Communispace
C Space (formerly Communispace) operates always-on insight communities and customer strategy consulting for enterprise consumer brands globally. A 1,600-person team delivers community-based qualitative research, brand strategy, and innovation services to clients including McDonald's, DraftKings, Colgate, and Bupa.
- Company typePrivate
- Founded1999
- HeadquartersWatertown, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Communispace does
C Space (formerly Communispace) is an insight community platform and customer strategy agency serving enterprise consumer brands globally. Founded in 1999 and headquartered in Boston, the company operates four core insight community products — Communipanel (always-on panels), Pop-Up Space (rapid-deployment), Community (dedicated engagement), and Shared Community (multi-brand collaboration) — which together provide a continuous engagement layer between brands and consumers rather than one-off survey data collection.
Underpinning these products is a 16-service-module portfolio spanning Audience Understanding (segmentation, persona development, audience deep dives), Market Opportunity & Growth (Jobs To Be Done, opportunity finder), Brand & Marketing Strategy (positioning, communications testing, brand tracking), Customer Experience (journey mapping, UX research), and Innovation (co-creation, concept evaluation). The company pairs this delivery capability with seven named expertise areas — Data Analytics, Behavioral Science, Qualitative Research & Moderation, Secondary Research, AI, Cultural Intelligence, and Storytelling & Activation — positioning methodology and human expertise, not technology alone, as the core differentiator.
C Space generates revenue through enterprise professional services engagements, including insight community subscriptions, audience research, brand strategy consulting, innovation services, and customer experience research, delivered primarily on project and retainer bases via direct enterprise field sales. The firm counts McDonald's, DraftKings, Colgate, and Bupa among its named clients across Food & Beverage, Gaming & Entertainment, Consumer Goods, and Healthcare verticals. Since 2023, C Space has operated as part of Escalent Group, joining a combined 1,600-person team of researchers, data scientists, moderators, creatives, developers, and UX professionals under diversified research conglomerate ownership.
Communispace firmographics
Firmographics- Name
- Communispace
- Legal name
- C Space
- Website
- https://communispace.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- C Space (formerly Communispace) operates always-on insight communities and customer strategy consulting for enterprise consumer brands globally. A 1,600-person team delivers community-based qualitative research, brand strategy, and innovation services to clients including McDonald's, DraftKings, Colgate, and Bupa.
- Ownership category
- akta.pro rank
Communispace industry classification
Industry- Product category
- Market Research & Consumer Insights
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Services (8741), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Patient Community, Peer Support & Social Engagement (HLACAEAK)
- akta.pro secondary industries
- Workplace Strategy & Space Standards (BPABAFAA), Social Audio & Live Community Platforms (BPAMABAH)
Keywords
Where Communispace is headquartered
LocationHeadquarters
- HQ city
- Watertown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Communispace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Strategic Research & Consulting Services: C Space generates revenue through professional services engagements including insight community subscriptions, audience research, brand strategy consulting, innovation services, and customer experience research. Revenue is primarily project-based and retainer arrangements with enterprise clients seeking ongoing customer insights and strategic guidance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Communispace product offering
Product offeringCore offering
Communispace (operating as C Space) runs always-on online insight communities and provides customer strategy and innovation services for enterprise brands. The company delivers four types of insight communities (Communipanel, Pop-Up Space, Community, Shared Community) supplemented by consulting modules spanning audience understanding, market opportunity, brand and marketing strategy, customer experience, and innovation.
Product overview
C Space operates as an insight community platform and customer strategy agency offering a unified portfolio of community-based research products and strategic consulting services. The core offering centers on four types of insight communities (Communipanel for always-on panels, Pop-Up Space for rapid needs, Community for dedicated engagement, and Shared Community for multi-brand collaboration), supplemented by five service modules covering Audience Understanding, Market Opportunity & Growth, Brand & Marketing Strategy, Customer Experience, and Innovation. These services include Audience Deep Dive, Segmentation, Persona Development, Jobs To Be Done, Opportunity Finder, Opportunities Assessment, Brand Positioning, Communications Testing, Brand Tracking & Evaluation, Journey Mapping, User Experience Research, Customer Experience Research, Co-Creation/Concept Creation, Concept Evaluation, and Product Development/Optimization. The company positions its expertise areas including Data Analytics, Behavioral Science, Qualitative Research, Secondary Research, AI, Cultural Intelligence, and Storytelling & Activation as differentiators supporting these product and service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Communipanel
Quantifiable outcome
- Engaged 600 employees through insight communities and live customer panels for cultural transformation
Companies that use Communispace
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Communispace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Communispace partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Communispace competitors and assessment
Company assessmentDirect peers
- Toluna: Digital consumer insights platform combining online research communities with a tech-enabled survey panel. Directly comparable as an online insight community provider serving enterprise brands.
- Schlesinger Group: Qualitative research firm offering online and in-person focus groups, IDIs, and online research communities. Closely comparable as a qualitative-first insight community provider for enterprise brands.
- Maru Group: Research services firm offering online communities, qualitative research, and insight consulting to enterprise clients. Comparable as a direct competitor in the enterprise insight community and research services space.
- Ipsos: Global market research and consumer insights firm serving enterprise brands with quantitative and qualitative research, including online communities. Directly comparable as a large-scale enterprise consumer insights provider.
- Kantar: World's largest marketing data and analytics firm offering consumer research, brand tracking, and insight communities to enterprise brands. Closely comparable offering set covering insights, brand strategy, and innovation.
Emerging players
- Discuss.io: Online qualitative research platform enabling brands to run live video focus groups and asynchronous insight communities. Comparable as an emerging tech-enabled insight community provider serving similar enterprise customers.
- Fuel Cycle: Insight community platform enabling brands to run their own online research communities with technology and services. Comparable as a more software-led alternative in the insight community space.
Broad incumbents
- Qualtrics: Experience management platform offering survey-based consumer and employee research, brand tracking, and customer experience analytics. Comparable as a large incumbent in enterprise research technology competing for the same marketing/insights budgets.
- NielsenIQ: Global consumer intelligence firm offering market research, consumer panels, and brand performance analytics. Comparable as a large incumbent serving enterprise CPG and brand teams with panel-based insights.
- GfK (now part of NIQ): Consumer research firm offering panel-based insights, market intelligence, and consulting services to global brands. Comparable in consumer insights methodology and enterprise customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Communispace social profiles
Digital presenceCommunispace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Communispace leadership team
Management profileNumber of profiles
Profiles7 records
Communispace funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Communispace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Communispace
What does Communispace do?
Communispace (operating as C Space) runs always-on online insight communities and provides customer strategy and innovation services for enterprise brands. The company delivers four types of insight communities (Communipanel, Pop-Up Space, Community, Shared Community) supplemented by consulting modules spanning audience understanding, market opportunity, brand and marketing strategy, customer experience, and innovation.
Is Communispace a public or private company?
Communispace is a private company. It is classified as corporate owned and is currently operating.
When was Communispace founded?
Communispace was founded in 1999. It employs 501 to 1,000 people.
Where is Communispace based?
Communispace is headquartered in Watertown, United States, in the North America region.
How does Communispace make money?
One revenue line is on record: strategic Research & Consulting Services.
Who are Communispace's main competitors?
Direct peers on record are Toluna, Schlesinger Group, Maru Group, Ipsos and Kantar. Emerging players are Discuss.io and Fuel Cycle. Broad incumbents are Qualtrics, NielsenIQ and GfK (now part of NIQ).
Does Communispace have an API?
No public API is recorded for Communispace.
What industry is Communispace in?
Communispace's product category is Market Research & Consumer Insights. Its primary akta.pro industry code is HLACAEAK, Patient Community, Peer Support & Social Engagement, with a secondary code of BPABAFAA, Workplace Strategy & Space Standards. Its NAICS code is 541810 and its SIC code is 8741.