What SUNSET does

Sunset is a 128-year-old multi-platform lifestyle media brand operated by S Media International Corporation and headquartered in Beverly Hills, California. The company serves lifestyle-oriented consumers in the Western United States with editorial coverage spanning food and drink, home and garden, travel, and general lifestyle, distributed across print magazine, digital publication (sunset.com), email newsletters, Instagram (@sunsetmag), Flipboard, and video channels. The company monetizes through four revenue streams: recurring print and digital magazine subscriptions, multiplatform advertising sold to brands targeting the Western US lifestyle audience (via [email protected]), direct-to-consumer e-commerce through The Sunset Shop, and subscription-based commerce through The Sunset Box (quarterly editor-curated home goods, garden gear, and pantry items) and the Wine Access–operated Sunset Wine Club. An adjacent Sunset Plant Collection storefront extends the commerce footprint into plants, seeds, and garden supplies.

The technology base is a standard consumer-media stack: a WordPress-based sunset.com website with Google Analytics and Google reCAPTCHA, mobile-responsive design, email newsletter infrastructure, and dedicated e-commerce storefronts (shop.sunset.com, thesunsetbox.com, sunsetplantcollection.com). No proprietary APIs, AI/ML systems, mobile native apps, or developer platforms were disclosed. The company also operates three annual editorial authority programs — the 2026 Sunset Best Product Awards, the Sunset Western Home & Design Awards, and the Sunset Travel Awards — which function as both editorial credibility markers and commercial/marketing vehicles. Ownership and chairmanship rest with Michael Reinstein; the company is privately held with no venture or private-equity backing disclosed, headcount of 51–100 employees, and no disclosed revenue, funding, M&A, or leadership-change activity.

Sunset's go-to-market is sales-led and consumer-direct: subscription acquisition via web/direct mail, affiliate marketing for Wine Access, and direct ad sales for brand partnerships. Channel partners include Williams Sonoma and Breville (Sunset-exclusive countertop appliance line), and editorial distribution flows through social, newsletter, and website. Competitive advantage rests on a deep regional content archive (4,705+ food and drink pieces, 1,474+ recipes, 786+ garden basics articles) and 128 years of brand authority in Western US lifestyle publishing.

Name

SUNSET

Legal name

S Media International Corporation

Website

https://sunset.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunset is a 128-year-old, multi-platform Western US lifestyle media brand serving consumers with food, home, garden, and travel content via print/digital magazine, e-commerce, subscription boxes, and editorial award programs.

Ownership category

akta.pro rank

Product category

Lifestyle Media Publishing

NAICS

Periodical Publishers (513120)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Lifestyle media publishing
• Western lifestyle content
• Food and wine coverage
• Home and garden editorial
• Subscription box commerce

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions offered to consumers, including gift subscriptions.
2. Advertising: Multiplatform advertising allowing brands to reach Sunset's audience of lifestyle-oriented consumers.
3. E-commerce: The Sunset Shop sells curated products, and The Sunset Box delivers editor-curated home goods, garden gear, and pantry finds quarterly to subscribers.
4. Wine Club Partnership: Sunset Wine Club partnership with wineaccess.com, generating referral revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Sunset is a Western US lifestyle media brand operating a flagship print and digital magazine covering food and drink, home and garden, travel, and lifestyle. Content is distributed via the Sunset.com website, email newsletters, mobile applications, and social channels, and monetized through consumer subscriptions, multi-platform advertising, e-commerce at The Sunset Shop, a quarterly subscription box, a wine club, and a plant collection. Editorial awards programs recognize innovative products and destinations for Western living.

Product overview

Sunset is a multi-platform lifestyle media company operating primarily as a print and digital magazine focused on food & drink, home & garden, travel, and lifestyle content for the Western United States. The company's offerings include the core Sunset Magazine (print and digital), the Sunset.com website, and several e-commerce and subscription products including The Sunset Shop, Sunset Wine Club (via Wine Access partnership), The Sunset Subscription Box, and the Sunset Plant Collection. Sunset also operates several award programs including the Sunset Best Product Awards, Sunset Western Home & Design Awards, and Sunset Travel Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunset Magazine Print and digital lifestyle magazine covering food & drink, home & garden, travel, and lifestyle content tailored to readers in the Western United States.
• Sunset.com Digital Platform Digital platform featuring articles, recipes, travel guides, home design inspiration, gardening tips, and video content for Western US lifestyle consumers.
• The Sunset Shop Online store offering curated home goods, garden gear, pantry items, and magazine subscriptions for purchase directly to consumers.
• The Sunset Subscription Box Quarterly subscription box delivering editor-curated home goods, garden gear, pantry finds, and lifestyle products to subscribers on a recurring basis.
• Sunset Wine Club Wine subscription service curated by Sunset editors and operated in partnership with Wine Access, offering curated wine selections to Sunset readers.
• Sunset Plant Collection Curated collection of plants, seeds, and garden supplies available for purchase from Sunset.
• Sunset Email Newsletters Email newsletters delivering fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, and home design inspiration to subscribers.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• wineaccess.comminorChannel Partner/ Reseller/ DistributorSunset Wine Club partnership with wineaccess.com, offering curated wine selections to Sunset readers through a dedicated wine club program.
• The Sunset Box (thesunsetbox.com)coreStrategic or Co-development PartnerCurated subscription box delivering editor-curated home goods, garden gear, pantry finds, and lifestyle products to subscribers quarterly.
• Williams SonomaminorChannel Partner/ Reseller/ DistributorWilliams Sonoma partnered with Breville on a Sunset-exclusive product line featuring designer colors with brass accents, sold through Williams Sonoma's retail and online channels.
• BrevilleminorChannel Partner/ Reseller/ DistributorBreville partnered with Williams Sonoma on Sunset-exclusive countertop appliances featuring designer colors, with Sunset featuring products in editorial content.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Country Living: Hearst/Dotdash Meredith lifestyle magazine covering rural home, garden, food, and travel — overlaps Sunset's home and garden editorial verticals and audience.
• Real Simple: Time Inc. lifestyle brand focused on home, food, and productivity; shares Sunset's multi-vertical content model and target audience of lifestyle-oriented consumers.
• Southern Living: Time Inc./Dotdash Meredith regional lifestyle magazine covering Southern US food, home, garden, and travel — the closest geographic-niche lifestyle peer to Sunset's Western focus.
• Martha Stewart Living: Lifestyle media brand spanning food, home, gardening, and entertaining content with print magazine, digital, and product lines directly comparable to Sunset's editorial and commerce model.
• Coastal Living: Regional coastal lifestyle magazine covering home, travel, and food for coastal communities; shares Sunset's lifestyle-niche model and curates regional travel and home content.
• Food & Wine: Dotdash Meredith food and wine publication with print, digital, and event offerings directly overlapping Sunset's Food & Drink editorial vertical.
• The Magnolia Journal: Chip and Joanna Gaines' quarterly lifestyle magazine covering home, food, and garden with strong e-commerce integration — comparable lifestyle brand with commerce-forward monetization.

Broad incumbents

• Better Homes & Gardens: Dotdash Meredith's flagship home and garden lifestyle brand with national reach; operates across food, home, garden, and DIY — broader than Sunset but serving overlapping audiences and verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sunsetmag
• LinkedInlinkedin.com/company/sunset-magazine
• Instagraminstagram.com/sunsetmag
• Facebookfacebook.com/sunsetmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNSET