Madonna Rehabilitation Hospital

What Madonna Rehabilitation Hospital does

Madonna Rehabilitation Hospitals is a nonprofit rehabilitation hospital system founded in 1958 under a Benedictine mission and headquartered in Lincoln, Nebraska. It operates two state-of-the-art inpatient campuses in Lincoln and Omaha, supplemented by multiple outpatient therapy locations across both cities, a medically-based Wellness Club in Lincoln, and a wholly-owned skilled nursing subsidiary (St. Jane de Chantal). The system is recognized as the 4th largest rehabilitation hospital system in the nation by Modern Healthcare and concentrates on the top 7% most medically complex cases nationally, including brain injury, spinal cord injury, stroke, complex medical, pediatric, cancer, and injured worker populations.

The organization delivers a full continuum of post-acute care including inpatient rehabilitation, outpatient therapy (physical, occupational, speech), specialty clinics (Concussion Clinic, Post-COVID Clinic, Physicians Clinics), neuropsychology, respiratory therapy, occupational health, and skilled nursing. Core clinical technology centers on advanced rehabilitation equipment such as ArmeoPower, ArmeoSpring, Lokomat, and High Intensity Gait Trainer, combined with adaptive communication and mobility technology. The system holds 45 years of continuous CARF accreditation across 14 inpatient and outpatient categories and is a designated Vapotherm Center of Excellence and the first of only 12 Passy-Muir Centers of Excellence in the country. A federally funded Research Institute (NIH, NIDILRR, NSF grants) supports applied research in post-COVID recovery and assistive/adaptive communication.

Madonna generates revenue through clinical service delivery to insured and self-pay patients, with pricing varying by campus and disclosed through a Price Estimator Tool rather than public rate sheets. Go-to-market is referral-based, relying on nurse liaisons who coordinate with physicians and hospitals nationwide, supplemented by an Ambassador Program of former patients and family members and a Marketing function across social media, community events, and patient storytelling. Workers' compensation is a deliberate growth channel supported by a dedicated Director of Business Development who cultivates national payer relationships. A Foundation, peer volunteer and Angel Dogs therapy programs, and family housing services round out the operational ecosystem supporting patient acquisition and retention.

Name

Madonna Rehabilitation Hospital

Legal name

Madonna Rehabilitation Hospitals

Website

https://madonna.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Madonna Rehabilitation Hospitals is a Nebraska-based nonprofit system operating two inpatient campuses and multiple outpatient sites, delivering specialized post-acute rehabilitation for medically complex adults and children, including brain injury, spinal cord injury, stroke, and workers' comp cases.

Ownership category

akta.pro rank

Product category

Inpatient Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Hospitals (8060), Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industries

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB), Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA), Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI)

Keywords

• Rehabilitation hospital
• Physical therapy
• Brain injury rehabilitation
• Stroke rehabilitation
• Post-acute care

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Madonna Rehabilitation Hospital generates revenue through providing specialized inpatient and outpatient rehabilitation services. The hospital accepts insurance and provides financial services information to patients. Services include brain injury rehabilitation, spinal cord injury, stroke recovery, complex medical care, pediatrics, cancer rehabilitation, and injured worker programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Madonna Rehabilitation Hospitals provides specialized inpatient and outpatient medical rehabilitation services for adults and children recovering from brain injury, spinal cord injury, stroke, cancer, complex medical conditions, major multiple trauma, neurological conditions, and work-related injuries. Its programs run across two state-of-the-art Nebraska campuses in Lincoln and Omaha, multiple outpatient therapy sites, specialty clinics (Concussion, Post-COVID), skilled nursing at St. Jane de Chantal, and a medically-based Wellness Club, supported by advanced rehabilitation technology and an interdisciplinary clinical team.

Product overview

Madonna Rehabilitation Hospitals operates as a comprehensive rehabilitation hospital system with two main inpatient campuses in Lincoln and Omaha, Nebraska, along with multiple outpatient therapy locations and specialty clinics. The organization provides a full continuum of post-acute rehabilitative care treating adults and children with brain injuries, spinal cord injuries, stroke, cancer, complex medical conditions, and other traumatic injuries. Core services include inpatient rehabilitation, outpatient therapy (physical, occupational, and speech therapy), specialty programs such as concussion and post-COVID clinics, and long-term skilled nursing care. The system is nationally recognized as the 4th largest rehabilitation hospital system in the nation, serving as a national leader in treating the top 7% most medically complex cases. The organization also operates supporting services including the Madonna Foundation, Research Institute, Peer Volunteer Program, Angel Dogs therapy program, family housing, and a wellness club.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Rehabilitation Hospital Services Specialized inpatient rehabilitation hospital care for medically complex adults and children at the Lincoln and Omaha campuses, featuring interdisciplinary teams (nursing, physical therapy, occupational therapy, speech therapy, respiratory therapy, physicians) and advanced rehabilitation technology.
• Outpatient Therapy Outpatient physical, occupational, and speech therapy services offered across multiple Lincoln and Omaha locations for patients continuing or starting rehabilitation in a non-inpatient setting.
• Brain Injury Rehabilitation Program Specialized rehabilitation program for adults and children recovering from traumatic brain injuries with comprehensive therapeutic interventions and advanced rehabilitation technology.
• Spinal Cord Injury Rehabilitation Program Comprehensive rehabilitation program for patients with spinal cord injuries, focusing on maximizing independence, functional recovery, and use of adaptive technologies.
• Stroke Rehabilitation Program Specialized program helping stroke survivors regain function through targeted therapies and advanced rehabilitation technology.
• Cancer Rehabilitation Program Rehabilitation services designed for cancer patients to help manage treatment side effects and restore function during and after cancer treatment.
• Complex Medical Rehabilitation Program Specialized care for the nation's most medically complex cases, treating adults and children with severe conditions that require intensive post-acute rehabilitation.
• Pediatric Rehabilitation Program Specialized rehabilitation services for children with age-appropriate care approaches to help young patients achieve their highest level of independence.
• Injured Workers / Workers' Compensation Program Rehabilitation program specifically designed for injured workers to facilitate return to employment and productivity, with dedicated business development outreach to workers' compensation insurers and employers.
• Concussion Clinic Specialty clinic providing assessment and treatment for individuals with concussions and post-concussion symptoms as part of the outpatient specialty services.
• Post-COVID Clinic Specialized clinic addressing long-term effects of COVID-19, supported by NIH and NSF-funded research on post-COVID conditions and assistive/adaptive communication.
• Neuropsychology Services Neuropsychological assessment and treatment services integrated within rehabilitation programs for patients with neurological conditions.
• Occupational Health Services Occupational wellness and work-related health services supporting injured workers and employers, complementing the workers' compensation program.
• Respiratory Therapy Respiratory therapy services including ventilator and tracheostomy weaning protocols, with Vapotherm Center of Excellence designation and Passy-Muir Center of Excellence designation for the use of the Passy-Muir Valve as the standard of care.
• Wellness Club Medically-based wellness club located in Lincoln, providing fitness and wellness services for continued patient health and community members.
• Skilled Nursing / Long-Term Care at St. Jane de Chantal Extended care services including skilled nursing at the St. Jane de Chantal location for patients requiring longer-term rehabilitation and nursing care, operated as a wholly owned subsidiary of Madonna.

Quantifiable outcome

• Top 7% most medically complex rehabilitation cases treated successfully
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Pet Partners ProgramcoreOthersMadonna's Angel Dogs Program works with Pet Partners Program to register volunteer handlers and their dogs as nationally recognized visiting teams. This partnership enables the therapy dog visiting program that has brought hope and healing to patients since 2000.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Encompass Health: The largest owner and operator of inpatient rehabilitation hospitals in the United States, operating 150+ IRFs across the country. Most direct competitor to Madonna in providing post-acute rehabilitation for stroke, brain injury, spinal cord injury, and complex medical cases.
• Burke Rehabilitation Hospital: New York-based specialty rehabilitation hospital focusing on stroke, brain injury, spinal cord injury, and complex orthopedic rehab. Comparable as a specialty inpatient rehab provider with strong outcomes reputation.
• Craig Hospital: Nationally recognized nonprofit specialty rehabilitation hospital in Denver focused on spinal cord injury and traumatic brain injury. Highly comparable specialty-fellowship clinical model and national patient draw for complex neurorehabilitation.
• Spaulding Rehabilitation Network: Harvard-affiliated rehabilitation system operating multiple inpatient rehab hospitals and outpatient sites across Massachusetts. Comparable as a multi-site specialty rehab provider combining clinical care, research, and academic medical integration.
• Select Medical Holdings: Operates the Kessler Institute for Rehabilitation and other specialty inpatient rehab hospitals plus a broad outpatient rehab network. Directly comparable in clinical model (specialty inpatient rehab + outpatient) and patient acuity focus.
• Shirley Ryan AbilityLab (formerly Rehabilitation Institute of Chicago): Research-driven specialty rehabilitation hospital in Chicago consistently ranked #1 in the U.S. Comparable to Madonna in treating high-acuity patients and integrating research with clinical care, though with a stronger academic affiliation.
• Shepherd Center: Atlanta-based nonprofit specialty rehabilitation hospital treating spinal cord injury, brain injury, and complex neurological conditions. Closely mirrors Madonna's medically complex caseload, nonprofit mission, and national referral reputation.
• Kessler Institute for Rehabilitation: Operated by Select Medical, Kessler runs large specialty inpatient rehab hospitals in New Jersey for brain injury, spinal cord injury, stroke, and complex orthopedic conditions. Most direct specialty-physical-rehab competitor with similar CARF-accredited programs.

Broad incumbents

• Genesis HealthCare: Large skilled nursing and rehabilitation therapy services provider with extensive inpatient and contract rehabilitation operations. Comparable in providing post-acute rehabilitation and SNF services, though with a much broader SNF focus.
• The Ensign Group: Post-acute care operator across skilled nursing, rehab, and senior living. Comparable through skilled nursing and rehabilitation therapy services and via integration of rehab and long-term care—directly relevant to Madonna's St. Jane de Chantal subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/madonnarehab
• YouTubeyoutube.com/user/MadonnaRehab
• Facebookfacebook.com/Madonna.Rehabilitation.Hospital
• Instagraminstagram.com/madonna_rehab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madonna Rehabilitation Hospital