SportsField

Name

SportsField

Legal name

株式会社スポーツフィールド

Website

https://sports-f.co.jp

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

SportsField is a Japanese TSE Growth-listed recruitment firm (ticker 7080) that operates 19 nationwide offices and a portfolio of specialized job-matching platforms to place university athletic club students, sports-experienced professionals, and active athletes into corporate and sports-industry employers across Japan.

Ownership category

akta.pro rank

Product category

Sports Recruitment Services

akta.pro primary industry

Athlete Post-Career Transition & Career Placement (Broadcast, Coaching, Business) (MPAKAMAL)

akta.pro secondary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Sports recruitment services
• Athlete career support
• Sports talent placement
• Athletic job placement
• Dual career support

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employment placement and recruitment services: Primary revenue stream from providing job placement services for athletic club students, sports-experienced individuals, and athletes seeking employment or career transitions. Services include job sites, agent services, and event-based recruitment.
2. Sports industry job portal (SpoJoba): Sports industry-specific job portal with 3,000+ monthly new registrations and 1.5M monthly page views, generating revenue from job postings and placement fees.
3. Weability Pants (performance sportswear): Online-only sales of proprietary sports performance pants for athletes, supporting extended athletic careers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SportsField provides specialized employment and career support services for university athletic club students, sports-experienced professionals, and active athletes through a portfolio of proprietary online platforms (Sponavi series, Spochalle, SpoJoba, Spositive). The company also offers dual-career support for professional athletes, organizational education and training programs, and limited athletic apparel products (Weability Pants). Services span new graduate placement, mid-career transitions, and sports industry-specific job matching for both job seekers and corporate employers.

Product overview

SportsField operates a comprehensive platform of employment and career services targeting athletic club students and sports-experienced individuals. The core offerings include the Sponavi series (スポナビ) for new graduates, Sponavi Career (スポナビキャリア) for mid-career transitions, Spochalle (スポチャレ) for general sports-experienced job seekers, Spositive (スポティブ) for high-career seekers, Spojoba (スポジョバ) as a sports industry job portal, and Sponavi Athlete (スポナビアスリート) for competitive athletes. Supporting services include Spodge owned media, education/training programs, the Machibuka regional club support plan, and Weability athletic apparel. The company also publishes regular survey reports on athletic student employment trends.

Differentiator

Problem solved

Functional benefit

Brands

• スポナビ: 体育会学生のための就職支援サービス
• スポナビキャリア
• スポジョバ
• スポチャレ
• スポティブ
• スポナビアスリート
• スポッジ (SPODGE)
• Weability Pants
• マチブカ

Products and services

• Sponavi 2027 (スポナビ2027) Employment support service designed for 2027 university graduates who are members of athletic clubs, connecting them with corporate employers seeking sports-talented candidates.
• Sponavi 2028 (スポナビ2028) Employment support service designed for 2028 university graduates who are members of athletic clubs, connecting them with corporate employers seeking sports-talented candidates.
• Sponavi Career (スポナビキャリア) Employment and career change agent service for athletic club graduates, athletes, and sports-experienced individuals seeking new career opportunities or transitions.
• Sponavi Agent (スポナビエージェント) Non-public job information service providing exclusive recruitment opportunities to university athletic club students that are not publicly advertised.
• Spochalle (スポチャレ) Employment support service for individuals with sports experience seeking employment, providing career resources and job matching for sports-background professionals.
• Spochalle Career Change (スポチャレ転職) Career change agent service specialized for sports-experienced professionals in their 20s seeking new career opportunities.
• Spositive (スポティブ) Career change agent service for sports-experienced individuals targeting high-career positions and professional advancement opportunities.
• SpoJoba (スポジョバ) Job posting and career site specialized for the sports industry, achieving #1 Google ranking for sports recruitment search terms with 1.5M monthly page views and 3,000+ monthly new registrations as of 2023.
• Sponavi Athlete (スポナビアスリート) Career support and activity support service for athletes, providing dispatch and temp-to-hire placement services to enable active professional athletes to pursue dual careers balancing sports and employment.
• SPOSHIP New sports human resources service released in January 2025 to expand SportsField's portfolio of sports-focused employment and career support offerings.
• Weability Pants Sports performance pants designed for athlete performance improvement and injury prevention, supporting extended athletic careers through proprietary apparel technology.
• Education and Training Services (教育・研修事業) Learning provision services through sports to support organizational transformation, offering education and training programs for companies leveraging sports-based learning methodologies.

Quantifiable outcome

• SpoJoba achieved #1 ranking for ' sports 転職' and ' sports 求人' search terms on Google
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

29 partnerships are on record, tiered core and minor.

• 國立臺灣體育運動大學 (National Taiwan University of Sport)coreStrategic or Co-development Partner · 8 June 2026Comprehensive partnership for talent development and career support through sports. Includes joint development of career support programs for students in both countries, sports business research exchange, and international exchange events/seminars. Aims to create opportunities for Japanese and Taiwanese sports talent to work across borders.
• 株式会社広島ドラゴンフライズminorStrategic or Co-development Partner · 1 December 2025Co-hosted a recruitment seminar with Hiroshima Dragonflies and the Ministry of Economy, Trade and Industry Chugoku Bureau. Used sports sponsorship as a talent acquisition strategy for corporate clients.
• 株式会社リンドスポーツcoreOthers · 1 October 2025Acquired 100% of shares in Lind Sports, a sports equipment planning and sales company with 30+ years of history. Particularly strong relationships with professional teams and schools nationwide. Expected to create synergies by supporting both employment and athletic career simultaneously.
• 特定非営利活動法人AS.LaranjaminorStrategic or Co-development Partner · 22 August 2025Business partnership and cooperation agreement for sports talent career support.
• 福岡ウイニングスピリッツminorStrategic or Co-development Partner · 1 May 2021Employment support partnership for 6-player men's volleyball club in Fukuoka.
• ZERO FIGHTERSminorStrategic or Co-development Partner · 1 April 2021Employment support partnership for X-League American football team based in Chiba.
• FC. MIFUNEminorStrategic or Co-development Partner · 1 March 2021Employment support partnership for social soccer club in Kumamoto.
• 関メディベースボール学院minorStrategic or Co-development Partner · 1 December 2020Employment support partnership for social baseball club team in Nishinomiya, Hyogo.
• アルテミス北海道minorStrategic or Co-development Partner · 1 December 2020Employment support partnership for women's volleyball club in Hokkaido, launching spring 2021.
• 柏原リトルリーグ / 柏原かけっこ教室minorStrategic or Co-development Partner · 1 December 2020Organized running workshops for children with Olympic sprinter Erikuchi Masashi.
• 福岡ウェストビジョン・オーシャンズminorStrategic or Co-development Partner · 25 November 2020Employment support partnership for baseball team in Fukuoka city.
• 3R GamingminorStrategic or Co-development Partner · 20 November 2020First e-sports partnership. Employment support for e-sports team members, with partner company providing software engineering positions.
• コラーサ福岡minorStrategic or Co-development Partner · 6 November 2020Employment support partnership for futsal team in Fukuoka, Kyushu women's league.
• 株式会社プリンシプルminorStrategic or Co-development Partner · 1 September 2020Nutrition support collaboration for athletes. Firstsupplier contract with wrestler Yamaguchi Takeshi, 5-time Japan champion.
• FCバサラマインツminorStrategic or Co-development Partner · 27 August 2020Second career support for athletes playing in Germany's 6th division soccer league. Japan-related soccer team founded with former players including Okazaki Shinji.
• 鈴鹿ポイントゲッターズminorStrategic or Co-development Partner · 11 August 2020Employment support partnership for JFL soccer team pursuing J-League membership. Partners with players seeking dual careers.
• T×SPORTSminorStrategic or Co-development Partner · 1 July 2020Career support and sponsorship for professional bowling team. Aims to spread dual-career concept across the bowling industry.
• アヴェルダージ熊本BSminorStrategic or Co-development Partner · 22 June 2020Employment support partnership for beach soccer team in Kumamoto.
• エンフレンテ熊本フットサルクラブminorStrategic or Co-development Partner · 5 June 2020Employment support partnership for futsal club in Kumamoto.
• Y.S.C.C.minorStrategic or Co-development Partner · 10 April 2020First J-League club partnership. Employment support for Yokohama J3 soccer team and regional activation cooperation.
• スフィーダ世田谷FCminorStrategic or Co-development Partner · 1 February 2020Employment support partnership for women's soccer team in Setagaya, Tokyo (League 2).
• 堀江航 (Ambassador)minorOthers · 1 August 2019Multi-paralympic athlete and company ambassador. Won Wheelchair Softball World Series 2019 and became first Japanese inducted into the Hall of Fame.
• 株式会社PHP研究所minorStrategic or Co-development Partner · 1 June 2019Co-organized student study sessions on Matsushita Konosuke philosophy with PHP Institute.
• SMBC日興証券株式会社minorStrategic or Co-development Partner · 6 February 2019Business partnership agreement for collaborative initiatives.
• 仁志敏久 (Ambassador)minorOthers · 1 November 2018Former Yomiuri Giants player and current Japan national team U-12 baseball coach. Ambassador promoting sports value. Stepped down in 2020.
• 杉原海太 (Ambassador)minorOthers · 1 November 2018Only Japanese FIFA consultant. Ambassador contributing through joint research and lectures.
• ジーコ (Brazilian football legend)minorOthers · 12 June 2018Interviewed company founder on sports value and possibility in Japan. Video message produced for employees.
• Sports未来開拓会議 (co-publishing)minorStrategic or Co-development Partner · 1 April 2018Co-authored 'Sports Business Overview 3' textbook used at sports universities nationwide, with SportsField contributing a chapter on 'Human Resources in Sports Business'.
• 株式会社サンリcoreStrategic or Co-development Partner · 9 August 2017Joint 'Athlete No.1 Project' providing mental training support for athletes aiming for world #1. Extended to Phase 2 in 2021.

Scale indicators6 records

Recent moves40 records

Expansion highlights6 records

Broad incumbents

• Mynavi: Mynavi (株式会社マイナビ) is one of Japan's largest new-graduate and mid-career recruitment media companies. Comparable to SportsField because it competes for the same university-student recruiting budgets and corporate hiring mandates, particularly for new-graduate hiring.
• ManpowerGroup Japan: ManpowerGroup Japan is the Japanese arm of global staffing firm ManpowerGroup, providing workforce solutions and recruitment. Comparable to SportsField as a broad incumbent offering staffing and placement services that compete for similar corporate HR budgets.
• Dip Corporation: Dip Corporation (株式会社ディップ) is a Japanese recruitment media and staffing firm known for new-graduate job sites ('Hataraku Baito') and Indeed partnerships. Comparable to SportsField as a competitor for new-graduate recruitment budgets and corporate clients.
• Recruit Holdings: Recruit Holdings (株式会社リクルートホールディングス) operates Japan's dominant recruitment and HR services portfolio (Indeed, Rikunabi, etc.). Comparable to SportsField as a broad incumbent with the scale, employer relationships, and capital to enter sports-talent verticals that overlap with SportsField's niche.
• Will Group: Will Group (ウィルグループ株式会社) is a Japanese staffing and HR services company with specialization in dispatch, placement, and outsourcing. Comparable to SportsField as a staffing peer offering related dispatch and placement services across multiple verticals.
• Persol Holdings: Persol Holdings (パーソルホールディングス株式会社) is one of Japan's largest staffing and HR services groups. Comparable to SportsField as a broad incumbent operating across staffing, placement, and HR solutions that could readily add sports-talent segments.

Direct peers

• EN-Japan: EN-Japan (株式会社エン・ジャパン) is a major Japanese online recruitment firm operating across mid-career, new-graduate, and specialist verticals. Comparable to SportsField as a directly competing Japanese recruitment platform targeting similar corporate clients and job-seeker segments, with potential sports-vertical overlap.
• Athlete Career: Athlete Career (株式会社アスリートキャリア) is a Japanese career-support firm focused on supporting professional athletes' post-career transitions into corporate roles. Directly comparable to SportsField because it serves the same dual-career / post-career athlete segment with similar employment placement and counseling services.
• Tsukurlink: Tsukurlink (株式会社ツクリンク) is a Japanese platform connecting sports coaches/instructors with schools, clubs, and academies. Comparable to SportsField because it addresses the same sports-instructor labor market through its Machibuka-style regional club support and instructor-matching offerings.

Emerging players

• Aoyama Career Consulting: Aoyama Career Consulting (株式会社青山キャリアコンサルティング) is a Japanese career consulting firm focused on new-graduate and mid-career placement. Comparable to SportsField as a smaller, emerging peer in the Japanese recruitment market with overlapping target candidates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsField