What Madison Seating does

Madison Seating Inc is a US-based, privately held e-commerce furniture retailer founded in 2005, headquartered in Port Elizabeth, NJ, and operating exclusively in the domestic market. The company specializes in selling new, open-box, and refurbished office and home furniture, with a core focus on premium ergonomic seating from brands such as Herman Miller (Aeron, Embody, Mirra 2, Sayl, Setu, Celle) and Steelcase (Leap V2, Amia, Gesture, Think, Series 1, Reply, Criterion), complemented by collections from Allsteel, Ashley Furniture, Boss Office Products, Coaster Fine Furniture, Domitalia, Eurotech Seating, Haworth, Humanscale, Knoll, Manhattan Comfort, Safco, and Teknion. The catalog spans roughly 8,000+ SKUs across office chairs, desks, workstations, kitchen, bedroom, dining room, living room, and outdoor furniture, plus aftermarket accessories (casters, headrests). Differentiated refurbishment supply chain capability enables discounts of up to 87% off original MSRP on premium chairs, positioning the offering between new manufacturer sales and used-market alternatives.

The business operates a direct-to-consumer e-commerce model through madisonseating.com with phone order support (888-704-3435) and free US delivery, with a 30-day money-back guarantee. Revenue is generated through one-time unit sales of furniture, with no subscription, recurring, or service-based revenue streams identified. The company targets two horizontal customer segments: business buyers ranging from startups to Fortune 500 enterprises (primary) purchasing for workspace refresh and RTO/hybrid work initiatives, and individual consumers/home-office workers (secondary) seeking affordable premium seating for remote work. No parent company, holding entity, institutional investors, funding rounds, M&A activity, or partnerships are disclosed; ownership structure is not detailed in the available materials. The company claims 1M+ chairs delivered over its history and 92,200+ (with a separate 300K+ figure cited) satisfied customers, and is actively expanding its product line into adjacent home furnishing categories while running an ongoing press-release-led marketing program via EIN Presswire.

Name

Madison Seating

Legal name

Madison Seating Inc

Website

https://madisonseating.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Madison Seating is a US e-commerce retailer founded in 2005 that sells new, open-box, and refurbished office and home furniture, specializing in discounted premium ergonomic chairs from Herman Miller and Steelcase for business buyers and individual consumers.

Ownership category

akta.pro rank

Product category

Office Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

akta.pro secondary industries

Refurbished/Upcycled Home Furnishings Retail (CRAIANAN), Off-Price Home Organization & Storage Retail (CRAEACAE)

Keywords

• Refurbished office chairs
• Ergonomic seating solutions
• Office furniture retail
• Premium chair brands
• Home office furniture

Headquarters

HQ city

Port Elizabeth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Furniture: One-time sale of office and home furniture through e-commerce platform. Products include new, open-box, and refurbished ergonomic chairs, desks, tables, and home furnishings. Revenue generated through direct consumer purchases with discounts ranging from 24% to 87% off original MSRP.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Madison Seating sells new, open-box, and refurbished office and home furniture through an e-commerce storefront, with a primary focus on premium ergonomic chairs from Herman Miller and Steelcase. The catalog includes 8,000+ SKUs across task chairs, executive chairs, desks, workstations, bedroom, dining, living room, kitchen, and outdoor categories, plus accessories such as casters and headrests. Refurbished units are typically priced at significant discounts (up to 87% off MSRP) versus original list price.

Product overview

Madison Seating is an office and home furniture superstore offering a curated portfolio of ergonomic seating solutions alongside comprehensive home furnishing categories. The core offering centers on premium refurbished and new ergonomic office chairs from Herman Miller (Aeron, Embody, Mirra 2, Sayl, Setu, Celle) and Steelcase (Leap V2, Amia, Gesture, Think, Series 1, Reply, Criterion), complemented by sub-brand collections including Allsteel, Ashley Furniture, Boss Office Products, Coaster Fine Furniture, Domitalia, and Eurotech Seating. The company differentiates through refurbished pre-owned options with significant discounts (up to 87% off), supporting both office workspace refresh initiatives and home office setups. The product portfolio spans task chairs, executive chairs, work stools, drafting stools, side chairs, and accessories (casters, headrests), alongside residential furniture categories including bedroom, dining room, living room, kitchen, and outdoor furniture.

Differentiator

Problem solved

Functional benefit

Products and services

• Herman Miller Aeron Chair Flagship ergonomic office chair by Herman Miller with 8Z Pellicle mesh, adjustable PostureFit SL or Lumbar support, and fully loaded configurations; sold in refurbished and new conditions in multiple color options.
• Steelcase Leap Chair V2 Ergonomic Steelcase task chair featuring Natural Skiving Technology, adjustable lumbar, and flexible seat edges; available in multiple fabric colors and frame/base options.
• Steelcase Amia Ergonomic Task Chair Steelcase ergonomic task chair with adjustable lumbar, synchronous knee-tilt mechanism, and fully loaded configurations; available with black or platinum/chrome base options.
• Herman Miller Embody Chair Herman Miller ergonomic office chair with Health Positive design, Backfit adjustment, and pixelated support; available in Black Fabric and Grey Fabric with optional white titanium frame.
• Herman Miller Mirra 2 Chair Herman Miller ergonomic chair featuring Harmonic 2 tilt, flexible back, and TriFlex back support; fully loaded configurations available in refurbished condition.
• Steelcase Gesture Chair Steelcase ergonomic chair designed to support the way people use technology, featuring 4-Way Adjustable Arms and intuitive adjustments for modern workplaces.
• Steelcase Think Chair Steelcase intelligent ergonomic chair with built-in sensors that track usage patterns and integrated lumbar support with 3D Knit Back options.
• Herman Miller Sayl Office Chair
• Steelcase Series 1 Office Chair Compact Steelcase ergonomic office chair with flexible back, adjustable seat depth, and fully loaded configurations at accessible price points.
• Steelcase Reply Chair
• Herman Miller Celle Chair
• Herman Miller Setu Task Chair
• Steelcase Criterion Chair
• Premium Rollerblade-Style Dual-Wheel Caster Set
• Headrest for Herman Miller Aeron Chair
• Hardwood Swivel Casters for Aeron and Leap Chairs
• Ashley Furniture Collection
• Coaster Fine Furniture Collection
• Boss Office Products Collection
• Domitalia Collection
• Eurotech Seating Collection
• Allsteel Office Chairs

Quantifiable outcome

• 30-day money back satisfaction guarantee
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Amazon Business:

Direct peers

• OfficeLogix: E-commerce retailer of new and refurbished Herman Miller and Steelcase office chairs serving both individual and corporate buyers. Comparable product depth and discount-led value proposition.
• 1Thrive (formerly Crandall Office Furniture): Specialty online retailer of refurbished Herman Miller and Steelcase seating with strong B2B and home-office presence. Directly comparable in refurbished-led model and premium-brand focus.
• ChairOffice: Online retailer focused on ergonomic office seating and refurbished Herman Miller/Steelcase chairs. Closely mirrors Madison Seating's category focus and price-discount positioning in the refurbished premium-chair niche.
• BTOD.com (Beyond the Office Door): Specialty online retailer of new and refurbished premium ergonomic office chairs (Herman Miller, Steelcase, Humanscale) targeting both consumers and businesses. Highly comparable to Madison Seating in product mix, refurbished-led model, and direct-to-consumer e-commerce GTM.

Broad incumbents

• Staples: Major office supplies and furniture retailer with both online and physical channels. Overlaps with Madison Seating in office seating for SMBs and enterprise, particularly in the budget/mid-tier price bands.
• Wayfair: Mass-market online home goods and furniture retailer with extensive office-chair assortment. Competes with Madison Seating's residential furniture categories (bedroom, dining, living room) and increasingly in ergonomic seating.
• Herman Miller (MillerKnoll): OEM manufacturer of Aeron, Embody, Mirra, Sayl, and other premium ergonomic chairs. Operates its own direct-to-consumer and outlet channels selling new and refurbished inventory at list and discounted prices, putting it in partial competition with Madison Seating for the same end customer.
• Steelcase: OEM manufacturer of Leap, Gesture, Amia, and other premium ergonomic chairs, with growing direct-to-consumer and outlet sales. A key supplier to Madison Seating that is also expanding its own end-customer reach.
• Office Depot: Large multi-channel office products retailer (furniture, supplies, technology) serving SMBs and enterprise. Competes with Madison Seating in the business-office seating category, but with a much broader catalog and lower premium-brand focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/madis0nseating
• Facebookfacebook.com/61573085783902
• LinkedInlinkedin.com/company/madison-seating

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Seating