Campaign for Tobacco-Free Kids

Name

Campaign for Tobacco-Free Kids

Legal name

Campaign for Tobacco-Free Kids

Website

https://tobaccofreekids.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Individual Donations: The organization accepts contributions from individuals who support tobacco control advocacy. Donors can contribute through the website with various giving options.
2. Philanthropic Foundation Grants: Bloomberg Philanthropies and the Bill & Melinda Gates Foundation have provided substantial funding. Bloomberg Philanthropies has provided $1.58 billion in tobacco control funding globally.
3. Corporate and Nonprofit Organization Contributions: The organization accepts contributions from corporations and other nonprofit organizations that share the mission of reducing tobacco use among youth.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

No source-supported evidence is available in the provided input to describe the company's core offering.

Product overview

The Campaign for Tobacco-Free Kids operates a multi-platform advocacy ecosystem centered on tobacco control policy advocacy and youth mobilization. The core platform is TobaccoFreeKids.org, which serves as the central hub providing state and global tobacco data, policy resources, and action alerts. Supporting programs include Take Down Tobacco (youth advocacy day of action), the Youth Advocates of the Year Awards (recognition program), and the Global Health Advocacy Incubator (capacity building for civil society). The organization maintains specialized resources including TobaccoControlLaws.org (international legal database), DigitalAdvocacyCenter.com (digital strategy resources), and TobaccoFreeBaseball.org (sports tobacco elimination campaign). State-specific campaigns under the 'Flavors Hook Kids' banner advocate for flavored tobacco bans across multiple U.S. states. The International Legal Consortium and Anti-Tobacco Trade Litigation Fund provide legal technical assistance to countries defending tobacco control policies. The portfolio also includes Kick Butts Day youth events and the Judy Wilkenfeld Award for legal advocacy excellence.

Differentiator

Problem solved

Functional benefit

Brands

• Global Health Advocacy Incubator: An initiative launched in 2014 to support civil society organizations and advocacy movements to pass public health policies that save lives, reduce disease and prevent injuries.

Quantifiable outcome

• Motivated about 5 million smokers to try to quit through CDC's Tips from Former Smokers campaign that the organization advocated to protect
• +4 more outcomes

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• International Public Health Organizations (162 Groups)coreStrategic or Co-development Partner · 28 April 2026The Campaign launched the 'End the Formula' ad campaign with support from 162 public interest organizations from 57 countries, urging Formula 1 to end all tobacco sponsorships ahead of the Miami Grand Prix. The campaign generated over 25,000 messages to Formula 1 expressing public concern.
• Coalition of Health OrganizationscoreStrategic or Co-development Partner · 19 March 2026Led by the Campaign for Tobacco-Free Kids, a coalition of health organizations urged Congress to increase funding for CDC tobacco prevention and cessation programs to $310 million for fiscal year 2027. The coalition emphasized CDC's role in reducing tobacco-related deaths and costs.
• Over 160 Public Interest Organizations (57 Countries)flagshipStrategic or Co-development Partner · 4 March 2026A coalition of over 160 public interest organizations from 57 countries signed a joint letter calling on Formula 1 to update its tobacco sponsorship prohibition to include nicotine pouches. The coalition represents the largest international effort coordinated by the Campaign for tobacco-free kids to address tobacco industry marketing through sports sponsorships.
• Global Health Advocacy IncubatorcoreStrategic or Co-development Partner · 1 January 2014The Campaign for Tobacco-Free Kids launched the Global Health Advocacy Incubator in 2014 to address other critical public health challenges around the globe. The Incubator supports civil society organizations and advocacy movements to pass public health policies that save lives, reduce disease, and prevent injuries.
• Coalition on Smoking OR HealthcoreStrategic or Co-development PartnerThe Campaign collaborates with the Coalition on Smoking OR Health, represented by the American Cancer Society, American Heart Association, and American Lung Association, on advocacy initiatives and policy campaigns.
• State Attorneys GeneralcoreStrategic or Co-development PartnerIn June 2026, State Attorneys General joined the Campaign's effort to call on Formula 1 to end all tobacco sponsorships, adding momentum to the international campaign. This partnership demonstrates the organization's work with government law enforcement officials on tobacco control.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• American Cancer Society: Largest U.S. voluntary health organization; co-member of the Coalition on Smoking OR Health alongside the Campaign for Tobacco-Free Kids, and runs complementary cancer-prevention and tobacco-control advocacy programs nationwide.
• American Lung Association: National voluntary health organization with deep tobacco-control programs (Smoke-Free Communities, State of Tobacco Control report); co-member of Coalition on Smoking OR Health and direct collaborator with the Campaign on policy advocacy.
• American Heart Association: National voluntary health organization that co-leads the Coalition on Smoking OR Health and runs tobacco cessation, youth prevention, and tobacco-tax advocacy campaigns with similar legislative tactics.

Direct peers

• Truth Initiative: Leading U.S. nonprofit dedicated exclusively to ending tobacco and nicotine addiction; runs the highly comparable 'truth' youth-marketing counter-messaging campaign and operates youth-focused cessation tools (EX Program), overlapping directly with the Campaign's youth mobilization model.
• Americans for Nonsmokers' Rights: Specialty nonprofit focused on secondhand smoke and smoke-free policy advocacy at state and local levels — a narrower but directly comparable legislative and grassroots advocacy peer.
• Action on Smoking and Health (ASH): Long-established U.S. anti-tobacco legal advocacy nonprofit that uses litigation and regulatory advocacy tactics highly comparable to the Campaign's International Legal Consortium and federal court case work.

Others

• Foundation for a Smoke-Free World: Industry-funded (Philip Morris) counter-mobilization organization that the Campaign actively opposes through its Industry Watch program; relevant as a thematic counter-positioning peer in the same policy space.
• CDC Foundation: Congressionally authorized nonprofit that mobilizes private funding for CDC priorities including tobacco control; a downstream partner where the Campaign's CDC funding advocacy ultimately translates into programmatic capacity.
• Bloomberg Philanthropies Public Health Program: Major funder and strategic partner providing $1.58B in tobacco control funding globally; included as an ecosystem enabler rather than a competitor, since it directly commissions the Campaign's global coordination role.

Emerging players

• Public Health Law Center: Mitchell Hamline-based public-interest legal center providing technical legal assistance to communities pursuing tobacco control policies — comparable specialized function to the Campaign's International Legal Consortium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/tobaccofreekids
• Facebookfacebook.com/tobaccofreekids
• LinkedInlinkedin.com/company/campaign-for-tobacco-free-kids

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaign for Tobacco-Free Kids