FlipBelt
FlipBelt is a private DTC athletic gear brand that designs and sells patented bounce-free tubular running belts, performance apparel with built-in storage, hydration vests, and accessories to U.S. individual runners and active consumers.
- Company typePrivate
- Founded2012
- HeadquartersBroomfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What FlipBelt does
FlipBelt is a private, direct-to-consumer athletic gear brand headquartered in Broomfield, Colorado, that designs and sells bounce-free storage solutions for runners and other active consumers. The company's core invention is the tubular running belt, protected by U.S. Patent No. 10,010,158 B2 and additional patent USD773,807, which holds flat against the body and stores phones, keys, cards, gels, and water bottles without bouncing during movement. Founded by Mia Do, the company originated in Boulder, Colorado, and has expanded its catalog from standalone belts into a full performance apparel line (running shorts, crops, leggings, tanks, jackets) with the storage system built directly into the waistband, alongside hydration vests (Tahoe and Tahoe 2.0), custom-shaped Arc water bottles, an 800-lumen running light, wallets, socks, and compression sleeves.
The business model is a one-time-purchase DTC e-commerce operation through flipbelt.com, with prices ranging from $4 for accessories to $169 for the premium Tahoe Hydration Vest 2.0. Belts retail between $39 and $65, apparel from $34 to $118, and digital gift cards in $10-$100 denominations are also sold. The company emphasizes product quality and customer reviews—11,069 verified reviews at a 4.74-star average on Judge.me—as primary marketing assets, with distribution across Instagram, TikTok, Facebook, YouTube, Pinterest, email, and a company blog. Shipping is limited to U.S. domestic addresses (including APO/FPO and Puerto Rico), with international customers directed to country-specific store locators, and select retail partnerships complement the DTC channel.
FlipBelt firmographics
Firmographics- Name
- FlipBelt
- Legal name
- FlipBelt
- Website
- https://flipbelt.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlipBelt is a private DTC athletic gear brand that designs and sells patented bounce-free tubular running belts, performance apparel with built-in storage, hydration vests, and accessories to U.S. individual runners and active consumers.
- Ownership category
- akta.pro rank
Where FlipBelt is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FlipBelt business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through flipbelt.com direct-to-consumer online store. One-time purchase model for running belts, apparel, and accessories with prices ranging from $6 to $169.
- Gift Cards: Digital gift cards sold in $10, $25, $50, and $100 denominations, providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Running Belts: $39-$65 |
| Unit Pricing | Pay-as-you-go | Hydration Vests: $136-$169 |
| Unit Pricing | Pay-as-you-go | Men's Apparel: $34-$118 |
| Unit Pricing | Pay-as-you-go | Women's Apparel: $34-$118 |
| Unit Pricing | Pay-as-you-go | Accessories: $6-$89 |
| Unit Pricing | Pay-as-you-go | Gift Cards: $10-$100 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
FlipBelt product offering
Product offeringCore offering
FlipBelt designs, manufactures, and sells bounce-free athletic gear built around a patented tubular running belt technology (U.S. Patent No. 10,010,158 B2). The product portfolio includes standalone running belts, hydration vests, compression and running shorts, tanks, leggings, and accessories such as custom-fit Arc water bottles and a rechargeable running light. The company's primary channel is its flipbelt.com e-commerce store, with additional distribution through select retailers across the United States.
Product overview
FlipBelt is a running gear and athletic apparel company specializing in bounce-free storage solutions. The core product is the patented tubular running belt (U.S. Patent No. 10,010,158 B2, patented since 2012) available in multiple variants: Classic, Zipper, Air, Zipper Adjustable, and Elite. The product portfolio extends to hydration vests (Tahoe Hydration Vest 2.0), performance running apparel including compression shorts, running shorts, tanks, tops, and tights/leggings for men and women, and accessories such as water bottles (Arc Water Bottles), running lights, wallets, socks, compression sleeves, and headwear. The unifying technology is the built-in belt storage system integrated across apparel and standalone belts, providing hands-free, bounce-free carrying for phones, keys, cards, gels, and water bottles during runs.
Differentiator
Problem solved
Functional benefit
Products and services
- FlipBelt Classic Running Belt The original tubular running belt protected by U.S. Patent No. 10,010,158 B2, featuring zero-bounce storage that stays flat against the body with no shifting during running, trail running, hiking, walking, and travel. Designed for men and women who need hands-free carrying for phones, keys, cards, gels, and small bottles.
- FlipBelt Zipper Running Belt Running belt built on the patented tubular design, adding a dedicated zippered pocket for securing smaller valuables. Slightly wider than the Classic for an easier fit across diverse body types.
- FlipBelt Air Running Belt Lightweight tubular running belt using mesh material for enhanced breathability and comfort during runs, while preserving the patented zero-bounce storage system.
- FlipBelt Zipper Adjustable Belt Tubular running belt with a zippered pocket and adjustable sizing, providing secure storage of valuables during running and fitness activity.
- FlipBelt Elite Belt Premium-tier running belt built on the patented tubular design, offering enhanced features and storage capacity targeted at serious distance runners.
- FlipBelt Air Adjustable Belt Adjustable version of the FlipBelt Air running belt, combining mesh breathability with adjustable sizing for runners who need a customized fit.
- Tahoe Hydration Vest 2.0 Ultralight trail-running hydration vest (~200g) with 13 purpose-built compartments, dual front bottle pockets, hydration bladder compartment, and a quick-release adjustable buckle. Includes 2 bottles and a bladder; targeted at trail and ultra runners in the United States.
- Tahoe Hydration Vest Hydration vest for long-distance running with multiple storage compartments and a built-in hydration system, designed for road and trail runners who need both fluids and gear storage.
- Men's Trail Running Compression Shorts Men's trail-specific compression shorts integrating the FlipBelt 360-degree waistband storage for phone, bottle, and fuel, plus an EVA pole carry system, anti-slip silicone hem (60% improved anti-slip), anti-friction seams, and a 2.5-layer wicking waistband.
- Women's Trail Running Compression Shorts Women's trail-specific compression shorts featuring built-in 360-degree storage, anti-friction seams, anti-slip leg grip cuffs, and a 2.5-layer wicking waistband, designed for bounce-free long-distance comfort.
- Men's Ouray Compression Short Men's compression shorts with built-in FlipBelt waistband storage, designed for optimal storage and zero bounce during running and fitness activity.
- Women's Ouray Compression Short Women's compression shorts with built-in storage pockets in the waistband, engineered for bounce-free running and fitness activities.
- Men's Elite Air Running Shorts Premium men's running shorts combining compression-short performance features with classic coverage and back pockets for essentials.
- Women's Elite Air Running Shorts Women's elite-tier running shorts with integrated bounce-free storage design and optimal storage for running essentials, part of the Spring '26 collection.
- Men's Marathon Mesh Tank Men's mesh tank top engineered for marathon-distance performance, with breathable mesh construction and a race-ready performance fit.
- Women's Marathon Mesh Tank Women's mesh tank top for marathon-distance performance with breathable mesh construction and a race-tuned fit.
- Women's Air Running Short Lightweight women's running shorts built on the bounce-free FlipBelt storage concept for everyday road and trail runs.
- FlipBelt Arc Water Bottles Custom-shaped soft water bottles (11oz and 6oz) designed to fit securely into FlipBelt pockets for bounce-free hydration during runs.
- FlipBelt Rechargeable Running Light 800-lumen rechargeable running light designed to attach at waist level with no bounce or glare, improving ground visibility for night running.
- FlipBelt Lite Wallet Compact wallet sized to carry keys, coins, cards, and chapstick securely inside FlipBelt pockets during running and travel.
- FlipBelt Ultra Wallet Extended-capacity wallet designed to carry additional valuables securely while running, sized for FlipBelt pocket compatibility.
- Performance Quarter Cut Running Socks Quarter-cut performance running socks with moisture-wicking fabric, designed to complement FlipBelt shoes and apparel for daily training.
- Running Compression Arm Sleeves Arm compression sleeves intended to support muscle performance and recovery during running.
- Running Compression Leg Sleeves Leg compression sleeves supporting muscle function and recovery during runs.
- FlipBelt Gift Card Digital gift card allowing recipients to redeem any FlipBelt gear on flipbelt.com, available in $10, $25, $50, and $100 denominations.
Quantifiable outcome
- 4.74 average star rating from 11,069 verified reviews
- +5 more outcomes
Companies that use FlipBelt
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
FlipBelt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FlipBelt partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
FlipBelt competitors and assessment
Company assessmentDirect peers
- SPIbelt: SPIbelt is the closest direct competitor — a small DTC brand built around a patented running belt designed to hold phones, keys, and small items without bounce. Operates in the same niche with comparable pricing and distribution model.
- Nathan Sports:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
FlipBelt social profiles
Digital presenceFlipBelt financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlipBelt leadership team
Management profileNumber of profiles
Profiles1 record
FlipBelt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlipBelt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlipBelt
What does FlipBelt do?
FlipBelt designs, manufactures, and sells bounce-free athletic gear built around a patented tubular running belt technology (U.S. Patent No. 10,010,158 B2). The product portfolio includes standalone running belts, hydration vests, compression and running shorts, tanks, leggings, and accessories such as custom-fit Arc water bottles and a rechargeable running light. The company's primary channel is its flipbelt.com e-commerce store, with additional distribution through select retailers across the United States.
Is FlipBelt a public or private company?
FlipBelt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlipBelt founded?
FlipBelt was founded in 2012. It employs 11 to 50 people.
Where is FlipBelt based?
FlipBelt is headquartered in Broomfield, United States, in the North America region.
How does FlipBelt make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are gift Cards.
Who are FlipBelt's main competitors?
Direct peers on record are SPIbelt and Nathan Sports.
Does FlipBelt have an API?
No public API is recorded for FlipBelt.