Memex Automation

What Memex Automation does

Memex Automation (legal entity Memex Inc.) is a Canadian industrial software and IIoT company founded in 1992 and headquartered in Burlington, Ontario, trading publicly on the TSX Venture Exchange under the symbol OEE. The company develops and sells MERLIN, an award-winning Manufacturing Operations Management System (MOMS) and machine monitoring platform that delivers real-time OEE, downtime, and throughput analytics across discrete manufacturing shop floors. Its core product, MERLIN Tempus, is offered alongside a modular suite — Enterprise Edition, Financial OEE, Continuous Improvement, Operator Portal, and ERP Data Collection (with a Data Bridge sub-product) — and is complemented by IIoT hardware including the Ax760 MTConnect adapter, a Siemens SINUMERIK 840D adapter, a bar code scanner, and a DNC/memory-upgrade line for legacy CNC machines. A defining technical differentiator is universal machine connectivity via native protocols (FOCAS, OPC, MTConnect) plus hardware adapters, enabling data ingestion from any machine regardless of age.

The company monetizes through a hybrid model: subscription and license fees for MERLIN software modules, one-time hardware sales for adapters and DNC equipment, and recurring service packages for technical support. GTM combines direct enterprise field sales with a global dealer/reseller channel targeting mid-market and enterprise manufacturing plants. The primary customer problem addressed is the lack of real-time visibility into shop floor operations and the inability to translate equipment data into measurable profit improvement — a value claim supported by customer outcome metrics of 10-50% productivity gains, sub-4-month payback periods, and 300%+ IRR. Strategic technology alliances with Siemens, the MTConnect Institute, and the OPC Foundation anchor its standards-based integration moat.

The firm remains small (11-50 employees) and has not disclosed a material capital raise since 2017, indicating a capital-light, niche-position operator. No AI/ML capabilities are explicitly claimed; the platform's "advanced" analytics language reflects traditional industrial KPI computation and dashboarding rather than machine learning. The combination of a long operating history, a defensible standards-integration footprint, and a public listing with limited recent capital deployment paints the profile of a mature, small-cap industrial software specialist rather than a high-growth venture-backed platform.

Name

Memex Automation

Legal name

Memex Inc.

Website

https://memex.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Memex Automation is a Canadian public IIoT software company, founded in 1992 and listed on TSX-V (OEE), that sells the MERLIN Manufacturing Operations Management platform — real-time OEE, machine monitoring, and continuous improvement modules — plus IIoT adapters and DNC hardware, primarily to discrete manufacturing plants globally via direct sales and a dealer network.

Ownership category

akta.pro rank

Product category

Manufacturing Operations Management Software (Industrial IoT / OEE Software)

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Discrete Manufacturing IIoT (Automotive/Electronics/Machinery) (IMAIAMAN)

akta.pro secondary industry

Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)

Keywords

• Machine monitoring software
• OEE software
• Manufacturing analytics
• IIoT platform
• CNC machine connectivity

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Software Licenses and Subscriptions: MERLIN software suite including Tempus, Tempus Enterprise, Financial OEE, Continuous Improvement modules offered as licenses with service packages
2. Hardware Products: IIoT hardware including Ax760 MTConnect adapters, SINUMERIK adapters, DNC systems, and memory upgrades for CNC machines
3. Support and Service Packages: MERLIN Service Packages providing technical support and maintenance services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Memex Automation sells the MERLIN IIoT platform — a real-time machine monitoring and Manufacturing Operations Management (MOMs) software suite that captures OEE metrics, downtime, and throughput data from CNC and other shop floor equipment, plus a line of IIoT hardware adapters (Ax760 MTConnect, SINUMERIK 840D adapter) and DNC/memory upgrade products that connect legacy and modern machines to the software. The offering is targeted at discrete manufacturing plants and is sold as modular software subscriptions accompanied by supporting hardware.

Product overview

Memex Automation offers MERLIN, an award-winning IIoT technology platform for Manufacturing Operations Management Systems (MOMS) and machine monitoring. The product portfolio consists of the core MERLIN Tempus software platform with its Enterprise Edition variant, supplemented by specialized modules including MERLIN Financial OEE (FOEE), MERLIN Continuous Improvement, MERLIN Operator Portal, and MERLIN ERP Data Collection with its MERLIN Data Bridge sub-product. Hardware offerings include the Ax760 MTConnect adapter and MERLIN Adapter for SINUMERIK 840D for machine connectivity, plus the Ax2245 ScanGun Bar Code Scanner. The DNC and Memory Upgrades product line includes MERLIN DNC, MERLIN Dostek DNC, and MERLIN 440A BTR. The platform leverages native protocols (FOCAS, OPC, MTConnect) to connect to any machine regardless of age, delivering real-time OEE metrics and manufacturing analytics to drive continuous improvement from the shop floor to the top floor.

Differentiator

Problem solved

Functional benefit

Brands

• MERLIN: Award-winning IIoT technology platform that delivers tangible increases in manufacturing productivity in real-time, providing machine monitoring and manufacturing analytics capabilities.

Products and services

• MERLIN Tempus
• MERLIN Tempus Enterprise Edition Enterprise-wide deployment version of MERLIN Tempus with modular architecture, customizable dashboards, and shop floor visibility for large-scale manufacturing operations.
• MERLIN Financial OEE (FOEE) Financial OEE module that correlates Overall Equipment Effectiveness metrics with financial performance and profit improvement outcomes.
• MERLIN Continuous Improvement Continuous improvement module providing advanced tools to drive positive tangible business outcomes through data-driven manufacturing analytics.
• MERLIN Operator Portal Shop floor interface module allowing operators to view real-time machine status, OEE metrics, and production data.
• MERLIN ERP Data Collection Module enabling data collection and synchronization between shop floor operations and enterprise ERP systems, using the MERLIN Data Bridge middleware.
• Ax760 MTConnect MTConnect-compatible hardware adapter that enables connectivity and data collection from CNC machines using the MTConnect protocol.
• MERLIN Adapter for SINUMERIK 840D Hardware adapter enabling MERLIN connectivity to Siemens SINUMERIK 840D CNC machines for data collection and monitoring.
• MERLIN DNC Direct Numeric Control software for managing and distributing CNC programs to machine tools on the shop floor.
• Memory Upgrade Memory upgrade solutions for CNC machines to enable increased program storage and DNC functionality.

Quantifiable outcome

• Average productivity increase of 10%-50%
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• SiemenscoreTechnology or IntegrationMERLIN Adapter specifically developed for Siemens SINUMERIK 840D CNC control systems, enabling connectivity and data collection from Siemens-controlled machines for integration into MERLIN monitoring platform
• MTConnect InstitutecoreTechnology or IntegrationNative support for MTConnect industry standard protocol across products including Ax760 MTConnect adapter, enabling interoperability with MTConnect-compliant equipment and software ecosystem
• OPC FoundationcoreTechnology or IntegrationNative OPC protocol support enabling integration with OPC-compliant industrial systems and devices, providing universal connectivity across diverse manufacturing equipment

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iBASEt: MES/MOM solution focused on aerospace, defense, and industrial manufacturing. Overlaps with Memex in shop-floor-to-top-floor data flow, OEE, and continuous improvement use cases for discrete plants.
• Tulip Interfaces: Frontline operations and manufacturing app platform with strong shop-floor connectivity and OEE capabilities. Overlaps with Memex in connecting legacy equipment and providing operator-facing real-time analytics for discrete manufacturers.
• Critical Manufacturing: MES/MOM vendor serving discrete and high-tech manufacturers with similar Manufacturing Operations Management scope. Comparable to Memex's MOM positioning and modular deployment model.
• MachineMetrics: Direct competitor offering real-time machine monitoring and OEE analytics for CNC and discrete manufacturers. Closely aligned with Memex in target customer (job shops, discrete plants), core functionality (machine connectivity, OEE dashboards), and delivery model (cloud + edge).
• 42Q: Cloud MES solution for discrete manufacturers. Competes with Memex in providing real-time shop-floor visibility, OEE, and ERP integration for mid-market plants.
• Aegis Software: MES provider for discrete manufacturers with deep shop-floor execution and traceability. Comparable to Memex in targeting small/mid-market discrete plants with factory-floor-first MES functionality.

Broad incumbents

• PTC (ThingWorx): Large PLM/IIoT platform with ThingWorx offering machine connectivity, OEE, and analytics as part of a broader enterprise suite. Overlaps with Memex in IIoT and OEE but serves a much wider portfolio.
• Siemens (Opcenter / MindSphere): Incumbent industrial automation and MOM suite that competes with Memex at the plant level, especially given Memex's dedicated SINUMERIK 840D adapter targeting Siemens-controlled machines.
• Honeywell Forge (Connected Plant): Enterprise industrial software suite with connected plant and OEE capabilities. Competes with Memex for plant-level digital transformation budgets, particularly at larger multi-site manufacturers.
• Rockwell Automation (Pavilion / FactoryTalk): Major industrial automation vendor offering FactoryTalk/OEE modules that overlap with Memex's discrete manufacturing IIoT and analytics functionality, typically bundled into larger control-system deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/media
• YouTubeyoutube.com/user/MemexAutomation
• LinkedInlinkedin.com/company/memex-automation-inc.
• Facebookfacebook.com/memexinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memex Automation