What Minds at Work does

Minds at Work is a private professional development and coaching organization founded by Harvard researchers Robert Kegan and Lisa Lahey to commercialize the Immunity to Change (ITC) methodology — a four-column diagnostic process for surfacing hidden competing commitments and assumptions that block change. The product portfolio spans a structured ladder from the $549 Change Course (personal application) through Foundations to Application ($4,000), Application Workshops ($1,250), SOI Training ($4,345), and ITC with Teams ($1,500), up to the $18,150 twelve-month Coach Certification Program and a Qualified ITC Map Facilitator Credential. A network of 280+ certified ITC coaches across 50+ countries distributes the methodology to end clients and is maintained through ongoing faculty dialogues and community events.

The business operates with a small core team (1–10 employees) under a community-led go-to-market model: programs are sold direct-to-individual via RegFox online enrollment and delivered entirely over Zoom, while enterprise engagements are routed to parent advisory firm Incandescent, which fully acquired Minds at Work in April 2026. Three customer segments are served simultaneously — individuals seeking personal change, executive coaches and OD practitioners pursuing training and certification, and organizations engaging through Incandescent for DDO transformation. Revenue is tuition-based, per-cohort, with ICF continuing-education credit hours attached to advanced programs as a credentialing lever. Pricing tiers, faculty anchoring on Kegan and Lahey, and trademarked methodology (Immunity to Change™, Subject-Object Interview) form the core commercial assets.

Name

Minds at Work

Legal name

Minds at Work

Website

https://mindsatwork.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Minds at Work delivers cohort-based training, certification, and personal development programs built on the Immunity to Change methodology developed at Harvard by Robert Kegan and Lisa Lahey, serving individuals, executive coaches, and organizations through a 280+ certified coach global network.

Ownership category

akta.pro rank

Product category

Professional Development & Executive Coaching

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Adult development coaching
• Leadership development programs
• Professional coaching certification
• Organizational change consulting
• Executive education services

Headquarters

HQ city

Raymond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Training Programs: Cohort-based training programs delivered online covering the Immunity to Change methodology at various levels. Programs range from introductory (The Change Course) to practitioner training (Foundations to Application) to advanced (SOI Training, Coach Certification Program). Revenue is generated through tuition fees per program.
2. Coach Certification Program: Twelve-month intensive certification cohort program with tuition of $18,150 ($11,550 for non-profit sector). Includes cohort gatherings, individual mentorship sessions, supervised client work, and materials. Represents the highest-value individual program offering.
3. Organizational Consulting: Through Incandescent, Minds at Work provides organizational consulting services including leadership team engagements, cohort programs at scale, and long-term DDO transformation partnerships. engagements are custom and quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Minds at Work delivers professional development and coaching programs built around the proprietary Immunity to Change (ITC) methodology developed at Harvard by Robert Kegan and Lisa Lahey. The company sells cohort-based online training programs for individuals and practitioners, a multi-tiered coach certification pathway, and a credentialed facilitator assessment. Organizational-scale consulting engagements are handled through Incandescent, the parent advisory firm.

Product overview

Minds at Work is a professional development and coaching organization built around the Immunity to Change methodology developed by Robert Kegan and Lisa Lahey at Harvard. The product portfolio consists of a structured progression of programs and credentials for individuals, coaches, and practitioners. The core offering is the Immunity to Change Map—a research-based four-column diagnostic process for surfacing hidden competing commitments and assumptions that block change. The program journey spans from The Change Course (personal application for anyone) through Immunity to Change: Foundations to Application and Application Workshops (coach/facilitator training for groups, 1:1 coaching, and teams), to advanced practitioner programs including Introduction to Adult Development Theory, SOI Training (Subject-Object Interview), and the Coach Certification Program. A Qualified ITC Map Facilitator Credential provides a standalone proficiency assessment. The organization also maintains a global network of certified ITC coaches available for individual and organizational coaching engagements. Minds at Work is part of Incandescent, which handles enterprise-scale organizational engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• The Change Course

Quantifiable outcome

• 70% of large-scale change initiatives fail to meet their objectives (consistent across McKinsey, Kotter, and decades of organizational research)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IncandescentcoreStrategic or Co-development Partner · 1 April 2026Minds at Work is part of Incandescent — an advisory firm that brings ITC and adult development frameworks to organizations pursuing strategies requiring developmental work. Incandescent handles organizational engagements while Minds at Work focuses on individual programs and coach certification. The acquisition was announced in April 2026.
• Action DesignminorOthersA friend organization that helps people build working relationships sustaining high levels of trust, commitment, and learning for mastering toughest challenges.
• AxialentminorOthersGlobal leader in Conscious Business transformation, enabling organizations to adapt to change with speed and agility through values-based culture.
• Cultivating LeadershipminorOthersUses deep theoretical and research base combined with decades of experience to support leaders in growing to their fullest capacity.
• The Developmental EdgeminorOthersSpecializes in delivering Immunity to Change at scale within organizations through proprietary methodologies including The Growth Culture Indicator (GCI) and The Developmental Sprint.
• The Leadership CircleminorOthersSupports leadership change that evolves authentically from inside out, offering breakthrough tools and methodology for deepening conversations with leaders.
• Learning as LeadershipminorOthersTeaches individuals, teams, and organizations conceptual frameworks and tools to look beyond symptoms for fundamental issues interfering with effectiveness.
• Mobius Executive LeadershipminorOthersPartners with companies to embed exceptional leadership and communication skills, create capability for lasting systemic change, and foster employee health and vitality.
• Next Step PartnersminorOthersSeasoned leadership experts offering executive coaching, team development, leadership development, and career transition coaching.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Leadership Circle: Friend organization offering leadership assessment tools and certification programs for coaches and OD consultants. Comparable as a methodology-plus-certification model serving the same coach and HR practitioner buyer.
• Axialent: Friend organization described as a global leader in Conscious Business transformation and values-based culture change. Comparable as an enterprise culture-transformation consultancy operating in the same adaptive-change category.
• Learning as Leadership: Friend organization that teaches individuals, teams, and organizations conceptual frameworks for looking beyond symptoms to underlying issues. Comparable as a methodology-led personal and organizational development provider.
• Cultivating Leadership: Friend organization that combines research with practice to support leaders' growth and capacity. Comparable as a theory-driven leadership development provider targeting similar coach and organizational buyers.
• Mobius Executive Leadership: Friend organization of Minds at Work that partners with companies to embed leadership, communication, and adaptive change capabilities. Comparable as an executive-coaching and leadership-development firm operating in the same adaptive-change space.
• The Developmental Edge: Friend organization that specializes in delivering ITC at scale within organizations through proprietary methodologies including The Growth Culture Indicator and The Developmental Sprint. The closest direct peer as an explicit ITC-scaling specialist.
• Incandescent: Parent advisory firm of Minds at Work since April 2026, focusing on organizational-scale Immunity to Change deployments and DDO transformation. Direct peer because it operates the same ITC methodology at the enterprise tier that Minds at Work delivers to individuals and coaches.
• Next Step Partners: Friend organization offering executive coaching, team development, and leadership development services. Comparable as a senior-coaching and leadership-development practice serving similar enterprise buyer segments.

Broad incumbents

• Center for Creative Leadership: Established global leadership-development institution offering research-backed executive programs and coaching. Comparable as a higher-ed rooted, research-driven leadership development provider serving Fortune 500 clients, though much broader in scope than ITC-only.
• Marshall Goldsmith Coaching: Prominent executive coaching brand and Certified Stakeholder Centered Coaching methodology with a global community of certified coaches. Comparable as a founder-led, premium-priced executive coaching certification model serving similar practitioner and enterprise buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minds at Work