American Advisors Group
American Advisors Group was a US reverse mortgage lender founded in 2005, serving homeowners aged 55+ with HECM, HomeSafe, and HomeSafe Second products. Operating in 48 states via direct-to-consumer and wholesale channels, AAG was acquired by Finance of America in 2025 and integrated into FOA Reverse.
- Company typePrivate
- Founded2005
- HeadquartersOrange, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What American Advisors Group does
American Advisors Group (AAG) was a US-based reverse mortgage lender founded in 2005, serving homeowners aged 55 and older with significant home equity. The company originated HECM (Home Equity Conversion Mortgage) loans along with proprietary products — HomeSafe (loans and lines of credit up to $4 million for homeowners 55+) and HomeSafe Second (allowing partial equity access while preserving an existing mortgage). Distribution operated through a direct-to-consumer motion spanning phone sales, an online estimate/portal flow, and the Xcelerate wholesale partner platform serving financial professionals. AAG was licensed to operate in 48 states and was headquartered in Orange, California, with affiliated operations running out of Tulsa, Oklahoma.
Revenue mechanics were transactional: origination fees, FHA mortgage insurance premiums (on applicable loans), closing costs, and ongoing servicing fees were largely added to the loan balance rather than paid upfront, with interest accruing over the life of the non-recourse loan. The business carried 1,001–5,000 employees and benefited from 20+ years of operating history, BBB A+ accreditation, and 4.7-star Trustpilot ratings, with third-party recognition from Bankrate and Money.com in 2025.
In 2025, AAG was acquired by Finance of America (FOA) and fully integrated into Finance of America Reverse LLC. The integration consolidated workforce and technology onto FOA's unified reverse mortgage platform, and AAG ceased to operate as an independent entity. Reza Jahangiri served as CEO and founder; Scott Slifer served as Chief Administrative Officer. The company had previously raised $4 million in 2009 from JAM Equity Partners.
American Advisors Group firmographics
Firmographics- Name
- American Advisors Group
- Legal name
- Finance of America Reverse LLC
- Website
- https://aag.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- American Advisors Group was a US reverse mortgage lender founded in 2005, serving homeowners aged 55+ with HECM, HomeSafe, and HomeSafe Second products. Operating in 48 states via direct-to-consumer and wholesale channels, AAG was acquired by Finance of America in 2025 and integrated into FOA Reverse.
- Ownership category
- akta.pro rank
American Advisors Group industry classification
Industry- Product category
- Reverse Mortgage Lending
- NAICS
- Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
- akta.pro primary industry
- Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)
- akta.pro secondary industry
- Reverse Mortgage Brokerage & Lead Generation (FSALAIAB)
Keywords
Where American Advisors Group is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Advisors Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Reverse Mortgage Origination: Revenue generated from origination fees, mortgage insurance premiums, closing costs, and servicing fees added to the loan balance. Interest accrues on the loan balance over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | HomeSafe - Proprietary reverse mortgage up to $4 million for homeowners 55+ |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
American Advisors Group product offering
Product offeringCore offering
American Advisors Group provides reverse mortgage lending products to homeowners aged 55+ (62+ for HECM), enabling them to access home equity through loans or lines of credit up to $4 million without adding monthly mortgage payments. Core offerings include HomeSafe (proprietary reverse mortgage), HomeSafe Second (allows equity access while preserving existing mortgage), and traditional HECM products, distributed direct-to-consumer and via wholesale partners across 48 states.
Product overview
American Advisors Group (AAG) was a reverse mortgage lender that operated as a standalone brand before being acquired by Finance of America (FOA). Following the integration, AAG's products and services became part of FOA's unified reverse mortgage platform. FOA offers a suite of home equity products including HomeSafe (proprietary product with loans/lines up to $4 million for homeowners 55+), HomeSafe Second (allows tapping home equity while preserving current mortgage), and HECM (traditional FHA-insured reverse mortgage for homeowners 62+).
Differentiator
Problem solved
Functional benefit
Brands
- HomeSafe: Home equity product with loans and lines of credit up to $4 million
- HomeSafe Second
- HECM
Products and services
- HomeSafe Reverse Mortgage Proprietary reverse mortgage allowing homeowners to access home equity with loans and lines of credit up to $4 million, available to homeowners as young as 55 in many states, without adding monthly mortgage payments.
- HomeSafe Second Reverse mortgage product allowing homeowners to tap a portion of home equity while preserving their current mortgage, providing cash access without refinancing or traditional HELOC requirements.
- HECM (Home Equity Conversion Mortgage) Traditional FHA-insured Home Equity Conversion Mortgage (HECM) for homeowners aged 62 and older, allowing them to unlock home equity through a federally regulated reverse mortgage program with required HUD-approved counseling and financial assessments.
Quantifiable outcome
- Thousands of homeowners have trusted Finance of America home equity solutions
Companies that use American Advisors Group
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
American Advisors Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
American Advisors Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Finance of AmericacoreFinance of America acquired American Advisors Group (AAG) and integrated its workforce and technology. The consolidation faced challenges but was ultimately successful, aiming to improve customer service and operational efficiency. FOA's leadership is optimistic about the company's future prospects following the integration.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
American Advisors Group competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
American Advisors Group social profiles
Digital presenceAmerican Advisors Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Advisors Group leadership team
Management profileNumber of profiles
Profiles2 records
American Advisors Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Advisors Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Advisors Group
What does American Advisors Group do?
American Advisors Group provides reverse mortgage lending products to homeowners aged 55+ (62+ for HECM), enabling them to access home equity through loans or lines of credit up to $4 million without adding monthly mortgage payments. Core offerings include HomeSafe (proprietary reverse mortgage), HomeSafe Second (allows equity access while preserving existing mortgage), and traditional HECM products, distributed direct-to-consumer and via wholesale partners across 48 states.
Is American Advisors Group a public or private company?
American Advisors Group is a private company. It is classified as corporate owned and is currently acquired.
When was American Advisors Group founded?
American Advisors Group was founded in 2005. It employs 1,001 to 5,000 people.
Where is American Advisors Group based?
American Advisors Group is headquartered in Orange, United States, in the North America region.
How does American Advisors Group make money?
One revenue line is on record: reverse Mortgage Origination.
Does American Advisors Group have an API?
No public API is recorded for American Advisors Group.
What industry is American Advisors Group in?
American Advisors Group's product category is Reverse Mortgage Lending. Its primary akta.pro industry code is FSALAIAA, Reverse Mortgage Origination (HECM & Proprietary), with a secondary code of FSALAIAB, Reverse Mortgage Brokerage & Lead Generation. Its NAICS code is 522292 and its SIC code is 6162.