The Glenmorangie Company

What The Glenmorangie Company does

The Glenmorangie Company Limited is a Highland single malt Scotch whisky distillery founded in 1843 by William Matheson and Anne Matheson in Tain, Ross-shire, Scotland. Today it operates as a wholly-owned subsidiary of LVMH (Moët Hennessy) through its legal entity MacDonald & Muir Limited, with registered offices in Edinburgh and production centred on the Tain distillery. The company serves premium whisky consumers globally through a portfolio spanning core expressions (The Original 12 Years Old, Lasanta 12 and 15, Quinta Ruban 14, Triple Cask Reserve), prestige bottles (The Infinita 18 Years Old, Signet, Signet Reserve, 25 Years Old 'The Altus', Grand Vintage 1997 and 1998), limited-edition series (A Tale Of: Ice Cream, Spices, Tokyo, Forest), and collaboration editions with Harrison Ford and floral artist Azuma Makoto. Additional customer segments include Indian urban premium consumers, travel retail buyers at Heathrow Terminal 2, and luxury tourism guests at Glenmorangie House.

Production is built around signature giraffe-high copper pot stills that produce a lighter, more delicate and fruity spirit than industry standard, paired with a cask-finish innovation programme led by Director of Distilling & Whisky Creation Dr Bill Lumsden. The portfolio uses bourbon, sherry (Oloroso, PX, Amontillado), port, Madeira, Cognac, Calvados, and red wine cask finishes, with experimental work housed in The Lighthouse innovation distillery. Master Blender Gillian Macdonald and Distillery Manager Edward Thom (Global Distillery Manager of the Year 2022) oversee the '24 Distillers of Tain' production team. Glenmorangie owns and protects the Tarlogie Springs water source feeding distillation.

Revenue is generated through multiple streams: premium single malt whisky sales priced from approximately £33 (Triple Cask Reserve) to £1,900 (Sonoma-Cutrer Reserve), with prestige bottles in the £345–£704 range; distillery tourism (Classic Tour £26, Innovation Tour £65, Old and Rare Tasting £80); luxury hospitality at Glenmorangie House (£432–£1,950 per stay); the Heathrow Airport travel retail boutique; own e-commerce (UK, fulfilled by Intervino Ltd); a paid membership programme offering priority access to limited releases; and global distribution via the Moët Hennessy network. The company is actively scaling its India footprint from 15 to 24 states and has targeted India as a top-three global whisky market within 3–4 years, with Glenmorangie representing approximately 75% of Moët Hennessy India's premium-plus business.

Name

The Glenmorangie Company

Legal name

MacDonald & Muir Limited

Website

https://glenmorangie.com

Company type

Private

Founded year

1843

Operating status

Operating

Headcount range

101–250 employees

Short description

The Glenmorangie Company is a Highland single malt Scotch whisky distillery founded in 1843, operating as an LVMH (Moët Hennessy) subsidiary. It produces premium whisky using signature tall stills, distributes globally via Moët Hennessy, and operates distillery tourism, a luxury hotel, and travel retail.

Ownership category

akta.pro rank

Product category

Single Malt Scotch Whisky

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Single malt whisky
• Scotch whisky distillery
• Cask finishing techniques
• Premium spirits production
• Highland whisky

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Premium Single Malt Whisky Sales: Core revenue from sales of single malt Scotch whisky expressions ranging from core range (The Original 12, Lasanta, Quinta Ruban) to limited editions and prestige expressions (up to £1,900 for premium bottles). Direct-to-consumer via own website and distillery, plus third-party retail and travel retail.
2. Distillery Tourism & Experiences: Revenue from distillery tours (Classic Tour £26, Innovation Tour £65, Old and Rare Tasting £80), whisky tastings, and premium experiences. Booking available through SevenRooms platform.
3. Glenmorangie House Luxury Accommodation: Boutique hotel revenue from room stays (£432-£660 per night for bed and breakfast), dinner packages, and exclusive weekend packages including Hogmanay celebrations (£1,600 per room) and Once Upon A Time package (£1,950 for 2 nights).
4. Travel Retail: Sales through Heathrow Airport boutique (Terminal 2) featuring travel retail exclusives and bottle engraving services.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

The Glenmorangie Company distills, matures, and sells Highland single malt Scotch whisky from its Tain distillery in the Scottish Highlands, founded in 1843. Its portfolio spans core, prestige, limited edition, and travel retail exclusive expressions differentiated by age statement and cask-finishing innovation. The company also operates distillery tours, a luxury boutique hotel (Glenmorangie House), a membership program, and a Heathrow Airport boutique.

Product overview

The Glenmorangie Company is a Highland single malt Scotch whisky distillery founded in 1843, producing a portfolio of expressions organized into Core Expressions (The Original, Lasanta, Quinta Ruban, Triple Cask Reserve), Prestige Expressions (The Infinita 18, Signet, Grand Vintage, 25 Years Old), and Limited Editions (A Tale Of series, Barrel Select releases, and collaboration editions). The portfolio spans age statements from 12 to 25 years and utilizes various cask finishes including bourbon, sherry, port, Madeira, Calvados, Cognac, and wine casks. The company also operates visitor experiences including distillery tours, the Glenmorangie House luxury hotel, a Heathrow Airport boutique, and a membership program. Recent launches include the Harrison Ford Limited Edition collaboration and The Lasanta 15 Year Old completing the age-led collection.

Differentiator

Problem solved

Functional benefit

Brands

• Glenmorangie House: Luxury boutique hotel situated in remote and beautiful Highland surroundings, approximately 20 minutes drive from Glenmorangie Distillery. Offers rooms, dining, and exclusive experiences.
• Glenmorangie Boutique (Heathrow)
• Glenmorangie Distillery
• The Altus
• The Lasanta
• The Infinita 18 Years Old
• Triple Cask Reserve
• A Tale Of... Series
• The Lighthouse

Products and services

• Glenmorangie The Original 12 Years Old Signature single malt aged 12 years in bourbon casks with notes of citrus, vanilla, honey, and peach. Core range flagship product for whisky enthusiasts and gifting.
• Glenmorangie The Lasanta 12 Years Old Sherry cask finished single malt matured in bourbon and sherry casks for 12 years, with notes of raisins, honeycomb, chocolate-covered hazelnuts and cinnamon.
• Glenmorangie The Lasanta 15 Years Old Sherry-cask matured 15-year-old single malt aged in enhanced selection of bourbon and Oloroso sherry casks, featuring notes of raisins, honey, toffee, clove and cinnamon.
• Glenmorangie The Quinta Ruban 14 Years Old Single malt aged 14 years in bourbon casks and port casks from Portugal, featuring notes of walnut, black pepper, mandarin orange, dark chocolate and peppermint.
• Glenmorangie Triple Cask Reserve Triple-matured single malt uniting bourbon casks, new charred oak, and rye whiskey casks, offering notes of pear, candied orange, honeysuckle and clove.
• Glenmorangie The Infinita 18 Years Old 18-year-old expression showcasing layers of honeyed notes, caramelised orange, jasmine, lemon blossom, figgy richness, orange marmalade and campfire smoke.
• Glenmorangie Signet Award-winning expression featuring espresso-like spirit distilled one week each year, aged in bourbon, sherry, and virgin oak casks with notes of chocolate, coffee, and orange.
• Glenmorangie Signet Reserve Rare decadent edition of Signet, additionally aged for 12 months in Pedro Ximénez sherry casks, featuring notes of chocolate truffles, toffee, fudge, and tiramisu.
• Glenmorangie 25 Years Old (The Altus) 25-year-old single malt matured in bespoke designer bourbon casks and finished in Malmsey Madeira casks, featuring notes of carnation, rose, orange blossom, honey, peach, vanilla, almond, and nutty toffee.
• Glenmorangie Grand Vintage 1997 Vintage expression from 1997, part of the Grand Vintage collection of single malt Scotch whiskies.
• Glenmorangie Grand Vintage 1998 Vintage expression from 1998, part of the Grand Vintage collection of single malt Scotch whiskies.
• Glenmorangie Cognac Cask Finish 13-year-old single malt finished in Cognac casks, resulting in oaky and fruity flavors with notes of spice and leather.
• Glenmorangie Calvados Cask Finish 12-year-old single malt finished in Calvados du Pays d'Auge casks from Normandy, France, featuring notes of baked apples, pears, jasmine, and vanilla.
• Glenmorangie Amontillado Finish Small-batch limited edition with whisky aged 8 years in bourbon barrels then 4 years in Amontillado sherry casks, featuring notes of cashews, clove, ginger and dried fruit.
• Glenmorangie A Tale of Ice Cream Fifth release in the A Tale Of series, combining bourbon cask-aged whisky with whisky finished in high-vanillin casks, featuring sweet vanilla, peach melba, lemon sorbet and coconut notes.
• Glenmorangie A Tale of Spices Limited edition finished in four cask types: Moroccan red wine casks (French oak), new charred oak, shaved toasted red wine casks, and Pedro Ximénez sherry casks, featuring sweet spice, rose, jasmine and eucalyptus notes.
• Glenmorangie Harrison Ford Limited Edition Limited edition whisky collaboration with actor Harrison Ford, combining classic bourbon Glenmorangie with toasted Portuguese red wine casks, featuring notes of orange marmalade, honeysuckle, jasmine, and beeswax.
• Glenmorangie 18 Years Old x Azuma Makoto Collaboration with floral artist Azuma Makoto featuring 18-year-old single malt, inspired by the whisky's bouquet of dried fruits, honey, geranium, tuberose, jasmine and figs.
• Glenmorangie The Aureum 21 Years Old 21-year-old travel retail exclusive aged in American Oak, featuring notes of heather honey, pear, lemon sherbet and jasmine.
• Glenmorangie 25 Year Old Pommard Cask Finish

Quantifiable outcome

• India whisky market growing at double digits vs global consumption decline
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• Harrison FordflagshipGTM or Marketing Partner · 1 January 2025Hollywood actor as brand ambassador and collaborator. Features in 'Once Upon a Time in Scotland' campaign with 12-episode series filmed at Glenmorangie Distillery, Ardross Castle, and Loch Glass. Limited edition bottle created to his palate.
• Russell Sage StudiominorImplementation/ SI/ Consulting Partner · 1 January 2025Interior design studio transformed the Distillery Visitor Centre with technicolour redesign of tasting rooms, museum, and boutique. Part of visitor experience enhancement.
• Giraffe Conservation Foundation (GCF)coreStrategic or Co-development Partner · 1 January 2020Pioneering conservation partnership launched in 2020 to support giraffe conservation. Giraffe symbol represents Glenmorangie's tall stills. Numbers have fallen by over 30% in 35 years, with some populations critically endangered.
• Royal Zoological Society of Scotland (RZSS)coreStrategic or Co-development Partner · 1 January 2020Conservation partnership for giraffe protection alongside GCF. RZSS brings zoological expertise and conservation resources.
• Heriot-Watt UniversitycoreStrategic or Co-development Partner · 1 January 2014Collaboration in the Dornoch Environmental Enhancement Project (DEEP) launched in 2014. Partnership unites Glenmorangie with the university and Marine Conservation Society to revive native European oyster reef in the Dornoch Firth, with goal of 4 million oysters for environmental benefits including enhanced biodiversity, improved water quality, and carbon storage.
• Marine Conservation SocietycoreStrategic or Co-development Partner · 1 January 2014Collaborative partnership in DEEP project to revive native oyster populations in Dornoch Firth. Marine Conservation Society brings expertise in marine conservation and monitoring.
• Moët Hennessy IndiaflagshipChannel Partner/ Reseller/ DistributorParent company distribution arm for India market. Glenmorangie accounts for ~75% of MHI's business. Targeting India as top 3 whisky market globally within 3-4 years. Distribution expanding from 15 to 24 states.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Macallan: Owned by Edrington and the most direct comparable to Glenmorangie in the premium single malt Scotch category — both compete for prestige-tier shelf and travel-retail placement, both build aged-expression ladders (£40 to £1,900+), and both operate flagship distillery experiences. Macallan's brand momentum sets the bar Glenmorangie benchmarks against in Asia and the US.
• Glenfiddich: William Grant & Sons' flagship single malt and one of the world's top-selling premium Scotch whiskies. Glenmorangie and Glenfiddich overlap directly on age-statement portfolios, travel-retail exclusives, and global on-premise listings, and both rely on a single distillery plus experiential tourism for differentiation.
• Ardbeg: Islay single malt owned by Moët Hennessy / LVMH and a stablemate of Glenmorangie within the same corporate parent. Both share Moët Hennessy global distribution and present complementary Highland-Islay flavour profiles (Glenmorangie delicate/aromatic vs Ardbeg peated), making Ardbeg the cleanest same-parent comparable for travel-retail and portfolio cannibalisation dynamics.
• The Balvenie: William Grant & Sons' prestige single malt with a similarly handcrafted, innovation-led positioning (e.g., cask-finish experimentation). Directly comparable to Glenmorangie's Original/Lasanta/Quinta Ruban age ladder and Signature range in on-trade and travel retail.
• Highland Park: Orkney-based single malt under Edrington, comparable to Glenmorangie on heritage-led premium positioning, age-statement depth, and Viking-inspired storytelling. Both target the same mid-premium price tier and rely on regional provenance as a key brand differentiator.
• Dalmore: Highland single malt owned by Whyte & Mackay, recognised for prestige aged expressions (25, 35, 45 year) and luxury gifting positioning. Closely overlaps with Glenmorangie's Signet and 25 Years Old bottles in travel retail and Asian luxury markets.
• Bowmore: Islay single malt under Beam Suntory, comparable on age-statement depth and travel-retail exclusives. While Bowmore leads on peated Islay style, the brand competes for the same prestige-shelf dollars as Glenmorangie in Asia and travel retail.
• Laphroaig: Islay single malt under Beam Suntory with deep travel-retail and airport-store footprint. Overlaps with Glenmorangie in travel-retail exclusives, single-cask releases, and members/distillery-club engagement models for enthusiasts.
• Talisker: Isle of Skye single malt within Diageo's portfolio, directly competitive on age-statement strategy (10, 18, 25, 30 year) and on-trade placements. Comparable on global travel-retail presence alongside Glenmorangie's Heathrow-exclusive expressions.

Broad incumbents

• Diageo: Largest global spirits company and parent of Talisker, Lagavulin, Oban and Johnnie Walker. While not a single-brand peer, Diageo sets the competitive ceiling on global single malt distribution, marketing scale, and travel-retail investment that Glenmorangie must match inside LVMH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/glenmorangie
• Facebookfacebook.com/Glenmorangie
• Instagraminstagram.com/glenmorangie
• LinkedInlinkedin.com/company/the-glenmorangie-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Glenmorangie Company