EquityNet
EquityNet is a private, web-based equity crowdfunding marketplace, founded in 2005, that connects entrepreneurs with accredited investors using its patented Enterprise Analyzer business planning and benchmarking software, charging entrepreneur-side subscriptions rather than transaction commissions.
- Company typePrivate
- Founded2005
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EquityNet does
EquityNet Inc. is a private, web-based equity crowdfunding platform founded in 2005 and headquartered in Salt Lake City, Utah with a secondary office in Austin, Texas. The company operates a two-sided marketplace connecting entrepreneurs seeking capital with more than 20,000 accredited investors, including individuals, angel groups, and venture capital funds. Over 1,000 companies have cumulatively raised more than $600 million in investment capital through the platform, which has over 200,000 registered users. The platform is governed by the Commonwealth of Pennsylvania and restricts equity participation to U.S. persons, operating within Title II and Title IV of the JOBS Act framework.
The company's core technology is the patented Enterprise Analyzer™ — a business plan analysis engine that quantifies valuation, risk, return, and undercapitalization for privately-held businesses using 3,000+ private and public market ratios and statistical correlations from more than 500,000 cases of business failure and success. Enterprise Analyzer reports a 60%-80% classification accuracy for screening-level analysis and is the analytical engine behind the company's Business Plan Analysis report product. EquityNet holds 5 U.S. crowdfunding patents (US Patent Nos. 7,698,188; 7,908,194; 8,484,110; 8,793,170; 8,793,171) cited by dozens of Fortune 500 companies. The platform offers standardized business plan creation, peer benchmarking against one of the largest privately-held business benchmarking databases in North America, an investor browsing and messaging system, and the Crowdcast email outreach feature for driving traffic to entrepreneur profiles.
EquityNet's revenue model is exclusively subscription-based on the entrepreneur side; investors access the platform for free. Two tiers are offered: a low-priced DIY subscription providing unlimited self-service platform access and a higher-priced Full Service subscription that bundles expert consultants to prepare, promote, and conduct funding campaigns. The company charges no commission on capital raised and does not process transactions, distinguishing it from broker-dealer or funding-portal competitors. Historical funding has come from small rounds led by Proton Enterprises ($2.1M, 2014), C9 Capital (2020), SteelBridge Laboratories (2018), and other undisclosed investors.
EquityNet firmographics
Firmographics- Name
- EquityNet
- Legal name
- EquityNet Inc.
- Website
- https://equitynet.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EquityNet is a private, web-based equity crowdfunding marketplace, founded in 2005, that connects entrepreneurs with accredited investors using its patented Enterprise Analyzer business planning and benchmarking software, charging entrepreneur-side subscriptions rather than transaction commissions.
- Ownership category
- akta.pro rank
EquityNet industry classification
Industry- Product category
- Equity Crowdfunding Platform
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Investment Banking and Securities Intermediation (523150), Other Financial Investment Activities (5239)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Private Equity Fundraising Placement (FSAEALAB)
- akta.pro secondary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
Keywords
Where EquityNet is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EquityNet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Fees (Entrepreneurs): EquityNet is a flat-fee subscription service for entrepreneurs. Getting started is free, but premium features require paid subscriptions. EquityNet does not charge commission on any funds raised. The only fee is the subscription cost for entrepreneurs. Subscriptions auto-renew unless cancelled.
- Full Service Subscriptions: EquityNet offers Full Service subscriptions that provide client companies a team of expert consultants to help prepare, promote, and conduct funding campaigns, in addition to the DIY subscription tier.
- Investor Access (Free): The investor side of EquityNet is free. Investors can browse thousands of investment opportunities without paying subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DIY Subscription - Basic platform access with business planning tools |
| Subscription | Monthly | Full Service Subscription - Includes expert consultants for campaign preparation and promotion |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
EquityNet product offering
Product offeringCore offering
EquityNet operates a patented equity crowdfunding platform that connects entrepreneurs seeking capital with accredited investors. The company provides web-based business planning tools, proprietary analytics via its Enterprise Analyzer™ software, and a marketplace where entrepreneurs create profiles and pitch private businesses to individuals, angel groups, and venture capital funds. EquityNet generates revenue through entrepreneur subscriptions and does not charge commissions on funds raised.
Product overview
EquityNet is a single unified equity crowdfunding platform offering patented business planning, analytics, and investor matching services. The core platform (EquityNet) connects entrepreneurs with accredited investors for capital formation. Enterprise Analyzer provides the analytical engine for business plan valuation, risk assessment, and peer benchmarking. The platform offers two subscription tiers: DIY (self-service) and Full Service (consultant-assisted). Additional features include Crowdfund for investor outreach and Crowdcast for email marketing campaigns. The Business Plan Analysis report is a paid add-on delivered by the Enterprise Analyzer software. Together, these products enable entrepreneurs to plan, analyze, and capitalize private businesses through a standardized, patent-protected process.
Differentiator
Problem solved
Functional benefit
Brands
- Enterprise Analyzer: EquityNet's patented business plan analysis software that estimates business valuation, risk, investment return, and undercapitalization for privately-held businesses.
Products and services
- EquityNet Platform Patented equity crowdfunding platform connecting entrepreneurs seeking capital with 20,000+ accredited investors including individuals, angel groups, and VCs. Enables businesses to create profiles, build business plans, and raise capital without paying commissions on funds raised.
- Enterprise Analyzer™ Patented web-based business plan analysis software that estimates business valuation, risk, investment return, and undercapitalization based on 3,000+ private and public market ratios and statistical correlations from 500,000+ cases of business failure and success. Produces 60% to 80% classification accuracy for screening-level analysis.
- Business Plan Analysis Report Paid report produced by Enterprise Analyzer including business valuation, investment attractiveness assessment, strengths and weaknesses analysis, industry peer benchmarks, cash flow analysis, and capitalization planning.
Quantifiable outcome
- Over $600 million raised by 1,000+ companies on the platform
- +3 more outcomes
Companies that use EquityNet
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
EquityNet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EquityNet partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
EquityNet competitors and assessment
Company assessmentEmerging players
- Fundrise: Fundrise is a leading real estate crowdfunding platform that democratizes private market access, most comparable to EquityNet in customer experience and accredited-investor workflow but focused on income-producing real estate rather than startup equity.
- CircleUp (now Grouplink / Helio): CircleUp built a private equity deal-sourcing and due-diligence platform for consumer and retail brands, later pivoting its data business. It overlaps EquityNet in offering analytics-driven private deal evaluation for accredited and institutional investors.
Direct peers
- Crowdcube: Crowdcube operates an FCA-regulated equity crowdfunding platform in the UK, now merged with Seedrs. It is comparable as a regulated retail/accredited equity crowdfunding portal for early-stage companies, though serving a different primary geography.
- Gust: Gust operates a global platform connecting startups with angel investors and manages deal flow, screening, and syndicate tooling. It overlaps EquityNet's marketplace and standardized business-plan presentation, primarily in the angel-investor segment.
- SeedInvest: SeedInvest is a Reg D 506(c) and Reg CF fundraising platform for startups, with selective investor accreditation. It targets the same accredited-investor pool and growth-stage issuers as EquityNet, differing mainly in curation intensity.
- StartEngine: StartEngine is one of the largest US equity crowdfunding portals by capital raised, operating under Reg CF and Reg A+ with both primary issuance and a secondary trading venue. It competes with EquityNet for issuers and accredited investors on scale and execution breadth.
- Republic: Republic runs a multi-asset crowdfunding and private investment platform spanning startup equity, crypto, and real estate. It overlaps EquityNet head-on in startup Reg CF/A+ raises while expanding into adjacent asset classes EquityNet does not serve.
- OurCrowd: OurCrowd is an Israel-headquartered equity crowdfunding platform connecting global accredited investors with venture-backed startups. It is comparable in offering a vetted deal flow and online investment workflow much like EquityNet, with an international investor base.
- AngelList (now AngelList Venture / Accelerant): AngelList pioneered rolling funds and syndicates for accredited investors and startups online. It overlaps EquityNet's two-sided matching model but is oriented toward fund formation and SPV/syndicate deal mechanics rather than direct issuer subscriptions.
- Wefunder: Wefunder operates a regulated crowdfunding portal for startups to raise equity from retail and accredited investors under Reg CF and Reg A+. It is the most direct US competitor to EquityNet, offering a similar two-sided marketplace and standardizing issuer onboarding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EquityNet social profiles
Digital presenceEquityNet financial estimates
Financial estimateRevenue estimate
Valuation estimate
EquityNet leadership team
Management profileNumber of profiles
Profiles2 records
EquityNet funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EquityNet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EquityNet
What does EquityNet do?
EquityNet operates a patented equity crowdfunding platform that connects entrepreneurs seeking capital with accredited investors. The company provides web-based business planning tools, proprietary analytics via its Enterprise Analyzer™ software, and a marketplace where entrepreneurs create profiles and pitch private businesses to individuals, angel groups, and venture capital funds. EquityNet generates revenue through entrepreneur subscriptions and does not charge commissions on funds raised.
Is EquityNet a public or private company?
EquityNet is a private company. It is classified as venture growth investor backed and is currently operating.
When was EquityNet founded?
EquityNet was founded in 2005. It employs 11 to 50 people.
Where is EquityNet based?
EquityNet is headquartered in Salt Lake City, United States, in the North America region.
How does EquityNet make money?
Three revenue lines are on record. Subscription Fees (Entrepreneurs) is the primary driver. The others are full Service Subscriptions and investor Access (Free).
Who are EquityNet's main competitors?
Emerging players on record are Fundrise and CircleUp (now Grouplink / Helio). Direct peers are Crowdcube, Gust, SeedInvest, StartEngine, Republic, OurCrowd, AngelList (now AngelList Venture / Accelerant) and Wefunder.
Does EquityNet have an API?
No public API is recorded for EquityNet.
What industry is EquityNet in?
EquityNet's product category is Equity Crowdfunding Platform. Its primary akta.pro industry code is FSAEALAB, Private Equity Fundraising Placement, with a secondary code of FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching). Its NAICS code is 523 and its SIC code is 6211.