Mrs & Mr

What Mrs & Mr does

Mrs&Mr is a New York-based creative agency co-founded by the married couple Kate Wadia (Creative Director) and Daniel Wadia (Brand Strategist), with origins traceable to 2016. The firm delivers design-led and strategy-driven brand work spanning visual identity, brand architecture, packaging design, digital branding, integrated advertising, content creation, and physical experience design. The agency's value proposition rests on the explicit coupling of strategic thinking with creative execution, embodied in the firm's name itself, and on a stated mission to address the underrepresentation of women in creative director roles.

The agency serves enterprise-tier consumer brands across a broad sector mix: food and beverage (Pepsi, King's Hawaiian, La Colombe, Starry, TABASCO, Wonder), beauty (Sephora, Conair, Chanel), health and wellness (WeightWatchers, Peoplehood), retail (Walmart), fashion (Rent the Runway), fitness (SoulCycle), live entertainment (Live Nation), and technology (Google). Notable recent engagements include the December 2025 WeightWatchers visual identity evolution supporting the brand's pivot to medicalized weight health, the September 2025 Conair rebrand, and the June 2025 King's Hawaiian 75th anniversary refresh. Awards include AdAge Small Agency Design Agency of the Year Gold (2023), a Gold Addy for TABASCO, and American Graphic Design Awards.

The business operates as a privately held, founder-owned professional services firm. Revenue is generated through project-based engagements with enterprise clients, with no publicly disclosed pricing and no modular product lines. There is no external institutional investment, no parent company, and no subsidiary structure. The firm has 11-50 employees, is headquartered at 105 Fifth Avenue in Manhattan, and reaches enterprise buyers through direct sales relationships, industry press coverage, and award-driven earned media rather than a formalized outbound or marketing-funnel motion.

Name

Mrs & Mr

Legal name

Mrs&Mr

Website

https://mrsandmr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mrs&Mr is a New York-based creative agency co-founded by Kate and Daniel Wadia that delivers design-led brand strategy, visual identity, packaging, and integrated advertising services to enterprise consumer brands across food and beverage, beauty, wellness, and retail.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Mrs&Mr generates revenue through providing creative and strategic services to enterprise clients, including brand identity, visual identity, packaging design, integrated advertising, and content creation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mrs&Mr is a creative services agency offering integrated brand strategy and design services to enterprise consumer clients. Its core work spans brand positioning, visual identity systems, packaging design, integrated advertising campaigns, and content creation, delivered as a unified multidisciplinary offering that pairs strategic consulting with creative execution.

Product overview

Mrs&Mr is a creative services agency offering integrated brand strategy and design services. Founded by married partners Kate Wadia and Daniel Wadia, the agency operates as a unified offering combining strategic consulting with multidisciplinary creative execution across visual identity, brand architecture, packaging design, digital branding, content creation, and integrated advertising. The agency's name itself reflects its core philosophy — the literal union of creative and strategic thinking — and positions its services as most impactful when design is married to strategic insight. The agency serves ambitious clients across consumer brands, food and beverage, health and wellness, beauty, and lifestyle categories, delivering work across design, advertising, physical experiences, product development, packaging, and production. All services are delivered directly by the agency's team as a cohesive offering rather than through separate product lines or modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Brand Strategy and Design Services Mrs&Mr's flagship engagement offering pairs brand strategy with visual identity, brand architecture, and multidisciplinary creative execution. Sold as a unified service to enterprise consumer brand clients seeking transformative design-led work.
• Packaging Design Design of physical packaging systems for consumer products, delivered as a standalone or integrated engagement for enterprise consumer brands (e.g., TABASCO hot sauce visual identity refresh, La Colombe coffee packaging under new ownership).
• Integrated Advertising Campaigns End-to-end advertising campaign development, including creative campaigns and brand marketing for consumer brands such as SoulCycle and Sephora Collection.
• Content Creation Multidisciplinary content production supporting brand communication and storytelling for enterprise clients across design, advertising, and brand marketing.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pentagram: Renowned partner-led design and branding agency operating a similar boutique, partner-driven model serving enterprise clients across identity, packaging, and brand strategy. Pentagram is the most direct structural analog to Mrs&Mr's founder-led approach.
• Mother Design: Design arm of Mother, focused on brand identity, visual systems, and creative work for ambitious consumer brands. Closely comparable to Mrs&Mr in scope (identity, packaging, campaigns) and client type.
• Lippincott: Brand strategy and design consultancy combining rigorous brand strategy with creative execution for enterprise clients including Fortune 500 consumer brands. Comparable to Mrs&Mr's strategy-plus-design positioning.
• Collins: Brand strategy and design firm working across visual identity, packaging, and integrated campaigns for ambitious consumer brands. Directly comparable in service mix and enterprise brand client profile.
• Manual: Boutique creative agency offering brand strategy, design, and integrated campaigns for ambitious consumer brands. Highly comparable to Mrs&Mr in size, positioning, and enterprise client focus.
• Mucca: Independent design and branding studio specializing in identity, packaging, and brand systems for consumer brands. Closely aligned with Mrs&Mr's design-led, founder-driven boutique agency model.
• MetaDesign: Brand strategy and design agency with offices including New York, focused on identity systems and brand transformation for enterprise clients. Comparable to Mrs&Mr in multidisciplinary brand work and enterprise client base.

Broad incumbents

• Landor: WPP-owned brand consulting and design firm with global scale, offering strategy, identity, and brand experience work. Comparable in service offering but materially larger and broader than Mrs&Mr's boutique focus.
• Anomaly: Independent creative agency with brand strategy, advertising, and design capabilities serving major consumer brands. Overlaps with Mrs&Mr on brand and creative work but operates at greater scale and broader service breadth.
• R/GA: IPG-owned creative agency with strong design, brand, and digital product capabilities serving enterprise clients. Comparable in serving enterprise brands with design-led work, though significantly larger and more diversified.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mrs & Mr