Wienerberger
Wienerberger Limited is the UK subsidiary of Wienerberger AG, manufacturing and supplying clay-based building materials — bricks, roof tiles, blocks, pavers, facades, water management, and heating solutions — to UK architects, contractors, housebuilders, and merchants through branded product lines including Terca, Porotherm, Sandtoft, and Keymer.
- Company typePrivate
- Founded2007
- HeadquartersCheadle, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wienerberger does
Wienerberger Limited is the UK operating subsidiary of Vienna-listed Wienerberger AG, a global leader in clay-based building materials headquartered in Cheadle, UK. The company manufactures and supplies a comprehensive portfolio of over 1,000 products across the building envelope, including standard and special shaped facing bricks (250+ profiles), clay block walling systems (Porotherm), roof tiles (Sandtoft, Keymer), brick cladding systems (Corium), facades (Argeton/Terreal), clay pavers, water management systems, and heating and ventilation products. Production is concentrated at dedicated UK brickworks such as Denton and Warnham (150,000 tons/year capacity), with significant recent investment in decarbonisation technologies including the world's first commercial-scale hydrogen-fired brick kiln (Denton, £6M project targeting Autumn 2027-2028 transition) and a first-of-its-kind waste heat recovery system at Warnham.
Revenue is generated through B2B sales of building materials via a multi-channel distribution model: an authorised merchant and stockist network across the UK, direct enterprise sales to major housebuilders, contractors, and developers, and a B2B customer portal (WBS) for ordering and account management. Customers include architects and architectural firms (supported via CPD training, BIM objects, and specification tools), housebuilders and developers, building contractors, and building merchants. Pricing is quote-based and varies by product, volume, and geography; product specifications are embedded into UK construction projects through partnerships with NBS Source, BIM platforms, and the All4Roof specification tool. The company also sells prefabricated building components (brick arches, brick-clad chimneys, GRP chimneys, and canopies) manufactured off-site through CAD design workflows, alongside value-added biodiversity products (Eco-Habitats) in partnership with Habibat. Certifications include ISO 9001, ISO 14001, ISO 50001, BBA accreditation for chimney products, and CGMA membership.
The UK entity operates as a private limited company (Wienerberger Limited, registered in England and Wales, company number 05299520) and has unified its acquired brands (Terca, Porotherm, Sandtoft, Keymer, Corium) under the Wienerberger name. The organisation does not disclose standalone UK revenue; the parent group operates in over 30 countries including the UK, France, Germany, the Netherlands, the USA, India, and others. Sustainability-led manufacturing investments, regulatory decarbonisation partnerships with DESNZ and the UK Industrial Energy Transformation Fund, and ongoing product line extensions (In-Roof Solar, Renatus Retrofit services) underpin a strategic repositioning of the UK business around low-carbon clay-based construction.
Wienerberger firmographics
Firmographics- Name
- Wienerberger
- Legal name
- Wienerberger Limited
- Website
- https://wienerberger.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Wienerberger Limited is the UK subsidiary of Wienerberger AG, manufacturing and supplying clay-based building materials — bricks, roof tiles, blocks, pavers, facades, water management, and heating solutions — to UK architects, contractors, housebuilders, and merchants through branded product lines including Terca, Porotherm, Sandtoft, and Keymer.
- Ownership category
- akta.pro rank
Wienerberger industry classification
Industry- Product category
- Building Materials Manufacturing
- NAICS
- Clay Product and Refractory Manufacturing (3271)
- SIC
- Structural Clay Products (3250)
- akta.pro primary industry
- Clay Bricks (Facing & Common) (IMADABAA)
Keywords
Where Wienerberger is headquartered
LocationHeadquarters
- HQ city
- Cheadle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Wienerberger business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Building Materials Sales: Sale of clay-based building materials including bricks, roof tiles, pavers, facades, clay blocks, and special shaped bricks to construction companies, developers, contractors, and merchants.
- Prefabricated Components: Sale of prefabricated brick arches, chimneys, canopies and other value-added building components manufactured off-site.
- Water and Heating Solutions: Sale of water management systems, heating solutions, and ventilation products for residential and commercial buildings.
- Technical Services: CPD training courses, specification services, and technical support for architects and construction professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products sold through authorized stockists and merchants with quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Wienerberger product offering
Product offeringCore offering
Wienerberger manufactures and supplies over 1,000 clay-based building products covering the full building envelope — bricks, brick slips, special shaped bricks, prefabricated arches and chimneys, clay block walling systems (Porotherm), roof tiles (Sandtoft, Keymer), in-roof solar PV, ceramic facades (Argeton, Terreal), clay pavers, and water management/heating/ventilation systems. The company serves construction professionals via merchant networks, direct sales, and dedicated specification support, with sub-brands Terca, Porotherm, Sandtoft, Corium and Keymer.
Product overview
Wienerberger is a global leader in clay-based building materials operating under a platform-plus-modules architecture. The core platform consists of wall, roof, water management, and landscaping products. The product portfolio is organized into five main categories: Brick & Wall (standard bricks, eco-bricks, special shaped bricks, brick slips, clay blocks, prefabricated arches and chimneys, GRP canopies, and eco-habitats); Roof & Tile (roof tiles including Keymer and Sandtoft handmade tiles, roof systems, solar PV); Water Management (rainwater systems, drainage, plumbing); Energy & Heating (heating and ventilation); and Paving (clay pavers including permeable options). Products are sold under sub-brands including Porotherm (clay blocks), Terca (bricks and facades), Corium (brick cladding), Sandtoft (roofing), Keymer (heritage roof tiles), and Argeton (facades). Recent innovations include hydrogen-fired brick kiln technology and waste heat recovery systems for sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Terca: Brick and brick slip products
- Porotherm
- Sandtoft
- Corium
- Keymer
- Architectum
- All4Roof
Products and services
- Bricks (Standard Facing Bricks) Standard facing bricks in metric and imperial sizes, various colours and finishes, used for residential and commercial wall construction. Sold to housebuilders, contractors, and merchants under the Terca brand.
- Eco-Brick Sustainable clay brick product designed with reduced environmental impact, used in residential construction including projects such as the Anderwood Homes sustainable bungalow development in Lymington.
- Brick Slips Thin brick sections bonded to backing materials to create the appearance of solid brickwork on internal and external surfaces. Used by architects and contractors for facades, cladding systems (Corium), and feature walls.
- Special Shaped Bricks Over 250 special brick profiles plus bespoke specials for architectural detailing including angles, arches, radial curves, bullnose, coping, plinths, slips and sills. Manufactured under ISO 9001/14001/50001; used by architects for residential, commercial and heritage projects.
- Prefabricated Arches Off-site manufactured brick arches in flat gauge, segmental, bullseye, restoration and semi-circular configurations, supplied with various height, pattern, soffit, backing and infill options. Sold to housebuilders and contractors to reduce on-site construction time.
- Prefabricated Chimneys Prefabricated brick-clad (Live Class 1 & 2) and GRP chimney solutions with terracotta or GRP pots in multiple sizes and configurations. BBA accredited and CGMA-compliant (manufactured by partner Brickfab). Used by housebuilders for residential projects.
- Clay Blocks (Porotherm) Clay block walling systems under the Porotherm brand, for structural and non-structural applications in residential and commercial building. Sold to housebuilders and developers for wall construction.
- Corium Brick Cladding Systems Brick cladding/facade panel systems under the Corium brand, using thin brick slips bonded to backing panels. Used by architects and contractors for building envelope applications where brick appearance is required without full-thickness brickwork.
- Ceramic Facades (Argeton/Terreal) Ceramic facade and cladding products under the Argeton and Terreal brands for commercial and residential building envelope applications. Sold to architects, developers and contractors.
- Roof Tiles (Sandtoft and Keymer) Roof tiles including Sandtoft machine-made tiles and Keymer handmade heritage roof tiles, plus roof systems and accessories. Used by housebuilders, contractors, and heritage restoration projects.
- In-Roof Solar PV Integrated solar photovoltaic systems installed within the roof tile plane to generate renewable electricity while maintaining the roof's weather performance. Sold to housebuilders, developers, and homeowners for new-build and retrofit.
- Water Management Systems Complete water management solutions including rainwater goods, underground drainage, soil and waste systems, hot and cold plumbing systems, and MDPE pipe systems for residential and commercial buildings.
- Heating and Ventilation Systems Heating and ventilation systems for residential and commercial buildings, covering energy and indoor climate solutions.
- Clay Pavers Clay paving bricks for landscaping applications, including standard pavers and permeable clay pavers for sustainable drainage (SuDS). Sold to contractors, developers, and landscape architects.
- Eco-Habitats Biodiversity-enhancing products including integrated bird boxes, bat boxes, bat roof tiles, and bee bricks. Sold to housebuilders and developers to increase ecological value of new-build and renovation projects.
- GRP Canopies Glass reinforced plastic (GRP) door canopies in Derby, Cheltenham, Bedford, and Ascot styles, with lead effect or tile effect roofs. Used by housebuilders for residential projects.
Quantifiable outcome
- Reduction of 11,600+ tonnes CO2 annually from hydrogen conversion (9% of Scope 1 and 2 emissions)
- +4 more outcomes
Companies that use Wienerberger
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Wienerberger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Wienerberger partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Trafford Green HydrogencoreJoint venture between Carlton Power and Schroders Greencoat providing hydrogen supply for the Denton brickworks conversion project. Operating under a 15-year Hydrogen Supply Agreement to deliver green hydrogen for the world's first commercial-scale hydrogen-fired brick kiln.
- HeatcatchercoreCommissioned a waste heat recovery system at Wienerberger's Warnham brickworks - the first of its kind for brick drying processes. System uses high-temperature heat pumps to capture waste heat from drying chamber stacks.
- Tata Steel UKminorMajor UK construction product company participating in the Manufacturers' Information Hub pan-European proof-of-concept project for standardised construction product information sharing.
- KnaufminorMajor UK construction product company participating in the Manufacturers' Information Hub pan-European proof-of-concept project.
- KierminorMajor UK contractor participating in the Manufacturers' Information Hub pan-European proof-of-concept project for standardised construction product information sharing.
- HabibatminorPartnership for Eco-Habitats product line offering integrated bird and bat boxes, bat roof tiles, and bee bricks to increase biodiversity value of construction projects.
- BrickfabcoreManufacturing partner for prefabricated chimneys. Brickfab is a full member of the Construction Glassfibre Manufacturers Association with BBA and CGMA accreditation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Wienerberger competitors and assessment
Company assessmentDirect peers
- Forterra plc: Forterra is the UK's largest independent brick manufacturer (London Brick, Ibstock, Cradley, Thermalite) and one of the closest direct competitors to Wienerberger UK across clay facing bricks, concrete blocks, and roof tiles. Both compete head-to-head in UK housebuilder and merchant channels.
- Michelmersh Brick Holdings plc: Michelmersh is a UK-listed premium brick manufacturer (Michelmersh, Blockleys, Carlton, Fabblocks) with a strong heritage and special-shape offering, directly overlapping with Wienerberger's Terca brand in the high-quality facing brick segment.
- Ibstock Brick (now Ibstock Core): Ibstock (formerly part of CRH) is one of the largest UK clay brick producers with a deep national manufacturing footprint and merchant network, making it a direct competitor across Wienerberger's core facing brick and special brick lines.
Others
- Wienerberger AG: Wienerberger AG is the Vienna-listed parent group of the Wienerberger Limited UK entity, operating as a strategic operating parent that provides brands, R&D, and capital allocation across 30+ countries. It is the same business but at group level, included here as context rather than as a market competitor.
Broad incumbents
- CRH plc: CRH is one of the world's largest building materials groups with historic UK brick exposure (formerly Ibstock) and an active M&A footprint. It competes less as a focused brick specialist and more as a diversified materials incumbent.
- Saint-Gobain: Saint-Gobain is a major global building products incumbent with a UK presence (British Gypsum, Weber, Isover) competing in adjacent categories including plaster, insulation, and external wall systems relevant to Wienerberger's wall and facade offerings.
- Breedon Group plc: Breedon is a vertically-integrated UK construction materials group producing aggregates, asphalt, ready-mixed concrete, and cement. It is more upstream than Wienerberger but competes for construction budgets and is increasingly active in lower-carbon cement and concrete solutions.
- BMI Group (Braas Monier) / Standard Industries: BMI (owned by Standard Industries) is a major pitched-roof systems manufacturer including clay tiles, concrete tiles, and integrated roof systems in the UK and Europe, directly competing with Wienerberger's Sandtoft and Keymer roof tile brands.
- Hanson UK (Heidelberg Materials): Hanson UK (part of Heidelberg Materials) produces aggregates, ready-mixed concrete, concrete blocks, and asphalt. It competes with Wienerberger at the material-substitution boundary in wall systems (concrete blocks vs clay blocks/Porotherm) and broader envelope procurement.
Regional players
- Marshalls plc: Marshalls is the UK's leading hard landscaping manufacturer supplying paving, kerbs, and natural stone, making it the primary competitor for Wienerberger's clay paver and permeable paver lines, especially in commercial and public realm projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wienerberger social profiles
Digital presenceWienerberger compliance and trust
Trust signalCompliance4 records
Wienerberger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wienerberger leadership team
Management profileNumber of profiles
Wienerberger subsidiaries and ownership
Company hierarchySubsidiaries6 records
Wienerberger funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wienerberger M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wienerberger
What does Wienerberger do?
Wienerberger manufactures and supplies over 1,000 clay-based building products covering the full building envelope — bricks, brick slips, special shaped bricks, prefabricated arches and chimneys, clay block walling systems (Porotherm), roof tiles (Sandtoft, Keymer), in-roof solar PV, ceramic facades (Argeton, Terreal), clay pavers, and water management/heating/ventilation systems. The company serves construction professionals via merchant networks, direct sales, and dedicated specification support, with sub-brands Terca, Porotherm, Sandtoft, Corium and Keymer.
Is Wienerberger a public or private company?
Wienerberger is a private company. It is classified as corporate owned and is currently operating.
When was Wienerberger founded?
Wienerberger was founded in 2007. It employs 1,001 to 5,000 people.
Where is Wienerberger based?
Wienerberger is headquartered in Cheadle, United Kingdom, in the Europe region.
How does Wienerberger make money?
Four revenue lines are on record. Building Materials Sales are the primary driver. The others are prefabricated Components, water and Heating Solutions and technical Services.
Who are Wienerberger's main competitors?
Direct peers on record are Forterra plc, Michelmersh Brick Holdings plc and Ibstock Brick (now Ibstock Core). Wienerberger AG is listed as an others. Broad incumbents are CRH plc, Saint-Gobain, Breedon Group plc, BMI Group (Braas Monier) / Standard Industries and Hanson UK (Heidelberg Materials). Marshalls plc is listed as a regional player.
Does Wienerberger have an API?
No public API is recorded for Wienerberger.
What industry is Wienerberger in?
Wienerberger's product category is Building Materials Manufacturing. Its primary akta.pro industry code is IMADABAA, Clay Bricks (Facing & Common). Its NAICS code is 3271 and its SIC code is 3250.