 365® line with Limited Lifetime Warranty and features including Low-E glass coatings, multi-point locking systems, and the newly launched FlexScreen®), custom sunrooms (all-season, three-season, patio enclosures, patio covers, screen rooms), composite and premium vinyl siding, steel and fiberglass entry doors plus storm/screen/patio doors, and roofing (asphalt shingle and metal standing seam). The company holds Energy Star partnership status, AAMA membership, and EPA Lead-Safe certification, and emphasizes custom-fit, energy-efficient construction under US-based manufacturing.

Revenue is generated through project-based one-time sales with installation included in pricing, augmented by a financing program delivered through Upgrade Inc. (NMLS #1548935) with Cross River Bank as the actual lender, offering plans including 12 months no-payment at 29.49% APR and 2-15 year repayment terms. The go-to-market is sales-led and direct-to-consumer: free in-home estimates with same-day quotes, supplemented by 60+ physical showroom locations across major US metropolitan markets in the Midwest, Southeast, Northeast, Southwest, and West, and a recently introduced virtual appointment channel. Marketing combines content (buyer's guides), social media (Facebook, Pinterest, YouTube, Instagram), email, heavy promotional discounting (up to 40% off windows, 35% off siding/sunrooms/doors), and a Refer-A-Friend program offering gift cards worth up to $300. The customer base is entirely residential homeowners, with no enterprise or commercial accounts, and the company is privately held with no disclosed external institutional investors beyond a 2007 Summit Partners investment round.

Name

Champion Window

Legal name

Champion Opco, LLC

Website

https://championwindow.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Champion Window is a Cincinnati-based manufacturer and installer of custom-built replacement windows, sunrooms, siding, doors, and roofing for US residential homeowners. Founded in 1953, the company operates 60+ showrooms nationwide under parent Great Day Improvements, LLC.

Ownership category

akta.pro rank

Product category

Home Improvement Services

NAICS

Metal Window and Door Manufacturing (332321), Glass and Glazing Contractors (238150)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Window Replacement (Residential) (HSAPAJAA)

akta.pro secondary industries

Custom Window & Door Fabrication & Replacement (HSAPAJAI), Window & Door Frame/Sash Replacement (HSAPAJAF)

Keywords

• Replacement windows
• Home exteriors
• Vinyl siding
• Sunroom construction
• Entry doors

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices74 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Window Sales and Installation: Champion designs, builds, installs, and guarantees replacement windows. Revenue is generated from product sales with installation included in the quoted price. Pricing follows a project-based model with minimum purchase requirements and percentage-based discounts (up to 40% off windows).
2. Sunroom Sales and Installation: Custom-built sunrooms including All-Season, Three-Season, Patio Enclosures, Patio Covers, and Screen Rooms. Revenue from sunroom projects with minimum 120 sq. ft. requirements and discounts up to 35% off.
3. Vinyl Siding Sales and Installation: Composite 365 Siding and Premium Vinyl Siding products with installation. Revenue from siding projects requiring minimum 1,200 sq. ft. with discounts up to 35% off.
4. Door Sales and Installation: Entry doors, storm doors, screen doors, and patio doors in steel and fiberglass. Revenue from door products including minimum 1 entry door with decorative glass requirement, with discounts up to 35% off.
5. Financing Services: Champion offers financing through Upgrade Inc. (Home Improvement Loans) with Cross River Bank as the lender. Plan 3120d offers no payments for 12 months with 29.49% APR, allowing customers to finance projects over 2-15 years.
6. Referral Program: Refer-A-Friend program where customers can refer friends and family and receive gift cards worth up to $300.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Champion Window designs, custom-manufactures, installs, and warrants home exterior products for residential homeowners across the United States. Core offerings include replacement windows (Comfort 365), sunrooms (all-season, three-season, patio enclosures, patio covers, screen rooms), vinyl siding (Composite 365 and Premium), entry/storm/screen/patio doors, and roofing (asphalt shingle and metal standing seam). All products are handcrafted in Champion's USA factory and professionally installed.

Product overview

Champion Window is a home exterior products company offering custom-built replacement windows, sunrooms, vinyl siding, entry doors, and roofing. The core product is Comfort 365® Replacement Windows, which comes with a limited lifetime warranty. The window portfolio includes multiple styles (double-hung, casement, sliding, bay & bow, picture, garden, shaped, basement hopper, glass block, impact-resistant) and features FlexScreen® as a new product. Sunrooms are offered in all-season, three-season, patio enclosure, patio cover, and screen room configurations. Vinyl siding includes Composite 365 and Premium options. Doors encompass entry doors (steel and fiberglass), storm doors, screen doors, and patio doors (sliding and French styles). Roofing products include asphalt shingle and metal standing seam options. All products are designed, built, installed, and warranted by Champion with professional installation included.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort 365 Windows: Featured window product line with Champion Limited Lifetime Warranty

Products and services

• Replacement Windows (Comfort 365) Custom-manufactured replacement windows designed, built, installed, and warranted by Champion for residential homeowners. Features energy-efficient glass and construction with the Champion Limited Lifetime Warranty.
• Sunrooms Custom-built sunroom additions for residential homeowners, including All-Season (year-round), Three-Season, Patio Enclosures, Patio Covers, and Screen Rooms, with design, build, installation, and warranty by Champion.
• Vinyl Siding Composite 365 Siding and Premium Vinyl Siding products with professional installation for residential homeowners, part of Champion's home exterior solutions.
• Entry Doors and Other Doors Replacement entry doors in steel and fiberglass with decorative glass options, plus storm doors, screen doors, and patio doors for residential homeowners, with professional installation included.
• Roofing Asphalt shingle and metal standing seam roofing products with professional installation for residential homeowners, completing Champion's home exterior offerings.
• FlexScreen A new flexible window screen technology offered by Champion for windows, providing an innovative window screen solution.
• Home Improvement Financing Home Improvement Loans financing program provided through Upgrade Inc. with Cross River Bank as lender, enabling residential customers to finance window, sunroom, siding, door, and roofing projects over 2-15 years.
• Product Service Request (Warranty Service) Warranty service program that supports Champion customers for window service requests and other product warranty claims under the Champion Limited Lifetime Warranty.

Quantifiable outcome

• Customers have saved 25-30% on energy bills per month after installing Champion windows
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Great Day Improvements LLCcoreStrategic or Co-development PartnerChampion Opco LLC is an affiliate of Great Day Improvements LLC. The privacy policy is owned by Great Day Improvements and its Affiliates. Great Day Improvements is the parent/holding company structure for Champion Windows and related brands including Universal Windows Direct and Apex Energy Solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JELD-WEN: JELD-WEN is a large diversified manufacturer of windows and doors sold through retail and dealer channels. Its broad window portfolio and IWP (Integrity Windows) replacement brand overlap with Champion's replacement window and door offerings.
• Andersen Corporation: Andersen is the largest US window and door manufacturer, selling through home centers, dealers, and its Renewal by Andersen direct-sale division. It is a broad incumbent in the same residential window category Champion competes in.
• Alside (Associated Materials): Alside is a major US vinyl window and siding manufacturer supplying both direct replacement dealers and home-center channels, competing in the same vinyl replacement window and vinyl siding categories as Champion.
• Home Depot: The Home Depot is the dominant US home improvement retailer selling windows, doors, and siding alongside installation services. Although not a direct manufacturer, it competes for the same replacement project wallet share via its installed sales program.
• PGT Innovations: PGT Innovations is a publicly traded manufacturer of impact-resistant and energy-efficient windows and doors for residential and commercial markets, overlapping with Champion's impact-resistant window and replacement door offerings.

Direct peers

• Universal Windows Direct: Universal Windows Direct is a sibling brand under Champion's parent Great Day Improvements LLC, operating a similar direct-sales replacement window and exterior home improvement model across overlapping US markets.
• Window World: Window World is one of Champion's closest direct competitors, operating a national franchise network selling directly to homeowners with a sales-led model, in-home estimates, and discount-driven pricing across vinyl replacement windows, doors, and siding.
• Renewal by Andersen: Renewal by Andersen is a national direct-sale window and door replacement brand under Andersen Corporation, using in-home consultations and custom-manufactured Fibrex windows with full-service installation — closely mirroring Champion's window replacement, manufacturing, and sales model.
• Pella Corporation: Pella manufactures and sells replacement windows and doors through both direct sales reps and dealers; its window-and-door focus plus custom manufacturing capability makes it a direct competitor in the residential window replacement market Champion serves.

Emerging players

• Marvin Windows and Doors: Marvin is a premium US window and door manufacturer expanding into replacement-focused direct-sale programs. While more premium-positioned than Champion, its replacement push places it in competition for higher-end window replacement customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Championwindows
• Facebookfacebook.com/ChampionWindow
• Instagraminstagram.com/championwindow
• Pinterestpinterest.com/champion12121
• Xx.com/ChampionWindows

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion Window