Biscuit International

What Biscuit International does

Biscuit International is the leading private label biscuit and bread substitute manufacturer in Europe, producing sweet biscuits, cakes, waffles, pastry, bread substitutes, rice and corn cakes, and savoury snacks across 30 BRCGS/IFS Food-certified factories in 9 European countries. The group employs 5,000+ people, runs 18+ heritage regional brands (Gille in Sweden with >40% market share, Haust in Belgium with >25% toast category share, Arluy in Spain, Dan Cake in Portugal, Topkuss/Grabower in Germany, Delisana in Poland, Prewetts in the UK), and exports to 70+ countries through a dedicated Rest-of-World team. The company was formed in 2016 through the merger of France's Poult Group (founded 1883) and the Netherlands' Banketgroep (founded 1930), consolidating 400+ years of combined baking heritage dating back to the first Bussink bakery in 1593.

The business operates a B2B sales-led model supplying biscuits and bread substitutes under retailer private labels to major retailers, discounters, wholesalers, out-of-home players, and co-manufacturing customers across 40+ European markets. Revenue is generated through negotiated B2B private label contracts (pricing not publicly disclosed), branded product sales via heritage regional brands, contract co-manufacturing services for other biscuit makers, and export of branded ranges such as Stroopwafel & Co and Max&Alex. The platform is PE-owned following Platinum Equity's February 2020 acquisition and has executed eight acquisitions since 2016 (most recent: Patisserie Casteleijn in 2025), with active group consolidation and rebranding of acquired subsidiaries under the unified Biscuit International identity.

Core technical and operational capabilities are built around certified industrial-scale manufacturing, sustainable sourcing credentials (100% GMO-free since 2016, 96% RSPO certified palm oil, UTZ/Rainforest Alliance and Fairtrade cocoa, ISO 50001 in Germany), and a proprietary Health & Nutrition Methodology that classifies ingredients into authorised/best avoided/prohibited tiers. Operational performance has improved materially: Lost Time Accidents reduced from 5.1 to 3.9 days per 100 employees (2020 to 2022), energy consumption reduced 13% and water consumption reduced 3.4% (2021 to 2022). The group produces 290,000+ tonnes of biscuits and bread substitutes and 2+ billion packages annually, supported by 600,000+ tonnes of installed capacity.

Name

Biscuit International

Legal name

Biscuit International

Website

https://biscuitinternational.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Biscuit International is Europe's leading private label biscuit and bread substitute manufacturer, operating 30 certified factories across 9 countries with 5,000+ employees and supplying major retailers, discounters, wholesalers, and co-manufacturing customers alongside 18+ heritage brands in 70+ countries.

Ownership category

akta.pro rank

Product category

Private Label Biscuit Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Snack Food Manufacturing (31191)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Crackers & Savory Biscuits Manufacturing (AFAKAIAJ), Cookies, Biscuits & Crackers (CRADABAD)

Keywords

• Private label biscuits
• Biscuit manufacturing
• Bread substitutes
• Co-manufacturing services
• Confectionery production

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices31 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Manufacturing: Manufacturing biscuits and bread substitutes under retailer private labels for major retailers, discounters, and wholesalers across Europe.
2. Branded Product Sales: Sales of owned heritage brands including Poult, Biscuits Poult, Gille, Haust, Kanjers, Bussink, Buys, Arluy, Reglero, Rio, Delisana, Danesita, Topkuss, Grabower, Stieffenhofer, Linea Natura, hig, Prewetts.
3. Co-manufacturing: Contract manufacturing services for co-manufacturing customers.
4. Export: Export of biscuits to more than 70 countries worldwide through Stroopwafel & Co and Max&Alex brand.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Biscuit International is Europe's leading private label biscuit and bread substitute manufacturer, producing biscuits, cakes, waffles, pastry, bread substitutes, rice and corn cakes, savoury snacks, and dietary-focused products (gluten-free, no-added-sugar, organic) at 30 BRCGS/IFS Food-certified factories across 9 European countries. The company supplies major retailers, discounters, wholesalers and out-of-home operators under retailer private labels, delivers co-manufacturing services to other food companies, and markets a portfolio of regional heritage brands including Gille, Haust, Arluy, Dan Cake, Delisana and Prewetts.

Product overview

Biscuit International is Europe's leading private label biscuit and bread substitute manufacturer, offering a diverse portfolio of products across 9 main categories: Sweet Biscuits, Cakes, Waffles, Pastry, Specialties & Seasonal, Dietary Choices, Rice and Corn Cakes, Bread Substitutes, and Savoury. The company operates 30 factories across 9 European countries and employs over 5,000 people. The product portfolio includes both private label manufacturing for major retailers and owned regional brands such as Haust (Netherlands/Belgium), GILLE (Sweden, 40%+ market share), Dan Cake (Portugal), Arluy (Spain), Topkuss/Grabower (Germany), Delisana (Poland), and Prewetts (UK gluten-free). The company also offers Biscuit Academy, an internal training and development program for employees.

Differentiator

Problem solved

Functional benefit

Brands

• Biscuits Poult: Historical French brand of the group, strong local position especially in Montauban.
• Haust
• Kanjers
• Bussink
• Buys
• Delisana
• Arluy
• Megachock Arluy
• Petit Rio
• Gille
• Dan Cake
• Danesita
• Prewetts
• Delicpol
• Topkuss
• Grabower
• Stieffenhofer
• Linea Natura
• hig

Products and services

• Sweet Biscuits

Quantifiable outcome

• Lost Time Accident reduced from 5.1 to 3.9 days per 100 employees from 2020 to 2022
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered key account, historical and core.

• Żabkakey accountChannel Partner/ Reseller/ Distributor · 1 January 2022Polish convenience store chain with 9,000+ stores where Biscuit International distributes Mini Simpsons range products. Żabka is one of the largest and most important Polish retail chains.
• UnileverhistoricalStrategic or Co-development Partner · 1 January 2018Partnership with Unilever to distribute Flora biscuits in Spain when entering the health segment. This was a historical partnership for Arluy brand.
• Roundtable on Sustainable Palm Oil (RSPO)coreOthers · 1 January 2011Biscuit International is a member of RSPO since 2011. 96% of palm oil used group-wide is certified by RSPO. Many facilities use 100% RSPO palm oil.

Scale indicators18 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Walkers Shortbread: Scottish heritage shortbread and biscuit manufacturer exporting globally. Comparable to Biscuit International's UK heritage brands (Prewetts), high-quality traditional biscuit positioning and global export-led model.
• Burton's Biscuit Company: UK private label and branded biscuit manufacturer (Maryland Cookies, Jammie Dodgers, Wagon Wheels). Closely comparable to Biscuit International as a UK-centric private label biscuit supplier with branded heritage lines and similar co-manufacturing exposure.
• Lotus Bakeries: Belgian heritage biscuit maker best known for Biscoff, with a comparable mix of branded specialties (Biscoff, Lotus, Kiddylicious) and growing private label and natural/healthy exposure. Directly comparable to Biscuit International on category (cookies/crackers/waffles), European private-label positioning, heritage-brand and consolidation strategy.
• Valeo Foods Group: Dublin-headquartered pan-European branded and private label food group operating in biscuits, cakes, snacks and confectionery. Directly comparable to Biscuit International on multi-category food manufacturing, European heritage brand portfolio, private label manufacturing and add-on M&A strategy.
• Bahlsen: German family-owned biscuit maker (Leibniz, Pick Up, Bahlsen biscuits) operating a pan-European private label and branded biscuit portfolio. Directly comparable to Biscuit International on category (sweet biscuits, waffles, crackers), German/European manufacturing footprint and heritage-brand + private label mix.
• Pladis (Yıldız Holding): UK-headquartered global biscuit and confectionery group (McVitie's, Carr's, Jacob's, GODIVA biscuits, DeMet's). Closely comparable to Biscuit International as a multi-brand European biscuit manufacturer combining heritage brands with private label supply across multiple factories and countries.
• Intersnack Group: European private label and branded savoury snacks producer (crisps, crackers, nuts) including the HELD, funny-frisch, and Chio brands. Comparable to Biscuit International's savoury/bread-substitute/rice-and-corn-cake category and its private label leadership in Europe.

Broad incumbents

• Mondelez International: Global snacking giant with a major biscuits portfolio (Oreo, Belvita, LU, Chips Ahoy!, Ritz, Cadbury biscuits). Comparable to Biscuit International on category (biscuits/crackers) and global distribution, but operates as a broad incumbent across many categories and geographies rather than specializing in European private label.
• Premier Foods: UK branded packaged food group (Mr Kipling cakes, Cadbury cake license, Sharwood's, Ambrosia). Comparable to Biscuit International on UK/EU cake-and-biscuit branded heritage brands and grocery distribution, though Premier Foods is a broader UK food manufacturer rather than a pure-play biscuit private label operator.
• Mars Wrigley: Global confectionery and snacks major (M&M's, Maltesers, Wrigley gum, also biscuit and bar brands such as Nature Valley, Galaxy). Overlaps with Biscuit International on chocolate biscuits and bar-type products and on European grocery distribution, but is a much broader incumbent across confectionery categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClR0x6rFFqD6ZbKDyBbMv3w
• LinkedInlinkedin.com/company/biscuit-international

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biscuit International