The Boedeker Group

What The Boedeker Group does

The Boedeker Group (TBG) is a privately held, founder-owned market research and customer insights firm founded in 2017 by Gina Boedeker, headquartered in Jersey City, New Jersey. The company specializes in qualitative and quantitative market research services for the education and EdTech sectors, serving K-12 and higher education publishers, education technology companies, colleges and universities, workforce readiness programs, professional training organizations, nonprofit education entities, and professional associations. TBG's service portfolio is organized around four core offerings: Customer and Client Insights, Product and Service Insights, Marketing and Sales Insights, and Beginning to End Insights, each delivered as project-based professional services.

TBG's underlying technology is methodological rather than software-based, comprising proprietary research frameworks such as Asynchronous Digital Reviews (ADRs), Virtual Focus Groups, and Win/Loss Interview Programs, complemented by recurring proprietary research studies including the OER Trends Study (with approximately 2,000 professors), the Most Impactful Market Development Activities Study, a COVID-19 Higher Education impact study, and a white paper series on research design. The firm has no disclosed API, SDK, or AI/ML product surface, and the CTO role oversees technology that supports research delivery rather than a software platform. The technology stack is therefore best characterized as a repeatable services methodology with associated proprietary data assets, not a SaaS or platform product.

The business operates a direct enterprise sales motion, with custom quote-based pricing, multi-year contracts, and engagements initiated through the website, referrals, and inbound interest. The client base is concentrated almost entirely in enterprise education publishing and EdTech, with named customers including Pearson, McGraw Hill, Elsevier, Cengage, Wiley, Macmillan Learning, Bedford Freeman & Worth, Chegg, and LingroLearning. Marketing is content-led through a blog, email newsletter, gated white papers, webinars, and Founder Gina Boedeker's Forbes Business Council contributions. The company has roughly 14-16 employees spanning project management, client services, operations, business development, design, and a CTO, and is bootstrapped with no external investment or disclosed revenue.

Name

The Boedeker Group

Legal name

The Boedeker Group

Website

https://theboedekergroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Boedeker Group is a privately held market research and customer insights firm founded in 2017, specializing in qualitative and quantitative research for the education and EdTech sectors, serving major educational publishers and EdTech companies through custom project-based engagements.

Ownership category

akta.pro rank

Product category

Market Research and Consulting Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAAALAA

B2B / Industrial Market Research

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

• Market research services
• Customer insights consulting
• Education market research
• Product development research
• EdTech market intelligence

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Research and Insights Services: Project-based consulting engagements providing market research, customer insights, and strategic guidance to education publishers and EdTech companies. Engagements include qualitative and quantitative research, market development, and product launch support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Boedeker Group is a B2B market research and customer insights consulting firm serving the education publishing and EdTech sectors. It delivers project-based qualitative and quantitative research engagements spanning customer and client insights, product and service insights, marketing and sales insights, and end-to-end product development support. Services include persona analyses, needs assessments, journey mapping, virtual focus groups, product pilots, asynchronous digital reviews (ADRs), win/loss interviews, and market development programs.

Product overview

The Boedeker Group is a customer insight and market research firm specializing in the education and EdTech sectors. Rather than a software product company, they offer a portfolio of research services including Customer and Client Insights, Product and Service Insights, Marketing and Sales Insights, and Beginning to End Insights. These core consulting services are complemented by proprietary research studies including the OER Trends Study, Most Impactful Market Development Activities Study, and White Paper Series. Their flagship research methodology, Asynchronous Digital Reviews (ADRs), provides structured market feedback for product validation. The company also publishes original research on higher education trends and market development effectiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer and Client Insights Market research services that help clients understand their target customers through persona analyses, needs analyses, journey mapping, interviews, and virtual focus groups. Designed for educational publishers and EdTech companies seeking customer understanding.
• Product and Service Insights Research services to help clients create superior products through product pilots, user experience testing, product demonstrations, asynchronous digital reviews, and customer satisfaction analyses. Targeted at product teams in education publishing and EdTech.
• Marketing and Sales Insights Strategic customer engagement and market understanding services including market segmentation, competitive analyses, target audience research, and sales lead generation. Designed for marketing and sales leaders in education markets.
• Beginning to End Insights Comprehensive research services from initial market surveying through product launch and post-launch activities, providing end-to-end support for product development and market share growth. Serves clients seeking full-lifecycle research support.
• Open Education Resources (OER) Trends Study Proprietary research study on trends in OER usage in higher education, conducted with approximately 2,000 professors across North American institutions. Offered to education publishers and EdTech companies as a market intelligence report.
• Most Impactful Market Development Activities Study Survey-based research study examining which market development activities most influence faculty adoption decisions, conducted with approximately 200 professors in fall 2021. Available as a market intelligence report for education publishers.
• COVID-19 Impact on Higher Education Study Research study conducted in May 2020 examining professors' challenges in moving courses online, resources they used for support, and changes to fall semester plans. Available as an industry research report.
• Asynchronous Digital Reviews (ADRs) A short, structured, research-backed survey methodology to pressure-test how product offers are being perceived by target buyers, providing early market signals on pricing, packaging, and positioning before product launches. Used as a standalone research methodology service.
• Win/Loss Interviews Structured interview methodology to understand why clients won or lost product adoptions, revealing insights about customer behavior, competitive positioning, and product performance. Sold as a standalone research engagement.

Quantifiable outcome

• 94.4% of participants in TBG market development programs identified as 'likely' or 'very likely' to adopt the product at launch
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Brian Murphy GroupcoreStrategic or Co-development PartnerPartnership with the Brian Murphy Group to conduct open educational resources (OER) survey research. The Boedeker Group and Brian Murphy Group invited thousands of professors to participate in the OER study, with over 2,000 respondents providing insights on OER usage trends in higher education.
• Cyberlobe TechnologiesminorOthersCyberlobe Technologies designed and developed The Boedeker Group's website as a vendor/contractor relationship.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hanover Research: Hanover provides subscription-based market research and analytics services specifically to educational institutions, publishers, and EdTech companies — a direct competitor in the education-focused B2B research space that TBG also targets.
• Eduventures (by Encoura): Eduventures is a research and advisory arm focused exclusively on the higher education market, offering market research, benchmarking, and strategic guidance to colleges, universities, and EdTech vendors — directly comparable to TBG's education market research practice.
• Maguire Associates: Maguire Associates is a higher education market research and consulting firm that delivers custom research on students, faculty, and the market — directly overlapping with TBG's focus on higher-ed publishers, EdTech, and college/university clients.
• Simba Information: Simba Information produces syndicated and custom market research on the education and publishing industries, including PreK-12, higher ed, and professional learning — closely matching TBG's publisher and EdTech focus with similar research-driven deliverables.
• Outsell: Outsell provides market research, benchmarking, and advisory services to the publishing, information, and education industries — directly comparable to TBG's market development and strategic insight work for education publishers.
• Tyton Partners: Tyton Partners is a strategy consulting and investment bank focused exclusively on the education sector, with research and advisory work serving EdTech companies, publishers, and investors — closely aligned with TBG's education vertical specialization.
• Edge Research: Edge Research is a custom market research firm serving nonprofits, education, and advocacy clients with qualitative and quantitative studies — a comparable custom research delivery model to TBG, with overlap in the education and nonprofit segments.

Broad incumbents

• EAB (Education Advisory Board): EAB is a large, established research and advisory firm serving higher education institutions and education companies with a broad portfolio of research, technology, and consulting services — a much larger incumbent operating in adjacent education research and advisory space.
• Westat: Westat is a large research firm that conducts social science, education, and health research for government, foundations, and commercial clients — a broader incumbent with significant education research practice comparable in methodology to TBG.

Regional players

• Bellwether: Bellwether is a national education research and policy organization that conducts original research on K-12 and higher-ed issues — thematically comparable to TBG's education research practice, though primarily operating as a nonprofit think tank rather than commercial consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boedekergroup
• Facebookfacebook.com/theboedekergroup
• LinkedInlinkedin.com/company/the-boedeker-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boedeker Group