Credit Union Times
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
Credit Union Times firmographics
Firmographics- Name
- Credit Union Times
- Legal name
- Credit Union Times (operated by Arc)
- Website
- https://cutimes.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Credit Union Times is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Credit Union Times business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- PRO Subscription: Premium subscription model offering full access to premium analysis, executive briefings, webcasts, podcasts, and member-only content. Available as monthly ($76/month) or annual subscription ($795/year).
- Marketplace Directory: Vendor and supplier directory with paid listing options (Basic, Enhanced, Premium packages) enabling vendors to reach credit union buyers.
- Sponsored Webcasts: Sponsored webcast programming featuring industry partners including FIS, Alloya Corporate Federal Credit Union, Trellance, Bankjoy, Finboa, and others.
- Display/Content Advertising: Website advertising and sponsored content opportunities across topic areas including Credit Union Management, Lending, Regulatory & Compliance, Marketing, Tech Hub, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CU Times PRO Monthly - Individual subscription |
| Subscription | Annual | CU Times PRO Annual - Individual subscription with savings |
| Subscription | Annual | CU Times PRO Group & Enterprise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Credit Union Times product offering
Product offeringCore offering
Credit Union Times is a B2B trade media publication that delivers independent journalism, news, analysis, and information products to credit union industry leaders. Its core offering is a digital news platform covering credit union management, regulatory compliance, lending, technology, fraud, and marketing topics, supported by a premium PRO subscription tier, webcasts, podcasts, and an industry awards program.
Product overview
Credit Union Times is a B2B media publication offering a unified news and information platform for the credit union industry. The core product is the Credit Union Times news website delivering articles across 9 topic channels (Credit Union Management, Growth Strategies, Regulatory & Compliance, Lending, Community & People, Fraud & Enforcement, Marketing, Tech Hub, Special Reports). Supporting products include the Luminaries Awards program (5th year), Podcast Center with audio discussions, Webcasts for live/on-demand video content, the PRO premium subscription tier, Marketplace Directory for vendor search, and Resource Center for whitepapers and case studies. The Tech Hub specifically serves as the technology vertical covering fintech, cybersecurity, payments, mobile banking, and core systems. The publication explicitly states all content is produced by human journalists with no AI-generated stories.
Differentiator
Problem solved
Functional benefit
Brands
- CU Times PRO: Premium subscription membership offering full access to premium analysis, archived content, monthly Executive Briefings, member-only webcasts and discussions.
- CU Times Luminaries
- CU Times Marketplace Directory
Products and services
- Credit Union Times News Website The primary digital news platform providing strategic and tactical information to credit union leaders, covering topics including management, growth strategies, regulatory compliance, lending, community news, fraud, marketing, and technology.
- CU Times PRO Subscription
- Luminaries Awards A pioneering recognition program celebrating top advisors, executives, firms, teams and programs in the credit union industry by telling stories of how they are driving the industry forward. Includes 35 recognition categories for credit union professionals and industry partners.
- Marketplace Directory A comprehensive vendor and supplier directory enabling credit unions to search for vendors by geographic location, product category, and vendor name, with premium and featured listing options for vendors.
- Podcast Center Ongoing discussions and professional insights on the latest trends impacting the credit union industry, featuring episodes on topics such as AI, fraud detection, stablecoins, and executive leadership with industry leaders and experts.
- Webcasts On-demand and live webcast events covering credit union industry topics including core banking modernization, fintech partnerships, AI adoption, fraud prevention, and payment technology.
- Resource Center A collection of whitepapers, case studies, eBooks and other resources provided by industry partners including Elan Credit Card, Bankjoy, and Zogo, created specifically for credit union executives and decision makers.
Companies that use Credit Union Times
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Credit Union Times technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Credit Union Times partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- FISflagshipFIS sponsored a webcast titled 'Modernizing the Core: How FIS AffinityEdge Powers a Connected Credit Union Ecosystem' featuring Celent Principal Analyst Craig Focardi and Keith Gilbert, Head of Credit Union Cores at FIS.
- Alkami TechnologycoreAlkami Technology hosted a webinar titled 'Anticipatory Banking Starts Here: A Practical Path Forward' in partnership with Credit Union Times on May 14, 2026. The webinar featured industry leaders from Tri City National Bank, Raiz Federal Credit Union, and Educators Credit Union discussing strategies for financial institutions to unify disconnected digital systems and shift from reactive to anticipatory banking approaches.
- Alloya Corporate Federal Credit UnioncoreAlloya Corporate Federal Credit Union sponsored a webcast on 'The Power of Cooperation: Gaining Access to the Securitization Market' - an exclusive roundtable on the industry's first-ever multi-issuer auto loan ABS.
- Trellance, Bankjoy, FinboaminorJoint webcast on 'The New Fintech Playbook: How Credit Unions Are Partnering to Compete' featuring executives from Trellance, Bankjoy, and Finboa discussing fintech partnerships for credit unions.
- Elan Credit CardcoreResource Center partner providing whitepapers and resources for credit union executives. Elan Credit Card offers 6 resources in the Credit Union Times Resource Center.
- BankjoyminorResource Center partner offering 5 resources including case studies on member retention and fraud prevention for credit unions.
- ZogominorResource Center partner with 3 resources focused on financial wellness and engagement solutions for credit unions.
- CUCollaborateminorResource Center partner offering 2 resources for credit union professionals.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Credit Union Times competitors and assessment
Company assessmentDirect peers
- CUToday (CUToday.info): An independent daily news outlet dedicated to the credit union industry, directly competing with CU Times for the same executive readership and vendor advertising.
- CUInsight: Digital media and content platform serving credit union professionals with news, columns and sponsored content, overlapping directly with CU Times' audience and monetization model.
- The Financial Brand: Digital publication and events business covering banking and credit union marketing and strategy, competing for the same financial-institution executive audience and sponsor dollars.
Broad incumbents
- American Banker (Arizent): Leading B2B financial-services trade publisher (which absorbed Credit Union Journal) covering banks and credit unions via subscriptions, events and advertising, a broader incumbent in the same category.
- BAI: Provides banking industry research, news and events to financial institutions including credit unions, overlapping in audience and content-plus-events monetization.
Emerging players
- Callahan & Associates: Provides credit union news, analytics and content (CreditUnions.com); overlaps with CU Times on industry insight and vendor engagement though it emphasizes data products.
- Bank Director: Media and events company serving bank and credit union boards and executives, comparable in its subscription/sponsored-content and awards-driven model.
Others
- CUNA/America's Credit Unions: The credit union trade association that publishes industry news and hosts events for the same audience; an adjacent ecosystem player rather than a direct commercial competitor.
- NAFCU (part of America's Credit Unions): Credit union trade group producing member news, compliance content and conferences targeting the same executives, overlapping thematically with CU Times' coverage.
- ThinkAdvisor: Sister Arc Network financial-services trade publication using the same subscription/advertising/events model, comparable in business model though serving advisors rather than credit unions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Credit Union Times social profiles
Digital presenceCredit Union Times financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credit Union Times leadership team
Management profileNumber of profiles
Credit Union Times funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credit Union Times M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credit Union Times
What does Credit Union Times do?
Credit Union Times is a B2B trade media publication that delivers independent journalism, news, analysis, and information products to credit union industry leaders. Its core offering is a digital news platform covering credit union management, regulatory compliance, lending, technology, fraud, and marketing topics, supported by a premium PRO subscription tier, webcasts, podcasts, and an industry awards program.
Is Credit Union Times a public or private company?
Credit Union Times is a private company. It is classified as corporate owned and is currently operating.
When was Credit Union Times founded?
Credit Union Times was founded in 2021. It employs 101 to 250 people.
Where is Credit Union Times based?
Credit Union Times is headquartered in New York, United States, in the North America region.
How does Credit Union Times make money?
Four revenue lines are on record. PRO Subscription is the primary driver. The others are marketplace Directory, sponsored Webcasts and display/Content Advertising.
Who are Credit Union Times's main competitors?
Direct peers on record are CUToday (CUToday.info), CUInsight and The Financial Brand. Broad incumbents are American Banker (Arizent) and BAI. Emerging players are Callahan & Associates and Bank Director. Others are CUNA/America's Credit Unions, NAFCU (part of America's Credit Unions) and ThinkAdvisor.
Does Credit Union Times have an API?
No public API is recorded for Credit Union Times.