Adonde Media
Adonde Media is a Latina-founded podcast and audio production company headquartered in Los Angeles that produces multilingual narrative, documentary, and language-learning podcasts in English, Spanish, French, Portuguese, and Mandarin for enterprise clients including Duolingo, TED, Netflix, and Vice, and distributes originals via Spotify, Apple, and PRX's Radiotopia.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adonde Media does
Adonde Media is a Latina-founded podcast and audio production company headquartered in Los Angeles, California, founded in 2017 by Martina Castro. The company produces multilingual podcasts in English, Spanish, French, Portuguese, and Mandarin, leveraging a distributed network of bilingual producers, editors, sound designers, and mastering engineers working across more than 15 cities in the U.S., Canada, Mexico, Colombia, Chile, Argentina, Uruguay, France, China, and Taiwan. Its portfolio spans original narrative and documentary series (Canción Exploder, Cuentos de Buenas Noches para Niñas Rebeldes, Después de Ayotzinapa, El Verdadero Robo del Siglo, Emprendedores con Luis von Ahn, Las Raras, Los Últimos Días de Maradona) and client productions for Duolingo (Spanish, French, Portuguese, and English language-learning feeds), TED en Español, Netflix, Sony Pictures Animation, Vice Media, Penguin Random House, Georgetown University GIWPS, UN Women, and the Inter-American Development Bank.
The company's core "technology" is its human production network and creative pipeline — concept-to-distribution workflows built around story development, original sound design, field production, script editing, and journalism. Its principal differentiator is cultural and linguistic fluency: licensed adaptations (Canción Exploder as the first Spanish-language spin-off of Song Exploder; Cuentos de Buenas Noches para Niñas Rebeldes as the Spanish adaptation of Rebel Girls) sit alongside original investigative and storytelling work. Distribution flows through major podcast platforms (Apple, Spotify, Google Podcasts, YouTube), iVoox for Spanish-speaking markets, and PRX's Radiotopia podcast network for selected originals.
Adonde Media is privately held and bootstrapped through Start-Up Chile's S Factory pre-seed accelerator, with no disclosed venture capital funding. Revenue is generated through professional services (B2B podcast production for enterprise clients), original podcast content (distributed via advertising, sponsorships, and platform relationships), and licensing/royalties from the Duolingo language-learning podcast portfolio. The company operates a hybrid go-to-market combining sales-led enterprise client work and community-led audience development through the Podcaster@s community, supported by PR/earned media coverage and conference participation. No public revenue, pricing, or contract economics have been disclosed.
Adonde Media firmographics
Firmographics- Name
- Adonde Media
- Legal name
- Adonde Media
- Website
- https://adondemedia.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adonde Media is a Latina-founded podcast and audio production company headquartered in Los Angeles that produces multilingual narrative, documentary, and language-learning podcasts in English, Spanish, French, Portuguese, and Mandarin for enterprise clients including Duolingo, TED, Netflix, and Vice, and distributes originals via Spotify, Apple, and PRX's Radiotopia.
- Ownership category
- akta.pro rank
Adonde Media industry classification
Industry- Product category
- Podcast Production Services
- NAICS
- Sound Recording Studios (51224)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industries
- Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Exclusive/Original Audio Content Studios (Audio Originals, Serialized Audio) (MPAJAIAF), Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)
Keywords
Where Adonde Media is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Adonde Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- B2B Production Services: Professional podcast production services for enterprise clients and organizations including Duolingo, TED, Netflix, Vice Media, and others. Services include conceiving podcast ideas, creating content, and distribution strategy.
- Original Podcast Content: Creation and distribution of original podcast series (Adonde Originals) such as Canción Exploder, Cuentos de Buenas Noches para Niñas Rebeldes, Después de Ayotzinapa, El Verdadero Robo del Siglo, Emprendedores con Luis von Ahn
- Language Learning Podcasts: Produces Duolingo Spanish Podcast, Duolingo French Podcast, Relatos en inglés con Duolingo, Histórias em Inglês com Duolingo for the language learning platform Duolingo
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Adonde Media product offering
Product offeringCore offering
Adonde Media is a podcast and audio production company that conceives, produces, and distributes multilingual narrative podcasts and audio stories. It produces original podcast series (Adonde Originals) and delivers custom podcast production services (conceive, create, cast) for enterprise clients in English, Spanish, French, Portuguese, and Mandarin.
Product overview
Adonde Media is a Latina-founded podcast and audio production company offering a portfolio of original podcasts and client-produced content. The portfolio includes original documentary and narrative podcasts (Canción Exploder, Cuentos de Buenas Noches para Niñas Rebeldes, Después de Ayotzinapa, El Verdadero Robo del Siglo, Emprendedores con Luis von Ahn, Las Raras) alongside language learning podcasts produced for Duolingo (Spanish, French, Portuguese, and English variants), and adaptations of existing properties (TED en Español, Seeking Peace, El Chapo). The company also provides professional podcast production services (conceive, create, cast, connect) to external clients. Distribution spans major podcast platforms including Apple Podcasts, Google Podcasts, Spotify, and iVoox.
Differentiator
Problem solved
Functional benefit
Brands
- Canción Exploder: Spanish language spin-off of Hrishikesh Hirway's Song Exploder podcast, where musicians take apart their songs and piece by piece tell the story of how they were made.
- Cuentos de Buenas Noches para Niñas Rebeldes
- Después de Ayotzinapa
- El Verdadero Robo del Siglo
- Emprendedores con Luis von Ahn
Products and services
- Podcast Production Services Full-service professional podcast production service covering conception, creation with a network of bilingual producers, casting, and launch/distribution strategy, targeted at enterprise marketing budgets and editorial teams.
- Canción Exploder Spanish-language narrative podcast in which musicians take apart their songs piece by piece and tell the story of how they were made, distributed through Adonde Media, Radiotopia/PRX, and major podcast platforms.
- Cuentos de Buenas Noches para Niñas Rebeldes Spanish-language adaptation of the Good Night Stories for Rebel Girls podcast and book brand, showcasing extraordinary women through stories narrated by inspirational Latinas.
- Después de Ayotzinapa Six-part investigative podcast series shedding new light on the 2014 mass kidnapping of 43 students in Guerrero, Mexico.
- El Verdadero Robo del Siglo True crime original miniseries podcast about the 2006 Banco Río robbery in Buenos Aires, Argentina, where thieves stole $20 million in cash and valuables.
- Emprendedores con Luis von Ahn Original podcast profiling Latin American entrepreneurs who built responsible, socially impactful businesses, hosted by Duolingo co-founder Luis von Ahn.
- Duolingo Spanish Podcast Language learning podcast produced for Duolingo that deepens Spanish skills and knowledge of the Spanish-speaking world through real-life stories delivered in easy-to-follow Spanish with English scaffolding.
- Duolingo French Podcast Language learning podcast produced for Duolingo that deepens French skills and knowledge of the French-speaking world through real-life stories delivered in easy-to-follow French with English scaffolding.
- Relatos en inglés con Duolingo Language learning podcast produced for Duolingo that deepens English skills for Spanish speakers through real-life stories delivered in easy-to-follow English with Spanish scaffolding.
- Histórias em Inglês com Duolingo Language learning podcast produced for Duolingo in Portuguese for English learners, using real-life stories delivered in easy-to-follow English with Portuguese scaffolding.
- Las Raras Original documentary-style podcast exploring the lives of rule-breakers and change-seekers, distinguished by its use of soundscapes, sound design, and original music.
- Los Últimos Días de Maradona Original investigative podcast exploring the final days of Argentine football player Diego Maradona, distributed simultaneously across English, French, Portuguese, and two Spanish versions on Spotify.
- TED en Español Client-produced podcast for TED featuring Spanish-language TED talks from leading leaders and creators of the Spanish-speaking world.
- Seeking Peace Client-produced podcast for Georgetown University GIWPS featuring stories of resilient women and male allies fighting for peace and justice in their communities, from Afghanistan to Colombia to the U.S.
- El Chapo: El Jefe y su Juicio Spanish-language adaptation of Vice News' podcast covering the trial of Mexican cartel leader Joaquín "El Chapo" Guzmán.
- Freedom Needs a Soundtrack Six-part podcast series produced in partnership with KALW Public Radio that revisits the Tibetan Freedom Concert series, featuring archival recordings and new interviews with artists, organizers, activists, and Tibetan voices.
Quantifiable outcome
- Tibetan Freedom Concert podcast 'Freedom Needs a Soundtrack' will benefit Students for a Free Tibet and the Tibet Action Institute
- +2 more outcomes
Companies that use Adonde Media
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Adonde Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Adonde Media partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- KALW Public RadiocorePartnership with KALW Public Radio to produce 'Freedom Needs a Soundtrack' podcast series about Tibetan Freedom Concert. Net proceeds benefit Students for a Free Tibet and Tibet Action Institute.
- PRX/RadiotopiacoreDistribution partnership through PRX's Radiotopia podcast network for shows like Canción Exploder
- Start-Up ChileminorAdonde Media was launched through Start-Up Chile's S Factory pre-seed accelerator program for female founders in Santiago, Chile
- Google/PRX Creator ProgramminorFounder Martina Castro serves as mentor in Google/PRX Creator program
- Lunfa.fmminorPartnership with Lunfa.fm, one of Argentina's first podcast production companies, for production coordination (Román Frontini and Nicolas Sosa came from Lunfa)
- Werk It Women's Podcasting ConferenceminorFounder Martina Castro serves on advisory board of Werk It Women's Podcasting conference
- Lantigua Williams & CominorFounder Martina Castro serves on advisory board of Lantigua Williams & Co
- SowtminorFounder Martina Castro serves on advisory board of Sowt, an Arabic podcast production company based in Jordan
- Third Coast International Audio FestivalminorPartnership with Third Coast International Audio Festival for workshops and talent development (Isabel Vázquez previously Senior Producer there)
- Song Exploder (Hrishikesh Hirway)coreLicensed partnership to produce Canción Exploder, the Spanish-language spin-off of the hit Song Exploder podcast and Netflix series
- Good Night Stories for Rebel GirlscoreLicensed partnership to produce Cuentos de Buenas Noches para Niñas Rebeldes, Spanish adaptation of the successful book series and podcast
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Adonde Media competitors and assessment
Company assessmentBroad incumbents
- iHeartPodcasts: Large-scale commercial podcast publisher and ad network with extensive original and branded podcast production capabilities. Overlaps Adonde's enterprise B2B production offering while offering a much larger sales, ad-insertion and distribution stack.
- Wondery: Large-scale podcast publisher and production studio acquired by Amazon, producing narrative hits and branded series. Operates an overlapping branded-enterprise podcast capability but at much greater scale and with platform distribution advantages Amazon provides.
- PRX / Radiotopia: Public radio-backed podcast network and distribution platform that hosts Canción Exploder via Radiotopia. Both partner and peer as a place where premium narrative podcast production meets audience distribution.
- Gimlet Media: Narrative podcast studio that pioneered premium branded storytelling (Reply All, StartUp) before being acquired by Spotify. Highly comparable premium production DNA but now enjoys distribution and capitalization advantages through Spotify ownership.
Direct peers
- Pineapple Street Media: Independent, premium podcast production studio producing narrative and branded podcasts for partners including The New York Times, Hillary Clinton and Morgan Stanley. Co-founder Jenna Weiss-Berman is an active advisor to Adonde Media, confirming close comparability in service offering and target client profile.
- Pushkin Industries: Premium narrative and branded podcast studio co-founded by Malcolm Gladwell and Jacob Weisberg producing shows like Revisionist History and Against the Rules. Directly comparable high-end audio production and enterprise branded podcast business model.
- Lunfa.fm: One of the first podcast production companies in Argentina, whose alumni (Román Frontini, Nicolás Sosa, Mariano Pagella) now lead operations at Adonde Media. Closest regional peer with overlapping Spanish-language editorial DNA.
- Crooked Media: Independent podcast network and production company behind Pod Save America and many branded series. Direct competitor for premium B2B podcast production work and original IP monetization.
Emerging players
- Sowt: Arabic-language podcast production company based in Jordan, focused on original narrative podcasts. Closest analog to Adonde Media outside of LatAm: a multilingual-region-first studio that founder Martina Castro advises.
- Radio Ambulante: Long-running Spanish-language narrative journalism podcast co-founded by Adonde's founder Martina Castro at NPR in 2011. Closest editorial / language cousin and natural strategic peer in the Latin-American podcasting space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Adonde Media social profiles
Digital presenceAdonde Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adonde Media leadership team
Management profileNumber of profiles
Profiles7 records
Adonde Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adonde Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adonde Media
What does Adonde Media do?
Adonde Media is a podcast and audio production company that conceives, produces, and distributes multilingual narrative podcasts and audio stories. It produces original podcast series (Adonde Originals) and delivers custom podcast production services (conceive, create, cast) for enterprise clients in English, Spanish, French, Portuguese, and Mandarin.
Is Adonde Media a public or private company?
Adonde Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adonde Media founded?
Adonde Media was founded in 2017. It employs 11 to 50 people.
Where is Adonde Media based?
Adonde Media is headquartered in Los Angeles, United States, in the North America region.
How does Adonde Media make money?
Three revenue lines are on record. B2B Production Services are the primary driver. The others are original Podcast Content and language Learning Podcasts.
Who are Adonde Media's main competitors?
Broad incumbents on record are iHeartPodcasts, Wondery, PRX / Radiotopia and Gimlet Media. Direct peers are Pineapple Street Media, Pushkin Industries, Lunfa.fm and Crooked Media. Emerging players are Sowt and Radio Ambulante.
Does Adonde Media have an API?
No public API is recorded for Adonde Media.
What industry is Adonde Media in?
Adonde Media's product category is Podcast Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPACADAF, Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts). Its NAICS code is 51224 and its SIC code is 7812.