Northland Securities
Northland Securities is a Minneapolis-based, full-service broker-dealer serving individuals, institutions, municipalities, and middle-market growth companies across the Midwest through public finance, fixed income, equity capital markets, and wealth management divisions.
- Company typePrivate
- Founded2002
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Northland Securities does
Northland Securities, Inc. is a Minneapolis-headquartered, full-service broker-dealer founded in September 2002 and operating across eight offices in six U.S. states (Minnesota, Colorado, Iowa, Nebraska, Ohio, Wisconsin). The firm is organized into four service divisions: Public Finance (municipal bond underwriting and financial advisory for cities, counties, school districts, and special districts), Fixed Income (trading and sales of municipal, government, corporate, and mortgage-backed securities with nine traders, thirty brokers, and nineteen bankers), Equity Capital Markets (investment banking, institutional equity research, sales and trading, and corporate access for small- and mid-cap growth companies), and Wealth Management (fee-based advisory through SEC-registered Northland Asset Management plus commission-based brokerage, annuities, insurance via N Land Insurance Services, retirement, and estate planning). Clearing and custody are outsourced to Pershing LLC, a BNY Mellon subsidiary.
Northland Securities firmographics
Firmographics- Name
- Northland Securities
- Legal name
- Northland Securities, Inc.
- Website
- https://northlandsecurities.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Northland Securities is a Minneapolis-based, full-service broker-dealer serving individuals, institutions, municipalities, and middle-market growth companies across the Midwest through public finance, fixed income, equity capital markets, and wealth management divisions.
- Ownership category
- akta.pro rank
Northland Securities industry classification
Industry- Product category
- Investment Banking & Brokerage Services
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Margin Financing & Stock Loan Brokerage (FSAEACAO)
- akta.pro secondary industries
- Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL), Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)
Keywords
Where Northland Securities is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Northland Securities business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Public Finance / Municipal Bond Underwriting: Underwriting and financial advisory services for tax-exempt municipal bonds, primarily in the Upper Midwest. Over $6 billion of notes and securities underwritten since origin.
- Investment Banking: Strategic M&A advisory, underwriting, and placement agent services including IPOs, Follow-On Offerings, PIPEs, Registered Direct Offerings, and private placements for middle market growth companies.
- Institutional Equity Research: Research-driven equity capital markets services with coverage of growth sectors including Alternative Energy, Business Services, Consumer, Energy, Healthcare, Financials, Industrial Growth, and Technology.
- Wealth Management: Fee-based advisory services through Northland Asset Management (SEC Registered RIA), and commission-based brokerage services including annuities, mutual funds, portfolio management, retirement and estate planning.
- Fixed Income Trading: Trading desk providing fixed income products including municipal bonds, government securities, corporate bonds, mortgage-backed securities, and certificates of deposit with over 180 years of combined trading experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Full-service brokerage and investment services with personalized pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Northland Securities product offering
Product offeringCore offering
Northland Securities is a full-service broker-dealer offering municipal bond underwriting and financial advisory, fixed income trading and institutional sales, investment banking and equity capital markets services for middle market growth companies, and wealth management/advisory solutions for individuals. The firm serves individual investors, institutions, municipalities, and community banks across the Upper Midwest and broader U.S.
Product overview
Northland Securities is a full-service brokerage and investment firm offering a comprehensive suite of financial services organized into four main divisions: Public Finance (municipal bond underwriting and advisory), Fixed Income (trading, sales, and strategies), Equity Capital Markets (investment banking, research, and institutional services), and Wealth Management (portfolio management, retirement planning, and insurance). The firm operates through its Northland Asset Management RIA division and partners with Pershing LLC for custody and clearing services. All services are human-advisory driven rather than technology product-based, with no standalone software products, APIs, or AI-enabled capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Finance Municipal bond underwriting and financial advisory services for government entities, including economic development, housing, K-12 education, higher education, networks, senior living and healthcare, and state and local government projects. For cities, counties, public school districts, municipal utilities, housing and economic development authorities, special districts, and senior living and healthcare providers across the Upper Midwest.
- Fixed Income Fixed income trading, sales, and strategies including municipal bonds, corporate bonds, government securities, mortgage-backed securities, and certificates of deposit, with portfolio analytics. Includes BancPath and Institutional Sales and Trading sub-services. For institutional and individual investors, with over 180 years of combined trading experience across 9 traders, 30 brokers, and 19 bankers.
- Equity Capital Markets Investment banking (M&A advisory, IPOs, Follow-On Offerings, PIPEs, Registered Direct Offerings, private placements), institutional research, institutional sales and trading, corporate client services, and corporate access for middle-market growth companies across Alternative Energy, Business Services, Consumer, Energy, Healthcare, Financials, Industrial Growth, and Technology.
- Wealth Management Comprehensive wealth management services including portfolio management solutions, retirement and estate planning, annuities, fixed income solutions, life and long term care insurance, mutual funds/UITS, and tax-efficient investing. Served to individuals through dedicated Financial Representatives and Investment Adviser Representatives.
- Northland Asset Management SEC-registered investment advisor (RIA) division of Northland Securities providing fee-based portfolio management and advisory services to institutions and individuals.
Companies that use Northland Securities
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Northland Securities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Northland Securities partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Northland Securities competitors and assessment
Company assessmentBroad incumbents
- Raymond James Financial: Raymond James is a large diversified financial services firm with investment banking, institutional sales & trading, and wealth management. It is a broader incumbent offering similar capabilities to Northland across its service divisions at greater scale.
- Stifel Financial: Stifel is a publicly traded full-service broker-dealer with extensive institutional, investment banking, public finance, and wealth management operations. As a much larger incumbent, it competes with Northland across middle-market ECM, municipal underwriting, and community bank advisory.
Direct peers
- JMP Securities: JMP Securities (now part of Citizens) is a middle-market investment bank and institutional equities firm focused on growth companies in technology, healthcare, and consumer — directly comparable to Northland's Equity Capital Markets growth-sector focus.
- Robert W. Baird & Co. Robert W. Baird is a privately held, employee-owned financial services firm offering investment banking, equity research, institutional trading, and wealth management. Its middle-market M&A, capital markets, and wealth management practices compete head-to-head with Northland's ECM and advisory franchises.
- Stephens Inc. Stephens is a privately held full-service financial services firm with investment banking, institutional research, public finance, and wealth management. Its middle-market growth-company franchise and community bank relationships are highly comparable to Northland's.
- Piper Sandler: Piper Sandler is a publicly traded middle-market investment bank and institutional securities firm with comparable business mix across investment banking, institutional research, sales & trading, and public finance — directly competing with Northland for middle-market ECM mandates and municipal underwriting in the Midwest and nationally.
- William Blair: William Blair is a privately held investment banking and wealth management firm known for middle-market growth company advisory and institutional equities. Its ECM franchise in technology, healthcare, and consumer sectors directly overlaps with Northland's growth-sector ECM coverage.
- Loop Capital Markets: Loop Capital Markets is a privately held full-service investment bank and broker-dealer specializing in public finance, institutional equities, and fixed income. It directly competes with Northland on municipal underwriting and middle-market advisory mandates.
- D.A. Davidson: D.A. Davidson is a privately held full-service broker-dealer with strong regional roots in the Western U.S., offering investment banking, equities, fixed income, and wealth management. Its business mix and middle-market focus closely mirror Northland's ECM, public finance, and wealth management divisions.
Regional players
- Drexel Hamilton: Drexel Hamilton is a service-disabled veteran-owned broker-dealer with institutional sales & trading, ECM, and public finance capabilities. While geographically oriented to the Mid-Atlantic and Southwest, its service mix overlaps with Northland's ECM and fixed income desks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Northland Securities social profiles
Digital presenceNorthland Securities compliance and trust
Trust signalCompliance4 records
Northland Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northland Securities leadership team
Management profileNumber of profiles
Profiles1 record
Northland Securities subsidiaries and ownership
Company hierarchySubsidiaries2 records
Northland Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northland Securities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northland Securities
What does Northland Securities do?
Northland Securities is a full-service broker-dealer offering municipal bond underwriting and financial advisory, fixed income trading and institutional sales, investment banking and equity capital markets services for middle market growth companies, and wealth management/advisory solutions for individuals. The firm serves individual investors, institutions, municipalities, and community banks across the Upper Midwest and broader U.S.
Is Northland Securities a public or private company?
Northland Securities is a private company. It is classified as corporate owned and is currently operating.
When was Northland Securities founded?
Northland Securities was founded in 2002. It employs 101 to 250 people.
Where is Northland Securities based?
Northland Securities is headquartered in Minneapolis, United States, in the North America region.
How does Northland Securities make money?
Five revenue lines are on record. Public Finance / Municipal Bond Underwriting is the primary driver. The others are investment Banking, institutional Equity Research, wealth Management and fixed Income Trading.
Who are Northland Securities's main competitors?
Broad incumbents on record are Raymond James Financial and Stifel Financial. Direct peers are JMP Securities, Robert W. Baird & Co., Stephens Inc., Piper Sandler, William Blair, Loop Capital Markets and D.A. Davidson. Drexel Hamilton is listed as a regional player.
Does Northland Securities have an API?
No public API is recorded for Northland Securities.
What industry is Northland Securities in?
Northland Securities's product category is Investment Banking & Brokerage Services. Its primary akta.pro industry code is FSAEACAO, Margin Financing & Stock Loan Brokerage, with a secondary code of BPAHAOAL, Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory). Its NAICS code is 5231 and its SIC code is 6211.