Petit Vour
Petit Vour is an Austin-based DTC e-commerce and subscription box retailer founded in 2013 that sells verified vegan, cruelty-free, and non-toxic beauty, skincare, accessories, and lifestyle products to individual conscious-beauty consumers worldwide.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Petit Vour does
Petit Vour is an Austin, Texas-based direct-to-consumer e-commerce retailer founded in 2013 that specializes in curated, verified vegan, cruelty-free, and non-toxic beauty and lifestyle products. The company's flagship offerings are two monthly subscription beauty boxes — The Vegan Beauty Box (4 products, $75-$100+ retail value, starting at $25/month in the US) and the PV Plus Beauty Box (4-7 products, $100+ value, starting at $28/month) — complemented by a full e-commerce storefront spanning makeup, skincare, hair care, bath and body, fragrance, accessories (handbags, footwear, clothing), and wellness. Product curation is driven by customer beauty profiles, allowing per-subscriber customization of the monthly box. The company is privately held, bootstrapped, and founder-led by Co-Founder & CEO Madeline Alcott, with no disclosed institutional investors, funding rounds, or parent organization.
The underlying technology stack is standard rather than proprietary: Petit Vour operates on a Shopify-based e-commerce platform supporting subscription billing, catalog management, and customer accounts, with no disclosed AI/ML, recommendation engine, or data platform of its own. Distribution is exclusively direct-to-consumer via petitvour.com, with global shipping (USA, Canada, UK, Australia, Japan, most of Europe) and USD-denominated pricing worldwide. The company runs a points-based loyalty program (PV Points) and a multi-channel marketing stack consisting of email, organic social (Instagram, Facebook, Twitter), on-site content/SEO, and referral incentives.
The revenue model blends monthly recurring subscription revenue (the dominant engine, with first-box charges at sign-up and renewals on the 1st of each month) with one-time e-commerce product sales and digital gift cards. The customer base is a long-tail of individual conscious-beauty consumers plus gift buyers, with no B2B or wholesale accounts. Free shipping is offered on orders over $75 and on the PV Plus subscription tier. At 11-50 employees and with no disclosed funding, the company is positioned as a small, capital-light lifestyle brand operating in a crowded clean-beauty DTC segment.
Petit Vour firmographics
Firmographics- Name
- Petit Vour
- Legal name
- Petit Vour
- Website
- https://petitvour.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Petit Vour is an Austin-based DTC e-commerce and subscription box retailer founded in 2013 that sells verified vegan, cruelty-free, and non-toxic beauty, skincare, accessories, and lifestyle products to individual conscious-beauty consumers worldwide.
- Ownership category
- akta.pro rank
Petit Vour industry classification
Industry- Product category
- Clean Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural & Clean Fragrance (CRABADAG)
Keywords
Where Petit Vour is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Petit Vour business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Subscription Box Revenue: Monthly recurring revenue from beauty box subscriptions. Each box contains 4 products with a total retail value of $75-$100+, offered at $25/box for USA customers. Subscribers can cancel anytime, and the first box is charged at sign-up with subsequent boxes charged on the 1st of each month. The PV Plus variant offers over $100 of beauty for $31/box.
- E-commerce Product Sales: One-time transaction revenue from individual product purchases across beauty, skincare, haircare, fragrance, and accessories categories. Products range from $7 to $115+, with free shipping on orders over $75.
- Gift Cards: E-gift cards sold in various denominations for gifting purposes, available for purchase on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The Vegan Beauty Box - USA Monthly |
| Subscription | Monthly | The Vegan Beauty Box - Canada Monthly |
| Subscription | Monthly | The Vegan Beauty Box - International Monthly |
| Subscription | Monthly | PV Plus Beauty Box - USA |
| Unit Pricing | Pay-as-you-go | Individual Product Sales |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Petit Vour product offering
Product offeringCore offering
Petit Vour is an e-commerce retailer specializing in clean, vegan, and cruelty-free beauty products. The company offers curated monthly subscription beauty boxes (The Vegan Beauty Box and PV Plus Beauty Box) alongside direct online sales of makeup, skincare, haircare, bath & body, fragrance, and vegan accessories through petitvour.com.
Product overview
Petit Vour operates as a clean, vegan, and cruelty-free beauty subscription box company combined with an e-commerce retail platform. The core offering consists of two subscription box tiers: The Vegan Beauty Box (4 products, $75-$100+ value, starting at $25/month) and the PV Plus Beauty Box (4-7 products, $100+ value, starting at $28/month with free shipping). Both boxes feature non-toxic, plant-based, and cruelty-free beauty products curated to individual beauty profiles. Alongside subscriptions, Petit Vour operates a comprehensive e-commerce store selling individual clean beauty products across makeup, skincare, haircare, bath & body, and fragrance categories, as well as vegan accessories including handbags, footwear, and clothing. The company also offers gift cards and a rewards program where subscribers earn points for reviewing products.
Differentiator
Problem solved
Functional benefit
Brands
- The Vegan Beauty Box: Monthly subscription beauty box featuring non-toxic, cruelty-free, and vegan beauty products curated to individual beauty profiles. Boxes contain 4 products with $75-$100+ value starting at $25/box.
- PV Plus Beauty Box
Products and services
- The Vegan Beauty Box
Quantifiable outcome
- Beauty box subscribers receive $75-$100+ value in products for $25/month, representing 60-75% savings vs. retail pricing
- +2 more outcomes
Companies that use Petit Vour
Customer profileSegments3 records
Ideal customer profiles1 record
Petit Vour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Petit Vour partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Petit Vour competitors and assessment
Company assessmentDirect peers
- Birchbox: One of the original beauty subscription box companies, offering monthly curated samples and full-size beauty products. Directly comparable to Petit Vour's subscription model and curated D2C beauty positioning, though Birchbox is broader (not specifically clean/vegan).
- Ipsy: Largest beauty subscription box company (including BoxyCharm), offering the Glam Bag monthly subscription with curated beauty products. Directly comparable subscription mechanics, though Ipsy serves a mass-market audience rather than Petit Vour's clean/vegan niche.
- Allure Beauty Box: Monthly beauty subscription box curated by Allure editors featuring deluxe samples and full-size products. Competes for the same subscription-driven beauty consumer and operates with similar curation-led value proposition.
- GlossyBox: Global beauty subscription box with curated monthly boxes of premium beauty products. Similar subscription model, price point, and product mix to Petit Vour, though without the strict clean/vegan curation filter.
- Credo Beauty: Clean beauty retailer with both physical stores and e-commerce, offering curated non-toxic and sustainable beauty brands. Most direct competitor on the clean/vegan curation positioning, though Credo is retail-led rather than subscription-led.
- The Detox Market: Online clean beauty retailer curating non-toxic, natural, and organic beauty products with global shipping. Directly comparable on clean beauty positioning and multi-brand curation model, though without a subscription box anchor.
Broad incumbents
- Sephora Collection Clean at Sephora: Sephora's Clean at Sephora program flags clean ingredients across its full assortment, giving consumers a built-in filter for non-toxic beauty within a massive mass-premium retailer. Represents the largest competitive threat to Petit Vour's clean curation value proposition.
- Ulta Beauty Conscious Beauty: Largest US beauty specialty retailer with a Conscious Beauty program that flags vegan, cruelty-free, clean, and sustainable products across thousands of SKUs. Competes with Petit Vour on the same conscious consumer base but at massive scale and lower prices.
Emerging players
- FabFitFun: Seasonal lifestyle subscription box spanning beauty, wellness, fashion, and home. Comparable subscription mechanics and gifting use case, but broader lifestyle positioning rather than clean beauty focus.
- Goop Beauty: Clean and luxury-leaning beauty e-commerce retailer with subscription offerings and editorial content. Comparable clean beauty positioning with brand-driven curation, and a stronger celebrity/media brand platform than Petit Vour.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Petit Vour social profiles
Digital presencePetit Vour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petit Vour leadership team
Management profileNumber of profiles
Profiles1 record
Petit Vour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petit Vour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petit Vour
What does Petit Vour do?
Petit Vour is an e-commerce retailer specializing in clean, vegan, and cruelty-free beauty products. The company offers curated monthly subscription beauty boxes (The Vegan Beauty Box and PV Plus Beauty Box) alongside direct online sales of makeup, skincare, haircare, bath & body, fragrance, and vegan accessories through petitvour.com.
Is Petit Vour a public or private company?
Petit Vour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Petit Vour founded?
Petit Vour was founded in 2013. It employs 11 to 50 people.
Where is Petit Vour based?
Petit Vour is headquartered in Austin, United States, in the North America region.
How does Petit Vour make money?
Three revenue lines are on record. Subscription Box Revenue is the primary driver. The others are E-commerce Product Sales and gift Cards.
Who are Petit Vour's main competitors?
Direct peers on record are Birchbox, Ipsy, Allure Beauty Box, GlossyBox, Credo Beauty and The Detox Market. Broad incumbents are Sephora Collection Clean at Sephora and Ulta Beauty Conscious Beauty. Emerging players are FabFitFun and Goop Beauty.
Does Petit Vour have an API?
No public API is recorded for Petit Vour.
What industry is Petit Vour in?
Petit Vour's product category is Clean Beauty Retail. Its primary akta.pro industry code is CRABADAG, Natural & Clean Fragrance. Its NAICS code is 456120 and its SIC code is 2844.