Tevra Brands

What Tevra Brands does

Tevra Brands, LLC is a privately held, women-owned pet health products company headquartered at 9100 F Street in Omaha, Nebraska, founded circa 2018 and operating with 11–50 employees. The company runs two consumer sub-brands — TevraPet, positioned on value, and Vetality, positioned on veterinary quality — and sells across five product categories: flea and tick preventives, dental care, health and wellness supplements, first aid, and treats. The portfolio relies on two proprietary technical pillars: ProLong Technology, a patented sustained-release formulation, and the Twist + Lick lickable gel delivery system, both of which are used in the company's brush-free dental gels and a growing line of wellness gels (8-in-1, Aller-Immune, Calming, Digestive). Its flea and tick SKUs are formulated with the same active ingredients as leading premium brands (K9 Advantix II, Advantage II, Frontline Plus, Seresto) and priced roughly 50% lower.

The company operates an omni-channel US go-to-market combining direct-to-consumer e-commerce on tevrabrands.com (with 15–20% subscription discounts), major third-party marketplaces (Amazon, Chewy, Walmart, PetSmart, Pet Edge), and physical retail (Walmart, PetSmart, HEB). Marketing is multi-channel — TikTok Shop with strong creator-driven traction, YouTube, paid social, an email newsletter, and the Pet Tips blog — anchored by a national 'In Their Everywhere' campaign with agency partner Panoptic launched in June 2026. The customer base is fragmented mass-market pet owners segmented by species (dog vs. cat) and price sensitivity, with no enterprise or B2B anchors, and unit pricing in the $17–$35 range. No funding rounds, institutional investors, or M&A activity are disclosed in the source data, indicating the company has been built and scaled through operating cash flow as a bootstrapped private entity.

Tevra Brands, LLC is a privately held, women-owned pet health products company headquartered at 9100 F Street in Omaha, Nebraska, founded circa 2018 and operating with 11–50 employees. The company runs two consumer sub-brands — TevraPet, positioned on value, and Vetality, positioned on veterinary quality — and sells across five product categories: flea and tick preventives, dental care, health and wellness supplements, first aid, and treats. The portfolio relies on two proprietary technical pillars: ProLong Technology, a patented sustained-release formulation, and the Twist + Lick lickable gel delivery system, both of which are used in the company's brush-free dental gels and a growing line of wellness gels (8-in-1, Aller-Immune, Calming, Digestive). Its flea and tick SKUs are formulated with the same active ingredients as leading premium brands (K9 Advantix II, Advantage II, Frontline Plus, Seresto) and priced roughly 50% lower.

The company operates an omni-channel US go-to-market combining direct-to-consumer e-commerce on tevrabrands.com (with 15–20% subscription discounts), major third-party marketplaces (Amazon, Chewy, Walmart, PetSmart, Pet Edge), and physical retail (Walmart, PetSmart, HEB). Marketing is multi-channel — TikTok Shop with strong creator-driven traction, YouTube, paid social, an email newsletter, and the Pet Tips blog — anchored by a national 'In Their Everywhere' campaign with agency partner Panoptic launched in June 2026. The customer base is fragmented mass-market pet owners segmented by species (dog vs. cat) and price sensitivity, with no enterprise or B2B anchors, and unit pricing in the $17–$35 range. No funding rounds, institutional investors, or M&A activity are disclosed in the source data, indicating the company has been built and scaled through operating cash flow as a bootstrapped private entity.

Name

Tevra Brands

Legal name

Tevra Brands, LLC

Website

https://tevrabrands.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tevra Brands is a privately held, women-owned Omaha-based pet health company that markets vet-quality flea/tick preventives, brush-free dental gels, and wellness supplements under the TevraPet and Vetality brands to US mass-market pet owners via DTC, Amazon, Chewy, Walmart, PetSmart, and HEB.

Ownership category

akta.pro rank

Product category

Pet Care Products

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Animal Food Manufacturing (31111)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

Keywords

• Pet care products
• Flea tick treatment
• Pet dental care
• Pet health supplements
• Pet wellness gels

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer sales through owned e-commerce website (tevrabrands.com) with subscription options offering 15-20% discounts for recurring monthly deliveries.
2. Marketplace Sales: Sales through major third-party marketplaces including Amazon, Chewy, Walmart, PetSmart, Pet Edge, and HEB, generating transaction-based revenue through these retail channels.
3. One-Time Product Purchases: Single-unit and multi-pack product purchases across flea/tick treatments, dental care, wellness supplements, first aid, and treats categories.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Tevra Brands develops, markets, and distributes vet-quality pet health products for dogs and cats under two sub-brands, TevraPet and Vetality. Its portfolio includes topical flea and tick treatments, flea collars, brush-free dental gels using patented ProLong sustained-release technology, wellness gels and supplement chews, anti-diarrhea remedies, pill-hiding gels, first aid products, and natural dog treats, positioned as affordable alternatives to premium brands with the same active ingredients.

Product overview

Tevra Brands is a women-owned pet health solutions company headquartered in Omaha, Nebraska, operating two sub-brands: TevraPet and Vetality. The product portfolio is organized into five main categories: Flea & Tick (topical treatments, collars, and sprays including Activate II, Actispot 2, FirstAct Plus, Advotect, Avantect, and Firstect Plus); Dental (Twist + Lick brush-free dental gels for cats and dogs using patented ProLong technology); Health & Wellness (Twist + Lick well gels in various formulations including 8-in-1 Multi, Aller-Immune, Calming, Digestive, and Hip + Joint, plus supplement chews like 10-in-1 Multi and Aller-Immune chews, SimPill pill-hiding gel, and Stop the Runs anti-diarrhea chewable); First Aid (Hot Spot + Wound Ointment, Medicated Otic Drops, Muscle Relief Gel); and Treats (Boone rice stick treats). The company positions itself as offering vet-quality products at affordable prices compared to leading brands.

Differentiator

Problem solved

Functional benefit

Brands

• TevraPet: Pet product brand under Tevra Brands offering flea and tick protection, dental care, and health supplements.
• Vetality

Products and services

• TevraPet Activate II for Dogs Monthly topical flea and tick treatment for dogs using imidacloprid, permethrin, and pyriproxyfen — the same active ingredients as K9 Advantix II. Waterproof with 30-day protection; positioned as a more affordable alternative to leading flea and tick brands.
• TevraPet Actispot 2 for Cats Monthly topical flea treatment for cats using imidacloprid and pyriproxyfen — the same active ingredients as Advantage II. Kills fleas through contact and breaks the flea life cycle.
• TevraPet Activate II Flea Collar for Dogs Flea and tick collar for dogs using deltamethrin and pyriproxyfen. Provides 12 months of continuous protection with two waterproof collars; positioned as an affordable alternative to Seresto.
• TevraPet FirstAct Plus for Cats Monthly topical treatment for cats targeting fleas, flea eggs, flea larvae, ticks, and lice using fipronil and (S)-methoprene (same active ingredients as Frontline Plus). Waterproof formula.
• TevraPet FirstAct Plus for Dogs Monthly topical treatment for dogs covering fleas, flea eggs, flea larvae, ticks, and lice using fipronil and (S)-methoprene (same active ingredients as Frontline Plus). Waterproof formula.
• Vetality Advotect for Cats Vet-quality flea treatment for cats using imidacloprid and pyriproxyfen (same active ingredients as Advantage II). Kills fleas before they bite and disrupts the flea life cycle.
• Twist + Lick Dental Gel for Cats Brush-free dental gel for cats using patented ProLong technology for continuous 24-hour ingredient release. Catnip flavor, 30-day supply. Adheres to gums to clean teeth and freshen breath without brushing.
• Twist + Lick Dental Gel for Dogs Brush-free dental gel for dogs powered by ProLong Technology that bonds to gums creating a protective coating. Time-released formula cleans teeth, controls plaque and tartar, and freshens breath without brushing.
• Vetality 'Stop the Runs' Anti-Diarrhea Chewable for Dogs All-natural anti-diarrhea chewable for dogs using bentonite, prebiotics, and electrolytes to firm stools and support gut health. Fast-acting in chicken and apple flavors.
• Vetality Twist + Lick SimPill Pill-hiding gel that traps pills in a lickable, sticky flavored gel to mask the smell and taste of medications. Available in chicken, beef, and peanut butter flavors.
• Vetality Twist + Lick Well Gel 8-in-1 Multi Daily wellness gel supplement for dogs supporting joints, skin and coat, heart, digestion, immunity, brain function, vitality, and antioxidant benefits. Uses the Twist-cap delivery system.
• Vetality Twist + Lick Well Gel Aller-Immune + Skin & Coat Dual-action gel with immune-boosting antioxidants, essential fatty acids, biotin, salmon oil, and DHA. Supports dogs with seasonal allergies, itchy skin, and coat health.
• Vetality Twist + Lick Well Gel Calming Calming gel supplement with melatonin, tryptophan, and chamomile. Promotes calm behavior without drowsiness during stressful situations such as fireworks or vet visits.
• Vetality Twist + Lick Well Gel Digestive Digestive health gel with prebiotics, probiotics, and digestive enzymes. Supports a healthy microbiome, promotes regularity, and eases gas, bloating, and inflammation.
• Vetality 10-in-1 Multi Well Chews for Dogs Multi-function supplement chews for dogs supporting skin health, hip and joint health, digestive health, immune support, heart support, cognitive health, coat vibrancy, and antioxidant benefits.
• Vetality Aller-Immune Well Chews for Dogs Supplement chews for dogs that support a healthy immune system, manage food allergies, support gut health, and promote healthy skin and coat. Lamb flavored.
• Boone Mini Chicken Dipped Rice Sticks All-natural dog treats made with real chicken wrapped around a crunchy brown rice center.

Quantifiable outcome

• Saves customers up to 50% compared to leading flea/tick prevention brands
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PanopticcoreGTM or Marketing Partner · 18 June 2026Omaha-based creative agency and production company that collaborated with Tevra Brands on the national 'In Their Everywhere' marketing campaign. Panoptic developed campaign creative and production across digital platforms including social media and YouTube, positioning Activate II for Dogs and Actispot 2 for Cats products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tomlyn (Vetoquinol): Tomlyn is a pet health supplement and wellness brand owned by Vetoquinol, offering dental, calming, immune, and digestive products through vet and retail channels — directly overlapping with Tevra's Vetality wellness portfolio in both product format and consumer.
• PetIQ: PetIQ is the closest direct peer, manufacturing and selling value-priced OTC pet health products (flea/tick, dental, supplements) under multiple brands including PetLock, Sentry, and VetIQ — directly overlapping Tevra's TevraPet and Vetality portfolios and competing on the same 'same-active-ingredient, lower-price' positioning.
• Pet Honesty: Pet Honesty is a fast-growing DTC pet supplement and wellness brand using the same 'vet-quality at accessible prices' positioning, with strong national retail expansion (Chewy, Amazon, Target) — a directly comparable business model to Tevra's Vetality wellness line.
• Zesty Paws: Zesty Paws is a leading pet supplement brand offering multi-benefit chews (joint, skin, calming, immune) sold via Amazon, Chewy, and major retailers — directly overlapping with Tevra's Vetality Twist+Lick Well Gel and 10-in-1 Multi Chews in category, channel, and consumer.
• Sergeant's Pet Care Products: Sergeant's is a long-standing manufacturer of OTC flea/tick, dental, and wellness products for dogs and cats sold through mass and pet specialty channels, competing head-to-head with TevraPet on retailer shelves with similar off-patent active ingredients.
• NaturVet: NaturVet manufactures and sells OTC pet supplements, dental, and wellness products across pet specialty and mass retail — comparable to Tevra in product mix (supplements, dental, calming, joint) and channel strategy with similar value-tier positioning.
• Petlab Co. Petlab Co. is a DTC-first pet wellness brand offering dental, probiotic, calming, and skin supplements sold through Amazon and own site with subscription options — comparable to Tevra in target customer (price-conscious pet parent), channel mix (DTC + Amazon), and supplement product strategy.

Broad incumbents

• Elanco Animal Health: Elanco is the maker of Seresto, the premium flea/tick collar that TevraPet Activate II Collar directly compares against — a broad incumbent with global scale, vet-channel relationships, and the resources to compete on price if the OTC value tier threatens its franchise.
• Virbac: Virbac is a global animal health company with both prescription and OTC pet dermatology, dental, and parasite-control products overlapping Tevra's categories — a broader incumbent competing for the same shelf space at vet clinics and pet specialty retailers.
• Boehringer Ingelheim Animal Health: Boehringer Ingelheim owns the premium Frontline Plus, Advantage II, and K9 Advantix II brands that Tevra explicitly benchmarks against — the incumbent whose pricing power Tevra's value positioning depends on, and the most credible threat if Boehringer launches a value sub-brand or cuts prices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tevrapet
• Instagraminstagram.com/tevrapet
• Xx.com/tevrabrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tevra Brands