Charitable Impact

What Charitable Impact does

Charitable Impact is a Canadian non-profit organization, headquartered in Vancouver, that operates a web-based donor-advised fund (DAF) platform branded as the Impact Account. It enables individual Canadians to deposit money into a centralized charitable account, receive an immediate tax receipt, and direct those funds to any of Canada's registered charities on their own timeline. The platform's core technology is a pooled DAF infrastructure that aggregates donor contributions and disburses them to recipient charities, supporting features such as charity discovery, automatic recurring deposits and gifts, and an accompanying Charitable Investment Account that lets donors invest and grow their charitable assets before granting them out.

The platform extends its core giving wallet with two differentiating capabilities. First, Giving Groups enables collaborative philanthropy, allowing friends, family, and communities to pool charitable dollars around shared causes, send charitable dollars as gifts to others (including children), and discover groups aligned with their interests. Second, the Charitable Investment Account provides an add-on investment vehicle for growing charitable balances. In 2025, the company acquired Orgmatch (September 2, 2025), strengthening its charity-discovery and data-infrastructure layer. Charitable Impact employs 51-100 people and operates exclusively in Canada.

Charitable Impact's go-to-market is product-led and entirely self-serve: donors open an Impact Account in approximately five minutes with no fees and a $5 minimum deposit, and growth is driven by word-of-mouth and the inherent sharing mechanics of Giving Groups. The revenue model is not explicitly disclosed; the Impact Account itself is free, and platform economics most likely derive from administrative or investment-management fees on assets held within the Charitable Investment Account and pooled DAF balances. In 2025, Canadians contributed approximately $188M into Impact Accounts, with $123M+ directed to charities, indicating significant flow-through scale even though this does not represent company revenue. The company is led by founder and CEO John Bromley, with Dan Bordie as Chief Operating Officer.

Name

Charitable Impact

Legal name

Charitable Impact

Website

https://charitableimpact.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Charitable Impact is a Vancouver-based Canadian non-profit operating a free, web-based donor-advised fund platform (Impact Account) that lets individual Canadians deposit, manage, and direct charitable dollars to any registered Canadian charity, supported by Giving Groups and a Charitable Investment Account.

Ownership category

akta.pro rank

Product category

Donor-Advised Fund Platform

NAICS

Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industries

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Impact Investing & Social Finance (Funds, CDFIs, Microfinance) (BPAGALAA), Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Donor-advised funds
• Charitable giving platform
• Online philanthropy
• Impact investing
• Giving management software

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Revenue model

1. Platform Services: Free Impact Account platform for donors. Revenue model not explicitly disclosed in available sources; likely derives value from charitable investment account management or operational efficiency of pooled donor-advised funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Charitable Impact operates an online donor-advised fund platform centered on the Impact Account, a free digital account that lets Canadian donors add money, discover registered charities, and direct gifts over time. The platform extends its core account with a Charitable Investment Account for growing charitable assets and tools such as Charity Discovery, Automatic Deposits, and collaborative Giving Groups.

Product overview

Charitable Impact offers a unified charitable giving platform built around its core Impact Account product. Users open a free Impact Account (similar to an online bank account for philanthropy) to discover charities, add charitable dollars, and direct gifts to registered Canadian charities. The platform extends its core functionality through two additional offerings: Giving Groups enable collaborative giving with friends, family, and community members, while the Charitable Investment Account allows users to invest and grow their charitable assets for greater long-term impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Account
• Charitable Investment Account

Quantifiable outcome

• $188 million donated into Impact Accounts by Canadians in 2025
• +1 more outcomes

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wearecharitable
• Facebookfacebook.com/wearecharitable
• LinkedInlinkedin.com/company/wearecharitable

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charitable Impact