REasy

What REasy does

REasy is a B2B cross-border payments and trade-facilitation platform that enables African small and medium-sized importers — primarily in the CEMAC/Cameroon market — to pay Chinese suppliers in CNY using local XAF funding sources. The core product is a mobile-first iOS/Android app through which users top up balances via Orange Money, MTN Mobile Money, XAF bank transfer, or cash at REasy offices in Douala and Yaoundé, then disburse funds to Chinese counterparties through Alipay, WeChat Pay, UnionPay, or direct commercial-bank transfers in CNY. A two-stage KYC flow (Initial KYC for the first five transactions, Full KYC thereafter) onboards both unregistered individual importers and formally registered trading businesses, with payment limits scaling accordingly (Alipay capped at 50,000 CNY/transfer and 600,000 CNY/year, UnionPay at 35,000 CNY/transfer and 400,000 CNY/year, commercial-bank rails uncapped).

Underlying the platform is a BEAC-co-designed FX framework — the first currency exchange mechanism dedicated to SME importers in Central Africa — which provides real-time traceability and automated regulatory reporting for transactions under $10,000. REasy holds a Letter of Non-Objection from the Bank of Central African States (n°5051/D/SETSRC), a FINTRAC MSB registration in Canada, and operates through licensed partners in France (Établissement de paiement), the USA (MSB), the UK, and Singapore. The product surface also includes a China-shipping service launched with AGL Cameroon that integrates licensed customs and logistics into the same app workflow.

REasy earns revenue through per-transaction fees on cross-border XAF-to-CNY payments, with exact fee schedules not publicly disclosed. Distribution is product-led via the self-serve mobile app, supplemented by an in-app referral mechanism, content marketing through the company blog, organic social presence on LinkedIn and Instagram, WhatsApp-based customer support, and event-driven brand building (e.g., Hong Kong FinTech Week 2024). The company is privately held, was founded in 2023, has 1–10 employees, and is headquartered in Clichy, France, with operational offices in Douala and Yaoundé (Cameroon) and Hong Kong. It raised a $1.8 million pre-seed round in October 2025 and has a stated roadmap to expand into Nigeria, broader West Africa, Europe–Africa corridors, intra-African trade via PAPSS, and additional South–South routes by 2030.

Name

REasy

Legal name

REasy SAS

Website

https://reasy.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

REasy is a B2B cross-border payments platform that enables African SMEs, primarily in Cameroon, to pay Chinese suppliers in CNY using local XAF mobile money and bank transfers. It runs on a BEAC-regulated FX framework and integrates shipping via AGL Cameroon.

Ownership category

akta.pro rank

Product category

Cross-Border Payments

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cross-Border & FX Payments Platforms (BPAMAFAK)

akta.pro secondary industries

Consumer Remittances (P2P) (FSAMAIAA), FX Conversion, Pricing & Hedging Infrastructure (Treasury/Rate Engines) (FSAGAKAG), Remittances & Retail FX (Consumer Cross-Border) (FSABAAAK)

Keywords

• Cross-border payments
• Trade finance platform
• Mobile money transfers
• Africa-China trade
• SME payment solutions

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cross-Border Payment Transaction Fees: REasy charges transaction fees on cross-border payments from African importers (paying in XAF) to Chinese suppliers (receiving in CNY). Fees are applied per transaction based on amount and payment method (Alipay, WeChat, UnionPay, bank transfer).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

REasy is a mobile-first cross-border payment and trade facilitation platform that enables African SMEs and individual importers to fund accounts in XAF via Mobile Money (Orange Money, MTN), bank transfer, or cash, then disburse funds to Chinese suppliers in CNY through Alipay, WeChat Pay, UnionPay, or commercial bank transfers. The platform combines compliant cross-border payments under a BEAC-regulated FX framework with integrated shipping and logistics services, reducing settlement times from up to two weeks to same day or within 72 hours.

Product overview

REasy is an integrated trade finance and facilitation platform for African SMEs, combining cross-border payments, licensed logistics, and regulatory compliance. The core REasy Platform serves as the unified interface through which users access multiple products: a Mobile App (iOS/Android) for managing the full trade workflow (top-up, invoice upload, supplier payment, shipment tracking); Cross-Border Payment Services enabling CNY/USD payments via Alipay, WeChat Pay, UnionPay, and Chinese bank transfers; a Shipping and Logistics Service (including the China Shipping Service with AGL Cameroon) for cargo handling; a BEAC-Regulated FX Framework co-developed with the Bank of Central African States for compliant SME transactions; and a KYC Verification Service with two-stage identity verification. The platform primarily supports the China-CEMAC corridor and plans to expand to Nigeria and other West African markets.

Differentiator

Problem solved

Functional benefit

Products and services

• REasy Cross-Border Payment Platform Mobile-first cross-border payment platform that lets African SMEs and individual importers fund accounts in XAF via Mobile Money (Orange Money, MTN), bank transfer, or cash, and pay Chinese suppliers in CNY via Alipay, WeChat Pay, UnionPay, or commercial bank transfer. Operates under a BEAC-regulated FX framework with FINTRAC MSB registration in Canada; covers the full payment-to-delivery trade value chain.
• Shipping and Logistics Service (China Shipping Service) Licensed customs and logistics operations integrated into the REasy platform, including the China Shipping Service launched with AGL Cameroon. Provides upfront shipping cost estimates and reliable delivery of goods from China to Africa, complementing the cross-border payment flow.

Quantifiable outcome

• Payment time reduced from up to 2 weeks to same day/within 72 hours for cross-border transactions to China
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• AGL CamerooncoreStrategic or Co-development Partner · 18 May 2026REasy and AGL Cameroon launched a new China shipping service targeted at SMEs, covering the full trade value chain from payment to logistics/delivery of goods.
• Bank of Central African States (BEAC)coreStrategic or Co-development Partner · 9 October 2025REasy co-designed the first currency exchange mechanism dedicated to importers and SMEs in Central Africa with BEAC. This regulatory innovation enables compliant cross-border transactions under $10,000 with real-time traceability and automated reporting. REasy holds a Letter of Non-Objection (n°5051/D/SETSRC) and Prise d'acte (DPR/8120/CM/25/0022) from BEAC, marking a defining moment for the sector.
• J.P. MorgancoreStrategic or Co-development PartnerStrategic partner collaborating with REasy for cross-border payment infrastructure.
• ThunescoreTechnology or IntegrationStrategic partner providing payment infrastructure integration for REasy's cross-border payment network.
• Triple AcoreTechnology or IntegrationStrategic partner providing payment infrastructure integration for REasy's cross-border payment network.
• Afriland First BankcoreStrategic or Co-development PartnerStrategic banking partner supporting REasy's trade finance operations in Africa.
• United Bank for Africa (UBA)coreStrategic or Co-development PartnerStrategic banking partner supporting REasy's trade finance operations and expansion strategy, particularly for Nigeria corridor.
• FINTRAC (Canada)coreOthersREasy Technology Canada Limited is registered as a Money Service Business (MSB) with FINTRAC under registration number C100000794.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• Nala: Africa-Asia focused remittance app enabling payments from the UK, EU, US, and Africa to multiple African and Asian countries. Comparable to REasy as an emerging player focused on African SME cross-border payment flows, with overlapping Africa-Asia corridor ambition.
• LemFi: Cross-border payments platform for African diaspora to send money to African countries, focused on UK and Canada corridors. Comparable to REasy in the cross-border Africa payments segment with mobile-first onboarding, focused on individual/SME senders.

Direct peers

• MFS Africa (Onafriq): Pan-African payments hub connecting mobile wallets, banks, and remittance operators across 40+ African countries. Comparable to REasy as a cross-border payment infrastructure provider targeting African SMEs, with similar mobile-money to global rails integration but broader African footprint.
• Thunes: Global cross-border payments network connecting mobile wallets, banks, and payment systems across 130+ countries. Directly comparable to REasy: Thunes is a listed partner of REasy, has Africa-Asia corridors including China reach, and competes for the same SME cross-border payment flows that REasy targets via its China-CEMAC corridor.
• Chipper Cash: Africa-focused cross-border payments app enabling P2P transfers and business payments across African countries and the diaspora. Direct competitor to REasy in the cross-border payment segment for African SMEs and individual users, with similar mobile-first approach.
• WorldRemit: Global digital remittance platform serving senders in 50+ countries to recipients in 130+ countries, with strong Africa-Asia corridors. Direct competitor to REasy for SME and individual cross-border payment flows from Africa to Asia.
• Sendwave: Mobile remittance service focused on African diaspora sending money from the US, UK, Canada, and Europe to recipients in Africa. Comparable to REasy in the cross-border Africa payment segment with mobile-first onboarding, though primarily diaspora-to-Africa focused.

Broad incumbents

• Flutterwave: Pan-African payment infrastructure provider enabling businesses to accept and make payments across Africa and globally. Comparable to REasy in serving African SMEs with cross-border payment needs, with broader payment acceptance and processing capabilities across multiple African countries.
• J.P. Morgan: Global Tier-1 bank with cross-border payment infrastructure and Africa-Asia corridors. Listed as a 'Core' strategic partner of REasy, J.P. Morgan is both a partner and a competitor — providing infrastructure REasy relies on while also serving large-volume Africa-Asia trade flows directly via its own payment rails.

Regional players

• Paga: Nigeria-focused mobile payment platform enabling money transfers, bill payments, and merchant payments. Comparable to REasy in the African mobile-money based payment segment, and a potential partner/competitor as REasy expands into the Nigeria corridor (announced for 2025-2026).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reasy
• Instagraminstagram.com/reasy.pay
• Facebookfacebook.com/REasy23

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REasy