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Merri-Makers Catering

Full company profile

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Namestring
Merri-Makers Catering
Legal namestring
Merri-Makers Catering
Websiteurl
merrimakers.com
Company typeenum
Private
Founded yearint
1978
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersBrick, United States
HQ citystring
Brick
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
wedding catering services, event catering, wedding venue rental, corporate event catering, estate wedding venues
Industry3 codes
1Wedding & Social Event Catering
CodeTHAHAKAEPrimaryYes
2Gala, Fundraiser & Nonprofit Event Catering
CodeTHAHAKAFPrimaryNo
3Full-Service Catering (Off-Premise)
CodeHSACAGAAPrimaryNo
NAICS code3 codes
  • Caterers72232
  • Food Service Contractors722310
  • Special Food Services7223
Product category
Wedding and Event Catering
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Wedding Catering & Reception Services
TypeProfessional Services
Description

Full-service wedding catering including custom menu design, culinary execution, and on-site service. Revenue is event-based, generated per wedding reception served.

merrimakers.com
2Venue Rental & Event Hosting
TypeOne Time License
Description

Revenue from renting owned estate venues for weddings and events. Includes three premium properties: The Ashford Estate, Bonnet Island Estate, and Mallard Island Estate.

merrimakers.com
3Corporate & Social Event Catering
TypeProfessional Services
Description

Catering services for corporate events, fundraisers, galas, and social gatherings. High-end off-premise catering with event planning support.

merrimakers.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Pricing details1 tier
1Custom catering packages - pricing based on event specifics
ModelOtherBilling cadenceMulti-year contract
Notes

No tiered pricing structure publicly disclosed. All catering is custom-quoted based on guest count, menu selection, service requirements, and event complexity. Venue rental pricing is similarly custom.

merrimakers.com
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 3 records shown
1The Ashford Estate
Description

A 30+ acre estate venue located in Allentown, New Jersey featuring country charm and refined elegance with barn chapel, carriage house, and grand ballroom.

merrimakers.com
+2 more records
Core offering1 text field

Merri-Makers Catering provides full-service catering and event planning for weddings, social gatherings, and corporate events across New Jersey. Offerings include custom menu design, on-site culinary execution, day-of event coordination, and venue rental across three owned estate properties (The Ashford Estate, Bonnet Island Estate, Mallard Island Estate). The company operates as a single-vendor solution bundling catering, venue, and planning services for high-end events.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Merri-Makers Catering is a full-service wedding and event catering company operating since 1978 in Central New Jersey. The company offers a unified catering service platform that includes wedding catering, social events catering, and corporate/production catering, complemented by three owned luxury wedding venues: The Ashford Estate, Bonnet Island Estate, and Mallard Island Estate. The offering is built around custom menu design, culinary excellence, and event coordination, with the venues serving as the physical locations where catering services are delivered.

Product and service1 record
1Wedding Catering Services
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1The Bake Works
TypeStrategic or Co-development PartnerAnnounced on2017-02-01
Description

The Bake Works is referenced as a partner for creating wedding cakes, specifically mentioned for producing a pumpkin spice cake with maple cream cheese frosting. This is a vendor partnership for dessert services at weddings.

merrimakers.com
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Premier New Jersey estate wedding venue with in-house catering, floral, and planning services — directly comparable to Merri-Makers' owned-estate, full-service model in the same regional market.

TypeDirect peer
Description

New Jersey catering and wedding venue offering on-site ceremony and reception spaces with custom menus — competes head-to-head with Merri-Makers in the NJ premium wedding segment.

TypeDirect peer
Description

Long Beach Island / Ocean County NJ wedding venue with full-service catering and on-site accommodations — directly comparable waterfront location and service model to Merri-Makers' Bonnet and Mallard Island estates.

TypeDirect peer
Description

Large NJ banquet and wedding venue with in-house catering for weddings, corporate galas, and social events — comparable single-vendor venue+catering model serving the same Central NJ clientele.

TypeDirect peer
Description

Jersey City-based catering company specializing in weddings, corporate events, and private parties with waterfront event spaces — comparable NJ premium event-catering focus.

TypeDirect peer
Description

Established Philadelphia-area full-service wedding and event caterer operating multiple venues — comparable multi-venue, full-service model with overlapping mid-Atlantic clientele.

TypeBroad incumbent
Description

Global hotel operator whose Marriott, Ritz-Carlton, and Westin brands bundle venue, catering, and rooms for weddings and corporate events — competes for the same high-end event spend but at much greater scale and broader geography.

TypeBroad incumbent
Description

Global hospitality company whose hotel brands (Hilton, Waldorf Astoria, DoubleTree) offer dedicated wedding and catering packages — a larger incumbent competing for premium wedding and corporate event budgets.

TypeOthers
Description

Industry association of elite US and Canadian caterers that inducted Merri-Makers in 2023 — peer network of comparable premium operators that share best practices, referrals, and recognition but do not directly compete.

TypeOthers
Description

Wedding marketplace and media platform (The Knot, WeddingWire, Brides) where Merri-Makers is a Best of Weddings and Couples' Choice winner — a key distribution and demand-generation channel rather than a direct competitor.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Merri-Makers Catering

Wedding and Event Cateringmerrimakers.com

Merri-Makers Catering firmographics

Firmographics
Name
Merri-Makers Catering
Legal name
Merri-Makers Catering
Website
https://merrimakers.com
Company type
Private
Founded year
1978
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Merri-Makers Catering industry classification

Industry
Product category
Wedding and Event Catering
NAICS
Caterers (72232), Food Service Contractors (722310), Special Food Services (7223)
akta.pro primary industry
Wedding & Social Event Catering (THAHAKAE)
akta.pro secondary industries
Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

  • Wedding catering services
  • Event catering
  • Wedding venue rental
  • Corporate event catering
  • Estate wedding venues

Where Merri-Makers Catering is headquartered

Location

Headquarters

HQ city
Brick
HQ country
United States
HQ region
North America

Offices4 records

Markets served

Merri-Makers Catering business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

  1. Wedding Catering & Reception Services: Full-service wedding catering including custom menu design, culinary execution, and on-site service. Revenue is event-based, generated per wedding reception served.
  2. Venue Rental & Event Hosting: Revenue from renting owned estate venues for weddings and events. Includes three premium properties: The Ashford Estate, Bonnet Island Estate, and Mallard Island Estate.
  3. Corporate & Social Event Catering: Catering services for corporate events, fundraisers, galas, and social gatherings. High-end off-premise catering with event planning support.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractCustom catering packages - pricing based on event specifics

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Merri-Makers Catering product offering

Product offering

Core offering

Merri-Makers Catering provides full-service catering and event planning for weddings, social gatherings, and corporate events across New Jersey. Offerings include custom menu design, on-site culinary execution, day-of event coordination, and venue rental across three owned estate properties (The Ashford Estate, Bonnet Island Estate, Mallard Island Estate). The company operates as a single-vendor solution bundling catering, venue, and planning services for high-end events.

Product overview

Merri-Makers Catering is a full-service wedding and event catering company operating since 1978 in Central New Jersey. The company offers a unified catering service platform that includes wedding catering, social events catering, and corporate/production catering, complemented by three owned luxury wedding venues: The Ashford Estate, Bonnet Island Estate, and Mallard Island Estate. The offering is built around custom menu design, culinary excellence, and event coordination, with the venues serving as the physical locations where catering services are delivered.

Differentiator

Problem solved

Functional benefit

Brands

  • The Ashford Estate: A 30+ acre estate venue located in Allentown, New Jersey featuring country charm and refined elegance with barn chapel, carriage house, and grand ballroom.
  • Bonnet Island Estate
  • Mallard Island Estate

Products and services

  • Wedding Catering Services

Companies that use Merri-Makers Catering

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Merri-Makers Catering technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Merri-Makers Catering partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • The Bake WorksStrategic or Co-development Partner · 1 February 2017The Bake Works is referenced as a partner for creating wedding cakes, specifically mentioned for producing a pumpkin spice cake with maple cream cheese frosting. This is a vendor partnership for dessert services at weddings.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Merri-Makers Catering competitors and assessment

Company assessment

Direct peers

  • The Park Savoy Estate: Premier New Jersey estate wedding venue with in-house catering, floral, and planning services — directly comparable to Merri-Makers' owned-estate, full-service model in the same regional market.
  • The Venetian: New Jersey catering and wedding venue offering on-site ceremony and reception spaces with custom menus — competes head-to-head with Merri-Makers in the NJ premium wedding segment.
  • Windows on the Water at Frogbridge: Long Beach Island / Ocean County NJ wedding venue with full-service catering and on-site accommodations — directly comparable waterfront location and service model to Merri-Makers' Bonnet and Mallard Island estates.
  • The Palace at Somerset Park: Large NJ banquet and wedding venue with in-house catering for weddings, corporate galas, and social events — comparable single-vendor venue+catering model serving the same Central NJ clientele.
  • Battello Catering: Jersey City-based catering company specializing in weddings, corporate events, and private parties with waterfront event spaces — comparable NJ premium event-catering focus.
  • Jeffrey A. Miller Catering: Established Philadelphia-area full-service wedding and event caterer operating multiple venues — comparable multi-venue, full-service model with overlapping mid-Atlantic clientele.

Broad incumbents

  • Marriott International: Global hotel operator whose Marriott, Ritz-Carlton, and Westin brands bundle venue, catering, and rooms for weddings and corporate events — competes for the same high-end event spend but at much greater scale and broader geography.
  • Hilton Worldwide: Global hospitality company whose hotel brands (Hilton, Waldorf Astoria, DoubleTree) offer dedicated wedding and catering packages — a larger incumbent competing for premium wedding and corporate event budgets.

Others

  • Leading Caterers of America: Industry association of elite US and Canadian caterers that inducted Merri-Makers in 2023 — peer network of comparable premium operators that share best practices, referrals, and recognition but do not directly compete.
  • The Knot Worldwide: Wedding marketplace and media platform (The Knot, WeddingWire, Brides) where Merri-Makers is a Best of Weddings and Couples' Choice winner — a key distribution and demand-generation channel rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Merri-Makers Catering social profiles

Digital presence

Merri-Makers Catering financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Merri-Makers Catering leadership team

Management profile

Number of profiles

Profiles3 records

Merri-Makers Catering funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Merri-Makers Catering M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merri-Makers Catering

What does Merri-Makers Catering do?

Merri-Makers Catering provides full-service catering and event planning for weddings, social gatherings, and corporate events across New Jersey. Offerings include custom menu design, on-site culinary execution, day-of event coordination, and venue rental across three owned estate properties (The Ashford Estate, Bonnet Island Estate, Mallard Island Estate). The company operates as a single-vendor solution bundling catering, venue, and planning services for high-end events.

Is Merri-Makers Catering a public or private company?

Merri-Makers Catering is a private company. It is classified as family owned and is currently operating.

When was Merri-Makers Catering founded?

Merri-Makers Catering was founded in 1978. It employs 51 to 100 people.

Where is Merri-Makers Catering based?

Merri-Makers Catering is headquartered in Brick, United States, in the North America region.

How does Merri-Makers Catering make money?

Three revenue lines are on record. Wedding Catering & Reception Services are the primary driver. The others are venue Rental & Event Hosting and corporate & Social Event Catering.

Who are Merri-Makers Catering's main competitors?

Direct peers on record are The Park Savoy Estate, The Venetian, Windows on the Water at Frogbridge, The Palace at Somerset Park, Battello Catering and Jeffrey A. Miller Catering. Broad incumbents are Marriott International and Hilton Worldwide. Others are Leading Caterers of America and The Knot Worldwide.

Does Merri-Makers Catering have an API?

No public API is recorded for Merri-Makers Catering.

What industry is Merri-Makers Catering in?

Merri-Makers Catering's product category is Wedding and Event Catering. Its primary akta.pro industry code is THAHAKAE, Wedding & Social Event Catering, with a secondary code of THAHAKAF, Gala, Fundraiser & Nonprofit Event Catering. Its NAICS code is 72232.

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