Principle Estate Management

What Principle Estate Management does

Principle Estate Management is a privately held UK residential property management firm founded in Birmingham in 2018 by Brett Williams and Joe Jobson. It delivers block management, freeholder portfolio management, developer and new-build services, open space management, RMC support and (since 2025) residential lettings to investor freeholders, developers, Resident Management Companies, landlords and leaseholders across nine UK regions through offices in Birmingham, London and Manchester. The firm manages 25,000+ homes across 450+ buildings and 600+ rented units, employs 100+ staff including eight Chartered Surveyors, and operates within a regulated framework (RICS, ARMA, TPI, IRPM, ARLA/Propertymark, PRS).

The underlying technology stack is digital-first rather than AI-native: third-party MRI Qube property management software for core administration, a bespoke Site Survey App that pushes property inspection data into the system in real time, and an online customer portal offering 24/7 self-service for service charge payments, issue reporting and document access. Upcoming MRI Evolution and MRI Go upgrades are flagged, alongside a novel EV charging partnership (Cosmic Charging) that pilots intelligent power management for residents.

The business model is predominantly subscription-style and recurring: management fees charged per unit or per scheme to freeholders, RMCs and developers, plus ARLA-qualified lettings services on three tiers (Fully Managed, Rent Collection, Tenant Find). Distribution is sales-led and enterprise-focused, with a dedicated business development function, three regional offices and senior P&L owners running each geography. The firm is entirely founder-owned with no disclosed external funding, has executed one material acquisition (Pennycuick Collins, May 2025) and reports 34% year-on-year turnover growth.

Name

Principle Estate Management

Legal name

Principle Estate Management LLP & Principle Estate Services Ltd

Website

https://principleestate.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Principle Estate Management is a UK residential property management firm serving freeholders, developers, RMCs and landlords across nine regions from offices in Birmingham, London and Manchester, managing 25,000+ homes and 600+ rented units through subscription-style block management and lettings services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industry

Affordable & Public Housing Asset Management (BPAJAMAI)

Keywords

• Residential block management
• Freeholder portfolio management
• Developer property services
• RMC management
• Residential lettings management

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Block Management Services: Comprehensive block management services for residential developments of all sizes, including maintenance, repairs, compliance management, financial reporting, and resident engagement. Revenue is generated through management fees charged to freeholders, RMCs, and developers.
2. Freeholder Portfolio Management: Full portfolio management service for investor freeholders including service charge budgeting, ground rent collection, compliance management, insurance administration, and legal requirements.
3. Developer & New Build Services: Tailored property management support for developers and house builders from planning through to management, including service charge budget structuring, lease reviews, lifecycle costing, and defect management.
4. Residential Lettings Management: ARLA qualified lettings management including tenant find, professional marketing, rent collection, maintenance, compliance, inspections, and property management. Services include fully managed, rent collection, and tenant find options.
5. Open Space Management: Management services for open space developments and communal areas.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Principle Estate Management provides residential block management, freeholder portfolio management, developer and new build support, RMC and open space management, and ARLA-qualified residential lettings services across the UK. These services are delivered by over 100 colleagues, including 8 Chartered Surveyors, supported by MRI Qube software, a bespoke Site Survey App, and a 24/7 online customer portal for residents and leaseholders.

Product overview

Principle Estate Management operates as a unified property management platform offering a comprehensive suite of services for residential developments across the UK. The core offering centers on block management, freeholder services, developer/new build support, open space management, resident management companies (RMCs), and residential lettings. These services are delivered through a combination of traditional property management expertise and digital tools, including an Online Customer Portal for resident self-service and a Site Survey App for property inspections. The company primarily serves the residential sector across Birmingham, London, and Manchester, managing over 25,000 homes and 600+ rented units.

Differentiator

Problem solved

Functional benefit

Products and services

• Block Management Core property management service for residential blocks and estates, covering maintenance, repairs, compliance management, service charge collection, supplier management, residents meetings, budgeting, insurance assistance, regular site inspections and reporting. Targeted at freeholders, RMCs and residential block owners.
• Freeholder Portfolio Management Full portfolio management service for investor freeholders including service charge budgeting, ground rent collection, valuations for leasehold extensions, financial reporting, compliance management, insurance sourcing and claims administration, solicitors information packs, post-sale requirements, and property legislation advice.
• Developer & New Build Property Services

Quantifiable outcome

• 50% charging cost savings for residents (32p vs 64p per kWh at Shell charging points)
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Joseph MewscoreStrategic or Co-development Partner · 20 April 2026Development partner on The Halcyon - 142 luxury apartments in the former Bradford and Bingley banking group HQ. The partnership demonstrates Principle's growing capability in managing landmark mixed-use developments.
• Sekhon GroupcoreStrategic or Co-development Partner · 20 April 2026Development partner on The Halcyon - 142 luxury apartments in the former Bradford and Bingley banking group HQ. Partnership with Joseph Mews for this landmark conversion project.
• Cosmic ChargingcoreTechnology or Integration · 26 September 2025Cosmic Charging is a Charge Point Operator specialising in packaging EV charging solutions including hardware, software, installation, ongoing management, maintenance and finance. They collaborated with Principle on the Hyde Park Gate project to install 4 EV charging points, including innovative power management technology to prevent building circuit overloads. The partnership delivered 50% cost savings for residents (32p vs 64p per kWh) compared to commercial charging points.
• Acorn (Bath)coreStrategic or Co-development Partner · 25 July 2025Acorn, an independent development and regeneration specialist, appointed Principle to manage Hope House - 58 homes in a Grade II listed building with six acres of parkland in Bath city centre. Principle was selected for their proven success over seven years and expertise in managing heritage properties.
• The Althorpe EstateminorOthers · 5 June 2025Tom Rance joined Principle from The Althorpe Estate (Princess Diana's family estate in Northamptonshire). His expertise in historic building conservation, restoration, defects analysis and long-term maintenance planning from this role is directly applicable to Principle's heritage property portfolio.
• South Kensington Estates (SKE)coreStrategic or Co-development Partner · 13 May 2025South Kensington Estates (SKE) appointed Principle to manage Empire House and Dalmeny House - historic Grade II listed Edwardian buildings. SKE is a long-standing landowner dating back to the 17th century managing 300+ properties. They will continue managing commercial tenancies directly while Principle handles residential management.
• Pennycuick CollinsminorOthers · 1 May 2025Acquisition of Pennycuick Collins' lettings and block management portfolio, increasing Principle's managed properties to 25,000 units and adding 600 lettings managed units. This acquisition brought full-circle for founder Brett Williams who previously worked at Pennycuick Collins early in his career. Lucy Roberts joined as Head of Residential Asset Management with her team of five.
• Dolphin LivingcoreStrategic or Co-development Partner · 4 February 2025Dolphin Living, a not-for-profit housing association, appointed Principle to manage 333 Kingsland Road - a Stirling Prize-shortlisted 68-home development in Hackney. This demonstrates Principle's expertise in managing award-winning affordable housing schemes.
• Next Steps ConsultingcoreImplementation/ SI/ Consulting PartnerNext Steps Consulting provides bespoke management and leadership training for Principle's managers. Gemma Carter-Morris has worked with Principle since 2021 providing the Management Development Programme (MDP), a three-month programme focusing on developing leadership skills, communication, team dynamics, and performance management. Quarterly check-ins are also provided for ongoing development.
• The Property Institute (TPI)coreOthersProfessional body membership. Principle is regulated by TPI, their professional body for property management. They display TPI Member logo on website and won the Managing Agent of the Year award at TPI's ACE Awards 2025.
• RICS (Royal Institution of Chartered Surveyors)coreOthersProfessional body membership. Principle displays RICS logo on website footer. 8 Chartered Surveyors on team hold MRICS status. Company supports team members pursuing RICS qualifications through APC routes.
• Private Rented Sector (PRS) / PropertymarkminorOthersTeam is ARLA and Propertymark qualified for lettings services, providing landlords with peace of mind and expert knowledge.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/principleem

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Principle Estate Management